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A MILLIMETERS

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A SELECTIVE MICROFILM EDITION

PART IV
(1899-1910)

Thomas E. Jeffrey
Lisa Gitelman
Gregory Jankunis
David W. Hutchings
Leslie Fields

Theresa M. Collins
Gregory Field
Aldo E. Salerno
Karen A. Detig
Lorie Stock

Robert Rosenberg
Director and Editor

Sponsors

Rutgers, The State University Of New Jersey
National Park Service, Edison National Historic Site
New Jersey Historical Commission
Smithsonian Institution

University Publications of America
Bethesda, MD
1999

Edison signature used with perm

of MoOmw-Edison Company

Rutgers, The State University
endorsed by

National Historical Publications and Records Commission
18 June 1981

All rights reserved. No part of this publication including any portion of the guide and index or of
the microfilm may be reproduced, stored in a retrieval system, or transmitted in any form by any
means — graphic, electronic, mechanical, or chemical, inciudingphotocopying, recordingor taping,
or information storage and retrieval systems—' without written permission of Rutgers, The State
University, New Brunswick, New Jersey.

The original documents in this edition are from the archives at the Edison National Historic Site
at West Orange, New Jersey.

THOMAS A. EDISON PAPERS

Robert A. Rosenberg
Director and Editor

Thomas E. Jeffrey
Associate Director and Coeditor

Paul B. Israel

Managing Editor, Book Edition
Helen Endick

Assistant Director for Administration

Associate Editors
Theresa M. Collins
Lisa Gitelman
Keith A. Nier

Research Associates

Gregory Jankunis
Lorie Stock

Assistant Editors
Louis Carlat
Aldo E. Salerno

Secretary
Grace Kurkowski

Student Assistants

Amy Cohen Jessica Rosenberg

Bethany Jankunis Stacey Saelg

Laura Konrad Wojtek Szymkowiak

Vishal Nayak Matthew Wosniak

BOARD OF SPONSORS

Rutgers, The State University of New National Park Service
Jersey John Maounis

Francis L. Lawrence Maryaiuie Gerbauckas

Joseph J. Seneca Roger Durham

Richard F. Foley George Tselos

David M. Oshinsky Smithsonian Institution

New Jersey Historical Commission Bernard Finn

Howard L. Green Arthur P. Molella

EDITORIAL ADVISORY BOARD

James Brittain, Georgia Institute of Technology
R. Frank Colson, University of Southampton
Louis Galambos, Johns Hopkins University
Susan Hockey, University of Alberta
Thomas Parke Hughes, University of Pennsylvania
Peter Robinson, Oxford University

Philip Scranton, Georgia Institute of Technology/Hagiey Museum and Library
Merritt Roe Smith, Massachusetts Institute of Technology

FINANCIAL CONTRIBUTORS

PRIVATE FOUNDATIONS
The Alfred P. Sloan Foundation
Charles Edison Fund
The Hyde and Watson Foundation
National Trust for the Humanities
.Geraldine R. Dodge Foundation

PUBLIC FOUNDATIONS
National Science Foundation
National Endowment for the
Humanities

National Historical Publications and
Records Commission

PRIVATE CORPORATIONS AND INDIVIDUALS

Alabama Power Company

Anonymous

AT&T

Atlantic Electric

Association of Edison Illuminating
Companies

Battelle Memorial Institute
The Boston Edison Foundation
Cabot Corporation Foundation, Inc.
Carolina Power & Light Company
Consolidated Edison Company of New
York, Inc.

Consumers Power Company
Cooper Industries
Corning Incorporated
Duke Power Company
Entergy Corporation (Middle South
Electric System)

Exxon Corporation

Florida Power & Light Company

General Electric Foundation

Gould Inc. Foundation

Gulf States Utilities Company

David and Nina Heitz

Hess Foundation, Inc.

Idaho Power Company

IMO Industries

International Brotherhood of Electrical
Workers

Mr. and Mrs. Stanley II. Katz
Matsushita Electric Industrial Co., Ltd.
Midwest Resources, Inc.

Minnesota Power
New Jersey Bell
New York State Electric & Gas
Corporation

Nortli American Philips Corporation
Philadelphia Electric Company
Philips Lighting B.V.

Public Service Electric and Gas Company

RCA Corporation

Robert Boscli GmbH

Rochester Gas and Electric Corporation

San Diego Gas and Electric

Savannah Electric and Power Company

Schering-Plough Foundation

Texas Utilities Company

Thomas & Betts Corporation

Thomson Grand Public

Transamerica Delavol Inc.

Westinghouse Foundation
Wisconsin Public Service Corporation

220

A Note on the Sources

The pages which have been
filmed are the best copies
available. Every technical
effort possible has been
made to ensure legibility.

PUBLICATION AND MICROFILM
COPYING RESTRICTIONS ”

Reel duplication of the whole or of
any part of this film is prohibited.
In lieu of transcripts, however,
enlarged photocopies of selected
items contained on these reels
may be made in order to facilitate
research.

SERIAL PUBLICATIONS

Edison Business Phonograph Company
Tips

Starting with the issue of August 1 , 1 908, Tips was a publication of the Edison Business
Phonograph Co. Issued roughly once a week, it provided dealers with technical and promotional
information, usually in a single-sheet, broadside format. The publication was continued by Thomas
A. Edison, Inc., in February 1911 and endured into the 1940s.

Edison Manufacturing Company
The Kinetogram

The Kinetogram (originally called The Edison Kinetogram) was published by the Edison
Manufacturing Co. during the period August 1909-January 1916. The semi-monthly issues
provided descriptions of the latest Edison productions and general news about the motion picture
business to exchanges and exhibitors.

Edison Portland Cement Company
The Edison Aggregate

The Edison Aggregate was a monthly sales brochure published by the Advertising
Department of the Edison Portland Cement Co. Each issue highlights a particular ornamental
residential, or industrial application for Edison's cement. One issue concerns construction projects
in Haiti and Cuba; another involves the New York City subways. The March 1910 issue, selected
as a sample, identifies factories and warehouses that were constructed with Edison's cement and
includes an illustration of his concrete factories in West Orange.

National Phonograph Company
The Phonogram

Written by Herbert A. Shattuck, advertising managerof the National Phonograph Co The
Phonogram was a company publication from May 1900 until Shattuck's resignation in October
1902. It succeeded a publication of the same title, which was issued by the North American
Phonograph Co. during the early 1890s.

National Phonograph Company
The New Phonogram

Starting with the issue of July 1904, The New Phonogram was a monthly publication of the
National Phonograph Co. The publication was continued in February 1 91 1 by Thomas A. Edison
Inc. Its title was changed to Phonogram in November 1912.

National Phonograph Company
Edison Phonograph Monthly

Starting with the issue of March 1903, the Edison Phonograph Monthly was a publication
of the National Phonograph Co. The monthly issues provided jobbers and dealers with technical,
promotional, and other information, including articles on products, matters of corporate policy, and
the progress of litigation, as well as lists of new records, available printed matter, current jobbers
and suspended dealers. Each issue printed numerous communications from jobbers and dealers
who related their experiences or posed questions regarding the sale of Edison phonographs and
records. The publication was continued by Thomas A. Edison, Inc., in February 1911 and it was
renamed the Edison Amberola Monthly in 1 91 7.

Primary Printed Series - Serial Publications
Tips

Starting with the issue of August 1, 1908, Tips was a publication of the
Edison Business Phonograph Co. Issued roughly once a week, it provided
dealers with technical and promotional information, usually in a single-sheet,
broadside format. The publication was continued by Thomas A. Edison, Inc.!
in February 1 91 1 and endured into the 1940s.

The archives of the Edison National Historic Site contains nearly a
complete run of Tips. The extant issues for the period August 1 908-December
1913 can be found in a bound volume with a cover marked "Tips 1-199." The
issues through May 13,1911 (number 100) have been selected. An index to
numbers 1 -49 appears at the end of the issue of December 1 5, 1 909. An index
to numbers 51-100 is bound between the issues of June 10, 1911, and June
26, 1911. The indexes have been filmed first.

BIRTHDAY THOUGHTS

Number 35

July 27, 1909

Foreign dealers now represent the Edison Business Phonograph
in many countries. London is a distributing point for the continent
while other foreign dealers are supplied through The National Phono¬
graph Co., Foreign Department No. 10 Fifth Avenue, New York City.
The universal motor has made it possible to successfully market our
product under electrical conditions in the old world that heretofore have
been a positive barrier to any practical use. The fact that the Edison
Business Phonograph provides an amanuensis that records letters in
every language, where before it has required stenographers of different
nationalities, is one of the best recommendations for its use abroad.

WE give a good .upply of cylinder, wilh our outfil.— other, do not; make that fact clear
with your customer*.

Number 37

Aug. 14. 1909

Number 44

Fac-Simile of the Original Patent Drawing
Edison Business Phonograph

December 18, 1909

December 28, 1909

if.Vvcr. " " 1 ' NO ORDERS FOR REPAIR

C PARTS CAN BE FILLED UNLESS

« ach.m ..fhfi.nc *l.c nrm is ol,- ^ ^ pLAjNLY 5JATED XHEY

,ficT'amlLlVro7i!ln,.[TVira''c.m! ARE FOR A CERTAIN SERIAL
Z «T.0*»? arranlrcmcn'/.' iml for«c- NUMBER MACHINE.

Go Right On W o r k i

n g

Number 61

March 15,

ISSUED OCCASIONALLY I

c/ovps

. . , . rite y t

..ic voice-writing trade
machine salesman of competition, wl
understands quite why they lost out.

We suppose that as long as talking

attraction. But with the inachi
and system” in which any dcak
largely influence a purchaser.

that the shape of the machine 01
improvement— although these may
Edison design — is the whole reasor

The Electric Motor, Second Edition, •

1 12 illustrations. .

Electric Incandescent l.ujhlttuj, 1 hiri

Yesterday? Forget

' work ' it ^ri^IiL* wilMnnke
yesterday. Alls well with

additional.^ ^

It is endorsed hy M

re than 85.000 copies up to

cribing machine.

NEW CHIP PANS i«d”!lyounMd«nyfor)roul

TO-DAY

«"l«rpriK Write it on your heart that every day
• oilier., if is the best day in the year. No man
hai learned anything rightly until he
i knows that every day is doomsday.

1 Today is a King in disguise. Today
: always look, mean to the thoughtless,

("7, in the face of an uniform experience
that all good and great and happy
■" '7 actions are made up precisely of these
kioi- blank todays. Let us not be so de-
>' S'"1 ceived, let us unmask the King as he
passes. — ‘Ralph Waldo Emerson.

. nmSDNIZKI) MOTHER GOOSE,

fft “The man who is worthy of be- $
$ ing a leader of men will never com- W
* plain of the stupidity of his help- jjj

% “Whenever any good comes our W
$ way, let us enjoy it to the fullest w
•g and then pass it along in afiother $

e £6 6-e eeee 6 ee eeeee ee e«s 6*^

COMPLAINT FROM A DEALER

ISSUED OCCASIONALLY I

N BUSINESS PHONOGRAPH C

"CREDIT”

A Talk By Our Credit Manager
So many of on
rcspondcnce t

ic whole Edison selling plan is built on uni-
....lit outfits— uniform prices — uniform treatment.
It iynuch tlic^sanuMts if aU the present dealers

fair to all of you if' I were the person intrusted
with the collection of accounts for
facturer, and, knowing yc

other in * business ; and t exceptional tt

. ns of the Agreement, that perhaps I

n indirect force for business progress. I reasor

id ‘those that take

we should he more lenient in requiring prompt
payments; perhaps ^ we are too conservative in

dealership requires a

One little point and I must finish:— Many of
■“ dealers take advantage of the Cash Discount
cl «ft -i~— jn doing this, I believe they are

dealer. If only a proportion of your cus-
tomers take the 2% cash discount, you should
figure this out and take 2% on the same propor-

dnes* take hitT 2%— then you arc out 4%.

SELL SATISFACTION

Success in the selling game doesn’t simply
mean goods sold. It means customers
satisfied.

It means treating a man after you sell him
as well as you do before. It means bills
paid outside of court, and complaints han¬
dled on square-deal principles.

Irritating back talk and aggravating threats
never got a good-will settlement nor brought
back a disappointed customer. A “Chip-
on-the-Shoulder” attitude drives trade away.

But courtesy, tact, frankness, fairness —
disarm antagonism, melt opposition, bring
back business.

Sell satisfaction — and your goods will sell
themselves.

WHAT A PITY *h:„

properly maul
jr temperament

Number 68

The New Edison Dictation Records

rm ..... i . — ami descriptive circular

vc been prepared for advertising. Order these
be shipped with other goods weigh-

Curtiss recently flew in Ins
* ' in Albany to Gov-

. . . . They say this is

the beginning of real aerial nav¬
igation. Well, if that’s the case
may as well begin to circularize the aviators
that we can sell them an Edison Business
uiograpli when they get “up in the air” w* ’

it lady stenographer

1 of ours, it will be a case of meeting us at
machine weight — 50 pounds— which will ex-
Ic'thc “experienced old stenographer.” Bus!-
* is surely looking up. “Pot-hooks” won't hold

son Business Phonograph,

nirTvi'inv WHY ,hou,d ond 1 work nnd #lrive

; GI-NEHAL- ■ to overcome difficulties in order that

three good reasons why we might fail?

The Passing Year

Here it is Christmas! Another year
nearly gone-crowded with recollections

■L SB of three bund red strenuous days of business.

■IW' To the individual dealer it may not

MU -/M seem that we have made remarkable
1 mr~ M progress. You are right from your stand-

IMfe- ■ point. From ours, we have done the

frank L. dyer best year's work of all.

o”.“°L Let any dealer manufacture Business

Phonographs for himself alone— supposing he were compe¬
tent to do so-and he would make quick changes, rapid
progress, until his business grew. The slowing up process
would continue in proportion to his growth, and his pro¬
gress ill the past.

we think of to-day may require a month or a year to become
operative, depending on the magnitude of the change.

Look through the pages of Tips, and you will find a con¬
tinuous stream of betterments. Depend upon it, that progress¬
ive idea of yours will show up in practice, surely, if slowly.

And stop to think that Edison progress is not limited.
We do not confine ourselves to new yearly models. We goat
it. hammer and tongs for improvements every day in the year.
We acknowledge criticisms for immediate correction. We
try to be sympathetic and helpful in making the salesman’s
work easier. Besides, we carry the principal stock at the
Edison Works so as to put the latest and best in the dealers’
and customers’ hands.

But the greatest progression we believe lies in the im¬
proved attitude of the dealer, the public and the customer.
I n the past year the dealer has become bigger and better
satisfied, and the public, as well as the customer, has be ¬
come more appreciative and enthusiastic.

Take it all in all, 1910 was the greatest year in our history.

Nineteen Eleven

EHj The important fact that voice-writing

J| S- ti" ^ ^ ^

• L0U“ . D- , Brand«*. Counsel’ for the
"A°" Shippers in the R R 1 • ,

rsely defined the National needs: h“nn* has

“Whatw . -.1 .

is™01 n,"h“,s

Postmaster Hitchcock is wiping out the deficit of hL

irmSsy the application of simpie- —able L!;;:

t)mrlnr° fTT °f spent in advertising could have

produced the demands for economic appliances which have
become almost a factor in National growth.

Doubt, prejudice, pessimism can no longer stand in
he way of progress. Economy is now a question of necesi
;Per- Preferen,ces give way before the greater
principle of hfe-namely, existence. So we feel that voice-
JZS P'°ventyim Nlneteen Eleven is only limited by all
ac ivities. Let us go out into the New Year with
these conditions fully in mind.

Surely a Happy and Prosperous New Year awaits us.

To be a success in any job you must get

Hillfillli a perspectiveof theentiresubjectand calcu-
3S;J tite to omit the unimportantdetailsasfar
as possible, so that you can concentrate
on the big things that are worth while.
Wi’'S3rk*-' ^ Now your problem of selling the Ed-

ison Busi ne8s ph°iTtvi«i^

nelson C. DURAND 'i^dred — five bund red -business con¬
cerns’ or individuals that should buy in your territory.
Have vou prepared a file with their names ?— The best man

_ number of stenographers, etc i

' Yes? Then, realize that the big thing to do is to get
i„ touch with these prospective purchasers. ' ou i can cir¬
cularize and advertise— that will help— but you must get out
and talk to the firms, also, knowing that advertising has

''“^No^ist of prospective purchasers ? No canvassing plans?
Well, you are not selling the Edison Business Phonograph—
nrobablv you know that.

1 S cce ful salesmen keep working among heir pros¬
pects with a systematic follow-up and a nose for business ;
they are like reporters for the newspapers who are constant¬
ly circulating in the channels where news is found.

This reminds me of the cub reporter who was detailed
to report a society wedding. He came in late. The forms
had been held waiting for his story.. He said, I didn t
get anything, for the couple eloped.’

If you ‘‘go up against prospects like that reporter
vou will soon learn your faults and how to sell successfully
—hut never if you sit at your desk and wait for experience.

illiancy is not so necessary as plugging.

Tips can’t help this opportunity to lecture a bit even
intgli we know that we have the most loyal and interested
esmen on earth.

Cheer up! And a bright and Happy Holiday to you all.

Our Office

JtL rJhk — •

is Clone hereCl;'hne ..K°ornreSPfn,denCe Work
■■H i,s s°me Has said le0f the red ta‘le"

from President Dyer do, vn Buf ^Phorograpt'

partment for the general work o An W inscribing S?
sists of ten employees who tvrite Ietterf ' ComPaniescon-
. All dealers’ mail is p|ace[i i f°.r three cents a folio,
•dent and Sales Manager to it? the °ftce of the Vice-Pres-
of two secretaries and Wderk,8^ ^ the

Hie trade and prove the1 claims KWn°iT,n,ptne" t0
greatly by conning ort™P£*n“* ^nlers'can' assist us

10US officials or employees^ Vc the attention of var-

Our office fully realizes tint „„ 1 i
ent business men who must be infWm dT* ®jS a,re indePend-
fhan criticised, unless our crft cis? ™d,andl educttted rather
interesting advice. nticism can he accompanied by

sonally, for then tve could dj°P U kne'V cacl' d(-‘aler per-

»i.i, h«cr ,;;x“ r' - <K

many faces we do know-and to von ? S -ye 've see
and to those we hone to It 1 ^°u— our acquaintances—
possible Holiday and a New Year ol Prosperity!'1 ***

“S>r- you are very welcome to our house-

Therefore PTascnnt0fperkWay,S than 'vords:’

'ore- 1 scant this breathing courtesy.”

Manufacture

/S 1 many ways, more difficult and exacting

Lm 1 i San making a time-piece, winch latter is

I-VS the popular idea of accuracy in manutac-

If your watch runs slow or fast, runs
down or becomes noisy, your business is
“ „ not affected— with a business phonograph

SU,T- perhaps it is. .

Constancy and uniformity of motion in all moving
jarts of a phonograph are required, It is easy to detect a
variation of less than 1% in the speed of revolution of a
:ylinder playing a musical note.

And what makes it easily the most unique and wonder-
ful machine manufactured to-day is that it performs its
luiman-like work successfully without assistance. No extra¬
neous power can compel a more perfect operation. _ When
it leaves our hands we have practically endowed it with in¬
dividuality’'— we have almost placed the breath of life in the
wheels and wax— improved over the human, if possible.

We believe that we build the mostperfect Voice-writing
Machine obtainable. This is not conceit. Our customers
demand it, and the inventor of the original machine still
has the aim, desire and ability to fulfill the most exacting
requirements. Our dealers— considerate as they are — be¬
ing independent of the factory, must necessarily regard us as
strictly business connexions. We operate without branch
offices, and we ask. prompt payment for our shipments in
return for goods that operate successfully.

But, build as we will, the occasional ills of the machine
must be understood in the field to be corrected.

With pride we acknowledge that as manufacturers we
could not succeed to-day but for the intelligence and me¬
chanical interest that our dealers display in their daily work.

advantages' of' ^ S'?0winff de"rly tlle
amuntages of voice-writing, and unWn*
immediate investigation throng he T0?
cl Icier hoe me and ddre ap
pears on an enclosed postal card readyto

up of the salesman wh^XMe^ft ** ^
cut out all lost motion, all " «£, , ™ V?® ll8t* ^ have

thneTmd place!*181 °Unce a^vert'slnK cffor^at^lieTdes^re'd

country accordhigtoffib growdrd^ma'nds0'!^ d the entire
local representation. IHs estimated tint f ”n lnterest°f flle
letters have been mailed from Orange in the’fiv'^ m‘ ll0n

• i '\emcmber that mailing card returns are not always an
ndex to effectiveness: often-times the better— larger— more

a cataloguT Cw^'T0"1'"!' himKlt to writing for
ital oguc but, we find he knows the Edison product well

' °l The' A rlv' 1 ■e-Salnman milkes Ills Personal follow-up.

The Advertising Department wishes you all a most pros¬

perous New Tear, and, with your co-operation, will surely

Credit

A dealer's credit is like his shoe; if
small, it pinches; hut, if large, it causes
him to stumble.

Small capital— small credit— is some¬
times an unfortunate accompaniment to
energy and ability in selling the Edison
Business Phonograph.

g H p„IUPS Large capital and credit are very de-

sirable, but they usually indicate the side¬
line” dealer, who does not always secure the specialists who
could make the most of such favorable conditions.

Can you sell Edison Business Phonographs? Then,
your first duty to yourself is to obtain capital sufficient to
meet the manufacturer’s terms on purchases that you know
must be made if you yourself are to be satisfied.

The raising of this capital must remain a local issue with
the dealer. If he has ability to sell goods which he cannot
purchase, it is a logical conclusion that local connections
are in a position to know and investigate the truth better
than the manufacturer. After all, the manufacturer can do
no better than to treat all dealers uniformly; make the goods
worth handling by high standards of credit; and, by a mini¬
mum of risk, have more profits for the advancement of the
growing industry.

We urge upon all dealers operating on small credit to
give this subject the consideration that the growth of the
business demands. Local capital can be interested now that
could not a year ago. Capital must increase with the growing
public demand for the voice-writing system.

It is a pleasure at this holiday time for our Credit De¬
partment to reflect upon our close and friendly relations with
the trade— a condition which could only exist with a fixed
and honorable policy toward all.

May you enjoy a Merry Christmas, and may the New
Year bring you added prosperity.

Engineering

after1,t las ?nce been created, but quite
another problem to obtain that starting
wmm; P0111,1; ln tlesiKn which will repay the ex-
JpTJgC- penditure for tools and material to satisfy
the sa,es of a great organization like ours.

.X. 'rhen you come to visit tile Edison
Works, you wil1 find that Invention and

Engineering form a distinct branch of the

industry. I Ins branch is independent of manufacturing and
% 3£'ly »W' i« power plant anil fh„"

hi. L?b.™“™*. Mr- Edison apenda

i i 1 be ®illes departments of many other concerns suffer for
lack of this engineering ability and the spirit of progressive
development, whmh in our case encourages the men on the
firing line to assist in keeping the product up to the
most advanced standard.

liri,Hrf“rtll“.e jt » f°r Ac future of the Business Phono- I
graph that the Edison Works are so thoughtfully organized. ;
for a bales Department to know that an open ear is offered
at all times by a capable engineering force constitutes a key- j
note of success. j

Furthermore, the close association of Engineering and I
sales is one of the most attractive guarantees of the value of 3
an Edison Dealership. To know that selling efforts will j
continually be made easier by active invention and progress- j
ive design is a distinct consideration for those who give their '•
time, energy and capital to disposing of our product. I

With renewed efforts we will plan ami work to make }
your New Year both Happy and Prosperous. J

Simply “shipping k ‘‘

aSSSBWSS^

i Department, such as ours.

I .|.jlis S(.rvii;e is more valuable to the
T R,T“S dealer than would appear at first thought.

' It embodies an expert s study of tralhc
tions. avoiding routes .hat are in trouble through

paUUw then,, to advise the manufacturer.

5o let us have as much co-operation as possible. Tr;
k'ulate your future demand for goods in time; carry
t ie stock; consult the local freight agent about de
even before consulting us; anticipate slow deliver*
[lg the storms of winter. And, in other ways, help h
Sc Department to make a better showing with lei
espondence, or telegraph charges, and to a record fc
ig better satisfaction.

After all, let us say that we appreciate the position (
dealer as an independent business concern desiring i

STENCIL IT ON

i youit memory.

“I must work outside these
golden months of the New
Year when ambition is
young and new resolutions
for economy are made
by every office manager. ”

Number 96

April 7, 191

Number 98

April 22, 1911

Selling Plan No. 9

(Local Newspaper Advertising)

The Edison
Business
Phonograph

not only saves SO per cent
of your actual dictating time,
reserving that time for other
equally important work,
nearly SO per cent of the
typist’s actual transcribing
time, but it saves all the
time in which she is ordi¬
narily occupied in taking
your dictation. This econ¬
omy of time results in a re¬
duction in the cost of your
correspondence of at least 50
per cent.

Ask us to prove it on some
of yourown correspondence.

AS A IIASIS FOR SUCH ADVERTISING.
OUR ADVERTISI NO DEPART M ENT HAS PRE-
PARED A SERIES OP PIETEEN SINGLE AND
DOUIILE COLUMN ADVERTISEMENTS WHICH
ARE ELECTROTYPED AND READY EOR ANY
DEALER TO USE: UPON APPLICATION THEY
WILL FURNISH PROOFS FOR THE DEALERS
SELECTION AND LOAN ANY OF THE. ELEC¬
TROTYPES WITHOUT CHARGE.

order for advertising placed liv a dealer will often pro¬
duce a similar interest in purchasing Business Phono¬
graphs; this should not he an “exchange for advertis-
ing” sale (which is not permitted in the argument) hut
a distinct purchase in each case of phonographs and
advertising.

Newspaper advertising in small towns which the
dealer works with an outlying representative will he es¬
pecially profitable, livery business man in a small town
reads the advertisements and. if accompanied by reading
notices of successful users, the publicity will bring quick
returns by helping the salesman in his transient calls.

small banks in different localities;

using the li. H. P. .

Primary Printed Series - Serial Publications
The Kinetogram

The Kinetogram (originally called The Edison Kinetogram) was
published by the Edison Manufacturing Co. during the period August
1909-January 1916. The semi-monthly issues provided descriptions of
the latest Edison productions and general news about the motion
picture business to exchanges and exhibitors.

The archives of the Edison National Historic Site contains a
complete run of The Kinetogram, as well as a card-file index to the
publication. The first issue (August 1,1909) has been selected as a
sample. It contains an announcement about the inauguration of the
publication, along with statements by Edison and Frank L. Dyer.

e€Xe EDISON

KINETOCRAM

AUGUST 1, 1909

ISON FILMS RELEASED FROM
IjUGUST 1 TO 14 INCLUSIVE

Vol. I.

AUGUST 1, 1909

No. 1

The Kinetogram

Usting b'.dison Films from August I -14, 4900

A Bi-Monthly Bulletin of Moving Picture News, with the emphasis
on Edison Films and Kinetoscopes. Published b\ The Edisok
Manufacturing Company, Orange, N. J., U. S. A.

Announcement

The Kinetogram is the outcome of a belief that the time
has arrived for a better and more dignified medium of inform¬
ing the trade about Edison Kinetoscopes and Films than was
possible with the supplements, bulletins, etc., heretofore issued.

It has also been designed to bring the Edison organization
into closer touch with the Exchanges and Exhibitors. Its pages
will furnish a new opportunity to tell the trade about our
work, our aims and our products.

It will provide a better way of illustrating and describing
new Films and will make it possible to list more of them at

The Kinetogram will be dated the 1st and 15th of each
month. The issue of the 1st will include all Films issued be¬
tween the 1st and 14th; that of the 15th all Films issued between
the 15th and 31st.

™s> the tirst issue. has some matter from the pen of
Mr. Edison and also an interesting article from Mr. Dver
Vice President. ’

The Kinetogram will be mailed without charge to all
present and prospective Exchanges and Exhibitors handline
or exhibiting Edison Films. ' B

We want the trade to feel that this publication is being
issued for its benefit, quite as much as it is for ours, and we
hope that all receiving it regularly will co-operate with us in
making each issue better than those that have gone before.

The August 1st KINETOGRAM

The Aug ,

1st KINETOGRAM

Edison Film No. 6496

The Tobacco Edict

Old New York, 1648

(A HISTORICAL COMEDY)

Code, VERROOKEN c«»rleht«d, Auau.t, 1909

R.l..,ed wilh No S4BB App. Length, 199 feet

In the early days of New York, when
this whole district svas known as New
Netherlands, an early Governor, fatnil-
iarly known as “William the Testy," is-
sued an edict against the smoking of
tobacco. The story of the effect this edict
had on the burghers of the town is shown
in Boughton’s famous painting, but the
real reason for the Governor's issuing the
edict has never been made known until
now. The rebellion of the burghers

Old Dutch New York, with its quaint
houses, costumes and characters, is repro¬
duced here with human and comic touches
that will appeal to any audience.

Edison Film No. 6497

Apprentice Boys at Newport Naval
Training Station

(A NOVELTY PICTURE)

Code, VERROSTEN Co„,ri,M.d. Ao.u.t, 1909

Released August 10, 1909 App. Length, 2!6 feet

The August 1st KINETOGRAM

VERRUCAIRE

The August 1st KINETOGRAM

prisoner to his benefactor’s li
Realizing tlmt the convict i
can he saved, the good old in
the police by greeting Jean

and spoons?”

Such heights of magnanimity at
ness overcome Jean’s despair an

Furnished Rooms to Let

couple turned back— although not
themselves.

Their son and his chum had rented
rooms during the absence of the old fc

lodgers attempted to flirt with one of
ladies whose husband objected rat
strenuously.

It was during this exciting scene t
the old couple returned, and— well, wh
the use of spoiling it all by telling.

New Copyright Law

law, which was made a misdemeanor to wilfully at
ent into effect July profit infringe any copyright secure
is of the courts, mo- der.the act, or to knowingly aid 01

The August 1st KINETOGRAM

A Word from Mr. Edison

-I- “d the 7d7 P-'«urc in the summer of .883. I

k !l,c cyc w,mt tl,c Phonograph had done for the car. The
nn- n thB 7 S!n,“ tl,c ''is1' character of the pictures made by
' “?’T,y,|and °'l,crrA,,nCrlCan Bnd forci'Rn manufacturers under my
patent., and thc thousands of theatres, many of which were built cspcciaily
for the purpose, represent a development that has far exceeded my most ambN

I an. proud of the Moving Picture industry, of the effect it has had and
mentPofX AmeI°cV,nS P,C1tUrc wil1 do m"cl> towards thc intellecmalTvelop"

mmutes books, poems and dramas that wc’may not havcTeTme nor'inclinv
t on to read may be brought before us, in tabloid form it is ,r„„ i " *

cfently in detail to be perfectly comprehensible ’ ^ ^

to If t

to come t r travf r zzz

on this culturc of our c,w wm b-d

THOMAS A. EDISON.

Mr. Dyer to the Trade

The August 1st KINETOGRAM

:ars, operate three large studios in New York City, and maintain an exten-
ve developing and printing plant at the Edison Works, Orange, N. J.

For the production of our pictures we require the services of four sep-
ratc theatrical companies, each in charge of a highly skilled stage director,
ipablc of interpreting the lines of the plot or scenario and developing from
a finished and artistic theatrical performance.

Many of the actors arc on our permanent roll; others are specially cn-
Jged, because of particular qualifications, for individual pictures. We spare
a time nor expense in these pictures, nor in the scenery, properties and other
traphernalia.

We intend from time to time (as we have in the past) to put out espe-
ally high-class pictures, based on familiar themes or plots of well-known
layrights and literary producers, with actors of known reputation, and these
iccial pictures, sold as they will be at the same price, will, we believe, com-
icnd themselves strongly to the trade as an indication of what the Edison
'ompany is willing to do to advance the interests of the business.

Some of our recent pictures, such as "Brothers in Arms,” “The Legend
f Sterling Keep,” and "The Man Without a Country,” compare most favor-
)ly with any pictures ever put out in the United States or abroad, and we
ly to our friends that if hard work and the expenditure of money are factors
I the business, we intend that there shall be no backward step from these
andards.

Recognizing that the Exchanges and the Exhibitors prefer two pictures
:r reel, we will endeavor to meet their wishes in this regard; and we will
it out single reel pictures only when the character of the subject requires
. Comedy and special “trick" pictures will also be produced, of as high a
laracter as we are capable of making.

We take this opportunity of thanking our many friends for their patron-
;c and support in the past, and we continue to welcome any and all criticism
y which the quality of our pictures may be improved.

FRANK L. DYER,

August 1st KINETOGRAM

The August 1st KINETOGRAM

Primary Printed Series - Serial Publications
The Edison Aggregate

The Edison Aggregate was a monthly sales brochure published by the
Advertising Department of the Edison Portland Cement Co. Each issue
highlights a particular ornamental, residential, or industrial application for
Edison's cement. One issue concerns construction projects in Haiti and
Cuba; another involves the New York City subways.

The archives of the Edison National Historic Site contains seven issues
for the period March 1910-March 1911. The March 1910 issue has been
selected as a sample. It identifies factories and warehouses that were
constructed with Edison's cement and includes an illustration of his concrete
factories in West Orange.

The Edison Aggregate.

IHE average

which figure
perty every

1 The business men of large interests are
steadily adopting the reinforced concrete factory as
a means of stopping this tremendous waste and every¬
where, from coast to coast, may be seen innumberable
buildings of this type, either constructed or under con¬
struction.

The architect and engineer of today have it within
their power to aid a national building movement of this"
nature by advocating concrete construction to their clients
and on account of its many desirable features, namely:
safety, durability, fire resistance, low insurance rates, light,
cleanliness, rapid construction, economical upkeep, free¬
dom from vibration and a variety of architectural
ornamentation.

It is well known that in San Francisco, Baltimore
and other large cities wherever a great conflagration has
occurred concrete was the only type of construction which
withstood the ravages of the fire.

The following pages contain illustrations, of many
interesting types of concrete factory buildings made of
Edison Portland Cement.

THE W. H. SWEENEY MFC. CO.’S BUILDING,
66 Water St., Brooklyn, N. Y.

Specify And Use “EDISON” On All Your Work.

Reinforced Concrete
Factory of the
Bridgeman Company

1 5 th St. and Washington Ave.,
Philadelphia.

JHERSHEY PENNSYLVANIA.

SPAULDING

MANUFACTURING' COMPANY. BROOKLYN.

GLOEKLER
Pittsburgh, Pt

COTTON

A Few of the Prominent Architects
using Edison Portland Cement

Philadelphia, Pa.
Ballinger & Perrot

Ernest Arend
Don Barber
Beatty & Stone
Clarence Brazcr
Clement B. Brun

Chas. S. Clark
Clinton & Russell

Crow, Lewis & Wickenhoefcr

Dodge & Morrison
Eidlitz & MacKensie
Bradford L. Gilbert
G. Curtis Gillespie
Wm. Higginson

REINFORCED CONCRETE FACTORY, Hyde Park,
The Mar.hall Electric Company.
Architect— Adolph Such, Hyde Park-
Contractors— Armstrong Concrete Specialty Co., Ik

USON PORTLAND CEMENT

C. W Bolton & Son
Cope & Stewardson
Henry E. DeHoff
Carl DeMoll

Long, Jersey
. Paterson, Je

Hewitt & Paiste
Louis C. Hickman
Chas. Hoffman
Henry B. Hughes
j. A. Jeffries

Arthur Connelly
Faulkner & Fougnt

Hooper & Co.

II. J. King
J. V. King
Bruse P. Kitchell

Phillips

McElfatriek

Norman McGlashan
Maynicke & Frank
Mowbray & Uffinger
Albert Morris
John Russell Pope
F. H. Quimby
Renwick Aspinwall &
Rossiter & Wright
J. B. Snook & Sons
Fredrick J. Sterner

REINFORCED CONCRETE PAPER MILL, Lyon. Fall., N. Y.

Price & McLanahan
C. E.Ralin ; v
Henry L. Reinholds
Frank Rommell .
C. E. Schermerhorn
F. Russell Stertuck
Herbert C. Wise

Sch'orriing .

Pcnnsylv

Sflberstein

A. W. Leh, South Bethlehem,
Stetler & Mengel, Reading

Henri Desmond,

John Kleh

The Edison Aggregate is published monthly and will be sent free, upon request
communications to the Advertising Department, Room 920 St. James Building,

REINFORCED CONCRETE FACTORY. Winchester, Mau.

Primary Printed Series - Serial Publications
The Phonogram

Written by Herbert A. Shattuck, advertising manager of the National
Phonograph Co., The Phonogram was a company publication from May
1 900 until Shattuck's resignation in October 1 902. It succeeded a publication
of the same title, which was issued by the North American Phonograph Co.
during the early 1890s.

The archives of the Edison National Historic Site contains fifteen of the
twenty-nine monthly issues. The May 1900 issue has been selected as a
sample.

&/?e

PHONO ■
GRAM

FIRST NUMBER
MAY 190O f

RINTED MONTHLY
FOR THOSE INTER¬
ESTED IN PHONES,
GRAPHS, GRAMS W
SCOPES. DEVOTED
TO THE ARTS OF

RECORDING AND REPRODUCING

SOUND.

o* 0* We can furnish you with some of thes-
PHONOGRAMS for general distribution^
The June number, ready the 18th, contains a
list of 5J new Records. The July number,
ready July 1st, will have a list of 80 new
Concert Records.

1 'he PHONOGRAM

SUBSCRIPTION THIRTY CENTS A YEA

r a Phonograph Buoy

An Up-to-date Ghort 810^
Thomas A. Edhon (portrait)

The title of this periodical has been chosen
for its peculiar significance \ fuvrf , Phone,
the voice, and yfxfmm , Gram, that which is
'written. In simple words, The Phonogram
is a magazine devoted to the arts of recording
and reproducing sound.

TOonosrapl) ftecort* mat* ^
^ Sira 2©. $s>anfiep

Bared by Grace," and others oTthe famous

MOODY AND SANKEY HYMNS

Price, 7 Sc. per record $S.S0 per dozen.

C“Jf "BARD at AT.I, rhonorraph Dealer..

3EI )t IBIgloto (j Spain Co. "Ve'J™"'*

Languages — Cortina’s Sel
Instruction by Phonograpl

FRENCH, in zo IcTLTcompletc, < , . r

SPANISH, in zo lessons complete, 1 1 . c.

GERMAN, In zo lessons complete, 1 1 . ei

&V., ejTr. * >

Columbian IfxpMn.

4 Imported Spaniih Book*.

R. D. Cortina
Academy of Languages

44 West 34th Street, New York.

Primary Printed Series - Serial Publications
The New Phonogram

Starting with the issue of July 1904, The New Phonogram was a
monthly publication of the National Phonograph Co. The publication was
continued in February 1911 by Thomas A. Edison, Inc. Its title was changed
to Phonogram in November 1912.

The archives of the Edison National Historic Site contains a majority of
the monthly issues through March 1914. The July 1904 issue has been
selected as a sample.

JULY

THE NEW

THE JULY LIST
OF EDISON GOLD
MOULDED REC¬
ORDS APPEARS ON
PAGES TWO TO SIX

Primary Printed Series - Serial Publications
Edison Phonograph Monthly

Starting with the issue of March 1 903, the Edison Phonograph Monthly
was a publication of the National Phonograph Co. The monthly issues
provided jobbers and dealers with technical, promotional, and other
information, including articles on products, matters of corporate policy, and
the progress of litigation, as well as lists of new records, available printed
matter, current jobbers, and suspended dealers. Each issue printed
numerous communications from jobbers and dealers who related their
experiences or posed questions regarding the sale of Edison phonographs
and records. The publication was continued by Thomas A. Edison, Inc., in
February 1911, and it was renamed the Edison Amberola Monthly in 1 917.

The archives of the Edison National Historic Site contains a complete
run of the Edison Phonograph Monthly. All issues for the period March
1903-December 1910 (volumes 1-8) have been selected. Prior to 1908, the
monthly issues are numbered from 1 (March) through 12 (February).
Beginning in 1 908, the January issue is the first numbered issue. Each issue
is individually paginated and contains approximately twenty pages. The
volume and issue numbers appear on page one. Each issue contains a table
of contents; the contents pages are missing from the 1908 volume. A 20-
page index, prepared by the editors, has been filmed first.

The majority of terms in the index are the names of jobbers and
dealers. Also included are recording artists and company employees who
are the subject of feature articles, as well as Edison products and other
topics that are noted in particular detail. Among the items not indexed are
lists of jobbers and dealers, lists of new record releases, and the names of
recording artists associated with those releases. A useful source for
information about early cylinder records and recording artists is Allen
Koenigsberg, Edison Cylinder Records, 1889-1912, 2nd ed. (Brooklyn
N.Y.:APM Press, 1987).

Index entries appear in the following format-

index term: Volume [Issue]: Page (Month Year).

INDEX

Ackerman & Co: 1[6]:8 (Aug 1903), 1 [1 0]:6 (Dec 1903), 2[1]: 12 (Mar 1904), 5[5]:15 (Jul

Adams, I C: 5[10]:14 (Dec 1907)

Adams, James G: 6[1]:12 (Jan 1908)

Agency Co: 7[3]:19 (Mar 1909)

Agreement, Dealers': 1[5]:7 (Jul 1903), 1[6]:3 (Aug 1903), 1[8]:5 (Oct 1903), 4[11]:7
(Feb 1907), 5[8]:1 (Oct1907), 5[8]:6 (Oct 1907), 5[10]:6 (Dec 1907), 6[2]:12(Feb
1908), 6[3]:9 (Mar 1908), 7(1]: 15 (Jan 1909), 7[5]:5 (May 1909), 8[7]:6 (Jul 1910)
Agreement, Dealers' and Jobbers': 2(6]:2 (Aug 1904), 4[4]:4 (Jun 1906), 4(41:12 (Jun
1906), 5[2]:6 (Apr 1907)

Agreement, Jobbers': 1 [3]: 1 (May 1903), 1 [4]: 1 (Jun 1903)

Aiken, Edward L: 6[3]:11 (Mar 1908)

Ainsworth Music Co: 3[1]:13 (Mar 1905)

Albani (Madame): 1 [3]: 10 (May 1903)

Albert, M Francois: 1 [8]: 10 (Oct 1903), 4[8]:5 (Oct 1906)

Alden Bidinger & Co: 6[2]:17 (Feb 1908)

Allen's Emporium: 8[9]:9 (Sep 1910)

Amberol Attachment: 6[10]:7 (Oct 1908), 6[11]:5 (Nov 1908), 7(11]: 11 (Nov 1909),
7[11]:2 (Dec 1909), 8[1]:4 (Jan 1910), 8[3]:2 (Mar 1910), 8[5]:1 (May 1910)’
8[6]:2 (Jun 1910), 8[11]:12 (Dec 1910)

Amberol Grand Opera Records: 7[7]:7 (Jul 1909), 7[11]:9 (Dec 1909)

Amberol Records: 6[10]:7 (Oct 1908), 6[11]:5 (Nov 1908), 6[11]:2 (Dec 1908) 7[2] 2
(Feb 1909), 7[3]:1 (Mar 1909), 7[5]:4 (May 1909), 7[9]: 12 (Sep 1909)

Amberola: 7[10]:2 (Oct 1909), 7[11]:2 (Nov 1909), 8[1]:4 (Jan 1910), 8[3]:7 (Mar 1910),
8[4]:3 (Apr 1910), 8[4]:5 (Apr 1910), 8[5]:2 (May 1910), 8[6]:4 (Jun 1910), 8[91:2
(Sep 1910), 8[11]:6 (Dec 1910)

American Electro-Chemical Society: 5[9]:21 (Nov 1907)

American Federation of Musicians: 2[2]:6 (Apr 1904)

American Phonograph Co: 2[2]:5 (Apr 1904), 2[10]:10 (Dec 1904), 3[2]:6 (Apr 1905),
3[8]:5 (Oct 1905), 3[10]:10 (Dec 1905), 5(2]: 15 (Apr 1907), 5[10]:15 (Dec 1907)
Andem, James L: 5[9]:15 (Nov 1907)

Anderson, George L: 8[4]:8 (Apr 1910)

Andrews, JA/ D: 4[2]:4 (Apr 1906), 4[7]:4 (Sep 1906), 5[7]:9 (Sep 1907), 7[11]:29(Dec

Araki, Waichi: 1 [1 ]:5 (Mar 1 903)

Argentine Records: 7[7]:14 (Jul 1909)

Aschbach, GC: 2[8]:7 (Oct 1904), 4[6]: 19 (Aug 1906), 4[1 01:7 (Dec 1906)

Atkin, LH: 7[6]:21 (Jun 1909)

Atwood, F M: 3[3]:7 (May 1905), 6[5]:12 (May 1908)

Austin Music Co: 6[9]:2 (Feb 1908), 6[7]:2 (Sep 1908)

Austin, George P: 7[9]:13 (Sep 1909)

Aylsworth, Jonas W: 5[4]:5 (Jun 1907)

BabsonBros: 4[4]:11 (Jun 1906), 5[3]:12 (May 1907), 5[6]:15 (Aug 1907), 7[1 11:16 (Dec
1909), 8[11]:9 (Dec 1910)

Babson, Gustavus: 4[1]:12 (Mar 1906)

Bachelder, George H: 4[2]:13 (Apr 1906)

Bacigalupi (Peter) & Sons: 7[1]:20 (Jan 1909), 7[2]:8 (Feb 1909), 8(31:29 (Mar 1910)
8[5]:20 (May 1910)

Bacigalupi, Peter: 2(1 ]:7 (Mar 1904), 2(9]: 12 (Nov 1904), 2(11]: 13 (Jan 1905) 4(317
(May 1906), 4[4]:10 (Jun 1906), 4(5]: 10 (Jul 1906), 4[10]:11 (Dec 1906) '7[11]-9
(Nov 1909)

Bailey, WE: 7(3]: 18 (Mar 1909)

Ball-FintzeCo: 3[6]:4 (Aug 1905), 3[11]:13 (Jan 1906), 4[9]:5 (Nov 1906), 4[11]:7 (Jan
Ballard Music House: 8[8]:9 (Aug 1910)

4 - |

Banner, William: 7[11]:8 (Nov 1909)

Banta, Frank P: 1 [1 1 ]:4 (Jan 1 904)

Barden, Will: 3[6]:8 (Aug 1905)

Barklow, BR: 4[8]:3 (Oct 1906)

Barney (James H.) Jr & Co: 8[2]:9 (Feb 1910), 8[8]:11 (Aug 1910)

Barney, FM: 2[2]:4 (Apr 1904), 8[6]:9 (Jun 1910)

Bartlett, CW: 3[11]:12 (Jan 1906)

Batchelor, Charles: 5[4]:17 (Jun 1907)

Batchelor, E A: 1[5]:10 (Jul 1903)

Bates, General: 2[1]:5 (Mar 1904)

Bauland Co: 1[2]:8 (Apr 1903)

Bawden, Charles: 6[4]: 13 (Apr 1908)

Becht, Fred, Jr: 6[11]:20 (Nov 1908)

Beckwith, 0 R: 7[3]:20 (Mar 1909)

Bell, Digby: 7[6]:17 (Jun 1909)

Bellamy, Edward: 3[1): 11 (Mar 1905)

Bent (G.R.) & Sons: 2[11]:12 (Jan 1905)

Bentel (Theo. F.) Co: 1[8]:5 (Oct 1903), 3[6]: 13 (Aug 1905), 4[3]:12 (May 1906), 5[2]:8
(Apr 1907)

Bergen Empire Athletic Goods Co: 1[9]:13 (Nov 1903)

Bergen, C B: 7[3]:17 (Mar 1909)

Berggren, Ernest J: 8[7]:9 (Jul 1910)

Bergmann, Sigmund: 5[4]:4 (Jun 1907)

Bernath, Adolph: 4[11]:9 (Feb 1907)

Bernhardt, Sarah: 8[2]:3 (Feb 1910), 8[3]:6 (Mar 1910), 8[8]:5 (Aug 1910), 8[1 1]:7 (Nov
1910)

Bernier, JE: 1 [3]: 8 (May 1903)

Bertholf, Roy E: 7[4]:8 (Apr 1909)

Bettini Phonograph Laboratory: 1[2]:8 (Apr 1903)

Bicycle: 2[3]:3 (May 1904)

Billboard Advertising: 5[3]:15 (May 1907), 5[5]:1 1 (Jul 1907), 5[6]:14 (Aug 1907), 7[9]:8
(Sep 1909), 8[7]:10 (Jul 1910), 8(11]: 11 (Nov 1910)

Bishop, F N: 7[11]:12 (Dec 1909)

Blackman Talking Machine Co: 1[7]:12 (Sep 1903), 3[3]:7 (May 1905)

Blackman, J Newcomb: 1[4]:13 (Jun 1903), 4[11]:16 (Feb 1907), 7[6]:13 (Jun 1909)
Blair, James: 8[6]:8 (Jun 1910)

Blake, PW: 6[3]: 13 (Mar 1908)

Blankenbaker Phonograph Concert Co: 1[5]:11 (Jul 1903)

Bohemian Records: 8[8]:5 (Aug 1910), 8[11]:13 (Dec 1910)

Bollinger (R.C.) Music House: 6[5]:9 (May 1908), 6[6]: 16 (Jun 1908)

Bomberger, Franklin E: 6[5]:12 (May 1908)

Bori, Lucrezia: 8[9]:10 (Sep 1910)

Boston Cycle & Sundry Co: 1 [8]: 12 (Oct 1903), 1[10]:7 (Dec 1903), 2[11]:7 (Feb 1905)
4[2]:4 (Apr 1906), 5[8]: 19 (Oct 1907), 8[11]:9 (Dec 1910)

Bozeman Pharmacy: 8[4]:9 (Apr 1910)

Brandon, A E: 5[3]:5 (May 1907)

Brenner, John F: 8[4]:6 (Apr 1910)

British Records: 1[9]:4 (Nov 1903), 2[5]:11 (Jul 1904)

Brobeil, C F: 8[2]:8 (Feb 1910)

Bromley, AH: 7[9]:13 (Sep 1909)

Bromley, Mrs N A H: 7[8]:13 (Aug 1909), 8[4]:9 (Apr 1910)

Bronx Air Light Co: 2[9]:6 (Nov 1904), 8[4]:9 (Apr 1910)

Brooks, Ruby: 8[3]:7 (Mar 1910)

Broussard, W L: 2[3]: 10 (May 1904)

Brown & Durham: 4[4]:11 (Jun 1906), 4[11]:5 (Feb 1907)

Brown, C J: 7[3]:13 (Mar 1909)

Brown, S M: 2[7]:11 (Sep 1904)

Browning, Robert: 5[8]:22 (Oct 1907)

Broyles, L W: 7[3]:10 (Mar 1909)

Bruce & Brown Co: 7[3]:9 (Mar 1 909)

Bryan, William Jennings: 6[7]:9 (Jul 1908), 6[7]: 16 (Jul 1908), 6[11]:7 (Dec 1908)

Bryant, R M: 7[6]:21 (Jun 1909)

Buckeye Music Co: 2[11]:11 (Feb 1905)

Buckingham, Charles L: 5[10]:7 (Dec 1907), 7[7]:10 (Jul 1909)

Buehn (Louis) & Bro: 5[8]: 19 (Oct 1907), 6[6]:8 (Jun 1908)

Bullock, Arthur E: 8[11]:9 (Dec 1910)

Burkholder, J H: 1[5]:10 (Jul 1903)

Burt, Fred: 4[2]: 10 (Apr 1906), 5[5]:14 (Jul 1907), 7[8]:8 (Aug 1909)

Buss, George E: 4[11]:6 (Feb 1907), 7[1]: 10 (Jan 1909)

Butin, Roy H: 7[1 1]:8 (Nov 1909)

Cabanas, Raphael: 3[9]:3 (Nov 1905), 5[10]:9 (Dec 1907), 6[4]:11 (Apr 1908)
Campbell & King: 4[11]:9 (Jan 1907)

Canary, SL: 7[2]:3 (Feb 1909)

Carle, Richard: 5[8]:14 (Oct 1907)

Carnegie, Mrs Andrew: 1 [3]: 1 0 (May 1903)

Cartwright, Earl: 7[8]:9(Aug 1909)

Central States Talking Machine Jobbers Assn: 4[2]:4 (Apr 1906), 4[5]:5 (Jul 1906)
Chandler, A B: 3[3]:10 (May 1905)

Chandler, A V: 5[7]:14 (Sep 1907)

Chandler, Martin G: 2[2]:10 (Apr 1904)

Chappie, Joe Mitchell: 1[3]:5 (May 1903)

Chinese Records: 1[1]:6 (Mar 1903), 1[5]:12 (Jul 1903), 1 [10]: 12 (Dec 1903), 8[3]:15
(Mar 1910), 8[9]:4 (Sep 1910)

Chipot, Louis A: 2[4]:12 (Jun 1904)

Christie, Nimmo: 3[1): 11 (Mar 1905)

Cilia, Luigi: 8[4]: 12 (Apr 1910)

Clarke, Herbert L: 7[11]:8 (Nov 1909)

Clavel, A C: 5[7]: 13 (Sep 1907)

Clayton Music Co: 6[5]:9 (May 1908)

Clokey, C W: 5[8]:12 (Oct 1907)

Clough, Arthur C: 7[11]:8 (Nov 1909)

Cochran (G.W.) Co: 1[6]:7 (Aug 1903)

Cockburn, H D: 7[9]:7 (Sep 1909)

Coe, CG: 2[1]: 12 (Mar 1904)

Cohen & Hughes: 8[4]:24 (Apr 1910)

Coin Slot Phonographs: 2[6]: 10 (Aug 1904), 3[1]:4 (Mar 1905), 3[8]: 10 (Oct 1905),
4[4]:4 (Jun 1906)

Collingwood, F J: 1[2]:5 (Apr 1903), 2[4]:10 (Jun 1904)

Collins, Arthur: 3[4]: 13 (Jun 1905), 3[5]:10 (Jul 1905)

Columbia Phonograph Co: 2[4]:5 (Jun 1904)

Commercial Phonograph: 1 [2]:6 (Apr 1 903), 1[3]:7 (May 1903), 4[11]:12 (Jan 1907),
5[3]:7 (May 1907)

Commercial System: 3[6]:3 (Aug 1905), 4[9]: 18 (Nov 1906), 4[1 11:6 (Feb 1907), 5[1V6
(Mar 1907)

Compania Edison Hispano-Americana: 5[3]:3 (May 1907), 6[5]:14 (May 1908)
Compton, N R: 5[4]: 15 (Jun 1907)

Concert Records: 1[2]:7 (Apr 1903), 2[8]:6 (Oct 1904), 4[2]:5 (Apr 1906), 6[11]:11 (Nov
1908)

Concerts: 4[9]:3 (Nov 1906), 4[10]:10 (Dec 1906), 6[1]:15 (Jan 1908), 6[3]:15 (Mar

1908) , 6[8]:8 (Aug 1908), 6[10]:17 (Oct 1908), 6[11]:9 (Dec 1908), 7[1]:6 (Jan

1909) , 8[3]:16 (Mar 1910), 8[8]: 11 (Aug 1910), 8[10]:10 (Oct 1910)

Concrete: 5[5]:3 (Jul 1907)

Conroy Piano Co: 3[5]:7 (Jul 1905), 3[7]:4 (Sep 1905), 5[8]: 19 (Oct 1907), 7[5]:7(May
1909)

Conroy, PE: 5[4]:4 (Jun 1907)

Constantino, Florencio: 4[10]:7 (Dec 1906), 5[3]:11 (May 1907)

Conway, J A: 1[8]:6 (Oct 1903)

Cook (A.S.) Co: 7[3]: 18 (Mar 1909)

Cook Bros: 5[9]: 19 (Nov 1907)

Cook, CH: 1[4]:13 (Jun 1903)

Corrington, B: 4(71:11 (Sep 1906)

Cowles & English: 7(7]: 16 (Jul 1909)

Cox, (Miss) Ray: 7[7]:11 (Jul 1909)

Crabb, CC: 4[2]:11 (Apr 1906)

Craig Jay Co: 3[11]:7 (Jan 1906)

Cronkhite, W H A: 4[1]:4 (Mar 1906)

Crosby (S.L.) Co: 1[8]:6 (Oct 1903), 2[1]:7 (Mar 1904), 2[10]:13 (Dec 1904), 4[8]:10 (Oct

1906) , 8(1 1]:9 (Dec 1910)

Crosby, Fanny J: 8[11]:7 (Dec 1910)

Cuban Records: 4(2]: 10 (Apr 1906), 5[5]:5 (Jul 1907), 5[9]:8 (Nov 1907)

Cuenca, Amalio: 7[5]:7 (May 1909)

Cummings Shepherd & Co: 8[3]:29 (Mar 1910), 8[4]:24 (Apr 1910)

Curry, AH: 6[6]:5 (Jun 1 908)

Curtice (Ross P.) Co: 5[2):8 (Apr 1907), 6[5]:11 (May 1908), 6[6]:8 (Jun 1908)

D'Entremont, H L: 6[4]:13 (Apr 1908)

Daniel, LD: 7[7]:16 (Jul 1909)

Daniels, C I: 7[11]:21 (Nov 1909)

Danish Records: 5[10]:8 (Dec 1907)

Daspit Hardware Co Ltd: 7[9]:13 (Sep 1909)

Daspit's (O.B.) Sons: 2[4]:10 (Jun 1904)

Davega, I, Jr: 1[11]:13 (Jan 1904), 6[3]:20 (Mar 1908), 8[5]:20 (May 1910)

Davega, Solomon B: 1[4]:4 (Jun 1903), 1[9]:11 (Nov 1903), 5[7]:9 (Sep 1 907)
Davidson, E E: 5[4]:5 (Jun 1907)

Davidson, J H M: 2[2]:10 (Apr 1904)

De Angelis, John: 8[3]:21 (Mar 1910)

De Foreest (W.C.) & Son: 3[4]:5 (Jun 1905), 4[2]:4 (Apr 1 906)

Dean (John M.) Co: 2[3]:5 (May 1904), 6[3]:20 (Mar 1908), 7[2]:8 (Feb 1909)

Dean, John M: 2[11]:13 (Jan 1905)

Demorest Sewing Machine Co: 1[3]:4 (May 1903)

Dennison, Edgar W: 3[8]:5 (Oct 1905)

Denver Dry Goods Co: 6[5]:16 (May 1908)

Diaz, Porfirio: 2[8]: 11 (Oct 1904), 7[9]:5 (Sep 1909)

Dillon, E L: 2[3]:10 (May 1904)

Dillon, George B: 4[9]:5 (Nov 1906)

Dixie Music Co: 5[10]:14 (Dec 1907)

Dodge, CJ: 1[6]:7 (Aug 1903)

Doersam, J: 7[3]: 17 (Mar 1909)

Dolbeer, Frank K: 1[5]:11 (Jul 1903), 5[1]:5 (Mar 1907), 5[5]:4 (Jul 1907), 5[5]:14(Jul

1907) , 5[8]:10 (Oct 1907), 6[2]:7 (Feb 1908), 6[5]:9 (May 1908), 6[6]:13 (Jun

1908) , 6[11]:6 (Nov 1908), 7[1]:6 (Jan 1909), 7[3]:9 (Mar 1909), 7[61:21 (Jun

1909) , 7[11]:6 (Nov 1909), 7[11]:11 (Dec 1909)

Dorland's Music House: 8[3]:9 (Mar 1910)

Douglas & Co: 1[6]:4 (Aug 1903), 2[9]:5 (Nov 1904)

Douglas Phonograph Co: 2[11]:10 (Feb 1905), 3[7]:4 (Sep 1905), 4[21:4 (Apr 1906)
5[5]:4 (Jul 1907), 6[11]:20 (Dec 1908)

Doyle, W C: 6[3]: 17 (Mar 1908)

Dressier, Marie: 8[1]:5(Jan 1910), 8[7]:1 (Jul 1910)

Droop (E.F.) & Sons: 3[5]:7 (Jul 1905), 4[8]:4 (Oct 1906), 4[8]:5 (Oct 1906), 7[1 11:29
(Dec 1909), 8[4]:24 (Apr 1910)

Dulitz, E: 4[8]:12 (Oct 1906)

Duncan, Wallace: 4[7]:5 (Sep 1906)

Durand, Nelson C: 1[6]:10 (Aug 1903), 3[6]:3 (Aug 1905)

Durham, L M: 8[1 1 ]:8 (Nov 1 91 0)

Dyer, Frank L: 6[9]:2 (Sep 1908), 7[7]:10 (Jul 1909), 7[8]:5 (Aug 1 909), 7[91:3 (Sep
1909), 7[10]:4 (Oct 1909), 8[11]:9 (Dec 1910)

Dyer, W H: 3[2]: 12 (Apr 1905)

Early Music House: 4[8]:4 (Oct 1906)

Eastern States Talking Machine Dealers Assn: 8[3]:11 (Mar 1910), 8[4]:7 (Apr 1910),
8[5]:16 (May 1910)

Eastern Talking Machine Co: 1 [7]: 12 (Sep 1903), 3[3]:7 (May 1905), 3[8]:5 (Oct 1905),
3[9]:13 (Nov 1905), 7(5]: 15 (May 1909), 8(4]: 16 (Apr 1910), 8[5]:9 (May 1910)
Eastern Talking Machine Jobbers Assn: 4[5]:5 (Jul 1906), 5[7]:13 (Sep 1907)

Eastman Kodak Co: 2(3]: 10 (May 1904)

Eastman, I F: 3(4]: 13 (Jun 1905)

Eclipse Musical Co: 3[4]:5 (Jun 1905), 5[8]:19 (Oct 1907)

Edison Gesellschaft: 2[9]:10 (Nov 1904), 3(1 ]:7 (Mar 1905)

Edison Phonograph Works: 8(3]: 1 (Mar 1910)

Edison Polyform Co: 5(7]: 12 (Sep 1907)

Edison v. American Mutoscope & Biograph Co: 5[2]:3 (Apr 1907)

Edison, Thomas Alva: 1(1 ]:3 (Mar 1903), 1[3]:5 (May 1903), 2(1 ]:5 (Mar 1904), 3(3]: 10
(May 1905), 3(3]: 11 (May 1905), 3(6]: 11 (Aug 1905), 3[7]:9 (Sep 1905), 4[5]:12
(Jul 1906), 4[9]:12 (Nov 1906), 4(11]: 14 (Feb 1907), 5(1 ]:3 (Mar 1907), 5[10]:16
(Dec 1907), 6[3]:7 (Mar 1908), 6[4]:7 (Apr 1 908), 6(11]: 11 (Nov 1908), 7[5]:5
(May 1909), 7[10]:7 (Oct 1909), 8[9]:9 (Sep 1910)

Edison-Bell Consolidated Phonograph Co Ltd: 6[2]:6 (Feb 1908)

Eiler's Music House: 7[8]: 13 (Aug 1909)

Einselen, G A, Jr: 8[11]:8 (Nov 1910)

Electric Phonograph: 5[5]:7 (Jul 1907), 5[10]:12 (Dec 1907)

Ellett, George J: 7[4]:9 (Apr 1909)

Emporium of Music: 8[7]:8 (Jul 1910)

Erickson, E C: 5[10]:15 (Dec 1907)

Ethnography: 1[10]:4 (Dec 1903), 4[9]:9 (Nov 1906)

Ethology: 3[11]:5 (Jan 1906), 6[6]:11 (Jun 1908)

Eureka Phonograph Co: 7[11]:20 (Nov 1909)

Evander Drug Co: 8[3]: 12 (Mar 1910)

Excelsior Phonograph Co: 7[1]:20 (Jan 1909)

Exhibition. Alaska Yukon Pacific (1909): 7[11]:3 (Nov 1909), 8[1]:3 (Jan 1910)
Exhibition. Boston Mechanics (1910): 8(1 0]:6 (Oct 1910), 8[11]:11 (Nov 1910) 8[11] 5
(Dec 1910)

Exhibition. Christchurch (New Zealand) (1907): 5[3]:16 (May 1907)

Exhibition. Grand Rapids Furniture (1907): 5[6]:13 (Aug 1907)

Exhibition. Jamestown Ter-Centennial (1907): 5[3]:5 (May 1907), 5[4]:11 (Jun 1907)
Exhibition. Nottingham (U.K.) Midlands (1904): 2[8]:12 (Oct 1904)

Exhibition. Portland (Ore.) Lewis & Clark (1905): 3[2]:5 (Apr 1905)

Exhibition. Richmond Piano (1910): 8[5]:7 (May 1910), 8[6]:5 (Jun 1910)

Exhibition. St Louis (1904): 1[11]:4 (Feb 1904), 2[3]:1 (May 1904), 2[3]:6 (May 1904),
2[4]:11 (Jun 1904), 2[5]:13 (Jul 1904), 2[6]: 12 (Aug 1904), 2[11]:6 (Jan 1905),
3[2]:12 (Apr 1905)

Exhibitions: 1[8]:5 (Oct 1903), 2[6]:11 (Aug 1904), 8[10]:10 (Oct 1910)

Factory, European: 1 [6]: 1 (Aug 1903), 2[4]:7 (Jun 1904), 7[1]:4 (Jan 1909)

Factory, Expansion of: 1 [5]:5 (Jul 1 903), 1[7]:3 (Sep 1903), 2[2]:7 (Apr 1 904), 4[2]:5
(Apr 1906), 4[6]: 19 (Aug 1906), 4[7]:3 (Sep 1906), 4[8]:11 (Oct 1906), 4[9]:3(Nov

1906) , 4[10]:6 (Dec 1906), 5[2]:8 (Apr 1907), 5[4]:5 (Jun 1907), 5[9]:7 (Nov

1907) , 6[6]:13 (Jun 1908), 6[7]:17 (Jul 1908)

Factory, London: 5[7]: 15 (Sep 1907), 5[10]:21 (Dec 1907)

Factory, Mexican: 2[4]:4 (Jun 1904)

Factory, Paris: 3[11]:7 (Feb 1906)

Fair: 1[5]:4 (Jul 1903)

Farrell & Leroux: 2[1]:13 (Mar 1904)

Farrell & Wuller: 4[2]: 12 (Apr 1906)

Ferriss, A F: 3[10]:12 (Dec 1905)

Field, JL: 5[4]:17 (Jun 1907)

Fields, Lew: 3[2]:6 (Apr 1905)

Finch & Hahn: 3[8]:5 (Oct 1905)

Finney, John E: 1[11]:5 (Feb 1904)

Fireside Phonograph: 7[6]:10 (Jun 1909), 7[7]:12 (Jul 1909)

Flint & Brickett Co: 3[3]:7 (May 1905), 6[2]: 17 (Feb 1908), 7[11]:29 (Dec 1909)
Florence, Marie: 8[4]:16 (Apr 1910)

Fort Bragg Music House: 8[10]:8 (Oct 1910)

Fort Morgan Drug Co: 8[6]:9 (Jun 1910)

Foster & Foster: 2[1]: 12 (Mar 1904), 3[8]: 11 (Oct 1905)

Foster, J A: 1 [7]: 10 (Sep 1903)

Fredericksen, C: 8[2]:8 (Feb 1910)

Fredricks, Charles: 8[4]:6 (Apr 1910)

Freeman, C H: 1[5]:13 (Jul 1903)

Freight: 3[1]:7 (Mar 1905), 3[9]:7 (Nov 1905), 3[11]:3 (Jan 1906), 3[11]:10 (Jan 1906),
3[1 1]:4 (Feb 1906), 6[3]:7 (Mar 1908), 8[2]:20 (Feb 1910)

French Records: 6[1]:15 (Jan 1908), 6[5]: 10 (May 1908)

French-Canadian Records: 1[9]:4 (Nov 1903)

Fritchey, F L: 3[4]:6 (Jun 1905), 3[6]:5 (Aug 1905)

Gamage (A.W.) Ltd: 2[11]:7 (Feb 1905)

Gardner, C S: 5[10]:7 (Dec 1907)

Gardner, L S: 1[11]:4 (Jan 1904)

Garland City Music Store: 6[6]:14 (Jun 1908)

Garner, RL: 3[11]:5 (Jan 1906)

Gamier, Emile: 5[1]:7 (Mar 1907)

. Garret, George H: 5[4]:17 (Jun 1907)

Garvin, James E: 2[8]:4 (Oct 1 904)

Geltz's Cash Store: 2[11]:12 (Feb 1905)

Gent & Eagen: 6[1 1 ]:20 (Dec 1 908)

George, Howard: 2[1]: 12 (Mar 1904)

Gerhart & Hassler: 5[3]: 14 (May 1907)

German Records: 4[11]:4 (Jan 1907), 5[10]:1 (Dec 1907)

Gerson, Louis J: 6[2]: 18 (Feb 1908), 7[5]:7 (May 1909)

Gibson, Will S: 8[11]:9 (Dec 1910)

Gilmore, William E: 1[6]:3 (Aug 1903), 1 [9]: 10 (Nov 1903), 1[11]:3 (Feb 1904), 2[2]:5
(Apr 1904), 2[5]:6 (Jul 1904), 3[9]:7 (Nov 1905), 5[3]:3 (May 1 907), 5[4]:5 (Jun

1907) , 5[6]: 10 (Aug 1907), 6[5]:9 (May 1908), 6[6]:13 (Jun 1908), 6[7]:11 (Jul

1908) , 6[8]:7 (Aug 1908)

Giorgini, Aristodemo: 8[9]:11 (Sep 1910)

Glegg, A S: 6[10]:13 (Oct 1908)

Golden, Billy: 1[1]:6 (Mar 1903)

Goldsmith, A M: 8[8]:8 (Aug 1910)

Goodwin, C E: 7[8]:9 (Aug 1909), 8[5]:11 (May 1910)

Gordon Bros: 3[9]:5 (Nov 1905)

Gordon, M A: 8[4]: 16 (Apr 1910), 8[6]:8 (Jun 1910)

Gove, G A: 3[8]: 12 (Oct 1905)

Gove, S A: 8[11]:8 (Nov 1910)

Graf, Thomas: 4[6]: 18 (Aug 1906), 5[6]:10 (Aug 1907), 5[7]:7 (Sep 1907)

Grand Opera Records: 3[11]:4 (Jan 1906), 3[11]:3 (Feb 1906), 4[1]:4 (Mar 1906), 4[2]:5
(Apr 1906), 4[2]:6 (Apr 1906), 4[5]:5 (Jul 1906), 4[9]:9 (Nov 1906), 4[10]:3(Dec

1906) , 4[1 1]:7 (Jan 1907), 4[11]:12 (Feb 1907), 5[2]:7 (Apr 1 907), 5[4]:10(Jun

1907) , 5[7]:8 (Sep 1907), 6[6]:5 (Jun 1908), 6[7]:17 (Jul 1908), 8[1]:21 (Jan
1910), 8[2]:4 (Feb 1910), 8[3]: 18 (Mar 1910)

Grant, R E: 3[11]:13 (Feb 1906)

Graves & Co: 3[10]:1 1 (Dec 1905), 6[2]:22 (Feb 1908)

Graves Music Co: 8[11]:9 (Dec 1910)

Graves, C W: 6[4]:16 (Apr 1908)

Green, FN: 1 [2]:5 (Apr 1 903)

Greisch, Nicholas F: 5[10]:17 (Dec 1907), 7[7]:16 (Jul 1909)

Grinnell, C A: 6[7]:10 (Jul 1908)

Grist, FE: 1[6]:9 (Aug 1903), 7[3]: 16 (Mar 1909)

Hagadone, Harry N: 2[1]:12 (Mar 1904)

Hagerty, E: 7[4]:11 (Apr 1909)

Hall (G.W.) & Co: 3[11]:13 (Jan 1906)

Halloway, Henry: 3[3]:9 (May 1905)

Hammitt & Cook: 2[2]: 13 (Apr 1904)

Hampton (George D.) Piano Co: 4[11]:19 (Jan 1907)

Hanna, JO: 5[4]:15 (Jun 1907)

Hansen, M A: 8[9]:9 (Sep 1910)

Harding & Miller Music Co: 8[7]:8 (Jul 1910)

Harding (J.C.) Co: 8[9]:9 (Sep 1910)

Harding, E H: 8[5]:8 (May 1910)

Hardy's Music House: 5[3]:18 (May 1907), 5[9]:19 (Nov 1907)

Hardy's Music Store: 8[3]:8 (Mar 1910), 8[5]:8 (May 1910)

Harger & Blish: 5[8]: 19 (Oct 1907), 5[9]:1 (Nov 1907), 6[11]:11 (Nov 1908), 7[2]:8(Feb

1909) , 8[4]:24 (Apr 1910), 8[5]:20 (May 1910)

Harlan, Byron G: 2[5]:3 (Jul 1904), 3[4]:13 (Jun 1905)

Harrell, George F: 7[8]:12 (Aug 1909)

Harrington, John: 1 [1 1 ]:7 (Feb 1 904)

Harrison, William: 5[9]:21 (Nov 1907)

Hart, HS: 8[4]: 10 (Apr 1910), 8[11]:8 (Dec 1910)

Hartez, J L: 5[6]:9 (Aug 1907)

Hatfield, H D: 8[3]:21 (Mar 1910)

Hay, John: 3[6]:4 (Aug 1905)

Hayes, Howard W: 1[1 1]:3 (Jan 1904)

Haynes (C.B.)& Co: 4[11]:7 (Jan 1907), 5[6]:10 (Aug 1907), 7[71:10 (Jul 1909), 8(51:20
(May 1910)

Haynes, A Scott: 5[9]:22 (Nov 1907)

Haynes, C B: 1[7]:7 (Sep 1903), 4[8]:4 (Oct 1906)

Hebrew Records: 2[11]:6 (Feb 1905), 4[7]:5 (Sep 1906)

Heim, Gustav F: 8[6]:5 (Jun 1910)

Heinemann, Alexander: 8[11]:7 (Dec 1910)

Henkel, C V: 4[2]:4 (Apr 1906)

Henry, W E: 3[8]:5 (Oct 1905)

Henton, H Benne: 8[1]:5 (Jan 1910)

Heppe (C.J.) & Son: 1[8]:5 (Oct 1903), 1[11]:5 (Jan 1904)

Herbert, Victor: 7[6]:2 (Jun 1909), 7[6]:4 (Jun 1909), 7[6]:9 (Jun 1909), 7(7]:4 (Jul 1909),
7[9]:3 (Sep 1909), 7[9]:7 (Sep 1909), 7[11]:7 (Nov 1909)

Hersey, H B: 6[4]:14 (Apr 1908)

Hibbard, Charles L: 3[6]:3 (Aug 1905)

Hindermeyer, Harvey: 7[1 1]:7 (Dec 1909)

Hines, Henry G: 2[11]:12 (Jan 1905)

Hird, Allan M: 4[2]:4 (Apr 1906)

Hobbs, Alfred K: 2[9]:6 (Nov 1904)

Hobson, William: 1 [11]: 11 (Feb 1904), 2[4]:9 (Jun 1904), 2[9]:6 (Nov 1 904)

Holleman (H.M.) Co: 2[11]:11 (Jan 1905), 3[4]:13 (Jun 1905), 3[5]:10 (Jul 1905)
Holmes, CE: 7[3]: 19 (Mar 1909)

Homan & Co: 8[1 1]:8 (Nov 1910)

Home Recording: 1[8]:4 (Oct 1903), 6[7]:5 (Jul 1908), 6[7]:11 (Jul 1908), 8[10]:9(0ct

1910) , 8[11]:6 (Nov 1910), 8[11]:19 (Dec 1910)

Hoover-Ball Co: 3[6]:4 (Aug 1905)

Hopkins Bros: 6[1 1]:5 (Nov 1908), 8[3]:29 (Mar 1910)

Hopkins, Harry C: 7[4]:7 (Apr 1909)

Horn Equipment: 5[6]:6 (Aug 1907), 5[7]:1 (Sep 1907), 5[8]:13 (Oct 1907), 5[9]:1 (Nov
1907), 5[9]:15 (Nov 1907), 5[10]:12 (Dec 1907), 6[2]:11 (Feb 1908), 7[8]:3(Aug
1909), 7[10]:5 (Oct 1909), 7[11]:3 (Dec 1909), 8[8]:7 (Aug 1910)

Houck (O.K.) Piano Co: 3[5]:12 (Jul 1905), 3[9]:11 (Nov 1905), 4[3]:12 (May 1906),
7[5]:13 (May 1909), 7[8]: 12 (Aug 1909), 7[11]:29 (Dec 1909), 8[3]: 16 (Mar 1910)!
8[11]:9 (Dec 1910)

Hough, Thomas C: 3[2]:11 (Apr 1905), 4[1]:12 (Mar 1906)

Houghton (L.D.) & Co: 8[5]:9 (May 1910)

Houston Phonograph Co: 7[5]:7 (May 1909)

Huber, J A: 7[4]:8 (Apr 1909)

Huberdau, Gustave: 8[3]:4 (Mar 1910)

Hug, WH: 7[9]:6 (Sep 1909)

Hullinger, Charles: 7[6]:20(Jun 1909)

Humboldt Piano Co: 7[2]:11 (Feb 1909)

Hunt, William F: 5[3]:18 (May 1907)

Hyatt, E B: 2[4]:11 (Jun 1904), 7[4]:24 (Apr 1909)

Idol, PH: 6[4]:14 (Apr 1908)

Ilsen&Co: 1[9]:8 (Nov 1903)

Import Duties: 6[3]:7 (Mar 1908)

Indiana Music Co: 8[4]:9 (Apr 1910)

Indiana Phonograph Co: 8[3]:29 (Mar 1910)

Installment Sales: 1[5]:4 (Jul 1903), 2[9]:6 (Nov 1904), 3[10]:4 (Dec 1905), 3[11]:12 (Jan

1906) , 3[11]:11 (Feb 1906), 3[11]:12 (Feb 1906), 4[1]:7 (Mar 1906), 4[1 1]:3 (Feb

1907) , 5[5]:12 (Jul 1907), 5[8]:5 (Oct 1907), 7[2]:4 (Feb 1 909)

Interchangeable Parts: 7[7]:15 (Jul 1909)

International Correspondence Schools: 1[5]:5 (Jul 1903), 1 [6]: 10 (Aug 1903) 1[10] 5
(Dec 1903), 1 [1 0]:1 1 (Dec1903), 2[3]:6 (May 1904), 2[4]:11 (Jun 1904),’ 2[1 11:12
(Jan 1905), 3[2]:12 (Apr 1905), 5[1]:5 (Mar 1907)

Ireton, Albert C: 1[4]:3 (Jun 1903), 5[4]:5 (Jun 1907), 8[4]:7 (Apr 1910)

Italian Records: 7[7]:5 (Jul 1909), 7[8]:9 (Aug 1909)

Jackson, Harry: 2[10]:5 (Dec 1904), 4[1]:5 (Mar 1906)

Jacot Music Box Co: 1[3]:10 (May 1903)

Japan. Honorary Commercial Commission: 7[11]:20 (Dec 1909)

Japanese Records: 1[4]:7 (Jun 1903), 1[6]:4 (Aug 1903), 1[7]:3 (Sep 1903)

Jenkins (J.W.) Sons Music Co: 1[8]:11 (Oct 1903), 5[4]:4 (Jun 1 907)

Jerd, JE: 1 [10]: 13 (Dec 1903)

Johnson, A W: 8[9]:8 (Sep 1910)

Johnson (Iver) Sporting Goods Co: 1[7]:12 (Sep 1903)

Johnston (D.S.) & Co: 5[1]:10 (Mar 1907)

Jones, Ada: 6[3]:11 (Mar 1908), 8[4]:11 (Apr 1910), 8[7]:4 (Jul 1910)

Jones, Francis Arthur: 3[3]: 11 (May 1905), 3[7]:9 (Sep 1905)

Jones, H S: 6[5]:13 (May 1908), 6[10]:11 (Oct 1908)

Jorda-Rocabruna Quintet: 7[1lj:7 (Dec 1909)

Jorn, Karl: 8[6]:11 (Jun 1910)

Jurgens & Walker: 7[3]:18 (Mar 1909)

Kaner&Co: 7[6]:20 (Jun 1909)

Kauffmann, Oliver K: 5[4]:5 (Jun 1907)

Kaufmann Bros: 1[1]:3 (Mar 1903)

Keefe, Andrew: 4[7]: 12 (Sep 1906)

Keefe, M F: 4[10]:12 (Dec 1906)

Keely Phonograph Co: 1[1 1]:9 (Jan 1904)

Keim, Charles B: 2[2]:3 (Apr 1904)

Keller (William H.) & Sons: 8[4]:8 (Apr 1910)

Kellogg, George H: 7[11]:12 (Dec 1909)

Kern, George L: 7[8]:12 (Aug 1909)

Killea, William J: 2[4]: 10 (Jun 1904), 2[8]: 13 (Oct 1904), 3[6]:8 (Aug 1905)

Kimball, J N: 1[5]:12 (Jul 1903)

King & Gager: 7[4]:15 (Apr 1909)

Kipp Bros Co: 4[3]: 12 (May 1906)

Kipp-Link Phonograph Co: 5[5]:4 (Jul 1907), 7[8]: 12 (Aug 1909), 7[9]:20 (Sep 1 909)
Kishpaugh, R A: 5[6):12 (Aug 1907)

Klar & Kress Jewelry Co: 6[6]:11 (Jun 1908)

Knowles, H G: 8[6]:9 (Jun 1910)

Knoxville Typewriter & Phonograph Co: 1 [1 1 ]:7 (Feb 1904), 6[3]:15 (Mar 1908)
Knuepfer & Dimmock: 8[4]:9 (Apr 1910)

Koehler & Hinrichs: 4[8]:4 (Oct 1906), 4[9]:3 (Nov 1906)

Kohler & Chase: 5[1]:5 (Mar 1907), 6[1]: 14 (Jan 1908), 7[3]:9 (Mar 1909), 7[5]:7 (May
1909), 7[11]:9 (Nov 1909)

Kostenbader, E W: 5[9]:16 (Nov 1907)

Kroeber, A L: 1[10]:4 (Dec 1903)

Kurz, Selma: 8[9]:10 (Sep 1910)

Labels: 2[2]:6 (Apr 1904), 2[5]:3 (Jul 1904), 2[8]:13 (Oct 1904), 3[11]:4 (Jan 1906),
4[7]:4 (Sep 1906), 6[7]: 12 (Sep 1907), 7[2]:6 (Feb 1909), 7[2]: 12 (Feb 1909)
LaFollette, Robert M: 3[1]:5 (Mar 1905)

Lambert Co: 1 [1 ]:5 (Mar 1 903)

Language Study: 1[7]:13 (Sep 1903), 1[8]:7 (Oct 1903), 1[11]:8 (Jan 1904), 2[3]:11 (May
1904)

Larue, AN: 7[1]: 10 (Jan 1909)

Lauder, Harry: 6[1]:9 (Jan 1908), 6[2]:1 (Feb 1908), 6[3]:5 (Mar 1908), 6[3]:14 (Mar
1908), 6[4]: 11 (Apr 1908), 6[9]:7 (Sep 1908), 6[10]:9 (Oct 1908), 6[11]:4(Nov

1908) , 6[11]:1 (Dec 1908), 7[3]: 10 (Mar 1909), 7[5]:15(May 1909), 7[11]:17 (Nov

1909) , 8[3]:3 (Mar 1910), 8[4]:5 (Apr 1910), 8[10]:9 (Oct 1910)

Laureigh, C A: 1[6]:6 (Aug 1903)

Lauten, Albert E: 1[11]:10 (Feb 1904)

Leeming, HT: 4[2]:4 (Apr 1906), 5[10]:7 (Dec 1907), 6[6]: 13 (Jun 1908), 6[11]:6 (Nov
1908)

Leonard, Thomas H: 1[5]:7 (Jul 1903), 4[1]:7 (Mar 1906), 4[4]:11 (Jun 1906)

Lepper, JH: 3[6]:8 (Aug 1905)

Levi, Maurice: 7[2]:7 (Feb 1909)

Lewis (J.G.) Music House: 7[7]:16 (Jul 1909)

Lewis, LL: 5[10]:9 (Dec 1907)

Lift Mechanism: 1[3]:4 (May 1903)

Linnell, H C: 7[3]: 18 (Mar 1909)

Lipchitz, Louis: 2[9]:12 (Nov 1904)

Lipton, Thomas: 1[6]:6 (Aug 1903)

Little, EO: 6[5]: 15 (May 1908)

Loftus Music Co: 3[11]:13 (Feb 1906)

Logue, William S: 1 [3]: 12 (May 1903), 4[3]:7 (May 1906)

Lola la Flemenca: 7[5]:6 (May 1909)

Longone-White, Carolina: 8[9]:10 (Sep 1910)

Lothrop (J.E.) Piano Co: 4[1]:13 (Mar 1906)

Lovejoy Novelty Works: 3[8]:3 (Oct 1905)

Lovett, Earl J G: 7[3]:19 (Mar 1909)

Lowman & Hanford: 2[3]:12 (May 1904)

Lynch, John Henry: 7[4]:9 (Apr 1909), 8[9]:9 (Sep 1910)

Lyon & Healy: 3[9]:6 (Nov 1905), 3[9]:7 (Nov 1905), 4[3]:11 (May 1906)

MacGowen Cycle Co: 1[2]:8 (Apr 1903)

Macon Phonograph Co: 3[9]:7 (Nov 1 905), 6[6]:14 (Jun 1908)

Madison, Frank E: 3[11]:5 (Feb 1906), 4[6]: 18 (Aug 1906), 4[7]:5 (Sep 1 906), 5[41:5
(Jun 1907)

Maguire, Charles S: 2[3]:13 (May 1904)

Malhiot, A E: 4[10]:7 (Dec 1906)

Markham, Edwin: 6[2]:13 (Feb 1908)

Marks, George Croyden: 2[3]:11 (May 1904), 4[1]:5 (Mar 1906)

Marmouth & Pflum: 8[3]:7 (Mar 1910)

Marschalk, Henry E: 6[2]:18 (Feb 1908)

Marsh, Ira: 8[8]:8 (Aug 1910)

Martin (W.) & Co: 5[5]:10 (Jul 1907), 6[6]:14 (Jun 1908)

Martin, Edward H: 6[2]:10 (Feb 1908), 7[4]:6 (Apr 1909)

Martin, Louis R: 8[8]:9 (Aug 1910)

Martin, Thomas Commerford: 8[11]:9 (Dec 1910)

Marvin, Cornelia: 8[4]:16 (Apr 1910)

Matheis, Archie: 6[9]:21 (Sep 1908)

Matthews, Azel D: 1[4]:4 (Jun 1903)

Maxwell, Joe: 8[3]:19 (Mar 1910)

Mayhew, Stella: 7[11]:7 (Dec 1909), 8[5]:20 (May 1910), 8[7]:1 (Jul 1910)

McChesney, Leonard C: 8[2]: 19 (Feb 1910)

McCullom, J W: 5[3]:7 (May 1907)

McCusker, James: 6[2]:15 (Feb 1908)

McGreal Bros: 1 [8]: 11 (Oct 1903), 1[1 1]:4 (Feb 1904), 2[8]: 13 (Oct 1904), 2[9]:8 (Nov
1904), 2[11]:11 (Jan 1905), 3[3]:7 (May 1905), 4[1]:11 (Mar 1906), 4[4]:7 (Jun

1906) , 5[2]:8 (Apr 1907), 5[5]:4 (Jul 1907)

McGreal, L E: 5[4]:5 (Jun 1907), 5[8]:19 (Oct 1907)

McGreal, Lawrence: 6[6]:8 (Jun 1908), 8[3]:27 (Mar 1910)

Mead, FL: 7[8]: 12 (Aug 1909)

Meehan, F J: 8[9]:8 (Sep 1910)

Melis, Carmen: 8[3]:4 (Mar 1910)

Menardi Stationery Co: 7[1]:9 (Jan 1909)

Mendlow Bros: 2[2]:7 (Apr 1904)

Metropolitan Phonograph Co: 5[6]:14 (Aug 1907)

Mexican Records: 2[11]:4 (Jan 1905), 3[7]:5 (Sep 1905), 5[2]:7 (Apr 1907), 5[5]:14 (Jul

1907) , 6[3]:8 (Mar 1908), 7[8]:8 (Aug 1 909), 7[11]:10 (Nov 1909)

Miller, Carl F: 4[4]:11 (Jun 1906)

Miller, Charles: 2[7]:5 (Sep 1904)

Miller, Giles B: 4[11]:7 (Jan 1907)

Miller, Harry F: 6[3]:13 (Mar 1908)

Miller, LC: 2[8]:7 (Oct 1904)

Miller, Polk: 8[1]:5 (Jan 1910), 8[3]: 18 (Mar 1910)

Miller, Walter H: 3[4]: 12 (Jun 1905), 3[8]:5 (Oct 1905), 4[1]:4 (Mar 1906)

Milner Music Co: 6[6]:8 (Jun 1908), 8[3]:29 (Mar 1910)

Minnesota Phonograph Co: 1[7]:6 (Sep 1903), 8[11]:9 (Dec 1910)

Mitchell, L: 8[4]:22 (Apr 1910)

Mole, Charles: 2[11]:6 (Feb 1905)

Montenegro-Riehm Music Co: 4[11]:5 (Feb 1907)

Moore, Guernsey: 6[2]:20 (Feb 1908)

Motion Pictures: 1 [7]: 13 (Sep 1903), 5[2]:3 (Apr 1907)

Moulded Records: 1 [6]: 11 (Aug 1903), 1[10]:1 (Dec 1903), 2[91:7 (Nov 1 904), 3121:13
(Apr 1905)

Muhlenberg, George H: 4[10]:11 (Dec 1906)

Murray, Louis R: 6[3]:17 (Mar 1908), 7[4]:9 (Apr 1909), 7[5]: 12 (May 1909)

Murray, Pete: 7[7]:11 (Jul 1909)

Music Instruction: 3[1]:11 (Mar 1905), 4[7]: 12 (Sep 1906), 5[3]: 14 (May 1907)

Musical Echo Co: 7[5]:7 (May 1909)

Narelle, Marie: 4[2]:3 (Apr 1906), 8[7]:1 (Jul 1910)

Nashville Furniture Co: 5[9]:16 (Nov 1907)

National Association of Talking Machine Jobbers: 5[8]:5 (Oct 1907), 6[6]:17 (Jun 1908)
7[6]:13 (Jun 1909), 7[7]:24 (Jul 1909), 7[8]:11 (Aug 1909), 7(11]: 12 (Nov 1909)!
8[5]:16 (May 1910), 8[6]: 14 (Jun 1910), 8[8]: 14 (Aug 1910), 8[10]:19 (Oct 1910)
National Business Show: 5[1]:6 (Mar 1907)

National Phonograph Co (Australia): 3[11]:7 (Jan 1906), 6[1]:11 (Jan 1908)

National Phonograph Co (Canada): 4[10]:4 (Dec 1906)

National Phonograph Co (Chicago): 4[4]:3 (Jun 1906), 4[5]:4 (Jul 1906), 5[3]:5 (May

National Phonograph Co (Mexico): 3[11]:7 (Jan 1906), 4[1]:6 (Mar 1906), 5[1]:4 (Mar

1907) , 5[10]:9 (Dec 1907), 7[11]:7 (Nov 1909), 7[11]:12 (Nov 1909)

National Phonograph Co (New York): 4[5]:4 (Jul 1906), 5[8]:15 (Oct 1907), 7[7]:7 (Jul

1909)

National Phonograph Co Ltd: 1[11]:3 (Jan 1904), 2[5]: 10 (Jul 1904), 2[8]:6 (Oct 1904),
2[9]: 11 (Nov 1904), 2[11]:7 (Feb 1905), 5[7]: 15 (Sep 1907), 6[2]:6 (Feb 1908),
6[5]:9 (May 1908)

National Phonograph Company of Australia Ltd: 4[1]:6 (Mar 1906), 5[5]:13 (Jul 1907),
7[10]:13 (Oct 1909)

Neal Clark & Neal Co: 4[7]:4 (Sep 1906)

Nebraska Cycle Co: 2[11]:10 (Feb 1905), 5[6]: 10 (Aug 1907), 7[1]:20 (Jan 1909)

Neff, E A: 8[3]:27 (Mar 1910)

Nelson (B.E.) Drug Co: 6[1]:15 (Jan 1908)

Nelson, CG: 8[3]:20 (Mar 1910)

Nelson, Minnie: 4[2]:10 (Apr 1906)

New Century Talking Machine Co: 4[11]:17 (Feb 1907), 6[1]:11 (Jan 1908)

New York Phonograph Co: 1[4]:4 (Jun 1903), 3[5]:5 (Jul 1905), 4[2]:3 (Apr 1906), 4[6]:8
(Aug 1906), 4[11]:3 (Feb 1907), 5[10]:7 (Dec 1907), 6[3]:8 (Mar 1908), 6[7]:6 (Jul

1908)

Niehaus & Dohse: 5[2]:8 (Apr 1907)

Nightingale, Florence: 5[8]:22 (Oct 1907)

Nikolai, George: 8[5]:8 (May 1910)

Niles, John I: 3[11]:11 (Feb 1906)

Nisbett, George M: 2[3]:5 (May 1904), 2[8]:4 (Oct 1904), 3[8]:4 (Oct 1905), 4[1]:5(Mar
1906), 4[8]:4 (Oct 1906), 4[9]:9 (Nov 1906), 7[3):9 (Mar 1909)

Nishkian, KH: 8[1]:9 (Jan 1910)

Noorbhoy, Rustamji Jamsedji: 3[7]:13 (Sep 1905)

Noyes, CW: 1[1]:4 (Mar 1903), 1 [5]: 14 (Jul 1903), 1 [8]: 10 (Oct 1903)

O'Connor, T H: 7[7]:7 (Jul 1909)

O'Dea, James K: 3[4]:5 (Jun 1905), 5[1]: 10 (Mar 1907)

Oakford, Clara B: 8[4]:6 (Apr 1910)

Ohio Assn of Talking Machine Dealers: 7[9]:6 (Sep 1909), 8[3]:28 (Mar 1910)

Oil: 6[3]:1 1 (Mar 1908), 7[4]:15 (Apr 1909)

Olinger & Warvel: 6[7]:5 (Jul 1908)

Olney, C M: 5[3]:18 (May 1907)

Omaha Bicycle Co: 3[1]:5 (Mar 1905)

Osborne, E A: 1 [9]: 10 (Nov 1903)

Otto, John: 2[3]:7 (May 1904)

Outcault, Richard F: 3[9]:7 (Nov 1905)

Outlet Co: 2[9]:11 (Nov 1904)

Pacific Phonograph Co: 7[5]:7 (May 1909), 8[3]:29 (Mar 1910), 8[5]:20 (May 1910)
Packaging: 2[6]:6 (Aug 1 904), 2[7]:4 (Sep 1904), 3[1]:11 (Mar 1905), 3[7]:3 (Sep 1905),
5[8]:7 (Oct 1907), 6[2]:16 (Feb 1908), 6[3]:5 (Mar 1908), 6[7]:8 (Jul 1908)
Pancoast, F R: 5[6]:5 (Aug 1907)

Pardee-Ellenberger Co: 1[2]:7 (Apr 1903), 1[11]:5 (Feb 1904), 3[10]:12 (Dec 1905)
3[11]:7 (Jan 1906), 4[3]:13 (May 1906)

Park's Music House Co: 4[2]:12 (Apr 1906)

Paxton & Baker Co: 7[5]:5 (May 1909)

Peary, Robert E: 4[9]:9 (Nov 1906)

Pease, Richmond: 2[2J: 12 (Apr 1904)

Peeler, William: 4[2]:7 (Apr 1906)

Pelzer, William: 5[10]:7 (Dec 1907)

Penick, R L: 4[6]:21 (Aug 1906)

Penn Phonograph Co: 2[3]:12 (May 1904), 8[2]:20 (Feb 1910)

Pepper & Powell: 5[6]: 12 (Aug 1907)

Perkins, E S: 1 [7]: 1 0 (Sep 1 903)

Petersen, Peter: 2[2]:12 (Apr 1904)

Petit, Albert ,0: 2[2]:4 (Apr 1904), 5[1]:5 (Mar 1907), 6[11]:20 (Dec 1908)

Pfau, Fred: 2[7]: 10 (Sep 1904)

Philips, EH: 5[9]: 15 (Nov 1907), 6[2]:7 (Feb 1908), 6[11]:6 (Nov 1908), 7[1]:6 (Jan
1909), 7[3]:9 (Mar 1909)

Phillips & Crew Co: 3[11]:7 (Jan 1906), 5[6]: 10 (Aug 1907)

Philology: 4[11]:21 (Jan 1907)

Phonograph-Clock: 5[3]:17 (May 1907)

Pianos: 3[11]:11 (Jan 1906), 8[5]:7 (May 1910)

Picard & Moss: 2[3]:10 (May 1904)

Pike, William A: 2[8]:6 (Oct 1904)

Pittsburgh Phonograph Co: 6[5]:8 (May 1908)

Pius X (Pope): 8[6]:7 (Jun 1910)

Pleasants, Jack: 8(1 ]:5 (Jan 1910)

Polese, Giovanni: 8[6]:11 (Jun 1910)

Polyform: 5(7]: 12 (Sep 1907)

Pommer (A.J.) Co: 8[3]:29 (Mar 1910)

Pommert, Charles J: 7[3]: 1 7 (Mar 1909)

Porter, L R: 1[6]:9 (Aug 1903), 4[5]:13 (Jul 1906), 7[3]:11 (Mar 1909)

Portland Phonograph Agency: 3(5]: 1 0 (Jul 1905), 4[11]:15 (Jan 1907), 6[10]:12 (Oct

1908)

Powers & Henry Co: 4[1]:5 (Mar 1906)

Prendergast, William A: 2[2]:6 (Apr 1904)

Price Phonograph Co: 1[6]:6 (Aug 1903), 2(1 0]:5 (Dec 1904), 3[5]:7 (Jul 1905), 4[2]:4
(Apr 1906)

Prospect Phonograph Co: 1[4]:8 (Jun 1903)

Purseglove, Thomas A: 8[10]:8 (Oct 1910)

Quick, A R: 2[2]:4 (Apr 1904)

Quincy Phonograph Co: 3[3]:7 (May 1905)

Ramsay & Co: 7[5]:12 (May 1909)

Randolph, John F: 6[3]:9 (Mar 1908)

Rapke Phonograph Co: 6[11]:20 (Dec 1908)

Rapke, Victor H: 1[9]:9 (Nov 1903), 1[10]:7 (Dec 1903), 2[2]:6 (Apr 1904), 2[4]:7 (Jun

1904) , 2[8]:13 (Oct 1904), 3[9]:10 (Nov 1905), 7[2]:8 (Feb 1 909)

Rawling, John: 8[1 1]:3 (Nov 1910)

Ray Co: 1[4]:1 1 (Jun 1903), 1 [5]: 15 (Jul 1903), 1[10]:9 (Dec 1903), 1[11]:5 (Feb 1904)
Raymond, George J: 7[3]:4 (Mar 1909)

Raymond, Maude: 8[7]:5 (Jul 1910)

Record Exchange: 3[1]:5 (Mar 1905), 3[2]:7 (Apr 1905), 3[4]:3 (Jun 1 905), 3[4]:7 (Jun

1905) , 3[11]:6 (Jan 1906), 4[8]:6 (Oct 1906), 4[9]:4 (Nov 1 906), 4[10]:4 (Dec

1906) , 5[9]:1 (Nov 1907), 5[10]:12 (Dec 1907), 7[1]:4 (Jan 1909), 7[2]:2 (Feb

1909) , 7[5]:3 (May 1909), 7[6]:9 (Jun 1909), 7[8]:4 (Aug 1909), 7[9]:2 (Sep 1 909),
8[3]:2 (Mar 1910), 8[4]: 10 (Apr 1910), 8[7]:5 (Jul 1910), 8[8]:4 (Aug 1910), 8[10]:3
(Oct 1910), 8[10]:10 (Oct 1910), 8[11]:4 (Nov 1910), 8[11]:12 (Dec 1910)

Recording Plant: 2[2]:7 (Apr 1904), 4[9]:6 (Nov 1906), 7[1]:4 (Jan 1909)

Rees (H.C.) Optical Co: 3[7]:4 (Sep 1905)

Regina Co: 5[1]:5 (Mar 1907)

Reichard, D S: 1[6]:10 (Aug 1903)

Reid (Frank H.) & Sons: 4[4]:12 (Jun 1906)

Reinhorn, David: 8[7]:6 (Jul 1910)

Repeating Attachment: 1[7]:5 (Sep 1903), 2[8]:10 (Oct 1904), 2[9]:3 (Nov 1904),
2[11]:10 (Jan 1905), 4[1]:6 (Mar 1906), 4[7]:11 (Sep 1906), 6[8]:7 (Aug 1 908)
Reproducer Exchange: 3[4]:3 (Jun 1905), 7[7]:5 (Jul 1909), 8[8]:4 (Aug 1910)
Reynolds Talking Machine Co: 4[5]:13 (Jul 1906), 8[3]: 18 (Mar 1910), 8[4]:8 (Apr 1910)
8[8]:9 (Aug 1910)

Reynolds, O A: 7[3]:17 (Mar 1909)

Rhodes, E B: 3[7]:5 (Sep 1905)

Rice, John S: 7[3]:19 (Mar 1909)

Richaud, Leon: 7[1 1]:28 (Nov 1909)

Ricker & Son: 5[9]:22 (Nov 1907)

Riehl, E: 5[7]: 15 (Sep 1907)

Rinehart, Ora E: 8[11]:5 (Nov 1910)

Ritt, Julius: 8[1 1]:9 (Dec 1910)

Roberts, D: 4[4]:13 (Jun 1906)

Robertson, Charles E: 6[6]:8 (Jun 1908)

Rocabruna, Jose: 8[5]:5 (May 1910)

Rodgers, D M: 4[2]:12 (Apr 1906), 8[5]:9 (May 1910)

Rogers, John T: 6[11]:6 (Nov 1908)

Roland, P P: 4[10]:10 (Dec 1906)

Romain, Manuel: 8[5]:7 (May 1910)

Rosen, Harry: 8[5]:9 (May 1910)

Ross (W.H.) & Son: 5[1]:5 (Mar 1907), 8[4]:24 (Apr 1910), 8[11]:9 (Dec 1910)
Roth, M J: 7[4]:11 (Apr 1909)

Roush, J C: 8[10]:19 (Oct 1910)

Routh (H.H.) & Son: 3[8]:11 (Oct 1905)

Routh's Music House: 4[8]:5 (Oct 1906)

Rowlen, Mrs S C: 7[9]:13 (Sep 1909), 7[11]:21 (Nov 1909)

Ruegnitz, F C: 7[11]:12 (Dec 1909)

Ryan & Dame: 8[11]:8 (Nov 1910)

Sacker, Charles S: 8[3]:8 (Mar 1910)

Sackett, HR: 8[4]:9 (Apr 1910)

Sadler, Josie: 7[6]:18 (Jun 1909)

Salesmen: 4[11]:9 (Jan 1907), 6[2]:7 (Feb 1908), 6[9]:21 (Sep 1908), 7[2]:5 (Feb 1909),
7[11]:17 (Nov 1909), 8[2]:19 (Feb 1910), 8[5]:11 (May 1910), 8[10]:7 (Oct 1910),
8[11]:13 (Nov 1910)

Sample Records: 2[1]:3 (Mar 1904), 3[1]:3 (Mar 1905), 3[3]:3 (May 1905), 3[1 01:3 (Dec
1905)

Sampson Music Co: 4[11]:6 (Jan 1907)

Santa de Leon, J: 1[11]:5 (Jan 1904)

Sante Fe Watch Co: 3[8]: 13 (Oct 1905), 8[1]:9 (Jan 1910), 8[11]:8 (Dec 1910)
Schaefer, Fred G: 6[4]:6 (Apr 1908)

Schaff Bros Co: 4[1]:13 (Mar 1906)

Schall Talking Machine Co: 5[8]:14 (Oct 1907)

Scheffer, Fred G: 4[3]:10 (May 1906)

Schermerhorn, John Relyea: 3[8]:5 (Oct 1905), 3[11]:13(Jan 1906), 4[61:18(Auq 1906)
5[6]: 10 (Aug 1907)

Schirmer, J C: 5[6]:13 (Aug 1907)

Schlegel-McNevin Piano Co: 2[3]:4 (May 1904)

Schmelzer (J.F.) & Sons Arms Co: 3[3]:7 (May 1905), 3[7]:13 (Sep 1905), 5[4]:4 (Jun

Schmidt (H.) & Son Co: 2[1]:6 (Mar 1904), 2[7]:13 (Sep 1904), 7[11]:20 (Nov 1909)
Schonberger, Ludwig: 7[11]:7 (Dec 1909)

Schreiber, Leopold J: 7[4]:11 (Apr 1909), 7[4]: 15 (Apr 1909)

Schultz, Frank: 4[8]:12 (Oct 1906)

Scott & Jones: 7[10]:14 (Oct 1909)

SCOtt’ 1910)3[1°]:9 (DeC 1905)' 3[11]:5(Feb1906)' 8[2]:19 (Feb 1910), 8[3]:21 (Mar

Scripture, Edward W: 2[1]:6 (Mar 1904)

Scull, George F: 8[6]:2 (Jun 1910)

Severin (Theodore) & Co: 5[5]:16 (Jul 1907)

Shackleton, Ernest H: 8[5]:3 (May 1910)

Shattuck, Herbert A: 1[1]:4 (Mar 1903)

Shaving Machine: 2[1]: 10 (Mar 1904), 8[11]:12 (Nov 1910)

Shaw Bros: 6[5]: 13 (May 1908)

Sheets, W A: 3[3]:13 (May 1905)

Sheibley, WL: 5[9]: 16 (Nov 1907)

Sheridan, John E: 6[3]:17 (Mar 1908)

Shipley & Bopst: 4[1]: 13 (Mar 1906)

Shull, EW: 5[9]:16 (Nov 1907)

Sibilance: 5[9]: 15 (Nov 1907)

Sidles (H.E.) Cycle Co: 1[8]:9 (Oct 1903), 2[2]:7 (Apr 1904), 2[3]:11 (May 1904)
Siegel-Cooper Co: 5[6J: 10 (Aug 1907)

Silverstone Talking Machine Co: 5[3]:5 (May 1907), 5[6]:11 (Aug 1907), 7[2]:8 (Feb

1909) , 8[10]:8 (Oct 1910)

Simon's Music House: 3[9]:11 (Nov 1905)

Slezak, Leo: 7[8]:7 (Aug 1909), 7[9]:5 (Sep 1909), 8[1]:2 (Jan 1910), 8[3]:4 (Mar 1910)
Smith, A F: 4[11]:19 (Jan 1907)

Smith, Arthur H: 5[8]: 10 (Oct 1907)

Smith (M.) & Co: 1[1 1]:10 (Feb 1904)

Smith, SLS: 3[6]:7 (Aug 1905), 4[8]: 10 (Oct 1906)

Smith's Phonograph Co: 8[8]:10 (Aug 1910)

Snider, George L: 8[8]:8 (Aug 1910)

Snyder, J A: 1[5]:11 (Jul 1903)

Soes, J B: 7[3]:16 (Mar 1909)

Sousa, John Philip: 4[8]: 10 (Oct 1906), 7[7]:3 (Jul 1909), 7[9]:10 (Sep 1909), 7[111:12
(Nov 1909)

Southern Phonograph Co: 3(7]: 13 (Sep 1905), 6(10]: 12 (Oct 1908)

Spahr, Henry: 7(6]: 12 (Jun 1909)

Spalding, Albert: 7(6]: 17 (Jun 1909)

Spanish Records: 7[5]:6 (May 1909)

Speed Indicator: 2[4]:6 (Jun 1 904)

Spencer, Len: 2(10]: 12 (Dec 1904)

Spratt & Corcoran: 3[8]:7 (Oct 1905)

Squire, Charles C: 4[2]:4 (Apr 1906)

Standard Music Co: 5(6): 14 (Aug 1907)

Standard Talking Machine Co: 5[2]:8 (Apr 1907), 6[3]:20 (Mar 1 908), 6[11]:20 (Dec

1908) , 7[2]:8 (Feb 1909), 7(1 1]:29 (Dec 1909), 8[2]:20 (Feb 1910), 8[4]:24 (Apr

1910)

Stanton, J Frank: 4[10]:7 (Dec 1906)

Star Phonograph Co: 6[7]:1 (Jul 1908)

Stevens, Walter: 3[7]:5 (Sep 1905), 3[11]:11 (Jan 1906), 5[3]:3 (May 1907), 5[5]:13 (Jul
1907), 6(4]: 10 (Apr 1908), 6(6]: 13 (Jun 1908), 7[7]:7 (Jul 1909), 7[11]:6 (Nov

1909) , 8[2]:19 (Feb 1910), 8[5]: 13 (May 1910)

Stevenson, Fred E: 8[1]:9 (Jan 1910)

Stewart, Cal: 1[8]:4 (Oct 1903), 6[9]: 14 (Sep 1908)

Stilley, William J: 4[1 1]:17 (Feb 1907)

Stock, Frank G: 8[1 1]:9 (Nov 1910)

Stoll Blank Book & Stationery Co: 1[10]:9 (Dec 1903), 1[11]:13 (Feb 1904), 3[31:6(May
1 905)

Strauss, Johann: 7[10]:6 (Oct 1909), 8[8]:3 (Aug 1910)

Superior (J.H.) Phonograph & Music Co: 1[3]:10 (May 1903)

Swedish Records: 3[5]:4 (Jul 1905)

Sweet, JS: 6[3]:15 (Mar 1908)

Switky, David: 2[2]:12 (Apr 1904), 2[3]:7 (May 1904)

Sykes, John: 3[4]:5 (Jun 1905)

Taft, EF: 3[3]:00 (May 1 905)

Taft, Jay N: 4[7]:4 (Sep 1906)

Taft, William H: 6[9]:4 (Sep 1908), 6[11]:6 (Dec 1908), 7[31:3 (Mar 1909), 7[4T4 (Apr
1909), 7[10]:12 (Oct 1909)

Talking Machine Co: 4[1]:5 (Mar 1906)

Talking Machine Jobbers Assn: 4[4]:6 (Jun 1906), 6[8]:7 (Aug 1 908)

Taussig, Emil: 7[4]:10 (Apr 1909)

Taylor Bros: 4[4]:12 (Jun 1906), 5[5]:16 (Jul 1907)

Telephone: 2[4]:6 (Jun 1904), 2[11]:11 (Feb 1905), 5[4]:11 (Jun 1907)

Temple of Music: 6[1]:14 (Jan 1908)

Tennyson, Alfred: 2[2]: 10 (Apr 1904), 5[8]:22 (Oct 1907)

Texas Phonograph Co: 3[5]:7 (Jul 1905), 3[10]:11 (Dec 1905), 5[6]: 10 (Aug 1907)
Thierien, B, Jr: 7[2]:7 (Feb 1909)

Thomas Bros: 3[9]: 11 (Nov 1905)

Thompson, O C: 1[11]:12 (Feb 1904), 2[2]:6 (Apr 1904)

Tighe, Thomas J: 6[3]:11 (Mar 1908)

Tilley, Vesta: 7[6]:19 (Jun 1909)

Tolstoy, Leo: 6[6]:9(Jun 1908)

Trademark: 6[1]:6 (Jan 1908)

Trading Stamps: 1 [3]: 12 (May 1903)

Tucker, Sophie: 8[3): 19 (Mar 1910), 8[7]:1 (Jul 1910)

Turner Bros: 8[2]:9 (Feb 1910)

Utica Cycle Co: 6[5]:8 (May 1908), 8[3]:29 (Mar 1910)

Vallorbes Jewel Co: 8[3]:15 (Mar 1910)

Van Vleck, Frederick B: 2[5]:4 (Jul 1904)

Vanderbilt, Reginald: 1 [3]: 10 (Apr 1903)

Victoria (Great Britain): 1[11]:7 (Feb 1904)

Vim Co: 1[9]:9 (Nov 1903)

Vincent (G.) & Co: 1 [8]: 10 (Oct 1903)

Voltz, Walter A: 8[3]:21 (Mar 1910)

Von Buelow, Count: 2[9]:9 (Nov 1904)

Voss, C Frederick: 7[6]:16 (Jun 1909)

Voullaire, F A: 3[3]:5 (May 1905), 4[1]:5 (Mar 1906)

Waco Electric Supply Co: 1[9]:9 (Nov 1903)

Wagner Drug Co: 7[10]:14 (Oct 1909)

Waitt(M.W.) & Co: 4[11]:13(Jan 1907), 4[11]:5 (Feb 1907), 5[3]:17 (May 1907), 8[2]:20
(Feb 1910), 8[8]: 15 (Aug 1910)

Waldhorn Quartette: 8[6]:5 (Jun 1910)

Walker, E W: 2[7]:10 (Sep 1904)

Walthall, EB: 2[2]:5 (Apr 1904)

Walz (W.G.) Co: 3[6]:4 (Aug 1905), 7[4]:7 (Apr 1909), 8[2]:20 (Feb 1910), 8[3]:9(Mar
1910) ...

Wanamaker, John: 3[11]:7 (Jan 1906), 5[8]: 16 (Oct 1907), 8[5]:7 (May 1 91 0)
Wangemann, A T E: 3[3]:11 (May 1905), 4[5]:6 (Jul 1906)

Wardell, Thomas: 1[2]:7 (Apr 1903), 2[7]: 12 (Sep 1904)

Warner, W W: 3[1]:5 (Mar 1905)

Weber, Peter: 4[2]:4 (Apr 1906), 5[2]:5 (Apr 1907)

Weiss, Alfred: 3[3]:7 (May 1905), 4[1]:5 (Mar 1906)

Wellmann, Walter: 5[6]: 14 (Aug 1907)

Wells Phonograph Co: 4[11]:5 (Feb 1907)

Welsh Records: 8[7]:5 (Jul 1910)

Werlein (Philip) Ltd: 8[4]:24 (Apr 1910)

Werner Music Co: 3[7]:13 (Sep 1905)

Werner Music House: 1[4]:9 (Jun 1903)

Werner, George: 4[2]: 10 (Apr 1906), 5[2]:7 (Apr 1907), 5[5]:14 (Jul 1907), 7[8]:8 (Aug
Westbrook, C D: 5[7]:11 (Sep 1907)

Westee, Alphons: 3[8]:5 (Oct 1905), 6[3]: 13 (Mar 1908), 8[7]:9 (Jul 1910)

Western Talking Machine Co: 3[4]:5 (Jun 1905), 4[11]:7 (Jan 1907)

Weymann (H.A.) & Son: 5[6]: 10 (Aug 1907), 7[5]:20 (May 1909)

Wheat, James M: 7[7]:16 (Jul 1909)

White Co: 7[4]:24 (Apr 1909)

White, CC: 8[5]:5 (May 1910)

White, James H: 1[1]:5 (Mar 1903), 1[3]:3 (May 1903), 1[6]:3 (Aug 1903), 2[2]:7 (Apr

1904) , 2[4]:6 (Jun 1904), 2[5]:6 (Jul 1904), 4[6]:3 (Aug 1 906)

White-Smith Music Publishing Co v. Apollo Co: 3[7]:5 (Sep 1905)

Whitney Bros: 7[8]:9 (Aug 1909)

Whitsit (Perry B.) Co: 2[2]: 10 (Apr 1904), 6[10]:11 (Oct 1908), 7[3]:2 (Mar 1909), 8[3]:9
(Mar 1910), 8[5]:11 (May 1910)

Wilber, CT: 5[4]: 15 (Jun 1907)

Wilhoite (W.W.) & Bros: 5[9]:16 (Nov 1907)

Wilkes, Alonzo: 7[1]:11 (Jan 1909), 7[9]: 13 (Sep 1909), 8[3]:9 (Mar 1910)

Wilkins, WH: 5[5]:16 (Jul 1907)

Williams (R.S.) & Sons Co Ltd: 3[4]:5 (Jun 1905), 4[9]:20 (Nov 1906), 4[10]:10 (Dec

1906) , 5[8]:19 (Oct 1907), 7[11]:9 (Nov 1909), 7[11]:16 (Dec 1909), 8[4]:24(Apr
1910)

Williams, Charles A: 1 [1 1]:10 (Feb 1904)

Williams, George W: 7[6]:20 (Jun 1909)

Williams, Joseph G: 7[4]:7 (Apr 1909)

Williams, R S: 4[2]:6 (Apr 1906)

Williams, TE: 5[2]: 14 (Apr 1907), 5[5]:4 (Jul 1907)

Willis, M B, Jr: 3[2]:10 (Apr 1905)

Wills, Nat M: 7[6]: 18 (Jun 1909)

Wilson, CH: 1 [9]: 10 (Nov 1903), 1[10]:3 (Dec 1903), 3[4]:7 (Jun 1905), 3[8]:3 (Oct

1905) , 3[8]:5 (Oct 1905), 3[11]:11 (Jan 1906), 4[10]:4 (Dec 1906), 5[8]:10(Oct

1907) , 7[11]:10 (Nov 1909), 8[1]:3 (Jan 1910)

Wilson, DR: 1[11]:13 (Feb 1904)

Wilson, F K: 1[8]:7 (Oct 1903)

Wilson, TF: 2[1]: 13 (Mar 1904)

Window Dressing: 3[3]:4 (May 1905), 5[2]:5 (Apr 1907), 6[4]:12 (Apr 1908), 6[5]:15(May

1908) , 6[6]:18 (Jun 1908), 6[7]: 14 (Jul 1908), 8[5]:16 (May 1910), 8[11]:5(Nov
1910), 8[11]:6 (Dec 1910)

Winn, J D: 8[11]:8 (Nov 1910)

Winnek Co: 6[8]:2 (Aug 1908)

Winnek, C F: 6[7]:11 (Jul 1908)

Wisconsin School for the Deaf: 2[7]:10 (Sep 1904)

Wise (Clark) & Co: 7[6]:20 (Jun 1909)

Wise Piano House: 7[5]:13 (May 1909)

Wiseman, John A: 7[6]:20 (Jun 1909)

Wittmann Co: 1[1]:3 (Mar 1903), 1[2]:3 (Apr 1903), 2[2]:11 (Apr 1904)

Woodard Clarke & Co: 7[3]:5 (Mar 1909), 7[6]:19 (Jun 1909)

Woodbury, Frank M: 1[8]:3 (Oct 1903)

Woodman, Helen M: 7[5]:5 (May 1909)

Woolworth, F W: 6[2]:18 (Feb 1908)

Wright & Metzler: 6[1 1 ]:20 (Dec 1 908), 7[3]:4 (Mar 1 909)

Wright's Music House: 1[5]:9 (Jul 1903)

Wu Ting Fang: 6[6]: 18 (Jun 1908)

Wurlitzer (Rudolph) Co: 2[3]:7 (May 1904), 2[11]:10 (Jan 1905), 5(51:13 (Jul 1907),
6(1 1]:20 (Dec 1908), 7(1 ]:20 (Jan 1909)

Wurth, Charles N: 3[8]:5 (Oct 1905)

Wyeth, C E: 4[9]:20 (Nov 1906)

Wynn, Bessie: 7(1 1]:8 (Nov 1909)

Wyper, William: 3[9]:3 (Nov 1905)

Yeatts, William C: 5[8]:17 (Oct 1907)

Youmans, George R: 3[3]:7 (May 1905), 3[4]:5 (Jun 1905)

Youmans, Warren V: 7(7]: 10 (Jul 1909)

Zacharias, C R: 2[5]:7 (Jul 1904), 6[1]:15 (Jan 1908)
Zimmerman, Eugene: 2[6]:12 (Aug 1904)

EDISON PHONOGRAPH MONTHLY
(1903)

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
■ _ THE national PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF NEW EDISON
MOULDED RECORDS FOR APRIL, 1903
FIFTEEN DOMESTIC TITLES ONE FOREIGN TITLE

OECORDS listed herein will be ready for shipment as near April ist, 1903,
possible, at which time Jobbers’ stock orders, if placed prior to Mari
15th, will be shipped.

April Supplements will bear the date of April ist, and will be forwarded
Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insu
prompt shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate ord
blanks, and letters relating to April Records should refer to no other matter.

Kindly comply with above requests and thus aid your Jobber and ourselves
handling advance orders.

7 Selection from The Sultan of Sulu Introducing Since

„ I First Met Yon Peerless Orchestra

8 The Song Bird of Melody Lane Watts song from

_ _ h/r. lilnc Heard Thompson

9 Pretty Peggy Song and dance Belts with orchestra

accompaniment Rubsam

o Somebody’s Waiting for Me Descriptive song Harlan

1 Ihe Beer that Made Milwaukee Famous Comic song

from Air. Blue Beard Favor

2 Alice Where Art Thou Cornet and trombone duct

. . Bohuinir Kyrl & I<croy Haines

3 Hebrew Vaudeville Specialty Introducing parody on Rip Fan

Winkle i uas a Lucky Alan, talking and singing Julian Rose

4 It s the Man in the Soldier Suit Descriptive male duet *

„ tl /ni . . ■ W. H. Thompson & Albert Campbell

5 Heidelberg (Stem song) from The Prince of Pilsen MacDonougli
S When the Winter Time Conies ’Round Comic watts song

.. , „ , , Mate duct Collins & Harlan

7 Alagazatn March Xylophone with orchestra accomfianiment Konkins
t What’s the Matter with the Moon To-Night Descriptive P
t m 1 „ ffSf'O"' The Mocking Bird Arthur Clifford

9 I Wonder Why Bill Bailey Don’t Come Home Coon song

_ T . . with orchestra accompaniment Collins

a When Our Lips 111 Kisses Met Contralto and basso duel
from When Johnny Coincs Marching Home
r f . ,, .. Miss Morgan & Mr. Stanley

1 Selection from Montana Edison Concert Band

2 Hamavdel Von em groben jung Comic Hebrew song Seiden

Edison Moulded Records are made only in Standard size. Both Standard a

Concert Records

EDISON PHONOGRAPH MONTHLY.

DISCOUNT SHEET ERRATA

phonogram is an infringement of
and 2 of complainants' patent No.
a phonogram having a bore tapered
its length. Or, in other words, is
phonogram or record, with its end
rying in depth to engage a tapered
each end of the record, an cquiva-
plainants' tapered bore ?"-
dants* device is of material rigid and
ought to effect this result with no
i end frictional engagements with
rel. Defendants claim that their
' be used upon a stepped mandrel
I. Ill my judgment, this would not
haractcr of the device. Complain*
first to establish frictional engage*
e record with the mandrel at both
well as throughout its length. I
of the opinion from the record that
ants' device, with its end flanges
depth to engage a tapering man-
infringement of claims i and 2 of
ts' said patent No. 382,418, and
such infringement complainant is
the injunction prayed."
jy notify all dealers that the selling
mbert records provided with end
ying in depth to engage a tapering
an act of infringement, for which
d them liable, and that we propose

UHLAY IN SHIPMENT OF MARCH
RECORDS.

THE National Phonograph Company, und
date of February 24th issued the folio’
ing notice to the Jobbers:

" Owing to the large increase in orders f
March Records, together with the largo and i
creased orders received for Records previous
listed, it will bo impossible for us to mal

or latter part of March.”

ment, giving the November, Decembe
January and February Records. Jobbers an
Dealers who have a supply on hand of tl
former edition may have a sufficient numb<
of these supplements to ninkc their catalogue
complete by advising the Advertising Depar
ment of the number required. State how yc
want them shipped.

A PHONOORAPH FOR THE EMPEROR
OF JAPAN,

T N commemoration of the opening of the Ii
A dustrial Exposition at Osaka. Tanan. c

PLEASED ENTHUSIAST.

PHONOGRAPH MONTHLY.

-ist we announced
Moulded Records
node at San Fran-
ional Phonograph
might he made in
tad Walter II. Mil-
Department at our
c a special trip to

aking and as the

n a foreign lan¬
ds comprise ninc-
? found necessary
give the song or

Records to give
c twelve of the
produced by the

jrchestra accom-
s Lament.” Rc-
3iig complete.

it a Sand Bank.”
3ng complete,
n, by Slier ~
s to give recita-

12776. Comic recitation, “The Wia

12777-72780. Chinese band sclcctior
"To Celebrate Long Life and Prcscn
Requires four Records to give song
12781. Chinese Band selection.
12782-12783. Chinese Band select!
quires two Records to give selection
12784-12785. Chinese Band sclcctior
"To Prepare Dinner.” Requires two
to give selections complete.

12786. Chinese Band selection, enti
Persuade a King.”

A circular concerning these Records
part in English and part in Chinese, :
prepared by this Company and was n
the entire trade early in February,
quantity of these circulars will be fun
such Jobbers and Dealers as may be ab
them to advantage among the Chinese
cities. Address requests to the Ad
Department.

accompaniment,

1 in the Snow.”
ng complete.

f Coong Ming.”
ng complete.

Iter Doy Wong.
Foong Wong

NEW RECORD LISTS.
^TpllE plan foltowcd at the Edison
-*■ lory at Orange, N. J., in decidii
lists of new Records each moi
reached such a degree of perfection
most instances Jobbers and Dealers .wh
ing advance orders include the entire 1:
ply ordering a larger number of such
in their opinion are likely to sell more
Dealers report that not infrequently th
rs order the entire list in advance,
having shown them (hat few und
selections ever gel on the list. In mal
Ivancc list our Record Departm
s to make it sufficiently varied

strated by its patronage, is that

BILLY GOLDEN’S RECORDS.
HE January Records welcomed Bi
X t!cn hack into the fold of talent

:k into the fold of talent
National Phonograph Company, 1

s f0n0 wctj by

the

most unprecedented demand for them. Tl
songs made by him. for the January list,
key in the Straw, (No. 8293); “Roll c
Ground,” (No. 8298), and “Mixed Ale Party,'

them. The February list of Records showed
two more selections by Golden, “Rabbit Hash,”
(No. 8328), and “Uncle Jefferson” (No. 8343)
and these were also ordered heavily. -'The
n . . . (No. 8358), listed in

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

VOL. J. NEW YORK, APRIL, J903. No. 2.

VOLUME I, NUMBER 1.

THE first issue of the Edison Phonograph
Monthly has been cordially received
by the trade. In another column we
print the comments of a number of Jobbers
and Dealers. Many others wrote in a similar
manner, our limited space making it impossi¬
ble to print more of them this month. With¬
out exception nil commend the publication as
furnishing an excellent method of “ talking
shop.” Not a few correspondents offer sug-

The National Phonograph Co., |

EDISON PHONOGRAPHS AND RECORDS.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF NEW EDISON
MOULDED RECORDS FOR MAY, 1903
TWELVE DOMESTIC T I T L E S

RECORDS listed herein will be ready for shipment as near May ist, 1903, as
possible, at which time Jobbers’ stock orders, if placed prior to April
20th, will be shipped.

May Supplements will bear the date of May ist, and will be forwarded to
Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insure
prompt shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate order
blanks, and letters relating to May Records should refer to no other matter.

Kindly comply witli above requests and thus aid your Jobber and ourselves in
handling advance orders.

8392 In Old Alabama

Characteristic Barn Dance

Peerless Orchestra

8393 My Little Pansy Collins

Serio-comic song with orchestra accompaniment from The Billionaire

8394 Violets (Transcription) Piano solo Frank P. Banta

839s Life’s Dream Is O’er Miss Chapell & Mr. Stricklett

Soprano and Tenor Duet

8396

8397

8398

8399

8401

8402

8403

Under the Bamboo Tree Medley J. Frank Hopkins

Introducing The Little Gypsy Maid — Xylophone solo with
orchestra accompaniment ‘

The Banquet in Misery Hall Descriptive song Harlan

Blaze Away March (with bells) Edison Concert Band

I Wonder If Your Love Will Last Thompson & Campbell

Sentimental male duel

Hamlet Was a Melancholy Dane Favor

Comic song from Mr. Blue Beard

Glory Arthur Clifford

March song from The Billionaire

Waltz Me Down the Alley Sallie (Waltz song) Collins & Harlan
Male duet

Hebrew Vaudeville Specialty Julian Rose

Introducing parody on In the Good Old Summer Time

Edison Moulded Records are made only in Standard size. Both Standard and
Concert Records may be ordered from this list. Order by Number, not title. If
Concert RecorJs are wanted, give the number and letter C.

URTHER DECISIONS IN OUR FAVOR IN
THE W1TTMANN CASE.

’’"VNE after another the courts of the country
^ are upholding the validity of the agrcc-
icnt system of the National Phonograph Com-
any. Last month we noted in these columns
ic granting of two restraining orders by
udgo M ungcr, of the U. S. Circuit Court for
ic District of Nebraska, restraining the Witt-
mtin Company, of Lincoln, Neb., and Kansas
!ity, Mo., from cutting prices and also from
Imaging the serial numbers on Phonographs.

,vas deemed advisable to cut down th<
>f new Records to be listed in Apri
dead of thirty or more, as has been th

ANTICIPATE ORDERS.

A JOBBER suggests that we ai
I*- trade in these columns’ not t<
too prompt delivery of Phoi
Records and Reproducers, in view
ability of the Company to make I
enough to fill orders. While it is ju

[V we did not feel that so
due the trade because

husc columns to the growth of our business in Edison goods. They are as stabh
he last six months. A year ago wo believed and just as certain to sell.

hat our factory facilities at Orange, N. J., _ _

vore sufficient to meet all demands for a long

hue. Earl yin the fall orders began to increase RECORDS BY MAIL 17 CENTS
jevond their usual number, making it neces- CENTS.

EDISON PHONOGRAPH MONTHLY.

f.very night a concert in your own home

fWpltelSS*“

pa on s Sinssrs will sms for m
entertain yourself, family, and friends

TRADE QUESTIONS AND ANSWERS.

From San/e Ft', Watch Co., Topeka, Fans.
— Wc have this day received the first copy of
the Phonograph Monthly and are glncl to
know that you will have something of the kind
to keep us posted. Please answer these ques¬
tions through the columns of your Monthly.
ist. Wo often find that Reproducers, when
they come from Jobbers, have a blast or jar to

they will take any action ; before whom do wc
place it ?

Answkrs — ist. If a Reproducer blasts, it
may be due to the diaphragm not being clamped
tight enough, or the rubber cushion under¬
neath the diaphragm may have slipped from
the seat in the cup, leaving the diaphragm loose
at that point. The remedy is to take the
Reproducer apart and see whether the rubber

any lining man our ability to tr;
ness with ease and comfort. Quae
graphy, the incandescent clectri
the microphone, which makes the
to-day practicable, are his, and v
genius to be of the inspiration a
tion kind. — Hatton's Wedge.

.*s cause specially arranged w
a Phonograph, which sings
i, simultaneously, clockwork

CONCERT RECORDS NOT MAC
MOULDED PROCESS

Occasionally a Dealer as
are going to make Concert
the moulded process. T
Record was originally placed on tl
consequence of a demand for a I
enough for exhibition purposes,
demand fully, and thousands of

A JOBBER'S INVITATII
pHOMAS WARDELL, a Jobbe
L Mass., has adopted the plar

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LI

r, APRIL I, 1903,— SUPERSEDING A

- PREVIOUS LISTS.

MASSACHUSETTS.
awrknce— LORD & CO„ 314 I!
AMISS— A. T. PULLER,
liw IlKDl'niU) — IT, H. DkWOLPF.

ic Citt— SAMUEL D. WOLF, 3

wakk— R, L. CORWIN.
rKRSON— CIIAS. II. KELLY, 25 N. Main st
1ST IIoitoKKN— EMIL HOLLANDER, o
THE WEST HOBOKEN BICYCLE i
PHONOGRAPH CO., f.19 Spring street

AMERICAN PHONOGRAPH CO., ’ii

HAWTHORNE & SHEBLE, 207 Broad¬
way, also Philadelphia, Pa.

R. H. INGERSOLL & BRO., 67 Cort-

J. McELLYNNE, 202 Broadwa
F. M. PRESCOTT, 44 Broad street.
STAR CREDIT CO„ or Paul Sacks, i!
East Houston st. and 57 Third ave.
Saratoua— W. J. TOTTEN.

OHIO.

Cincinnati— J. L. ANDEM.

Si'RiNnriKi.n— D. & M. VANDERPOOL.
U11RICHSV11.LE— F. A. MAZURIE.

h us, FOR OUR MUTUAL GOOD,

“MY

A NEW NATIONAL AIR.

ong from "When Joh

EDISON PHONOGRAPH MONTHLY.

TRADE OPINIONS ON THE MONTHLY.

'he Pittsburg Phonograph Co.:—

We lmvc gone over the Edison Phonocjraph

Iontiii.y and are much pleased with its eon-
""** gives a great deal of condensed
. ' l~ advanced

*»viv many Edison Records I
have sold in a city of about 4,500 people. I
have sold in the past year over 3,000 Records.
How is that for doing business ?

I think that the P

that thecxchnmrc column will be nllriiriit.

EDISON PHONOGRAPH MONTHLY.
JOBBERS OF PHONOGRAPHS AND RECORDS

The following is a list of firms in the various cities of the United S
are handling Edison Phonographs and Records as Jobbers:

EDISON If

Phonograph Monthly h

PUBLISHED FOR TRADE USE ONLY BY I'fet

THE NATIONAL PHONOGRAPH CO. fills

OTHER ADVANCE

EDISON PHONOGRAPH MONTHLY.

RECORDS IN THE ARCTIC
REOIONS.

E. Dernier, of Ottawa, Canada,
months head an expedition to the
s that is being fitted out under the
the Canadian government. His
lude an Edison Phonograph, a lot
ad a quantity of blanks. The en-
I be loaned Captain Bernier by the
Box Co., of New York city. The
serve to amuse the explorers

at one tunc. The use of a card syst<
other method, whereby the dozen pric
is allowed on Records purchased in 1
tity than one dozen, at one time, is
price; therefore n violation of nf
Any Dealer or Jobber violating Agr<
this manner, will be subject to immc>
pension and such further action as
may warrant.

AMONG THE JOBBERS.

Elmer O, Bcchtolt, Germantown, 0 :

I to-day received No. a of the Edison Pno-
N00»Arn Monthly; ' - ' • •

EDISON PHONOGRAPH MONTHLY.

Aiu iviunthly; ana nave derived mm
I from a careful perusal. I haven’t r
id No. i and ask you to kindly send n
i, so that I can keep a complete file i

it Monthly

credit is due the promoters o

es of your Phono-

umc. It can prove nothing
y beneficial to Phonograph,

helpful little volume,
less than greatly bcne..„„.

Jobbers and Dealers at large.

IV, A. Bowen , Kcwanec, lit.

We thank you for the compliment paid us in

We thank you for the compliment paid us in
o™?"'3„01.,r effort* out so nicely hi placing
our .Id in your April Edison Phonograph
Monthly. Its a fine publication. We wish
you all kinds of success and predict that flat¬
tering results will follow in the furthering of
your immense business. We carry other ma-
chmcs in stock because we cannot get rid of
tneni or close them out at any price.

H. IV, Kells, Pittsburg, Pa.:

Your Phonograph Monthly is just what
was wanted to bring all the friends of the

wease inalsL t0?Cd'er' 1 hope that it will in-

fohn Pf longer, 899 N. Talmon Avenue, Chi.

son Sgsr^hir

hfd f^teW^S at last9
? benefit to us Dealers. It keeps us

whidiS^^r wafouTr! on many poin,s

TRADE QUESTIONS AND ANSWERS.

F. N. Green, Willimantic, Conn.: Q—
Have recently received machines with a loud
hummjng' noise ^caused by the governors;

A. The application of a little graphite or
vaseline will usually cause the noise to disap-

The Jacot Music Box Co., of Union Square,
New York, in one day last month sold an Edi¬
son Phonograph to Mrs. Andrew Carnegie,
another to Reginald Vanderbilt and a third
wedding present to Miss

Katherine Neilson, „„„ marrow to .nr.
Vanderbilt in April. Each machine was a

QLAD TO PUSH EDISON GOODS.

C. A. Dodds, Dealer, at Patoka, Ill,, writes
under date of May ad :

Yours of the 29th ult. advising me of the rc-

ofT— T - 7. of Vandalia, III., is at

hand. I ^ thank you for the same, and have
written him to-day. Rest assured he will hear
from me until he either buys or concludes not

a LkeI“iS Sr" gSSl

?avoritc,aas talffS. "«?“ tl,Cy "is .

WHAT MADAME ALBANI SAID OP THE PHONOGRAPH

One of the most interesting letters received
by the Advertising Department in the past
month was the following from a Dealer at
Montreal, Canada -

J?' ,2 * tl"s mo?th’s Monthly I notice
herewith !„SP ,s f advertisements, and I
™ anclosc a clipping of my advertisc-
in “PPeared in four of tile best papers

in this city. I consider the statement as in
the advertisement of considerable honor as

well as a great advertisement for the Edison
machine, for in Canada as well as all ro"

machine, for in Canada^as v
world, Madame Albani’s name is known " to

Xb?ody’ and 1,cr statemc',ts '"Shly

lours truly,

J. H. Superior.

The clipping referred to was from the Mon¬
treal Daily Star of April 3, 1903, and it is here-
with reproduced :

th» rSn£ lor. rcc0,nt BlaY ?" ‘.hi* City, on March 27th last,
• |, - - 2458-6 1. Catherimiast?,nand)hiNiriDgesCovoral1aolcctilons^on:the)"

VISIT. EDISON PHONOGRAPH

ability , of RECORDING your voice to ttSl??1"!1 ?Uh ‘h° w<wlie'M reprodubtion, also the
and

. 'oanadiaIn headqcarS",. ™I0E3 10 6U,T ALL rurisE3-

The J. H. SUPERIOR ^PHONOGRAPH & MUSIC CO.

«... _ oiu^f d Srt) C th rIno Street> MONTREAL.

EDISON’S PHONOGRAPH MONTHLY.
POINTERS ON THE JUNE LIST.

The list of Records for June comprises
twenty domestic selections and one foreign
selection. It is a list fully up to the standard
of this company. The numbers and titles are
given in order on page 2 of this issue. For
the information of the trade we give below a
brief comment on each title.

No. 8404, “Spring of Love/* is another
violin and flute duct by Eugene Jaudas and
Louis Atz, whose Record in the March list
has won unstinted praise throughout the trade.
This new selection is played with more vol¬
ume of sound and the air is equally pretty.
It will* be fully as popular as No. 8349 in the
March list. No. 8405, “Won’t You Roll Dcm
Eyes,” is a coon song with orchestra accom¬
paniment, sung by Arthur Collins in his usual
clever manner. The song itself is one that has
become very popular.

No. 8406, “Up the Street March,” by the
Edison Concert Band, is a selection that has
been made popular throughout New England
by the fact that the students of Harvard Col¬
lege have taken it up and made it one of their
college airs. It is added to the list in response
to a large demand from our New England

No. 8407, “If I But Knew,” is a sentimen¬
tal song from the tuneful comic opera “The
Sultan of Sulu.” It is sung by William H.
Thompson, whose singing of sentimental airs
has caused his Records to be much in demand.
No. 8408, “The Mississippi Bubble,” is another
clever banjo solo by Vess L. Ossman. Every
lover of banjo Records will want this one.
No. 8409, “In the Valley Where the Bluebirds
Sing,” is a descriptive song by Byron G.
Harlan and is accompanied by the Edison
Symphony Orchestra. It is a pretty air, intro¬
ducing in the chorus the singing of birds, ring¬
ing of chimes and an echo effect sung by a
soprano voice. This will sell wherever played.

No. 8410, “My Country ’Tis of Thee,” gives
the Edison Male Quartette an excellent oppor¬
tunity to display its abilities in making a quar¬
tette Record. No. 8411, “Julie,” is a song
from, Mr. “Bluebeard” which has become a
great favorite on account of its swing and
rythmic air. It is sung by Edward M.
Favor. No. 8412, “Down Where the Wurz-
burger Flows Medley,” introduces the air
“Susie Anna ” It is a xylophone solo by J. F.
Hopkins with orchestra accompaniment, and
cannot fail to be as good a seller as all the
xylophone solos made by Mr. Hopkins have

No. 8413, “Long Ago,” is another sentimen¬
tal song. It is sung by Arthur Clifford.

The words of this song tell a cute little
story. No. 8414, “Cupidietta,” is an intermezzo
composed by Tobani, whose work “Hearts and
Flowers” has made him known throughout
the entire world. It is claimed by some that
this new selection, “Cupidietta,” will be as
great a favorite with music loving people.

No. 8415, “Down at Lover’s Roost,” is a
waltz song. It is sung in an excellent manner
by Harry MacDonough. No. 8416, “Butterfly
Gavotte,” is a bell solo played by Edward F.
Rubsani, accompanied by the orchestra. Mr.
Rubsam’s bell solos have always found a
ready sale, and this one will be equally in dc-

Nos. 8417 and 8423 arc two more of the ser¬
ies of Hebrew specialties by Julian Rose.
They open with the usual talk in Hebrew
dialect, followed by singing. The song in
8417 is a parody on “When the Boys go
Marching By,” and that in 8423 is a parody
on “Go ’Way Back and Sit Down.” One
or more of Mr. Rose’s Hebrew special¬
ties will be found in every complete se¬
lection of Edison Records. No. 8418,
“Sing, Smile, Slumber,” is the same air
as Gounod’s "Serenade.” It is given as a cor¬
net solo by Bohumir Kryl, and is played as
only Mr. Kryl can play for Record making.

No. 8419, “In the Starlight,” is another of
those delightful contralto and bass duets
by Miss Morgan and Mr. Stanley, which
have been so much admired since the
first one was listed in February. In
No. 8420 Mr. Hopkins gives that well
known air “Little Dinah Jones,” an ex¬
cellent rendition on the xylophone, accom¬
panied by the Edison Orchestra. No. 8421,
“Ma Starlight Sue,” is a nicely sung duct by
Thompson and Campbell. No. 8422 " Refuge,”
by the Mendelssohn Mixed Quartette, will
find much favor among those who prefer the
more serious Records.

No. 12827, “Koi Nidre,”the only foreign se¬
lection listed for June, is the great Hebrew re¬
ligious song. It is sung by Frank Sciden.
Mention is made in the list on page 2 of Nos.
12813 to 12826, Japanese Records, simply to
retain the numerical order of the list. These
Records will not be ready for trade use till
late in June, before which time a special cir¬
cular will be issued.

The London office of the National Phono¬
graph Company, Ltd., has been changed from
56 Chancery Lane to 52 Gray’s Inn Road,.
Holborn.

EDISON PHONOGRAPH MONTHLY.

rRADINQ STAMPS A VIOLATION OF
AGREEMENT.

avc received letters from several Deal¬
ing if it is allowable to give trading
with Edison Phonographs, Records
oks. We take this means of informing
e that giving trading stamps is equiva-
giving a discount on goods and is a
i of our Agreement, rendering the vio-
thle to the same penalties as for price
Tlie principle involved is the same as
tier openly offered a discount on all '■
id we cannot countenance it in any
A New York Department store

ORM NUMBERS OF PRINTED MATTER.

The following is a list ol the form numbers
f catalogues and other printed matter in use
t the present time by the National Phono-

lie offer was modified to except Edi-
tographs and Records, and these are
as restricted goods.

1. LOOUE TO COME EAST.

-ogue, who for nearly a year has had
: the Chicago office of the National
ph Company, will come East on
i become Manager of Sales for the
epartment of the Edison Manufac-
mpany and also Manager of Sales
ates Manufacturing Company. The
tions have been held by J. W. Glad-
e the organization of the two com-
cral years ago. Mr. Gladstone will
i business for bimsclf. Under Mr.
lanagcmcnt the business handled by
to office has largely increased Mr

.175. Cahlogue^of Phonographs-superseding
376. Catalogue of Accessories and Coin Slot
Piionographs—supcrscding Form w
38°. CatnU>su^o(^ Domestic Rccords-super-

& C?t?,l°Bue of Foreign Records.

386J. Jobbers^Djscount Sheet— superseding

•l87D' Fom‘ir'«cDDCC""‘t Sll'Ct— superseding
.190. “Soldier’’ Hanger.

.191. "Sailor" Hanger.

.19-’. “Uncle Sam” Hanger.

393- Coon Hanger.

^Hanger (will be sent out this

•193, Ns,melCf“L?lrl0g“' of a11 R«ords—

398. Mn^rBullrefinFo0frRe2cSor'ds

399. April Bulletin of Records.'

‘l°o. Chinese Record Folder.

402. May Record Supplement.

407. March Record Supplement

408. May Record Bulletin.

inrougn error.)

“■ sztT«tedt^coidovcr,^rshows

" KnSfiJf G™’ SUnd-

5. Electrotype Catalogue-supersedingForm

Lawrbnce-LorP & CO., 314 Essex s
Malden-A. T. FULLER.

New Beukoiu,.1_||, B. DeWOLFF.

/rtlCMIOAN.

Detroit-F, 1 scUWANKOVSKY.
Saginaw— GRo \V. EMENDORFER.

nBURaska.

Lincoln— TIIr \vIT'rMANN CO.
Omaha-THE wi-TTMANN CO.

NB'v -IHRSGV.

Atlantic Citv— sA1i:ULL D. WOLF, 32-34
Arkansas pveziue.

Bayonne—1, WigPOR' 45o Avenue D.
Jersey City-w. L- HOFFMAN, 151 Mont-

Newark-r'l cOR'WIN.

Paterson— CIias H- KELLY, 25 N. Main st.
West Ho»OKe„_£MIL HOLLANDER, or
THE WEST HOBOKEN BICYCLE &
PHONOGi^pH CO,, 6:9 Spring street.

Bedeoed Paek-GEO. H. TYRRELL.

New York City-A. T. ARJISTRONG, or
AMERICAN PHONOGRAPH CO., 106

R. ’L. CORWIN, also Newark, N. J.
EAGLE PHONOGRAPH CO., or C.

LOWENTHAL, 83 Nassau Street.
EMPIRE PHONOGRAPH CO., 2 West

HAWTHORNE & SHEBLE, 297 Broad¬
way, also Philadelphia, Pa.

R. H. INGERSOLL & BRO., 67 Cort-
lnndt atreet

W. L. ISAACS, 1 14 Fulton street.

S. LEMBURG & CO., 194 Broadway.

J. McELLYNNE, 202 Broadway.

F. M. PRESCOTT, 44 Broad street.
STAR CREDIT C0„ or Paul Sacks, 180
East Houston st. and 57 Third ave.
Saratoga— W. J. TOTTEN.

Cincinnati— J. L. ANDEM.

Sprinoeield— D. & M. VANDERPOOL.
Uhrichsvili.e— F. A. MAZURIE,
PENNSYLVANIA.

Philadelphia— HAWTHORNE & SHEBLE,

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

A CHICAGO PHONOGRAPH ENTHUSIAST,

PHONOGRAPH MONTHLY,

CRITICISMS AND SUGGESTIONS
WANTED.

It is evident from the many letters we
have received that the getting out of the Edi¬
son Phoxogkadh Monthly is fully approved
by the trade. We should, however, like some¬
thing more than mere approval. We cannot
believe that the Monthly has no shortcomings,
and would Ike to have its readers point out
what they arc. It must fail to cover some
points concerning the Phonograph business,
and we would consider it a favor if such fail¬
ures were brought to our attention. We also
would be glad to have suggestions for making I
the Monthly more interesting to the trade.
Criticisms and suggestions cannot fail to make
the Monthly a more readable publication.

ANENT THE PHONOGRAPH “CRANK.”

Referring to your invitation *on the first
pafec of the first number of the* Edison Phono-
cuArit Monthly, I fed like saying a few
words in favor of the continuance of such a
journal.

like to know what other people arc doing,
to exploit their own ingenuity.

These people, I say, ought to be lo
after. They arc going to spend all the m
they have— that is a foregone conclusion 1
they start in. The disease has got to ru
course, and it is only charity for the dcah
help the victim. The trade should have si
thing to send to its retail customers c
month, something broad, something br
something breezy, something worth rent
and filled with hints to keep the “crar
brain and hand busy. That is just what
trade wants, and it need not be
expensive. Books, circulars, catalog!!
these can never lake the place oi
oncc-a-month, up-to-date little maga;
Moreover, if properly carried on, there wi
be a balance on the right side of the lei
at the close of the year, be the expense w
•so great. J. N. KiMUAL

1,158 Broadway, New York City.

May 8, 1903.

THE PHONOGRAPH WAY AHEAD.

PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF NEW EDISON
MOULDED RECORDS FOR AUGUST, 1903

Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at or
Dromot shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate order
blanks, and letters relating to July Records should refer to no

Kindly comply with above requests and thus aid your Jobber and ourselves in
handling advance orders.

8449 Badinage (Victor Herbert)

8440 Ballet Music from Faust, Part I
45 Walts corps de ballet

8451 Rove’s Dream After the Ball (Czibulka)

8452 I'm Thinkin’ of You All of de While

8453 Alec Busby, Don’t Go Away

8454 Up-to-date Minstrelsy No. i
TnCvnducintr sontr ‘ *Mv Love / .

Edison Concert Band
Coon song Billy Murray
Coon song Billy Murray
uu-iu-uu.s . Edison Modern Minstrels

’’’ Introducing song "My Love I Dare Not Tell," by Arthur Clifford
8455 Heart Bowed Down, Aria from “The Bohemian Girl” Tuson

EDISON PHONOGRAPH MONTHLY.

A SMALL SUSPENDED LIST.

The fact that out of nearly 5,500 Dealers in
Edison goods we find it necessary to place only
.thirty-four on the. Suspended List is a record
of which we are proud. Even thirty-four is a
high: number, for we know that several of the
firms on this List are no longer in the Phono¬
graph business. The smallness of the number
shows that there is little price cutting in Edi¬
son goods. It is most gratifying to us to find
the trade living up to our Agreement System
with such unanimity. This is doubtless be¬
cause Jobbers and Dealers have found from
experience that it is much more profitable and
more satisfactory to sell Phonographs and

to increase their business by selling at less than
the established prices.

PRICE CUTTERS WILL SUFFER
SOONER OR LATER.

Occasionally we get a letter from an im¬
patient Dealer, informing us that his com¬
petitor is cutting prices, and demanding that
some immediate action be taken to stop it. He

but last month the matter was re-considered so
far as to agree to publish advertisements of
goods or articles allied to the Phonograph
trade, such as horns, cabinets, handbooks, etc.
In consequence "of this re-consideration, we
.accepted an order from Uscn & Company, of
Cincinnati, to advertise their Handbook of the
Phonograph. This will explain why tile ad-

rate of?'? aPP“rcd in? "’'Jj1"6 issuc’ The

ment for less than a half page being accepted.
We are not soliciting advertising, but if firms
selling goods to the Phonograph trade desire
to use the columns of the Monthly to reach
Jobbers and Dealers they may do so at these

AGREEMENTS TO BE SIGNED WITH
EVERY JOBBER.

Jobbers frequently complain that Dealers
think they can buy Edison goods through any
Jobber on our list so long as they signed an
Agreement through any one Jobber. This un¬
derstanding is wrong. In order to deal with

EDISON PHONOGRAPH MONTH L

EDISON PHONOGRAPH MONTHLY.

ANOTHER DECISION SUSTAINING AND

PROTECTING THE NATIONAL PHO¬
NOGRAPH COMPANY, ITS JOB¬
BERS AND DEALERS IN THE
SALE OF EDISON PHONO¬
GRAPHS AND RECORDS.

Below will be found copies of an order and
an injunction recently entered in a suit brought
by tlie National Phonograph Company, to pre¬
vent "The Fair,” a department store in Chi¬
cago, from selling Edison Records procured
by them without their signing the required

We might add in this connection, that “The
Fair” has now signed Agreement with us, and
will, we believe, hereafter live up to our Terms
and Conditions in every respect.

ISml). 'j “sIAHSHAU-B.’saApsBU, CUrt.
Service occopted of mo nl»vo jo junction^ order.

EDISON PHONOGRAPH COMPANY,
NATIONAL PHONOGRAPH COMPANY,

INSTALMENT PLANS FOR SELLING
PHONOGRAPHS.

Some weeks ago a Western Jobber wrote to
our Sales Department with reference to the
plan followed by Dealers who make a feature
of selling Phonographs and Records on the
instalment or easy payment plan. The reply
of the Sales Department covered the ground

FACTORY ADDITIONS. FRENCH, GERMAN, SPANISH I. C. S.

The improvements now being made to tile ' LANGUAGE OUTFITS,
factory of the National Phonograph Company, The International Correspondence School of
at Orange, N. J., comprise two things : First, Scranton, Pa., has been most successful in the
an entirely new brick building; second, add- Past few years with its use of the Edison
ing a second story to a building that has Phonograph in teaching its French, German
been in use several years. The new brick and Spanish language courses. Students using
building will be a two-story structure, 66 feet the Phonograph and the Records prepared by
wide and 276 feet long, with an L 58 by 105 at the school have been unanimous in their
one end. It will be built with 16-inch walls praises of them. Tile system is a pronounced

and little effort will be made at exterior or- success. Up to the present time it has not

namcntation. This building will be devoted been possible to secure these language study

entirely to the manufacture of Moulded Rcc- outfits except from the International Corrc-

ords. Under its roof every process will be spondcncc School. This institution has now

carried out, from the mixing of the special decided to place the outfits in the hands of the

composition, up through tile moulding, testing Phonograph trade generally, and Nelson C.

and other processes, till they arc wrapped in Durand, manager of the language department

cotton and paper and then packed in cases for ot" the school, is taking the matter up with

shipment to all parts of the world. It is ex- Jobbers and Dealers as rapidly as possible,

pcctcd that with this building we shall have He expects to call personally upon many of

facilities for turning out twice as many Rcc- them and to correspond with tile others. Any

ords as at present. The building now used who “Ay desire immediate information should

for Record making will be devoted to making address Mr. Durand at Scranton.

Masters and Moulds, both of which branches The advent of tile. I. C. S. Language Study
are badly cramped for room at present. Outfits opens a new field for the Edison

The building that is having a story added Dealer by helping him to place the Phonograph

LOWENTHAL, 83 Nassau Strei
EMPIRE PHONOGRAPH CO., 2

HAWTHORNE & SHEBLE, 297 B
way, also Philadelphia, Pa.

R. H. INGERSOLL & BRO., 67
landt street

W. L. ISAACS, 1 14 Fulton street

S. LEMBURG & CO., 194 Broadwo
J. McELLYNNE, 202 Broadway.

F. M. PRESCOTT, 44 Broad street
STAR CREDIT CO„ or Paul Sacks

HAS. H. KELLY, 25 N. Main st.
en — EMIL HOLLANDER, or
2ST HOBOKEN BICYCLE &
PHONOGRAPH CO., 619 Spring street.

HAWTHORNE & SHEBLE, 604 C

:o-operate with us, FOR OUR MUTUAL 0

Entrancing. The EDISO^1

Che C. 10. lVfiandbook of the Phonograph

Instructions for making Records.

BY 0, W. NOYES.

0f 0 tolki',R m»cMne sl,o,,ld I,avc ° c°py of tliis ''"’u“bl<!

Every V/ WIICI book. IUs replete with Instructions for tho Care and Ubc
" of the Phonograph,, and the chapters devoted to RECORD

MAKINQ are corooiled from the author’s many years of experience in some of the principal

CARD TO THE TRADE

JOBBERS AND DEALERS

DOUGLAS

Mega {Papery Horns and Record Cabinets

The Horn that Made us Famous, Attrnrtivi* nmt ^nhstnnttni

NEW YORK,

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF NEW EDISON
MOULDED RECORDS FOR SEPT., 1903'

TD ECORDS listed below will be ready for shipment as near September ist, 1903,
as possible, at which time Jobbers’ stock orders, if placed prior to August
15th, will be shipped.

September Supplements will bear the date of September ist, and will be for¬
warded to Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insure
prompt shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate order
blanks, and letters relating to September Records should refer to no other matter.

Kindly comply with above requests and thus aid your Jobber and ourselves in
handling advance orders.

8474 Anona (Intermezzo) Edison Concert Band

• 8475 Parody on Hiawatha Comic male duct Collins & Harlin

8476 Hot Scotch March Hopkins

Xylophone solo with orchestra accompaniment

8477 I Could Never Love Like That Coon song Billy Murray

- - - - * - Traditional Irish ballad Clifford

Male Quartette Edison Quartette
Sentimental male duct Harlan & Stanley
:s Dreaming Edison Brass Quartette
Cornet solo Kryl
Waltz song Harry L. Tally

8478 You’d Better Ask Me

8479 The Chapel

8480 When We Were Boys
848: Come Where My Love Lies

8482 National Fantasia (Kryl)

8483 My Little Coney Isle

8484 Two Rubes in an Eating House Harlan "& Stanley •

Comic Rube talking and singing duel

8485 Scarecrow Dance Characteristic Edison Symphony Orchestra

8486 When Jane and I Were Wed Harlan

Descriptive song with orchestra accompaniment

8487 The Minstrel Boy Bagpipe McAulilTe

1’ Got No Use for Sleep Coon song Collins

aloo A Hindoo love song Edison Concert Band

t Music from Mathias Saudorph . Tuson

Clarinet solo with orchestra accompaniment

8491 Medley of Coon Songs Golden

8492 The Star Dreamer Oriental serenade Edison Symphony Orchestra

8493 Dreamy Eyes Banjo Ossmau

8494 Though It Was Within this Hour We Met Duet from "Robin

Mood" Miss Morgan and Mr. Stanley •

8495 Mountain Echoes Violin and flute duet Jaudas & Atz

' ” Sweet Home (John Howard Payne)

Mendelssohn Mixed Quartette
Walter Wheatley

8488
S489 Buiij
8490 Balls

8496 :

8497 :

8498 Heb

: to Me Only with Thine Eyes
Old English s
ew Vaudeville Specialty
Introducing parody on “ Ain

Edison Moulded Records are made only in Standard size. Both Standard and
Concert Records may be ordered from this list. Order by Number, not title. If
Concert Records are wanted, give the number and letter C.

EDISON PHONOGRAPH MONTHLY.

istcr Records will be shipped to
1 at Orange, N. J., where moulds
and duplicate Records turned out

ants can be established for mak-
i. The company proposes doing
ly as possible, and in this way
ire field with Edison Records. It
on of the National Phonograph
Records of the voices of all the
if the world.

GOODS OR PRINTED MAT-

I dealers who have
r SIGNED THE NEW
AGREEMENT,
of the Emson Phonograph
I bcjlie last printed matter of

sent to any Dealers except those
cd the new Agreement. Dealers,

> find that their names have been
our mailing list or who find

tat it is because their signed
not on file at our office. We
y Dealer who has not yet signed
once, cither through his Jobber
direct and keep himself in good

| agreements

Putting into effect
brought to light the i
| were selling goods to 1
an Agreement, but a co;
sent to us. Just why
is difficult to understan
advantages on the side
to the Agreement syst<
impossible to believe th.
tcntionally. The only t
possibly arise to a Jobl
company the names of
he sells Edison goods,
has shown that this is i
company docs not mak

policy of the comp*
through the . trade, a
have Dealers buy tl
other hand, there are
mg Dealers sign Ag

PERSONAL.

EDISON PHONOGRAPH MONTHLY.

2 HAPPY WITH A STANDA
PHONOGRAPH.

Jamestown, N. Y., July is, 190,
lie Edison Fiionoceapii Monthly'
. was reading “An Every Day Ex]
and it called to mind one that I
is not an every day one but ought to
d on two brothers who owned anot
>f Talking Machine, to sell them sc

AN UNSOLICITED TEST1MONIAI

We arc indebted to the New York Tin
July 20, 1903, for the following unsol
paragraph on the Phonograph and its Rec
Phonographs have to some extent take
p ace of the music box, particularly for
pie who do not care for the delicacy of
of the latter. A Phonograph is sold wi
Records. They cost with a 14-inch
from $10 up— $20, $30, $50, and $75. ’
with larger horns are more expensive. '

EDISON PHONOGRAPH MONTHLY.

TALKING MACHINE PUBLICATION.

I'e have received tho first three issues of the
king Machine Nctos, published by E. T.
ran & Co., 9 Tottenham street, London,
;hnd. It is published in the interest of
entire talking machine trade in England
announces that it will treat ail styles with
al fairness. The numbers thus far issued
full of interesting matter.

TRADE ADVERTISEMENTS,
novel advertisement of Edison goods was
of the Minnesota Phonograph Company,
last 7th street, St. Paul, Minn., which ap¬
ed in the St. Paul Daily Nave at July 9.
advertisement was printed in red ink,
le tile remainder of the paper was printed
•lack, as usual. It was an advertisement
would attract more attention than an cn-
pago printed in the usual manner. It stood
so strongly that no reader of the paper
d fail to see it. It was a most creditable '
if advertising.

RECORD SHIPMENTS,
e are steadily catching up on orders for the
tidy Records. The June Records were cn-
r shipped early in July, and the July Rcc-
werc out of the factory on July 29. This
IS only the August list to be sent out. It is
able that these will go out early in Au-
and that the September list will get back
ic normal time of shipping, viz : on or bc-
Scptcmbcr 1. We hope from that time
take regular shipments cacli month and
then! out before the first of the month.

CURRENT CATALOGUES AND
PRINTED FORMS.

ab"ues"and “ f sl °‘ !he form nurabers

, . an,d other printed matt

id to the trade at the present time:

Jingle Book No. 3.

Catalogue of Parts.

Catalogue of Phonographs.

Catalogue of Accessories and Coin Slot
Phonographs.

Catalogue of Foreign Records.

Soldier Hanger.

Sailor Hanger.

SOUGHT THE BEST.
^Prairie Citv, III., July ^4, t

We signed the [it . . ,..v .

aud it is a source of great pleasure to
realize how well you protect the Dealer
assist him in the selling of your goods,
have been receiving your list of
' . 1 . ill co-operate

pended Dealers, at._ ... . . .

you in every manner possible to put doivr
ruinous practice of price cutting, etc., an
only wish that other manufacturers woulc
low up these same methods, thereby pre
ing the retail dealer to the fullest extent.

The Edison Phonograph Monthly
reached us regular since its first public!
We thank you for same, and trust wr

business for the past three years, and we
built up a nice business here in that line,
obtain our goods through your general a
Eugene Zimmermann, of the Peoria Ph
graph Co., ^Peoria, III.

-—-phones, but being a great admirer of
Edison, his achievements and inventir"-
naturally sought for the best sound re
in^machine on the market.

— r-- . . w>-...5ive piano solos Inn

yet been manufactured. Since the piano
ord ‘Violets,” by Frank P. Banta, has
made, it has been pronounced here as very
by all who have heard it, and we trust tl
mand will be so great for these part
Records that you will find it to your in
to add a piano solo to your list cvcrv mont

During the fall and winter we g'ivc P
graph concerts every two weeks, invitin
our jewelry customers and Phonograp
trons to spend a few hours in our stor
hear the Moulded Record selections.

Tn this manner we do a great amount 0
advertising, to say nothing of the local
paper advertising and distribution of
printed matter. As. a result of these con

it result of these ci

MEANS TO GET MORE BUSINESS

MORE ABOUT THAT GEORGIA COL-
LECTION.

At our request last month, Douglas & Co.,
of 89 Chambers street, New York, wrote to
their customer at Fort Gaines, Ga„ whose col¬
lection of Edison Records was referred to in
the July issue of the Edison Phonograph
Monthly, for permission to use his name and
for more information about his collection.
With true Southern courtesy tile gentleman in
question replied as follows:

„ Fort Gaines, Ga„ July 2 1001

Messrs. Douglas & Co., New York, N Y

Gentlemen.— You have my permission to
t f, ln Sll?jr *•)' «>« be of benefit,

tion ^ kno"' w 1Bt t0 s“3' “bout my coliec-
f At my residence on Hancock street I keep
two that play the Standard!'!-!™ om^tlmTpFays
rv,iCoICDrt Rcford,f- While I find the E&
the F, ff. ™,CTrds “ 1 ft®1,1? ''abned for them,
the Ed, soil Triumph Machine with the Edison
Standard Records have proved the favorite.

E„Co?cert m»?bmc I have a hall fifty
feet long. In an adjoining room, 16x18 feet,

h, ndre,l 'Cf M° °|tl;Crxnr,aC ,!"?S' and 0Ver Sevcn

hundred of the late Moulded Records. These
Kccords arc kept in two largi ' '

two cabinets, each holding on

n iwo large cases, and
bolding one hundred a
nd have twenty-four o
rttli Records.

cignty-hvc feet in length.

My business (dealer in fancy poultry,) re¬
quires my attention only from 7 to o A. M.,
rind I have plenty of time to entertain my

that I have just learned to appreciate it
in entertainer, nothing can approach the
™ machine. Very respectfully.

GETS POINTS FROM OTHERS’ LETTERS.

Appleton, Wis., July 20, 1903.

I am in receipt of July Monthly, and must
say L find many points of interest in each and

MADE A RIVAL MACHINE LOOK CHEAP

. Germantown, Ky„ June 29, 1903.

I beg to acknowledge receipt of your June
Suspended List. I wist to assure you that 110
suspended Dealer on this list can get Phono¬
graphs, Records or any of Edison’s goods
from me. And I trust all Dealers will co¬
operate with you. Tile new Agreement I

sat and helpful little volume. I do not wi
■ miss any number or part of a number.

I recently made a competing machine Io

store played two airs on the - phono and then

caned on me to play the Phonograph. I took
an Edison. Standard Phonograph from my
buggy, set it up and started it. After playing
eight airs one of the listeners said, “that is the
best talking machine I ever heard. Say, it
m?.8 'tt ~ T?1,10"15 look as cheap as a coffee
mill. He said that right. I would just about

10ME PHONOGRAPH OUTSELLS ALL
OTHER MACHINES.

T , . Bbockton, Mass., July 1, 1903.

ist toSJuneai nAmflS° rctC'pt ot ■ Suspended
>e Phonograph Monthly. 'Yliavc 'reached

sr every talking machine made, I sell mo
Ionic Phonographs than all the other kirn
ut together. The Home is good enough fi
ic. And it is good enough for me to sell, i
push it along. Sometimes I have a custom-
line into my store to buy a machine that don
iem to know just which machine to buy.

RECORD CABINETS.

The Catalogue of Accessories, Form 376,
>w being furnished to the trade does not
oiv any Record Cabinets, it having been de¬
led to discontinue listing them after the
esent supply is exhausted. We still have a
iv of these cabinets at tile factory, and Job-
rs and Dealers who have a demand for them
Dtild. write to our Sales Department and

EDISON PHONOGRAPH MONTHLY.

TO PHONOGRAPH DEALERS

s So^rSnir1&j,”“' ssggsgg ■

to° attract Ir,ES’iaCC01ilpanied by PHONOGRAPH^ECORDS3
striking successes? “ their busiuess- «2di

Write for Tietailed Plans, answers to the following

tain the electric current for light, preferably 110 volts direct?
at to add to your profits by advertising your neighbors’ business?

KLEINE OPTICAL CO.,

52 State Street. Chicago. Ill.

Language Study on
the Phonograph.

Language Records and 40 I. C. S. textbooks L pamphlet £

These Language Outfits are
now offered to the trade
complete for $50.00, or
the records and textbooKs
only at $25.00. ...

INTERNATIONAL CORRESPONDENCE SCHOOLS

SCRANTON. PA

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF NEW EDISON
MOULDED RECORDS FOR OCT., 1903

J^ECORDS listed below will be ready for shipmentas near October rst, 1903,
as possible, at which time Jobbers’ stock orders, if placed prior to Septem¬
ber 15th, will be shipped.

October Supplements will bear the date of October 1st, and will be for¬
warded to Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insure
prompt shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate order
blanks, and letters relating to October Records should refer to no other matter.

Kindly comply with above requests and thus aid your Jobber and ourselves in
handling advance orders.

8499 Happy Days Miss Corrinne Morgan

Contralto song with violin obligato

8500 American Standard March Edison Military Band

5°rt, ^PV" t.1'.e,VYaU . Byron G Harlan

Utas, K . Hams latest descriptive song , with orchestra accompaniment

8502 Hungarian Dance No. 1 (Brahms) Edison Hungarian Orchestra

8503 Praise Ye, from Attila Metropolitan Mixed Trio

8504 The Laughing Medley Mate Quartette Invincible Quartette

®5°S In Starlight Sentimental Song VV. H. Thompson

8506 Thy Sentinel Ain I Frank C. Stanley

Basso song with orchestra accompaniment

8507 Leona Polka Leo Zimmerman

„ „ _ trombone soto, accompanied by the Edison Concert Band.

8-00 t,UwYh Si!°';t,Storles (Humorous) Len Spencer

W StheDTCh , , Coune male duet Collins & Harlan

sc ? K Berne in brnnee Intermezzo Edison Symphony Orchestra
85 1 1 Waiting for the Dinner Horn to Blow Harlan & Stanley

a iv, \r Com,c H«bc talking and singing male duet
8-!c tIU'1V°Ui Comic song from “ Wizard of Os” Edwin M. Favor

80 1 3 Le lir-molo Flute solo with orchestra accompaniment Charles Mole
85.4 Poverty's Tears EM, and Flow P

„ r- . £ ruugm Edward Harrigan's” Old Lavender”
o5,lA . A’ew coon song Arthur Collins

EDISON PHONOGRAPH MONTHLY.

DEALERS SHOULD WRITE NEAREST
HEADQUARTERS.

Dealers in Edison Phonographs and Records
will get heller service if they will address this
company at its office nearest to their city or
•owns.- Those doing business in Wyoming,
Colorado. New Mexico, North Dakota, South
Dakota, Nebraska, Kansas, Missouri, Okla- '
homa, Minnesota, Iowa, Michigan, Illinois, and
Indiana should refer all matters pertaining to
the business to our Chicago office, 304 Wabash
avenue. Dealers in Washington, Oregon, Cali¬
fornia, Nevada, Idaho, Utah, Arizona and 1
Montana should be able to get better attention
through Peter Bacigalupi, 933 Market street,

San Francisco, headi|uarters for our goods on
the Pacific coast. He gets large quanti¬
ties of goods by water from our factory and
is able to save Dealers part of the heavy trans¬
portation charges when goods arc shipped
overland by freight. Canadian Dealers will
find it advantageous to deal with R. S. Wil-

somc very interesting letters concerning
matters from Jobbers and Dealers. We
be glad to receive more of these. By th

Phonograph Monthly, but those conti
suggestions for its improvement, criticts
its treatment of matters, descriptions of
oils of selling goods, advertising, tvindot
plays, etc., Phonograph incidents ant
many other every day happenings in cc
lion with the sale of Phonographs

building operations at our factory in Orange,
New Jersey. The new Record building is
going up rapidly, the laying of bricks for the

tcct has promised that we shall be. making
Records in this new building before December
1. The work of adding a story to the building
used for assembling, packing and shipping, is
completed.

JAPANESE RECORDS.

With the August Bulletins and Supple
was mailed a folder of the Japanese Re
Form 464. We are now in a position t<
ply orders for these Records. With th
ccption of two, these Japanese Records a
Sokichi Kudzuoko, who possesses an ext
voice for Record making. We think that
Japanese titles will become quite popular i
English trade for tile reason that some of
arc sung to well known English tunes.

shall issue the latter part of this year. It will
not, however, be distributed gratuitously, but
will be sold to the trade at a price which will

EDISON PHONOGRAPH MONTHLY.

TESTIMONIAL.

EDISON PHONOGRAPPI, MONTHLY.

THANATOPSIS.

EDISON PHONOGRAPH MONTHLY.

PHONOGRAPH SHOULD BE IN
HOMES THAN ANY OTHER M
SICAL INSTRUMENT.

We acknowledge with pleasure the receipt of

seel up. Said somclhing was the
it, and there certainly was. Upon ■
c Reproducer and holding it up

sends one of the circulars he gels out each
month when he receives each new lot of Edi¬
son Moulded Records. It was set in display
type and was arranged as follows:

New Edison Moulded Recobds
Made . in Standard Size, $5.00 per dozen.
Wert was given the July list of Records.]

alter can be discussed freely. Also think
at tile hanger No. 454 showing price list,
mis and conditions of sale under which Edi-
n Phonographs and Records are sold, to
unc or hang in the store, will be a fine thing,
sonic people always think that tile goods

TRADE INCREASES E

We ar •,Qu'™ax- Y0

MONTHLY “COMMENTS” A VALUABLE
GUIDE.

Fort Gaines. Ga, Xug. 8, 1903.

I acknowledge receipt of Suspended List for
August, and it is my pleasure to state I will
not violate my contract, will under no circum¬
stance deal with names published.

In this connection allow me to thank you for

EDISON PHONOGRAPH

Orange makes up a list every mouth of the 8„„
best selling Records of the monthly Supple- 8376!

of all titles previously listed. This record of S‘17°*
sales is so interesting that we have given up g,-x

theMbjecT CO"sidcrablc ?pacc in rcfcrri,,S to 8369!
as far back as January. This comment is in- J&65.
tcrcsting as showing the tastes of the public *354'
m the matter of Phonograph Records. In
January we listed thirty-three Domestic Rcc- °n •
ords. Of these the fifteen best sellers were the lhcsct
following : niand :

8293. Turkey in the Straw . Golden 838°'

8313. Strike Out McCracken.Collins & Harlan s,7n

8314. Nationality Medley, *379-

q_q_ n D . . Invincible Quartette 83ii0,

8287. On Broadway in Dahomey Bye and Bye g3g-

8298. Roll on the Ground. ‘I?.*. GoldS 839°*

8285. Eva— Xylophone . Hopkins

0295. Marriage Bells..... . Rubsam Of t

8285. Eva— Xylophone ”.’.7 ‘.‘.Hopkins

0295. Marriage Bells . Rubsam Of (

8294. Tell Me Dusky Maiden. lowing

83... Mixed Ale Party . ^ * . GoIdS 8396.

8300. In the Sweet Bye and Bye . Libbv „

0290. Dance of the Skeletons. . Band °394*

8311. Mixed Ale Party . Golden 8396.

8300. In the Sweet Bye and Bye . Libbv „

8200. Dance of the Skeletons. . Band §3!>4-

8306. There’s No Place Like Home... Harlan 8398-
lem wY’3*1? Way ' to Spell Chicken.. Collins „

8291. When It’s All Coin’ Out and Nothin' 8-l0-'

Comm’ In . Quinn

8309. I’m so Tired Livin’ I Don’t Care When 8303’

1 D«e . Collins

1’ {"d1?1'™”? tllirly't'vo Dom.cstie titles were In| 1,1
the most in demand : 8412, ]

8325. Reminiscences of Minstrelsy. .Minstrels o..rt ,

8326. Echoes of Minstrelsy . Minstrels ?

feP'VO United States . Thompson 1

P?e GotyAty°Ev« on Vou ' ' •ThomB0,!2 8W- 8

8331. Little Cotton ftolly.. .Edison ‘ Quartette J

8.135. Turkish Patrol.... . .Hopkins &,aa 1

8321. Good Night, Good Nieht, Beloved, q,„T *
- _ Mixed Quartette 8421‘ *

,3J9. Trouble.. . Collins & Harlan' ofn^ t

3332. I’ll Kill the Man Who Swiped My Can. ***• 1
, c hj Collins & Harlan o,0- v

There were thirty titles listed in March, and
he following fifteen lead all the Vest, the
liffcrencc in sales between the highest and the
owest of the fifteen being 2,400 Records :

'366. Mr. Dooley Medley— Xylophone.

EDISON PHONOGRAPH

; ten best selling Records of the August two <
ere the following: when

A Scene in a Country Store. read

Santiago .Waltz .

Alila . Bcnzlcr do' «

Up-to-date Minstrels, No. i... .Clifford and I
1'herc's Always a Mother Waiting for cost c

Yon . I-Iarian & Stanley

Congo Love Song . MacDonongh be ™

PUBLICITY METHODS OF ENTERPRIS¬
ING JOBBERS AND DEALERS.

, is exhausted. Orders now
ill be filled with a new edition
nbbers whose orders for For-
ilogucs arc not filled promptly
he reason for the delay,
and a small quantity of the
cs used by Dealers for Isold-
and other printed matter

the task of consigning from one to ten difi
cut forms to a printer, looking after the we
repacking, shipping and billing the chart
especially .when it would cost the Dealer i

can supply these in quanli-
twcnty-fivc to such Jobbers
a supply last year, or we will
Dealer sending six cents to

: edition of Catalogue of
dated June t, two trifling
In page it the price of the
ding Screw Posts for the

LEARN SPANISH.

Most readers will recall the article, “A M<
sage to Garcia,” written by Elbert I-Iubbard
hundreds ofd a"d Published in editions
tral Railroad. Captain Rowan Tras the m
who “carried the message," and he is no
located at Manhattan, Kansas, where he hca.

ui Ph°"°?raph a"d a Spanish Reco,
from the International Correspondence Schoi
Language System. That he was very much
impressed is shown, by the following endorse-

Manhattan' Kansas, February 24, toot
l.,av«. examined the method of tcad.Tn
sE5 i la International Correspondenc
Schools, and have no hesitation in rccom
mending the course to any one who is desirou
tically,C 5y'Ta,|nL,t°hoTit,l,fst
the correct pronunci.it ion so that one mav tin
derstand and be understood by Spaniards
Very sincerely,

_ . ... A. S. Rowan.

Laptain Nineteenth Infantry.

OUR SYSTEM A BENEFIT TO SMALL
DEALERS. ,

... Wai.ungford, Conn., July 2;, 1903.

, Avn,lcr ls. a vfy enthusiastic Phono¬
graph Dealer. I realize that your system of
doing business is a great thing for the small

be sold M ethensame°mmmc^ °lhcr goods C°U'd

Heruert G. Mix

SDJSON PHONOGRAPH MONTHLY.

the Exhibition model selling at $115, and the
Universal model, at $75. The latter has re¬
cently been placed on the market. Both instru¬
ments are high grade moving picture machines
and none of the competing instruments on the
market can be compared with it.

Edison moving picture Films arc divided
into two classes, A and B. Class A retails at
15 cents per foot for subjects of any length;
class B sells for 12 cents per foot. The price
classification is determined by considerations
other than quality, such as the original cost of
obtaining the negative from which the films

The pricc conditions relative to the selling
of Edison Kinctoscopes and Films arc the
same as with the Phonograph and Records.
List prices must be maintained. The clTcc-
tivc carrying out of ythis policy has been of
benefit to all Dealers in Kinctoscopes and
Films, and price cutting is practically unknown

* 'file Phonograph Dealer who receives ail
inquiry for information need not have special

knowledge of the goods, as tlic printed

issued by the Edison Manufacturing Co. covers

m be trans¬

subject tuoroughly, and this ca.. . -

ted to the customer. If the Dealer is asked
: ther he can furnish out of stock any of the

answer in the negative and still not be at a dis¬
advantage in competition with other Dealers.
It is impracticable to carry a complete line of
Films in stock. Many of the subjects are or¬
dered but rarely, and the Edison list is very
large, comprising many hundreds of Films.
rSmA‘ — * — . . the factory will be

Orders for Films sc

lu accepting orders for Films, it should be

understood between the Dealer and customer

The Dealer’s first investment should embrace
he following as a minimum: Two Edison
style; first order for

Films, assorted subjects, including

ucs, mysterious and traveling

SUSPENDED LIST, SEPTEA1BER 1, 1 903.— SUPERSEDING ALL PREVIOUS LISTS.

MASSACHUSETTS.

Lawrence— LORD & CO., 314 Essex street.
Malden— A. T. FULLER.

New Bedford— II. B. DkWOLFF.

MICHIGAN.

Detroit-F. J. SCIIWANKOVSKY.
Sacinaw-GEO. W. EMENDORFER.

Kansas City—' THE WITTMANN CO.
NEBRASKA.

Lincoln— THE WITTMANN CO.

Omaha— THE WITTMANN CO.

NEW JERSEY.

Atlantic City— SAMUEL D. WOLF, 32-3.

Bayonne-1. WIGDOR, 450 Avenue D. \
fERSKY City— W. L. HOFFMAN, 15 1 Mout-

Nbwark— R. L. CORWIN.

Paterson-CIIAS. II. KELLY, 25 N. Main st.
West Hobokkn-EMIL HOLLANDER, or
THE WEST HOBOKEN BICYCLE &
PHONOGRAPH CO., 619 Spring street.

k City—

T. ARMSTRONG, o

AMERICAN PHONOGRAPH CO., \<

Wall street. .

R. L. CORWIN, also Newark, N. J.
EAGLE PHONOGRAPH CO., or C.

LOWENTIIAL, 83 Nassau Street.
EMPIRE PHONOGRAPH CO., 2 West
14th street.

HAWTHORNE & SHEBLE, 297 Broad¬

way, also Philadelphia, Pa.
ic, II. INGERSOLL & BRO.

W. L. ISAACS, 1 14 Fulton street.

S. LEMBURG & CO., 194 Broadway.
J. McELLYNNE, 202 Broadway.
♦RICHMOND PEASE, 44 W. 133d st.
F. M. PRESCOTT, 44 Broad street.
STAR CREDIT CO., or Paul Sacks, 1;
East Houston st. and 57 Third ave.

Cort-

Cincinnati— J. L. ANDEM..
Sirincfield-D. & M. VANDERPOOL.
Uhrichsville— F. A. MAZURIE.

PENNSYLVANIA. 1

Pit I I.AliKI.1- 1 j l a— A. U. CASSIDY, 2783 E.

Pittsiiurg— A. LIPPARD, 615 Wylie
Providence- PY P. MOORE."

Bedford Park— GEO. H. TYRRELL.

•Added since last Suspended List was issued August I, ~

Jobbers and Dealers are asked to co-operate with
ly being careful that they do not suonlv » „i

FOlt OUR MUTUAL QOOD,

EDISON PHONOGRAPH MONTHLY.

Che C. m. n. handbook of (he Phonograph

Instructions for making Records.

BY C. W. NOYE8.

Every Owner

of the Pho - - — '

MAKING are compiled from the author's it:
laboratories of this country.

Any one possessed of ordinary intelligent
can make a perfect record if the directior
are followed.

Fully Illustrated— Handsomely Bound.

PAPER, 25 CENTS.

CLOTH, 50 CENTS.

Instructions for the Care and Use
Phonograph, and the chapters devoted to RECORD
of experience in some of tile principal

For Sale by All Jobbers, or

ILSEN & COMPANY, Cincinnati, Ohio.

DEALERS WRITE

A CARD TO THE TRADE

JOBBERS AND DEALERS

2 invited to write us for

DOUGLAS

Mega (Paper) Horns

The Horn that Made us Famous.

Record Cabinets

Attractive and Substantial.

** MEGA ”

‘♦MEGA JR.”

MEQA RECORDING HORN,

^RE^CORD^ STRONGLY MADE.

List $7.50 BEAUTIFULLY FINISHED.

4inList $2.25 100 Pe& Polished Oak, List $12.00

% inciTcs 1 $1’50 125 “ Quartered Oak, .* ‘15.50

Mark ISO «* ♦* *« «* 18.00

write for Special Leaflets and Net Prices.

DOUGLAS (Q, CO.,

misers Street. ' 71 Roade

NEW YORK.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY

THE NATIONAL PHONOGRAPH CO.

The. National Phonograph Co.,

ORANGE, N. J.

NEW VORK 1 8} CIIAlltlERS STREET.

ANTWFliANCIaC0: W! MARKET aTREET-

EDISON PHONOGRAPHS AND RECORDS.

All communications to The I’iionookapii Monthly

«3 Chambers Street, New York.

CONTENTS

I'V. * UDSK, JS03. No. 8.

TO THE TRADE.

Jobbers and Dealers In Edison Phono-
graphs and Records are hereby formally
advised that no change will be made In
prices or discounts on Phonographs or Rec¬
ords. Announcement has repeatedly been
made to the trade that no changes of any
kind, either In the style of the various types
of Phonographs or In the prices of Phono¬
graphs or Records, were In contemplation,
and nothing has taken place that will have
any effect upon this decision. Relying

orders have been placed with us for large

To the Trade . i

Advance List of November Records . 2

More Injunctions Against Violators of

Agreement . ,

The Phonograph for Nervousness . 4

Don't Hold Back Agreements . 4

Teach Your Customers to .Make Records. . 4
Funkin' Centre Stories . 4

The National Phonograph Company pro¬
tects Its Jobbers and Dealers to the utmost

A Jobber Criticises . 5

All's Lovely . e

Canadian Dealers Must Sign by Nov. 1. .!. 5

County Fair Advertising . 5

Record Titles in Rhyme . 6

Printed Matter . 6

ords as they now exist

Very truly yours,

NATIONAL PHONOGRAPH CO.

W. E. Gilmore,

October Advertising . 6

Advertising Language Study Outfits . 7

Comments on November Records . 8

Fair Exhibits a Success . 9

A West Australian Advertisement . 10

Best Selling Records . n

September 29, 1903.

The foregoing is a copy of a letter mailed on

September 29 to all our Jobbers and Dealers.

It explains itself.

Edison Phonographs and Edison Records

The Agreement Hanger . n

Trade Advertising . u

Suspended List, October 1 . .

Jobbers of Phonographs and Records . 13

reason exists for cutting the price. Every
article bearing the trademark of Thomas A.

mark0" pIT “'XTtl'’"!! ^'b a* h'Eh':St

THE ADVANCE LIST OF NOVEMBER RECORDS APPEARS ON PAGE 2. ORDER
FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.

EDISON PHONOGRAPH MONTHLY.

THE PHONOGRAPH FOR NERVOUSNESS.

A New York Jobber recently told a curious
instance in connection with the sale of a Phon¬
ograph. I-Iis customer, a prominent business
man, had a wife who was so extremely ner¬
vous that she would not even see her friends.
She practically shut herself indoors, would
not leave the house, and was rapidly develop¬
ing into a morbid state that almost threatened
to affect her reason. Her husband tried many
different things in the hope of interesting her
and get her mind away from her conditions
and surroundings. Hearing a Phonograph one
day, it occurred to him that possibly here was
something that might interest his wife. He in¬
duced her to consent to having one sent to his
house, at the same time making a careful se¬
lection of such Records as socmcd to him to be
of the proper character. In purchasing the
machine lie told the Jobber in question about
the condition of his wife and why he was buy¬
ing it. Some weeks later lie returned to the
store and said that the Phonograph had been
a success beyond his utmost expectations. His
wife had become interested in it from the
start. She readily learned to operate it and
frequently ran it for long periods of time. Her
condition improved at once, and he said that
she had reached a point where she would go
out for a walk or a drive, and actually asked
tq see company. He attributed the entire
change solely to the use of the Phonograph.
This may read like a testimonial in a patent
medicine advertisement, but its truth is fully
vouched for.

catalogues, cards, folders and various other ad¬
vertising literature, all of which keep the Dealer
fully informed concerning the Phonograph
business, and enable him to not only do more
business, but to do it more intelligently. A
Jobber can make no greater mistake than to
believe that we desire the names of his Dealers
for our direct benefit. Everything done by this
company is for the benefit of the trade, and our
system in this respect has the same end in view.

TEACH YOUR CUSTOMERS TO MAKE
RECORDS.

by Dealers in teaching their customers to
make Records is evidenced in the following
from Douglas & Co., Jobbers of this city, as
related by G. H. Baker, a well known Dealer
of Ossining, N. Y.

Mr. Baker has three Records he uses for this
purpose, a tenor solo made by himself, a song
by his daughter, and the third Record made by
a three-year-old child of a well known judge.
These Records always interest the listener and
arc a strong influence in effecting a sale. When
the judge referred to heard the Record made
by his litttle daughter, lie ordered a $50 outfit
from Mr. Baker, and an uncle of the child
purchased a $40 outfit.

PUNK1N CENTRE STORIES.

Cal Stewart's fun, so well known to users
of Edison Records, has just been published in
book form under the title of “Uncle Josh
Weathersby’s ‘Punkin Centre’ Stories.” The

AQREEA1ENTS.

WILL EVEN STAND ABUSE.

“A rather interesting matter came to our
auemionto-day," wrote C. J. Ilcppe & Son,
o! Philadelphia, under date of September 22.
“A Standard Phonograph was brought to us
for repairs with practically all of tile top
broken away from the bed plate. All the ma-

tioning the owner, \il elicited Urn information
that this Phonograph had been laying under
a pile of rubbish in the cellar of his home for

warned to * yT’ 11131 hC had Unearthcd il and
We wound it up to test it and found that
oven with all the rust and accumulated filth in
the motor parts, it started off promptly, and
practically needed no attention with the ex¬
ception of cleaning and oiling. We have always
realized that the Edison product will stand use,
but cannot realize how this one withstood so
much abuse.”

A JOBBER CRITICISES.

One of our Jobbers has written the Adver¬
tising Department, criticising it for omitting
from the August issue of the Edison Phono¬
graph Monthly the list of Suspended Deal¬
ers. We confess that the omission was a mis¬
take, and promise not to offend in the same
manner again. The same Jobber suggests that
the list of distributors be published more
frequently. We will endeavor to publish it

and this will be done until November 1. All w
desire to continue in the Phonograph busint
must sign by that time. Those whose Agre
incuts are not in the hands of their Jobbe
by that date will find it difficult to get orde
filled. Their names will also be removed fro
our mailing list.

COUNTY FAIR ADVERTISING.

showing an interesting manner of awakenir
the interest of Dealers in the matter. It wi
sent by The Tlico. F. Bcntcl Co., Inc., of Pitt
burg, to all of its Dealers :

The question of whether it is profitable t
exhibit at County “Fairs” is one that you hat
together^-, ,fi)nSt| ^ rcd.^ ^''r 0Wn exPer*enCl
lfv,.CTnofi thc bcst,' mcdi,uinseoft0advertUin
that a Dealer can adopt. You come in contai
*™ a„class. °* People whom you could ne
meet otherwise. You meet them face to faci
thus furnishing you an opportunity to explai
the merits of the goods, and ft thcrmorc, g
the prospective buyer an opportunity to judg

tore does it not appeal to him in the same v<
as were you to send him a beautiful lithograj
cut, accompanied by a circular letter, explai
'ts. vJrtue in glowing language. As 1
nirUtiaM e^°rC* "!e bave tr‘cd tt and found
profitable as an investment and a good mediu
of advertising. You can sell enough and mo

ALL'S LOVELY.

With thc exception of Canada, which has
been delayed for legal reasons, our new Agree¬
ment is in full force throughout the country
and is working satisfactorily. Dealers who have

our mail list and hosts of new ones have been
added, and everything has again resumed its
normal condition. We shall be glad if Jobbers
will advise us of any eases where their Dealers
do not receive matter by mail. We have en¬
deavored, of course, to get on our mail list

so large a number it is quite possible that here
and there a name has been overlooked. If
Dealers find errors in thc address that comes
to them, we shall also be glad to have them
send corrections direct to thc Advertising De-

E. P. n. AS AN ADVERTISING MEDlUft
E. A. Batchelor, Manager of the Utica Elec
trie and Phonograph Co., in ordering a half-
page advertisement in the Phonograph
Monthly for October, writes:

“The little article in your Phonograph

fSft Three

I*oot Throe Tnch Rnll * line t.,. — _ *

;very day. We have hired Mr. Ecker to mak«
■ame ” °r US* a”d have fiIIcd several orders foi
The advertisement of this horn may be found
n another column.

EDISON PHONOGRAPH MONTHLY.

RECORD TITLES IN RHYME.

J. A. Conway, Manager of the Walden
Sporting Goods Co., Walden, Mass., issued

ing the September list of new Records. In it
some recent Edison Records as follows:

to the entire trade. This catalogue includes
not only all foreign selections listed to and
including September, but it also contains Chin¬
ese and Japanese selections.

OCTOBER ADVERTISING,

In the advertising of this company for Octo-

Sing me a song of the Sunny South
Where the sweet magnolias bloom
Sing again that sweet refrain,

The Whistling Girl, or Laughing Coon.

While the band is playing Dixie
Or My Country ’tis of Thee,
Any old place I can hang my hat
Is Home, Sweet Home to me.

September. This cut shows the Phonograph
as a means of entertainment, and the copy
urges prospective purchasers not to buy any
talking machine until they have visited the
nearest Dealer and heard the Phonograph.
The mediums used were the following: Argosy,
Current Literature, McClure’s, Munscy, Sat¬
urday Evening Post, Field and Stream, Crafts¬
man, Ainslcc's, The Bookman, Brown Book,
Colliers, Everybody’s, Good Housekeeping,
Life, Lippincott’s, National Magazine, Pear¬
son’s, Scribner’s, St. Nicholas, Strand, Suc¬
cess, Smart Set, Town Topics and Sunset
Magazine.

J. A. Conway.

PRINTED MATTER.

The new Catalogue of Domestic Records is
now in the hands of the printer, and will be
ready for the use of the trade sometime the
latter part of October. This will contain all
Records listed to and including October. Or¬
ders now being received for Record Catalogues
380 are being cut down in some instances for
the twofold purpose of making our present
supply last until the new edition is printed and
to see that the Dealers do not have a large
supply of the present edition when the new one
appears. Every Jobber and Dealer wants to be
up to date with the printed matter, and will
thank us to see that he docs not have on hand
:atalogucs that do not include the latest titles.
The new catalogue will be somewhat different
from the one now in use, in that it will have a
colored cover, made necessary by the additional
Records listed in the last three months.

AMONG THE JOBBERS.

The Bangor Sporting Goods Co., of Bangor,
Me., has combined its interests with S. L.
Crosby. The new firm will be known as the
S. L. Crosby Co.

ANTEDATED THE E. F

M. COMMENTS.

Philadelphia, Sent. 7, 1903.

We note in your September Monthly that
Thomas Wardcll, at Lowell, Mass., has adopted
your monthly comments, and put same into cir¬
cular form. We think that we are the original
ones to ever use this method of advertising, as
the writer personally issued such a list even
prior to the time that you printed it in your
Monthly. Of the list of Records that were
issued we selected from twelve to eighteen, and

correct. We adopted this style of advertising
in February of this vear.

PRAISE OUR RECORD MAKING.

nonth concerning the new Machine Catalogue.
Preparations arc being made for a new edition,
DUt the details arc not sufficiently definite to
jive to the trade. We shall, however, take the
liberty of holding down orders for Machine
Catalogues of the present edition so as to
nake our present stock last until the new ones
ire printed.

The new edition of Foreign Record Cata¬
logue, Form 381, was received from the printer
n September and samples copies were sent
>ut with September Bulletins and Supplements

and you

October received and jt certainly

. . — , - ..Jways place an order for the

list of Records therein at once.

We keep three styles of machines, the gen-
ine Edison, the scratching machine and the

- . . . , M1y"oidlrN”w

Hampshire Home, as sung by the Edison
Quartette, and Dear Old Bess and I, by Natus,

EDISON PHONOGRAPH

30011 work- Foster & Foster. P

ME RECORD PLAYED 1525 TIMES.

. CoATsyii.i.K, Pa., September 27, 1903.

ADVERTISING LANGUAGE STUDY
OUTFITS.

)N PHONOGRAPH MONTHLY.

•ark— R. L. CORWIN.
brson— CIIAS. II. KELLY, 25 N. Main sL
HOLLANDER, or

AMERICAN PHONOGRAPH CC

R. L. CORWIN, also Newark, N.
EAGLE PHONOGRAPH CO„ '
LOWENTIIAL, 83 Nassau Str<
EMPIRE PHONOGRAPH CO„ 2
14th street.

HAWTHORNE & SIIEBLE, 207 I
way, also Philadelphia, Pa.

R. IL mGERSOLL & BRO., 67

W. L. ISAACS, X14 Fulton street.

S. LEMBURG & CO., 154 Broadwi
J. McELLYNNE, 202 Broadway.
RICHARD PEASE, 44 W. 132,1 si
F. M. PRESCOTT, 44 Broad street.

Saratoga— W. J. TOTTEN.

OHIO.

Cincinnati— J. l! ANDEM.
Springfield— D. & M. VANDERPOOL
Uiiriciisville — F. A. MAZURIE.

Pittsburg— A. LIPPARD, 615 Wylie a.

‘ #Adaod alncQ But S s d d L' Pr°V.,DENCE~F- P’ M00RE'

' supply an . • OR OUR MUT

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NEW YORK, NOVEMBER.

The National Phonograph Co.,

EDISON PHONOGRAPHS AND RECORDS.

GOOD RECORDS AND OTHERS.

As every one in the Phonograph trade him
the announcement made by this company
month ago to the effect that no change wot
he made in the price of Edison Phonograp
and Records was due to the fact that mint!:
company had cut the price of its records

aur policy to attend strictly to our ov
:ss and pay no attention to that of otltei

iood Records and Others .

Advance List of December Records. .
special Ad vnneo List of British and Freni

Canadian Records .

tritish and Prench-Canadian Records. . .

seep Sending Agreements .

’honograph Art Calendar .

flanges in Accessories Catalogue . .

•Comments" for Trade Use .

rrames for Record Bulletins .

’honogrnphs for Lodges . .

ncreaso in Advertising Rates .

’ays to Carry a Full Lino .

let After die Y. M. C. A.’s .

took Up for Holidays .

usincss Keeps Coming .

omments on December Records .

ittle Talk About a Talking Machine. . . .

ovemher Advertising .

ealcrs’ Comparison of Two Kinds of Liter?

est Selling Records .

o Determine a Speed of t6o Revolutions,
ispended List . .

Continuing this policy, we should not dignii
the company in question by referring to i
official confirmation of the price at which i
records have sold for a long time. .But ot
trade is writing on the subject, and in ordc
to avoid a lot of correspondence, we must as
the indulgence of our friends in departing froi
our policy and publishing this article.

There is no likelihood of our making a rc
duction in the price of Records, nor is thcr
any need of such a step. The manufacturer
of tile cheap record referred to were com
polled to announce a lower price for it liecaus
unable to successfully compete with the Edisoi
Record. The acknowledged superiority of til,
Edison Gold Moulded Record had broueh

IE ADVANCE LIST OF DECEMBER RECORDS APPEARS ON PAOE 2. SPECIAL
ADVANCE LIST OF BRITISH AND FRENCH-CAN ADI AN SELECTIONS APPEARS
ON PAGE 3. ORDER FROM THEM.

EDISON PHONOGRAPH MONTHLY.

IN PHONOGRAPH MONTHLY.

ADVANCE. LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR DECEMBER, 1903

I? ECORDS listed below will be ready for shipmentas near December ist, 1903,
■*-v as possible, at which time Jobbers’ stock orders, if placed prior to November
1 ;th, will be shipped.

December Supplements will bear the date of December ist, and will be for¬
warded to Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insure
prompt shipment as soon as Jobbers’ stock is received.

Stock orders for Records contained in this list must be written on separate order
blanks, and letters relating to December Records should refer to no other matter.

Kindly comply with above requests and thus aid your Jobber and ourselves in
handling advance orders.

8549 Southern Smiles March, by the composer of “Peaceful

Henry’’ Edison Military Band

S550 Bedelia, an Irish Coon Serenade Billy Murray

8551 The Flowers of Dixie Laud Francklyu Wallace

<? Fields' " Whoop 'Dec- Deo"

S552 Trixie Serio-comic song Will F. Denny

S.35.3 I’11' Going to Leave Collins & Harlan

Coon male dud, with banjo accompaniment by Fess L. Ossman
S554 Soko, Moorish March-Internie/./.o Edison Symphony Orchestra
8858 Tell Me that Beautiful Story Sentimental Tenor and Bari¬
tone dud Andrew Schneider & Francklyu Wallace

8556 The Last Farewell Francklyu Wallace

Expressly written and composed by Chas. A'. Harris for Adelina
Patti's Farcied! Tour of A mcrica

8.3.37 Scene in a Country Blacksmith Shop Harlan & Stanley

Comic Rube singing and Talking matt Dud
855S The Miller’s Daughter Harry MacDonough

Descriptive song with orchestra accom from " Three Little Maids"
s559 That’s How I Love Yott Mattie Bowery Lovc’soug Arthur Collins .
8.360 North and South Medley U. S. Marine Fife ‘and Drum Corps
Introducing "Marching Through Georgia" and "Dixie” and Bugles
8561 Down Where the Swanee River Flows Byron G. Harlan

Descriptive song with orchestra accompaniment
S562 Peaceful Henry Edison Concert Baud

Characteristic March and Two-slep

8563 Won’t You Write a Letter, Papa Male dud Harlan & Stanley

8564 Up in the Cocoanut Tree Billy Murray

Love Song of the Cocoanut Grove

8565 Sammy Serio-comic song from " Wizard of Oz" Harry MacDonough

8566 Melody of Love -

8567 Moriarity

8568 - The Girl You Love

Serio-comic song with orche

8569 The Two Comrades Polka

Edison Symphony Orchestra
' Irish male duel Collins & Harlan
Harry MacDonough
m. from ‘ * Three Little Maids' '
John Hazel & Frank S. Seltzer

Cornet duet accompanied Ay the Edison Military Band

8.370 I’m Longing for You Sweetheart Day by Day

Sentimental song Francklyu Wallace

5.371 Keep on A-Shiuing.SilV’ry Moon Edison Quartette

Song and quartette chorus with orchestra accompaniment
8572 The Maid of Timbuctoo Harry MacDonough

As sung by Lillian Russell in Weber & Fields' “ Whoop Dee-Doo"
s573 Any Rags Medley, introducing the Coon song “ Any Rags ”

■ and other popular songs Edison Military .Baud

Edison Gold Moulded Records are made on ly in Standard size. Both Standard
and Concert Records may be ordered from this list. Order by Number, not title.
If Concert Records are wanted, give thq tWRljer and letter C.

SPECIAL ADVANCE LIST

of British and French-Canadlan Selections Edison Gold Moulded Records,
hould the demand tor regular Records make itfmpoS^

ons in time for such shipment. * *

Special supplements will be issued for these selections and will be forwarded with the R
rds to such Jobbers as order a supply.

Jobbers are requested to order these Records on separate sheets and not on sheets w
rders for regular Records or other goods.

:CT10NS. ,2862 Banks of Allan Water,

r," _ Miss Octavia Ba:

ritish Military Band 12,%3 u,rd Imitations, 11 Miss Maud Dev
Priests, Canary, Skylark, Chaffinch.

Jd'-Soldicrs^oFThe FRENCH-CANADIAN SELECTIONS,

ritish Military Band 12876 Blue Bells of Scotland,

Scliool Gir1,5' rThc Kilties”) 48th Highlanders' Ba

ritish Military Band 12877 Cock of the North,

If), Leonard Mackay (“The Kilties”) 48th Highlanders' Ba

:h Lomond, 12878 Rob Roy,

Miss Octavia Barry r*Thc Kilties”) 48th Highlanders' Ba

M‘tryoGir * ’ B 12879 C°n,i,,S Through the Rye.

12830 “Tommy Atkins” and “Soldiers of the J

King,” • British Military Band 12876

2831 Selection from “The School Girl,

British Military Band 12877

2832 Motherland (San Toy), Leonard Mackay

2833 Bonnie Banks 0’ Loch Lomond, 12878

' Miss Octavia Barry

2834 “Coo” (From “A Country Girl”), 12879

Miss Octavia Barry

3835 I’ve Made Up My Mind to Sail Away, 12880
Leonard Mackay

2836 Queen of Love, Hamilton Hill 12881

2837 Bird Imitations, I, Miss Maud Dewey

Blackbird, Nightingale, Thrush. 12882

2838 Salvage Man, (Dan Leno),

Fred T. Daniels ' 12883
2840 Forward March, British Military Band 12884

Si Paddy on the Turnpike— Bagpjpe^
*2 Donnybrook Fair— Bagpipe, ^

a Country Girl, No. 1, 12886 L’Enfant du

British Military Band 12887 O Milcdy,
a Country Girl, No. 2, 12888 Y commit to

EDISON PHONOGRAPH MONTHLY.

eras. Hamilton Hill, the Australian
>, has five selections in the list, part
us and part sentimental. .Miss Maud
perhaps the best woman whistler in
Id, has given in two Records some ro¬
le imitations of English singing birds,
kbird, nightingale, thrush, canary, sky-
d chaffinch. These Records will espe-
anind every Englishman of his native
Fred T. Daniels makes two talking
ging Records, both, being titles made
in Great Britain by Dan Leno. Five
tch songs have been given to the list
inas Reid, whose excellent baritone
s made splendid Records,
e thirty-seven Frcnch-Canadian selcc-
ur arc made by the famous “Kilties"
f the Forty-eighth Highlanders, and
•c bagpipe solos by J. C. McAuliffc.
icrs are solos and ducts in French,
them being of a comic character. They
roll-made lot of Records and cannot
e popular in Canadian territory. Lack
and time makes it impossible to give
d description of them.

R OPENED BY PHONOGRAPH,
aluc of the Phonograph was demon-
n a remarkable manner at the Maid-
[England] Baptist Church yesterday
i. The pastor of the church, the Rev.
Williams, was stricken with illness a
s ago in the midst of arranging a
i aid of the organ fund. Mr. Thomas
kc took a Phonograph to the bed-
the pastor, who spoke an opening
into the instrument.

Kpcrimciit was a great success, the
ircss by the pastor being received by j
udicncc with pleasure at the opening
azaar yesterday.— From the London.

JP SENDING AOREEnENTS.

PHONOGRAPH ART CALENDAR

The Phonograph Art Calendar for 1904
drags. Copies arc expected daily from
lithographers, and one will be mailed to
Jobber, accompanied by a letter on the sufc
Retail Dealers who feel that they would li
few" copies to sell or give to their custoi
arc asked to write the Advertising Dej
nient for information. This Calendar
gotten up with the intention of advertisinj
sale by means of our magazine announccnu
This will still be done, the advertisement
appearing in the December issues. Its r
by mail will be twenty-five cents, postpaid.
, costs fifteen cents a copy and such Jobbers
Dealers as may desire one or more copies
be supplied at cost.

This Calendar is equal in every rcspeci
any similar art Calendar yet issued, and s
no advertising appears on the face of the sh
it may be hung up anywhere in the home,
consists of six sheets, ioj4xr4# inches
size, beautifully lithographed in twelve col
on fine embossed paper. TJic sheets arc 1
together with white satin ribbon.

I The sketches arc the work of John Cas
the well known artist, and arc of the m
attractive character. Cupid is a promin
figure in all of the sketches, his match-mak
propensities being charmingly brought out
each. The sheet for January and Febru:
shows a young couple stopping while 1
sleighing to lift Cupid, in out of the sn<
March and April shows a young artist gazi
enraptured upon the fair one whose portrait
is painting. Cupid holds the palette, a m
chicvous smile on his face the while. On 1
May and June sheet a youth and young dam
sit side by side in a birch canoe. Cup
paddle in hand, is furnishing the moti
power. July and August shows a pair
lovers in steamer chairs on board ship. Th

PHONOGRAPHS FOR l.nnnpg
The Phonograph should be a feature ol
Lodge work throughout the country. One ol
the difficulties in successfully conducting secret
societies and similar Omani™!, one i. .. .

EDISON PHONOGRAPH MONTHLY.

INCREASE IN ADVERTISING RATES.

Beginning with the January issue, the adver-

cs and similar organizations is the find-

EDISON PHONOGRAPH MONTHLY.

PAYS TO CARRY A FULL LINE.

A Jobber recently related to us an experience
he bad with a Brooklyn Dealer which will
show to many Dealers in Edison Phonographs
why they do not make a great success in sell¬
ing these goods. Like many other Dealers, the
Brooklyn man bought a few machines and a
small stock of Records. He ordered in a
small way from time to time, and finally said
to the salesman of the jobbing house: “I do
not seem to make much of a success of this
business and think that I shall give, it up
entirely.” The salesman replied : “Unless you
conduct your business in a different manner
than you arc doing, I agree with you that it
will be better to give .it up entirely. Unless
you feel able to put in a larger .stock and
carry a complete line of Records, it is really
hardly worth while trying to make much of a
success of it.” The Dealer asked a number of
questions and then agreed to think the matter
over. The outcome of the conversation was an
order to put in every Record in the entire
catalogue and a larger supply of machines.
In telling of this Dealer’s experience, the Job-
ber said that the Dealer is now doing one o i
the best businesses of anyone in the line in
Brooklyn. He carries a complete stock at all
times, and his customers arc sure of find¬
ing what they want when they enter the place.
This experience is the same as many Dealers
throughout the country have had. They buy
one, two or three machines and two or three
hundred Records, and endeavor with this out¬
fit to carry on a Phonograph business. It is
an even chance that when they arc asked for
a certain Record they dp not have it in stock
and if they get it at all they arc compelled to
send to their Jobber somc distancc away, occa¬
sioning a loss of time, or, in many instances,
failing to make a sale at all. The successful
Dealers in this line to-day are those who carry •
the entire stock of Records as shown in the
catalogue. All Dealers, like the Dealer in
Brooklyn, would do well to think this matter

anyone to operate without injuring it. Our
lists of Records includes numbers of airs
which arc popular among young men.
Altogether the Phonograph is an ideal instru¬
ment for Young Men’s Christian Associations,
and every Dealer should 1 make every reasonable

STOCK UP FOR HOLIDAYS.

Dealers would do well at this time to look
over their stock of Phonographs and Records
and make up an order so as to have a full
supply of both in tiie holiday season. The

demand for Edison goods is greater at the
holiday season than at any other time in the
year, and Dealers who do not have a large
stock on hand fail to get the business. There
is no risk whatever in stocking up in this
manner, for prices arc not to be changed and
our goods will- be just as saleable in Janu¬
ary and February as in December. It will
only mean a little more outlay of money in
anticipation of business, but it cannot fail to

RETAINED PHONOGRAPH LITERATURE.

Ilscn & Company, Jobbers at Cincinnati, rc*
port a similar experience with advertising

a fair ns was written about last month by
H. E. Sidles Cycle Company, of Lincoln, Neb.
Ilscn & Company made an exhibit at a recent
fair in Cincinnati and they state that after the
close each night they purposely looked around
to see whether or not circulars given out by
them had been kept or thrown away. They
were able to find very few of them, showing
that in nearly every case the recipient of these
folders and cards took them away, although
the floor was' strewn with printed matter of
almost every other exhibit.

GET AFTER THE Y. M. C. A.’S.

In every city of size in the country there is
a Young Men's Christian Association. Every
such association is constantly devising means
of amusement for its members and those who
frequent the rooms' of its buildings. Every
such association, therefore, should be ready
to meet a Dealer half way in an effort to sell
it a Phonograph and a supply of Records. Of
all musical devices that might be placed in a
building of this kind, the Phonograph is un¬
questionably one of the most popular. Its

We have received a supply of Binders for
the Ediso^t Phonograph Monthly and will

lettered with the name of the* publication.
They will hold copies for one year.

DOING BUSINESS A PLEASURE.

Lacona, Iowa, Oct. io, 1903. .

I have just received your October 1st list
of Suspended Dealers. It is a pleasure to do
hncttiAcc *> "'1’~ - ' possible

EDISON PHONOGRAPH MONTHLY.

TRADE LITERATURE AND ADVER- THE PHONOGRAPH’S DESCRIPTION OF
nslNa’ ITSELF.

I lie plan of getting out cards, folders, etc., I am the Phonograph, without tcetli or tongue
showing the list of nfcw Records each month is I am not very old nor yet very y
steadily on the increase. In past issues we have Still I sing any song that ever was
given the names of several Jobbers who have And I speak every language under
done this for some time. We have this month

received copies of these lists from R. S. Wil- You whistle or sing, you may v

liams & Sons Co., Ltd., Toronto, Canada; And you get it all back in my reply ;

Penn Phonograph Co., Philadelphia, and Grin- Whatever. the message you give tc

ncll Bros., Detroit, Mich. The folder issued Returned again each word will be.
by R. S. Williams & Sons Co. is most atlrac- ,rl , ,

tivcly printed in red and black ink on coated 1 lc rus 1 0 tbe nvcr’ the ocean’s roi
paper. The front page shows a picture of the Tbc surScs thundering on the shore

two little girls “Looking for the Band,” and P,e cry of man’ or beast> or bird.

below the picture the following neat phrase is 0r any sollnd tbat cvcr was heard,

printed in imitation of handwriting; U g;,cn ,0 . .

Tiie land that with wires has girdled
Is tiie glorious land that gave ME
And I love to warble the musical b:

Copies of newspapers containing advertise- AMONG Tl

inciHs of Edison goods have been received The Waco Elcctrk
from the Penn Phonograph Co., Philadelphia; Texas, has been sue
J. W. Jenkins’ Sons Music Co., Kansas City, Hobson Electric Co.,
Mo. ; the Ray Co., New Orleans ; W. J. Dcvall, 225 Elm street, Dalla

Pittsfield, Mass.; R. S. Williams & Sons Co., house at Houston.

Toronto, Canada; P. A. Powers, Buffalo, N. The Vim Co,, of
Y.; Graves & Co.'s Music Store, Portland, branch house at 704 ’

Specimens of advertising literature exploit¬
ing Edison goods have been received from Mc-
Grcal Bros., Milwaukee, Wis.; Eastern Talk¬
ing Machine Co., Boston; George E. Buss,
New Philadelphia, Ohio; Newark Phonograph
Co., Newark, N. J. ; Prospect Phonograph Co., j
.Cambridge, Mass.

)NQ THE JOBBERS.

Electric Supply Co., of Waco.,
ccn succeeded by the Duncan-
ric Co., who have removed to
t, Dallas, Texas, with a branch

house at Houston.

The Vim Co., of Chicago, has opcncc
branch house at 704 West Walnut street, ]
Moines, Iowa.

The Ray Co. branch at Atlanta, Ga., !

NEW STYLE HORN CRANE.

Victor II. Rapkc, of i66r Second avenue,
New York, in another column, advertises a new
style of clamp horn crane for use with horns as
large as thirty-six inches and having 20J4 inch

EDISON'S LATEST. sary to have a stall

P Stands for Phonograph of Edison's make. The cut in the advc

H Stands for Him who will no other take. the crane clamps to a

0 Stands for Orders which exceed the supply, the smallest styles.

N Stands for Natural Tone of Records you buy. ^ _

O Stands for Others of inferior kind. ' WILL AID HI

G Stands for. “Gem,” not left behind. __ w n

R Stands for Records, the best in the land. 5 4 v\ est u

A Stands for Artists in Edison Band. Since I became a

F Stands for People who own a Machine. National Phonograp

H Stands for Happiness there to be seen. ago I have been qui

An advertisement used by the Phonograph
• Exchange, Albert Hall, Commercial Road, a^^ock^d*,
Portsmouth, England. every respect.

EDISON PHONOGRAPH MONTHLY.

A Joy at Home, tih- EDISON

PHONOGRAPH

“A JOY AT HOME.” ,

The use of half page copy makes it pos¬
sible to present a longer argument than usual
in the November advertising of this Com¬
pany. It also introduces a somewhat new
style of illustration. So charming a child
as here shown could not be otherwise than
"A Joy at Home”; a phrase that applies
equally well to the Phonograph. The medi¬
ums used in November were :

Argosy, Atlantic, Bookman, Colliers’, Cen¬
tury, Craftsman, Current Literature, Every¬
body’s, Four Track, Harper's Monthly, In¬
dependent, Life, Lippincott’s, McClure’s,
Munscy’s, Metropolitan, Musical Record &
Review, National Magazine, Outdoor Life,
Outlook, Pearson’s, Review of Reviews,
Saturday Evening Post, St. Nicholas, *
Strand, Success, Scribner’s, Smart Set,
Town Topics, World’s Work.

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LIST, NOVEMBER 1,

MOSHER, 4
Malden — A. T. FULLER.

New Bedfobd— II. B. DeWOLFF.

is City— THE WITTMANN CO.

:oln — THE WITTMANN CO.

HA— THE WITTMANN CO.

NEW JERSEY.

antic City— SAMUEL D. WOLF, 3

Newark— R. L. CORWIN.
Paterson-CHAS. H. KELLY, 25 N. Main st.
— ” EMIL HOLLANDER,

:d Park— GEO. H. TYRRELL.

AMERICAN PHONOGRAPH CO., '11

HAWTHORNE & SIIEBLE, 29
way, also Philadelphia, Pa,

R. H. INGERSOLL & BRO., 1

W. L. ISAACS, 1 14 Fultor
S. LEMBURG & CO., 194
J. McELLYNNE, 202 Bros
RICHARD, PEASE, 44 W
F. M. PRESCOTT, 44 Bro
Saratoga— W. J. TOTTEN.

incinnati— J. L. ANDEM.

'RING FI ELD — D. & M. VANDERPOOL.
llRicilsviLLE— F. A. MAZURIE.

PENNSYLVANIA.

iiiladecphia-A.^R. CASSIDY, 27S3 I
HAWTHORNE

SHEBLE, 604 Chest
LIPPARD, 615 Wylie avenue

Jobbers and Dealers are asked to co-operate with us, FOR OUR MUTUAL dOOD,

Pil

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRA

SILK FINISH HORNS

“FINE AS SILK.”

Bells of Brass. Bodies of Steel.

Outside Covered with Black Silky Cloth. .
Inside Japanned.

No Counter Vibration. No Rattle.

All Absorbed by Cloth Covering.

Don’t be deceived, but get the best made. ,

Write for. information and prices on the

Most Popular Horn Produced

Dealers write for Discounts and Sample.
Direct all communications to Lafayette House.
Send to us also for' the famous booh,

PRICE, $1.00.

WAHL-GAASCH CO.,

(INCORPORATED)

Jobbers of Phonograph. Supplies,

CINCINNATI, LAFAYETTE, INDIANAPOLIS,

47 W. 5th Street. 304 Main Street. 199 S. Illinois Street

_ EDISON PHONOGRAPH MONTHLY. a,

New England Dealers
in Edison Goods

CAN BUT APPRECIATE
COMPETITION IS KEEN,

A PROGRESSIVE HOUSE

CONCENTRATION OF TIME

THERE IS A MORAL TO IT ALL.

Edison Phonographs,
Records and (Supplies,

We are exclusive New England Distributers

THE EASTERN
TALKING MACHINE CO.

Distributers Exclusively of Everything for ■
Talking' Machines. -

177 Tremont St,

Boston, Mass.

ALLEN’S JAPANESE
LACQUERED HORN

BLACK OUTSIDE RED INSIDE

HIGHEST JAPANESE ART

IMPORTED Weight 28 ozs. 30 inches long 15 inch Bell

PRICE - - TEN DOLLARS.

Peter Bacigalupi, Sole Agent U. S. A.

93$ MARKET STREET; SAN FRANCISCO.

EDISON PHONOGRAPH MONTHLY.

Che £. 01. n. handbook of the Phonograph

.. Instructions for making Records.

A CARD TO THE TRADE

JOBBERS AND DEALERS

Interested in giving their customers best results arc invited to write us for
•quotations on

DOUGLAS

Mega {Paper) Horns

The Horn that Made us Famous.
Superior to any metal horn made in purity,
volume and absence of metallic tones.

Record Cabinets

PHONOGRAPHS A
" MEGA *’ u • j •

“PHONO-MEGA."

Writ* for Spkcial.Lkaki.rts

DOUGLAS

> Chambers Street,

NEW YOB

CO.,

71 Reade Street,

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
• THE NATIONAL PHONOGRAPH CO.

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR JANUARY, 1904

T> ECORDS listed below will be ready for shipment as near January ist, 1904,
AV as possible, at which time Jobbers’ stock orders, if placed prior to December
15th, will be shipped.

January Supplements will bear the date of January ist, and will be for¬
warded to Jobbers with their stock order for Records.

Retail Dealers should place stock orders with their Jobbers at once, to insure
iprompt shipment as soon as Jobbers’ stock is received.

8574

8575
.8576
«577
'8578
8579

858°

8582

8583

8587

8588

Bedelia Medley Edison Military Band

Introducing " The Maid of Timbucloo "By the Sycamore Tree,"
and ” Keep on A Shining Silv'ry Moon"

Under the Anheuser Bush ' Billy Murray

By the composer of ' 'Down Where the Wurzburger Flows, ’ ’ waltz song
with orchestra accompaniment

Keep off the Grass Vess L. Ossman

Banjo with orchestra accompaniment
Nobody’s Looking but the Owl and the Moon.

Miss Morgan and Mr. Stanley
Contralto and basso duet

The Rooster Dance Edison Symphony Orchestra

Characteristic selection from ' ' The Runaways' ’

Peggy Brady Harry MacDonough

Waltz song from "The Isle of Spice" with orchestra accompaniment
Hickory Bill Talking and banjo Leu Spencer and Parke Turner
My Dixie Lou Arthur Collins

Coon hoe song with orchestra accompaniment
The Last Rose of Summer Comet Boliumir Kryl

Like a Star that Falls from Heaven Francklyn Wallace

Descriptive song

Dixie Girl Characteristic march and two-step Edison Concert Band
An Evening Call in Jayville Center Harlan and Stanley

Comic Rube singing and talking male duet
Uncle Sammy March j; Frank Hopkins

Xylophone with orchestra accompaniment
The New Colonial March Edison Military Band

What Would the Neighbors Say Comic male duet Collins and Harlan

8589 Sukey Sue Harry MacDonough

Coon love song with oicheslra accompaniment

8590 Little Dolly Driftwood Byron G. Harlan

Descriptive song by. the composer of " Anona, "with orchestra accompaniment

S591 Come Ye Disconsolate Organ effect, mandolin Samuel Siegel

8592 Celia Coon love song with orchestra accompaniment Arthur Collins

8593 The Whistling Bowery Boy Song with whistling S. H. Dudley

S594 The Banjo Evangelist • Len Spencer and Parke Hunter

Comic talking selection, introducing banjo

8595 Pretty as a Butterfly Albert Benzler

(Bobby Newcomb's song and dance ) Bells with orchestra accompaniment

8596 Felice (Canzonetta) Edison Symphony Orchestra

8597 Mary Ellen Billy Murray

Irish coon serenade with orchestra accompaniment

8598 Two of Us John Hazel and Frank S. Seltzer

Cornet duet accompanied by the Edison Military Band '

12913 Malkes Comic Hebrew song Frank Seiden

12914 Dem Rehens choclimes Comic Hebrew song Frank Seiden

Edison Gold Moulded Records are made only in Standard size. Both Standard
-and Concert Records may be ordered from this list. Order by Number, not title.
-If Concert Records are wanted, give the number and letter C. !

EDISON PHONOGRAPH MONTHLY.

ALWAYS PROTECTING.

An incident occurred in New York City on
November 4th which furnished an excellent
means of comparing the popularity of two
companies manufacturing and selling cylin¬
drical Records, one of which is the National
Phonograph Company. A New York jobbing
firm failed some time ago, and its stock of all

offered for sale on the date mentioned. In
the stock was a large number of Edison Rec-

A STORY WITHOUT A flORAL.

One of our Western Jobbers relates an in¬
cident that is amusing as showing the stature
of some men. For the purpose of telling the
story we will say that the Jobber’s name is
Mack. The list of our Jobbers will not show
such a name, but real names are not neces¬
sary for the purpose. Mr. Mack was selling
the “stecn cent” records. One day his stenog¬
rapher answered a telephone call and a male

EDISON PHONOGRAPH MONTHLY,

CHEAP PLAN FOR CARRYING A STOCK PHONOORAPH ART CALENDAR.

OF RECORDS. The Phonograph Art Calendar for 1904

For the benefit of those Dealers who have now ready. It was described in these coin
not been able to find a satisfactory way of last month, and is, we believe, quite as cfTcc
keeping a stock of Records, we would like to tivo as any similar calendar yet issued,
comment upon the plan adopted by Victor H. think that it will be an excellent souvenir

EDISON PHONOGRAPH MONTHLY.

MADE HERE AND HEARD IN GERMANY.

“I would like to tell you about a matt from
Germany, who came in our store a few days
ago, and bad us put a Record on tile Home
Phonograph for him," said A. R. Ingram,
manager for the Ray Co., in Cleveland, O.
"When the machine was started the reproduc¬
tion was that of a dog barking and howling;
the gentleman explained to us that it was a
Record made by his dog in Germany — a dog in
Germany, barking in the United States. This
man purchased a Home Phonograph, one dozen
blank Records, Recording Horn, thirty-six inch
Amplifying Horn, just for the purposed" mak¬
ing Records. He has an Edison Phonograph
at his home in Germany, and gave the one he
purchased of us to his daughter here in this
oily. His wife’s mother lives with the daugh¬
ter, and this old lady makes Records here
and sends them to her grandchildren in Ger¬
many, where they arc reproduced on an Edi¬
son Phonograph, making the interesting com-,
bination of a grandmother in the United
States talking to grandchildren in Germany.”

WANTS HIS RECORDS AT ONCE.

^ A Dealer at Mattcawan, N. Y„ states that

his house in order that he may be at once
informed when the new Edison Phonograph
Records arrive each month. He is an cn-

PERSONAL.

The out-of-town Jobbers who called at out
New York oflice during the past month were;
G. L. Ackerman, of Ackerman & Co., Scranton,
Pa.; N. D. Griffin, of the American Phono¬
graph Co., Glovcrsville, N. Y.; William Wer¬
ner, Easton, Pa.; W. O. Pardee, of Pardec-
Ellenberger Co., New Haven, Conn.; Mr,
Caulkins, of the Caulkins & Post Co., Mid¬
dletown, Conn. ; Mr. Williams, of the Western
Electric Co., Philadelphia; Mr. Babson, of the
Talking Machine Co., Chicago; James K.
O'Dca, Paterson, N. J.

DEALERS SUSPENDED IN NOVEMBER.

The following Dealers have been placed
upon our Suspended List during the past
month, and the trade is warned against selling
them Edison goods of any description

Hopkins-Scars Co., or Hopkins Bros. Com¬
pany, Des Moines, Iowa.

E. M. Gowenlock, Clay Centre, Kansas.
^Marvin A. Cote, Saratoga Springs, New

Bentley & Craig, Boulder, Colorado.

Osborn Gillette, or the Boston Jewelry Com¬
pany, L. F. Maloney, Manager, Woburn, Mass.

Finch & Halm, Schenectady and Albany,
New York.

F. A. McMastcr & Co., Nashua, N. H.

UNIQUE WINDOW DISPLAY. '
concerning a window display made by the

RECORD SHIPflENTS.

i the following December publ:
s, Argosy, Atlantic, Bookman,
entury, Collier’s, Country Life,
urrent Literature, Everybody'
ream, Four-Track News,

Life, Lippincott’s, Metr
’s, National Magazine, News I
mcisco, Outing, Pearson's, Re
Saturday Evening Post, St
Set, Strand, Success, Sunset
World’s Work.

publicity should have been c

5E RECORDS GIVE SATISFY

♦Clay Centre— E. M. GOWENLOCK.

Malden — A. T. FULLER.

New Bedford— H. B. DkWOLFF.
♦Woburn- OSBORN GILLETTE/, or Trf
BOLTON JEWELRY COMPANY, I

(.—SUPERSEDING ALL PREVIOUS LISTS.
NEW YORK.

Bedford Park— GEO. H. TYRRELL.
Hobart— F. H. MARSHALL.

' Nf.wYork City-A, T. ARMSTRONG, or
AMERICAN PHONOGRAPH CO., 106

R. -Li CORWIN, also Newark, N. J.
EAGLE PHONOGRAPH' CO., or C.

LOWENTHAL, S3 Nassau Street.
EMPIRE PHONOGRAPH CO., 2 West

HAWTHORNE & SHEBLE, 297 Broad¬
way, also Philadelphia, Pa.

; ' R. H,'INGERSOLL.& BRO., 67 Cort-

W, L. ISAACS, .114 Fultoo street,

- Si LEhlBURO- & CO., 194 Broadway.

J. McELLYNNE, 202 Broadway.
RICHARD PEASE, 44 W. i3zd St.

F. M. PRESCOTT, 44 Broad street.
Saratoga— Wr J. ..TOTTEN. • ■

•Saratoga Springs— MARVIN A. COTE.
•SCIIKKCTADY AND ALBANY— FINCH & HAHN-

I Cincinnati— J. L. ANDEM.
Srr.iNGFiEi.D-D. & M. VANDERPOOL.
Uhriciisville — F. A. MAZURIE.

Paterson-CHAS. H. KELLY, 25 N. Main st Pittsburg— A. LIPPARD, 615 Wyhe a\
West Hoboken— EMIL HOLLANDER, or lit allt4

THE WEST HOBOKEN BICYCLE & RHODE island.

PHONOGRAPH CO., 619 Spring street. I Providence-F. P. MOORE.

Jobbers and Dealers are asked to co-operate with us, FOR OUR MUTUAL G

EDISON PHONOGRAPH MONTHLY
(1904)

EDISON

Phonograph Monthly

The National Phonograph Co.,

EDISON PHONOGRAPHS AND RECORDS.

Still Crowded with Record Business . 1

Advance List of Edison Gold Moulded

Records for February . s

Death of Judge Hayes . 5

New Headquarters of the National Phono¬
graph Co., Ltd., London, England . z

Of General Interest .

A Way To Learn a Popular Song..,

Child’s Cries Sold a Phonograph .

An Unusual Caller .

Names of “Out of Business” Di
Wanted . . : .

Record Suggestions Gladly Received .

A Tribute . .....

Educators Approve Language Courses with

Omitted British Selection...

Trade Novelties .

Neat Device for Use wit

Dealers’ Advertising . 13

January Advertising . 13

Suspended List, January I, 1904 . •' *4

Jobbers of Edison Phonographs and Records 15

Notwithstanding the reduction in price of
another make of cylindrical record, which the
trade might naturally expect would afTcct the
sale of Edison Gold Moulded Records, the
factory of the National Phonograph Company,
at Orange, N. J., has never made so many
Records as at the present time. Our Record
plant is being run day and night, with two
entirely different forces of hands, and in spite

out Records as fast as orders come in. We
have but one plant in this country, and cannot
get any more goods out of it no matter what
the inducement might be. The demand for
Edison goods is always greatest at this time
of the year, but in no previous year has such
a demand been made upon the factory. It is
greater now because our manufacturing facili-

for good and cheap pianos; good typewriters
and low-priced imitations. If the Edison Gold
Moulded Record had not proved its superiority
there would have been no reason for cutting
the price of the competing record. No pianu-
facturcr doing a good business cuts the price
of his goods in half; he would only do it
under compulsion, and to hold business or get
back a losing one. The reduction in price was
an admission of Edison superiority. If the
Edison Gold Moulded Record was then super¬
ior it is now much more so, for greater pains
arc being taken and no expense spared to
improve the latter. No cylindrical Records

B ADVANCE LIST OF FEBRUARY RECORDS APPEARS ON PAGE :
FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.

401 S

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR FEBRUARY, 1904

EDISON PHONOGRAPH MONTHLY.

NAMES OF “OUT OF BUSINESS”
DEALERS WANTED.

_ Jobbers will confer a favor npon our Adver¬
tising Department if they will at least onco or
twice in each year go over the list of their
Sub-Dealers and advise us of any names that
ihould be taken from our mailing list. Dealers
vill go out of business and we do not desire
o continue mailing them literature when they
lave no further use for it. A little attention
o a matter of this kind will be appreciated
ly our Advertising Department.

PRINTED MATTER.

The trade is hereby advised that printed
orms Nos. 414, 418 and 428 are out of print
nd cannot be supplied in any quantity.

■omments'oby ^R™ °d S,1C,etS 8‘vins ,he

RECORD SUGGESTIONS OLADL
CEIVED.

Occasionally we receive letter fror
ber or a Dealer offering suggestions
ing the making of a Record or the li
a certain musical composition among c
ords. These are always referred to oui
Department and receive due consh
Tlie fact may not be generally knowi
trade, but we shall be glad to rcccivi
time suggestions that Dealers may
send in. Such will be carefully coi
by our Record Department. Wc may
able to follow all of them, but such sug
may result in very decided benefit to til
trade. We are, therefore, glad at all I
hear from our Dealers on such matte

A TRIBUTE.

PHONOGRAPH MONTHLY.

fc for His
Decoration
a popular

t, the first

i pathetic
Do no ugh.
:tiry Buck

vostep air

r, Why

in friend.

oon duet by Collins and Harlan. TJiis Recot

- ; -..icle Wilii orchestra accoiiipaniuici

and with No. 8608 nre the tin t Reeu ds cv
made at the Edison Laboratory with such a
companiment. “I Ain't Got No 'rime" is a
excellent Record and will attract more the
ordinary attention. Mr. Collins sings the a
and at each pause Mr. Harlan breaks in wit
a funny remark. The chorus is then sung t
? duct. Felix F. Feist wrote the words an
fed S. Barron the music of this song.

No. 8(132, "Girlish Dreams," is a bell sol
by Albert Render, with orchestra nccompan
ment. l lte air is pretty. Mr. Bcnzlcr plaj
n perfectly, and the orclicstra music adds to tli
attractiveness of tile Record. This coinpositio
was written by E. Holst.

No. 88m, ''Daughter of Love Waltz,” is .
fine Record by the Edison Military Band. It
music is very attractive and the band cxccutioi
could not be better. It was recorded at slot
tempo for dancing. The music is by C. W

EDUCATORS APPROVE LANGUAGE
COURSES WITH EDISON PHONO¬
GRAPHS.

EDISON PHONOGRAPH MONTHLY.

A DEALER TO BE PROUD OP.

One of the most enthusiastic Dealers in
Edison Phonographs and Records is the Kcely
Phonograph Co., H. P. Keely, manager, fiiofl
Penn avenue, Pittsburgh, Pa. Mr. Kcely

chines or records if by any means lie can avoid
it. Edison^goods have not Dealers more loyal

advertising 'is a rubber stamp with which lie
prints the following on all his mail matter:
EDISON RECORDS (The Only)

Soc each, $5.00 Doz.

- Records (Indestructible)

asc each, $3.00 Doz.

- Records, X P

ANY OLD PRICE.
If you cannot duy coop ones.

Hard Brittle and Easily Broken Super
Hardened.

We asked Mr. Keely if lie objected to a men¬
tion of his rubber stamp in these columns
and received the following characteristic let-

Mr. Kcely’s reference to selling disk records
at one cent an inch is an actual fact of almost
daily occurrence. When asked the price of
disk records lie replies: “One cent an inch,"
[ and actually sells them for seven or ten cents,
according to diameter. Another of his' unique
methods of advertising is to announce a sale
of the cheap cylindrical records at ten cents a
dozen, and lie carries out his promise. He
had been holding a sale of this kind one day
each week and disposing of cheap cylindrical
records at twenty-five cents a dozen. The
manager of the branch store of tile manu¬
facturers of these records was skeptical con¬
cerning the sales and sent a boy with twenty-
five cents to the Kcely store to buy a dozen.
The boy returned with the dozen records and
fifteen cents in change, saying: "They’re sell¬
ing them for ten cents a dozen to-day.” With
all this Mr. Kcely is a staunch upholder of the
Edison Agreement and prices.

EXTRACTS FROIT TRADE LETTERS.
‘‘Y°iU T3? d<\l>cni? we will, co-operate with
your text to the letter.”— Pierce & Quinn.
North port, Wash. U h

EDISON PHONOGRAPH MONTHLY.

sec that none of these firms get Edison goods
from ns at less than contract price.”— Fulton
Mercantile Co., V emit ale, Minn.

"You can depend on me keeping up the
goods °o * E‘,)IS0" fi^0(ls and nol^ selling any

and hope to scl|Eabout one thousand 'Records
during the holidays. I do think Edison Rec¬
ords arc getting better all the time. It is im¬
possible to sell - goods here.” — Albert

Palmer, Garrett, Ini.

“We have no time or place in our store for
anything but the 'Edison', in the talking ma¬
chine line. Price cutters have no right to
live (commercially), and tve will do all we can
to kill them and the 'stecn cent’ records.”—
Hoovcn Novelty M/s. Co., Hazleton, Pa.

“w« have had some little experience lately

A WONDERFUL REPRODUCTION.

C. J. Hcppe & Son, of Philadelphia, write:
*'A. Bonanzo, one of the leading structural
engineers of the country, who is at the same
time an authority on good music, considers
Edison Record No. &m Ballet Music, Ma¬
thias Sandorph, with Clarinet Solo, the most
wonderful reproduction of a wood wind in-

these records yet, and may decide soon to g
them away, as they will not sell, and our ro
is valuable. We enjoy the Edison goods v
much ourselves, and only wish we had su

.1 |» a pleasure to acal with a house that
five* uMo what tt^ publishes, and that is what

suspend' d^t'l ’’J" liltc 10 scc the Dealers
We arc Edison people from the word go, and
hope to do more in the future with your
go-ids." — Prank IP. Thomas, Albany, N. Y.

“Am glad to see that you keep up the price
on Records. I can get .fifty cents just as easy

A PHONOGRAPH SINQS AND TALKS
THE PARTS.

Samuel Briggs, Jr., a boy living on Stacy
street, Burlington, N. J., has constructed a toy
theatre that excites the envy of his young
friends and the marvel of older acquaintances.
The miniature stage is two feet deep, two feet
high and three feet wide, and is so arranged'
"'?« *,l« scenes may be easily and quickly
shifted behind an automatically rolling curtain.
1 lie ingenious young owner has made up scen¬
ery for the different acts which lie presents.
The backgrounds and landscapes are clipped
from show posters, while paper or wax figures
represent the actors. The plavs range from
the minstrel to the drama, the illustrations
showing scenes from Dumont’s Minstrels and

good music when we hear it and do our trade."
—Hammett Sr Cook, Philadelphia, Pa.

*'I for one will not sell any of your apparatus
to any of the Suspended List or to customers
for less than the list prices, as I think they
arc fully worth all you ask for them. I have
as good a chance for as many sales as any of

OMITTED BRITISH SELECTION.

No. 12S39, ‘‘Atild Lang Syne,” by Thomas
Reid, was omitted from the list of British
Records issued in December. We have moulds
of this Record and can fill orders for it.

your authorized Dealers under your rules and
regulations, and when I get so I can’t comply
with these I will resign from the business.”—
Joshua Boss, Liberty, R. I.

“I talk National goods forever; in fact, they

•We opened up our Edison Phonograph D
partment quite recently, and both the sale -
tile apparatus and Records for same has bci
more than satisfactory to us. The only lliii

pany, and said that he desired to purchase a
good machine for his personal use. He there¬
fore bought an Edison Phonograph.

“EDISON RECORDS.”

"There are numerous imitations, with many
claims of superiority, but there Is no other '
. Record mode that equals the genuine Edison,
for perfect tonal qualities.”— From a Holiday

EDISON PHONOGRAPH MONTHLY.

FOOLS THE RABBITS WITH A PHONO-
GRAPH.

There is a law in Lake County, Illinois,
against chasing the rabbit out of his warm
burrow or brush heap by means of the squeak¬
ing ferret. The Chicago Tribune of Decem¬
ber 13, contained an article tilling at length
how a hunter gets around the law by means
of a Phonograph. He made a Record of a
squeaking ferret and with it succeeds in
'frightening the rabbits as much as with the
real article. The squire who was asked to ar¬
rest the offender refused and reasoned thus:
Suppose a gang of men should surround your

house, and hoot, and yell, and hammer on
the doors until you ran out in a fright and
| then robbed your house. That would be riot
and robbery. But suppose some one should
load up a Phonograph with these yells, and
hoots, and cries, and set the machine outside
your house some night and turn it loose—
you couldn’t arrest any one for riot, could
you? It would be a practical joke, wouldn’t
it? And no judge or jury could hold you for
a practical joke played on a rabbit, could it?
Well, I guess not.”

In the meantime, says the Tribune, the mere
dog who “knows his master’s voice” is en¬
tirely passe in Lake County, Illinois.

SUSPENDED LIST, JANUARY I, 1904.
COLORADO.

oulder-BENTLEY & CRAIG.

: — ITOPKINS-SEARS CO.,

iy Centre— E. M. GOWENLOCK.

-BELL BROS.

MASSCAHUSETTS.

wrknce— LORD & CO., 314
E.O. MOSHER, 420 Essex:
—-A. T. FULLER.

dford — H. B. DkWOLFF.

.den-A. T. FULLER.
v Bedford— H. B. Dp.W(._. ..
lurrn— OSBORN GILLETTE, or Til
BOLTON JliWELRY COMPANY,

nsas City— THE WITTMANN CO.
jcoln— THE WITTMANN CO.

HA— THE WITTMANN CO.

-f. aemcMasterr& CO.

: ClTY-isAMUELVb. WOLF, 3
-I. WIGDOR.CjSn Avenue D.

.AINFHH.D — S. W. FRUCHT, or K.

FRUCIIT; also New York City.

1ST II ouokiIn — EM I L HOLLANDER, or
THE WEST HOBOKEN BICYCLE. &
PHONOGRAPH CO., r.19 Spring street

bany-FINCHN&VHAHN; also Schenec¬
tady.

word Park— GEO. H. TYRRELL. |
:> "Added siace last Suspended Li

-SUPERSEDING ALL PREVIOUS LISTS.

New YoRK-Continued.

“ II. MARSHALL.

•BRONXFHONOGRAPII CO., or DA-
VIIJ SWITKY, sod Willis Avenue.
R. L, CORWIN; also Newark, N. J.
EAGLE PHONOGRAPH CO., or C.

LOWENTHAL, 83 Nassau Street.
EMPIRE PHONOGRAPH CO., 2 West

*S. \V. FRUCIIT, or R. FRUCHT, 7 Bar-
clajr st., or 68 Cortlandt st.j, also
Plain Held, N. J. .

*0. HACKER, 2 Murray street
HAWTHORNE & SHEBLE. 297 Broad-

iiAW 1 riUKiVb & blUSBLE. 2c
-twt YKJV "Iso Philadelphia, Pa.

^I'l'tSr^sgLL8^5^.,

LEMBURG & CO.,

M. PRESCOTT, 4,

tooa SratNGS— MARVIN A. COTE.
"Kctadv — FINCH & HAHN;

n.n— D. & M. VANDERPOOL.

L. ANDEM.

" M. VANDliltl'l
A. MAZUR1E.
PENNSYLVANIA.

' R. CASSIDY, 2783 Em-

HAWTIIORNE & SI-IEDLE, 604 Ches
nut street, or Oxford and Wasc
streets ; also New York City.
ttsdurg — A. LIPPARD, 615 Wylie aven

IDRNCE-P. P. MOORE.

WISCONSIN.

iVAUKEE— J. C. BLATZEK. ‘

U8t POR OUR MUTUAL GOOD.

LOOK FOR

DOUBLE. SERVICE

For Every Edison Phonograph

Edison grasp the opportunity of securing . more business through "Double
Trade Service.” It is certain that those who buy Language Outlits, afterwords
buy amusement records; then there are language sales to be made to
thousands of Phonograph owners who perhaps are not active buyers. As a selling
point for the Edison Phonograph there is nothing more unique and forcible than
an I. C. S. Language Lesson.

Prepare Yourself at Once

Ask for the new free Catalogue of I. C. S. Language Outfits, and order
the Demonstrating Outfit, consisting of three (3) Molded Records with Textbooks,
delivered prepaid iu the United States or Canadn. Price, fl.SO

Apply to the Following Jobbers ol I. C. S. Outfits

EDISON

Phonograph Monthly

NEW YORK, FEBRUARY, 1904.

The National Phonograph Co.,

ANENT RECORDS.

The inability of our factory to fill orders for
Records is not the only evidence wc have that
the Edison Gold Moulded Record is holding
its own everywhere as the leading cylindrical
Record on the market. An investigation into

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR MARCH, 1904

I? ECORDS listed below will be ready for shipment as near Mar. ist, 1904, as
1V possible, at which time Jobbers’ stock orders, if placed prior to Feb. 15th,
will be shipped. March Supplements will be forwarded to Jobbers with their
stock order for Records. Retail Dealers should place stock orders with their Jobbers
at once, to insure prompt shipment :as soon as Jobbers’ stock is received.

EDISON PHONOGRAPH

(Continued from pnge x.)

ask tile trade to be patient. Unless the busi¬
ness increases beyond our expectations, we
shall before long be in splendid shape to not
only fill orders for catalogue numbers prompt¬
ly but get out those for the monthly supplement

inc for fifteen years with the Natibnal Phono-
raph Company, of Orange, N, J., a part of the
Sdison Company. He arrived in the city yes-
erday with special paraphernalia."

EDISON PHONOGRAPH MONTHLY.

LOYAL DEALERS.

One of the most gratifying things in con-
lection witli our business is the loyalty to the
Sdison product shown by Jobbers and Dealers
verywhere. It lias always bccn,a feature in
vhich the officials of the National Phonograph
lompany have felt the greatest pride, but it
las never been so strongly manifested as in
he past five months. Our salesmen meet it
verywhere. Whenever an official of the coni¬
nny comes in contact with one of the trade
ic finds that Edison Phonographs and Rec-
rds are being pushed to the exclusion of
thcr goods. Letters from all parts of the
ountry are full of kind words for Edison
:oods and the National Phonograph Com-
nny. All of this is gratifying to the com-
any because it shows that the trade has
ealized beyond question that our chief aim is
a sell our product through Jobbers and Dcal-
rs and not at retail. It is a complete recog-
ition of our policy, and shows an absence
f distrust on the part of the trade. It is a
trong approval of the plan we arc following
l restricting prices, protecting the trade and ■
rosecuting those who violate our Agreement;

plan that grants no favors to ,a few, but
rcats all with absolute uniformity. There
fill be no change in this plan, but on the
ontrary nothing will be left undone to make
: niorc effective in increasing the business
f Jobbers and Dealers.

VISITING JOBBERS

The visiting Jobbers from out of town dur-
ig January were the following: William
verner, of Easton, Pa.; S. J. Francis and D.
:. Harvey, of the Iver-Johnson Sporting
oods Co., Boston; John N. Willys, of the
a Arms Co., Elmira, N. Y. ; W. 0. Pai
nd H. L. Ellcnbcrgcr, of Pardee-EIIer
r Co., New Haven, Conn.; H. E. Fred
n, Omaha, Neb. ; J. M. Linscott and C
Boston Cycle and Sundr

PHONOGRAPH TAKES THE PLACE OF
AN ORCHESTRA AT A THEATRE.
"Immediately on taking charge of this store
fortune threw an excellent opportunity in my
hands of giving the Triumph Phonograph a
hearing by a select audience/’ writes John E.
Finney, successor to The Ray Co., at Savan¬
nah, Ga., under date of January 5.

“The management of the local theatre have

orchestra, and on Thursday evening last Vir-

... _n appearance. The writer stepped in the
breach and supplied the place of the orchestra
with the Triumph, and a selection of operatic
and popular music, playing before the perform¬
ance and during the intermission. The inno¬
vation caused some amusement at the start, but
before the evening the occasion made many new
friends for the Edison wonder, judging from
the frequent and long applause following our
selections.

“We made good beyond doubt ; for the man¬
agement requested that we repeat our ’orches¬
tra’ for Roselle Knott, who, with ‘When
Knighthood Was in Flower/ attracted a large
audience at a matinee on Friday and a brilliant
audience at night. Our end was a pronounced
success, and has been favorably commented on

while I have been , . „ _ , _ _ _

Ss of playhouses generally, I have never
of this being done before. Whole enter¬

tainments have bcen'gi

n without doubt; l

in orchestra that I have heard.

commenting on the performance of ‘Iris/ says
in part: ‘Not the least enjoyable part of the
evening was contributed by the Edison Phono¬
graph, which, in place of the orchestra, sup¬
plied the musical end of the evening/ ”

ADVERTISING PHRASES USED BY SOME
PROGRESSIVE DEALERS.

Edison Phonographs double the pleasure of

A NOVEL WAY OF USING THE PHONO-
s GRAPH FOR A CHRISTMAS
ENTERTAINMENT.

The Pardcc-Ellenbcrger Co., of New Haven,
Conn., send the following contribution from
F. W. Willoughby, of East Haven, a Phono-

Thcrc was a family gathering of twenty-four
in New Haven, Conn., on Christmas Day and
the Phonograph was used as a “Santa Claus/’
For instance, one of the party had a favorite
Record— “The Parrot Said/’ At the finish of
the Record he received a large green parrot.
The Record entitled “The Miilcr?s Daughter”
was then played, all joining in the chorus. The
Record “Anona” was played for a “two-step”
with good success, the music being loud and

Record, “Turkey °in the Straw, ’’’by Billyh Gol-
and at the finish of this Record a turkey

stuffed w

r!’ by liilly Gol-
...... Record a turkey

. . — given. The Military

Lanciers was then played for a good old-fash-
toned square dance, the music and prompting
being very distinct. Then the party sang
“Won’t You Roll Them Eyes,” by Arthur Col¬
lins. Another of the party is a great lover of
Indians. "Hiawatha” was then played and an
Indian was presented. A number of two-steps

was- “about what the Doctor ordered” v
given a Bamboo Queen. The owner of tne
machine played the Record “High Up in a,
Cocoanut Tree,” and was the recipient of five
monkeys. “Turkey in the Straw” was then
played for a Virginia reel, and so on through
the day the Phonograph was brought in as a
funniakcr, and was a grand success, there be¬
ing no end to the uses to which a Phonograph

A PHONOGRAPH PARTY.
“Enclosed find copy of‘ rather unique invi-
ition, which proved profitable to both Mr.
Delahanty and ourselves, as each guest bought
from one to three Records. O. J. Junge,
245 E. Chicago Ave., Chicago, Ill.”

CALENDAR EDITION EXHAUSTED

EDISON GOLD MOULDED RECORDS.

Richest, Smoothest, Most Brilliant.
EDISON GOLD MOULDED RECORDS.

Sustained by their Reputation.
EDISON GOLD MOULDED RECORDS.

No Scratch. No Changing Needles.
EDISON GOLD MOULDED RECORDS^

EDISON PHONOGRAPH MONTHLY.

SLIC1TY METHOD THAT OTHER
DEALERS MIGHT FOLLOW.

EDISON PHONOGRAPH MONTHLY.

MARCH RECORDS.
Records for March. The

EDISON PHONOGRAPH MONTHLY.

a manner that shows

iiitation for a singer,
t prove popular the
e heard it will be at

National Airs/

.... Marine Fife and
:cs "The Red, White
[He,” and the playing

The playing
ly brought out.
iirds, Sing On,” by
i whistlii - *

_ _ S8JE .

Mr. Belmont does
artistic manner and
us, Mr. Harlan sing-
i unusually pretty,
a Record of the now
;ong by Marie Cahill

Record is made by
orchestra accom-
rcndcring of this

rcrtainly be a great

nd for it in Edison

i singing c

selling Record.

No. 8646, ‘'Sweetest Girl in Dixi<
pretty descriptive song, with orchestra
paniment, sung by Harry MacDonoug
words of this song are by James O’J
the music by Robert Adams. Mr. ft
ough makes the Record with excellci
and clear articulation. The latter, in
a feature of all of Mr. MacDonougl

No. f

is sung as a male duct, with orchestra
paniment, by Collins and Harlan. A
of the song is the warbling of a

Record is made in the usual careful
characteristic of the work of these two
and will make the air popular all c
country. The words of this song were

iv Andrew B. Sterling and the 111

me popular medleys/ one of’ which i
issued each month. This one introduce
ncy,” “In the Village by the Sea”
Love Song,” and “Coonville’s Cullud
This Record will be popular not alone
it is finely played, but because it gi
airs of four different songs, all of wl
well known and popular.

'Down Where the

Song Birds,” by the

limond and arranged
ersed with the music
al species of birds,

arcly Living, That's

llcnt addition to the

WINDOW DISPLAYS.

On another page we print a pictu
window display made by the Stoll Bk
Stationery Co., of Trenton, N. J. V
be glad to have other enterprising Jot
Dealers send us photographs of any ui
good window display they may make
as possess sufficient merit will be rep
in these columns.

"My Phonograph department had
novel attraction in the window during t
days,” writes Andrew Redmond, a D<
Harrisburg, Pa. "It was as follows: 1
nine small (14-mch) horns placed in
circle, with a colored electric light in
them. The window was trimmed ir

Phonograph, with a 24-inch horn attacl
horn having a red electric light inside i
remainder of the. space was taken up
Home, a Standard, reproducers, tubes
Record boxes, and one and two dozen

"It made quite an attraction and, bes
an excellent advertisement in that Iin<

LETTERS FROM DEALERS.

EDISON PHONOGRAPH MONTHLY.

‘ HAHN; also Schenec-
O. H. TYRRELL.

EDISON PHONOGRAPH MONTHLY.

Equip

Yourself

for

Double

Service

We will furnish' any
Edison dealer with
I. C. S. literature
and a demonstra¬
ting outfit consist¬
ing of 3 moulded
Records with I. C.
S. Textbooks in
French, German,
Spanish, delivered
prepaid in the Unit¬
ed States and Can¬
ada for

$1.50

Apply to the Following Jobbers oil C. S. Ontlils

EDISON

Phonograph Monthly

NEW YORK, MARCH, 1904 .

No.

The National Phonograph Co.:

EDISON PHONOGRAPHS AND RECORDS.

About Trade In General .

Advance List of Edison Gold Moulded

Records for April .

* Imitation is Flattery .

Sample Record Plan .

A New Volume .

Electros to be Dropped .

227 Selections to be Cut from Catalogue. . .

February Records .

Banquet to Mr. Edison .

Concert Phonographs May be Changed to

Play Small Records .

Phonograph Effected the Sulu Treaty . . .
Phonograph Records of Emperor William’s

Here’s a Plan Worth Copying .

A New South Wales Way .

Advertising the Greatest Essential .

Comments on April Records .

Cabinet for Double Service .

A New Shaving Machine .

Supplement to Parts Catalogue .

No Complaints About Edison Goods.* .

Printed Matter .

Dealers’ Experiences .

Suspended List March i. 1904 .

Jobbers of Edison Phonographs and Records

ABOUT TRADE IN GENERAL.

“We never saw such a rush for Records as
this month. Thought \vc had plenty, but cal-

way the Penn Phonograph Co. of Philadel¬
phia writes, and it fully represents the Record
situation so far -as Edison Gold Moulded
Records are concerned. The steadily increas¬
ing demand for our Records shows that no

market, there will always be a sufficient num¬
ber of buyers of the genuine Gold Moulded
article to keep our Record-making plant run¬
ning to its capacity. Dealers in all parts of
the country arc writing that the cheap Records
arc cutting no figures in their localities, and
that customers who have been led by tlieir
price to buy a few arc coming back, declaring
that they arc through with them. Wc ask
nothing else from the public than that it will
compare Edison Gold Moulded Records with
any on the market— either cylinder 01 ”
and no matter by what talent they arr
Many of our Dealers have put in a

cheap Records for the purpose of showing their
customers the difference between them and
Edison Gold Moulded Records. They report
that almost invariably the comparison sells

In all that has been said and written dur¬
ing the past six months about the talking ma¬
chine trade, it has been clearly demonstrated
that the Edison Phonograph is the only high
high grade machine of its type now being
bought by the public. The only other cylindri¬
cal machine approaching its sale in quantity is
one given away as a premium with newspaper
subscriptions and equally cheap mail order
propositions. The trade may be assured that
the Edison Phonograph will never get into that
class. When such a course seems necessary,
the National Phonograph Co. will retire from
the field. •

(Continued on rage 3.)

ORDER

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR APRIL, 1904

EDISON PHONOGRAPH MONTHLY.

SELECTIONS TO BE CUT FROM
CATALOGUE.

: have just mailed to the entire trade a
f 227 selections tiiat will not appear in any
>gue after July 1st next. Of these, 39 are
cd to indicate that orders for them cannot
be filled because we have no stock on
and the moulds are out of commission.
:s for any of tile others will be filled as
as our present stock lasts, or until the
is become unfit for manufacturing. We
every Dealer to have a copy of this list
•out, and any one who did not receive it,
;cd with tile new Numerical Catalogue, is
to write the Advertising Department for
:r copy.

principal factor in determining to cut
selections from the catalogue was the
lent of many Jobbers that some steps
I be taken to drop each year a number of
lenrly equal to the additions. The facili-
[ many Jobbers and large Dealers have
axed to carry a stock of every selection,
must be done no matter how slow some
ell. With tile addition of 300 domestic
lack year, to say nothing of the forcjgn
111s, the Jobbers began to wonder how
ould carry a stock a few years hence
something was done toward cutting out
if tlie selections. This company accord-
ecided to make a beginning in this dircc-
nd after carefully going over tile entire
;uc, and also asking many Jobbers for
lews concerning slow sellers, this list of
s issued. It may not be ns large as many
i would like to' see, but it could not be
larger without loss of business. All
in the catalogue arc still selling too well

cut-out that is not ordered almost daily.
1st has been fixed as the date after
these selections will not be catalogued
r that tile trade may have four months
111 to work off such stock as they may
1 hand, for it is not our intention to take
ick for credit or replace them with other

SWEAR BY THE PHONOGRAPH.

incinnati resident recently bought a
Phonograph and became so enthusias-
lic sent us the following letter:

ANOTHER METHOD OF PLAYINC
TELEPHONE.

“I notice in the Edison Phonoi
Monthly for February, how A. E. L
plays Records by telephone," writes S
Corey, of Fort Dodge, Iowa. “I think I
an improvement on In's method, and one
ing less trouble. In the first place, I ti
fourteen-inch horn and put the small ei
tlie transmitter of tile telephone. Tlici
my Phonograph on a stand a little lower
tlie telephone, so as to get botli horns in
with tlie bells of botli horns about tweh
fourteen inches apart. By putting the
ceiver to your car tlie distance can be 1
latcd. I have run Records this way
have been heard fifty miles. I11 fact, I
mfo lied by ‘hi lira, 11, r of Hi, tclep
company that it was too strong for him.
could not cut it out. I am informer
persons that have listened to Records pi
over telephone that they are more dis
and louder than away from tlie telephone.’1

FEBRUARY RECORDS.

Notwithstanding tlie most strenuous ell
in tlie part of our Record Department,
vere not' able to ship out the last of tlie 1
“ary Records till February 201I1. The
.Hand for Records previously listed was
great that the department was unable to ei
up on tlie February selections. Rcfcrcnc
made to the above facts in order that Dca
. ' . <l'“t tlie inability of their Jobl

. Il,c '"ability of tin

to fill orders earlier in tlie month was not
to any fault of the Jobbers, but simply
cause they did not have tlie goods.

RECORDS BY SCHOOL CHILDREN

ptihlrc^schools’Jh^^^ lhrC'lti V’ 'ni^r'scl

-n, singly and in classes, h
quarters of SIcGtt.nl Bros,, 173 Third sti
and talked and sang into an Edison Phe
graph, and thus made Records for cxhibii
e World’s Fair. It was probably

LOYAL MEXICAN DEALERS

EDISON PHONOGRAPH MONTHLY.

. . . jf Electrical Engineers at

.Valdorf-Astoria banquet in New York City
the night of February nth. The affair
s a celebration of the twenty-fifth anniver-
•y of Mr. Edison’s invention of the electric
lit. Everybody of electrical prominence
s there and enough interesting things were
id and done to fill all .the pages of the
lONOcKArit Monthly. The function of this
blication is not to act as a press agent for
r. Edison, however, but to exploit one of his
cat inventions— the Phonograph. From this
indpoinf we reprint tlie following cable-
am from Lord Kelvin:

“I join heartily with the American Institute

ons for the pub¬
is toastmaster, in

CHICAGO PROFESSOR’S ENDORSE¬
MENT.

CONCERT PHONOGRAPHS MAY be
CHANOED TO PLAY SMALL -
RECORDS.

Here is an opportunity for live Dealers tc
work up some new business. We are non

mwmoin shaft and mandrel by which Concer
Phonographs may be changed so as to pla:
standard size Records. These parts are soil
at $7.95, subject to the usual repair discount,
to the trade.- The new parts maybe appliei
by any one of ordinary intelligence. Witl
these new parts tlie owner of a ConccrMna

Concerts arc now unused because their owner
do not care to make the sacrifice necessar
to exchange them for other types. It is„ im
portant to note, however, that only the Modi
B or Model D Reproducers can be used
Model C will not work. Dealers will do we
to ascertain the names of owners of sue
Concert machines and get them to put on th
new parts. The profit on the parts will nc
amount to much in itself, but the sale of Rci
ords should be considerable.

PHONOGRAPH CONCERT INVITATION
Among tlie good things brought by th
mails during the past month was the fo
lowing from John E. Finney, a Dealer :

PHONOORAPH EFFECTED THE SUL
TREATY.

EDISON PHONOGRAPH MONTHLY.

It is evident that many small Dealers in
Edison Phonographs and Records make little
effort to push the line. They buy the quan¬
tity necessary to become a Dealer, put the
goods in their stores and wait for buyers to
come along. If these are slow in coining and
tlic goods are not sold quickly, they eventu¬
ally dispose of what they have aiid close the
line, deciding that such goods are not profit¬
able Had they done some advertising, cither
in their weekly paper or with circulars, in
all probability they would have sold their stock
quickly and created a demand that would
make it necessary to replenish. The life of
business in these days is advertising, and
every Dealer has it in his power to get as
effective results from advertising as any busi¬
ness house in the land. No matter how small
his town or how remote from a large city
lie may be, lie can do effectual advertising. If
he only places a small advertisement m Ins
weekly paper he will get as propo rt'°
results as the large advertiser who takes a
page in a city daily. He will get even more
attention, for the average country weekly is
perused with greater care than any city daily.
An expenditure of one dollar will secure from
four to six inches in many weekly papers, and
such an advertisement will be read by from
ioo to 1,000 different families. And it will
sell goods. If a town has no weekly paper,
a Dealer can send out a circular or a cata¬
logue to a selected list of families who should
be interested in Edison Phonographs. An
expenditure of $.00 in Edison Phonographs
and Records will yield a profit of from $75 to
$80 according to the types of machines bought,
and we firmly believe that an expenditure 0
$5 for advertising will sell goods to that
amount Too many Dealers regard such an
xnenditurc as a loss, but the lack of courage
make it is the most potent reason
lot succeed in business. ™
' the believers in advertising.

necessary tc

left bis would-be imitators miles tc
■. Come early and judge for yourselves.

_ lie shipments also include Standard anil
Home Phonographs, Recorders, C Speakers
21/-, Cement, Main Springs, all Duplicate
Parts of Machines, Jewels for B and C Speak¬
ers and Recorders, Glass and Mica Dia¬
phragms, Carrying Cases and Boxes for Rec¬
ords, Stands for Horns.

November.

Thanking you for your inr
and hoping to have the pleas

13 OUT OF 16 CALLED IT A PHONO¬
GRAPH.

One of the trials of manufacturers of otliei
styles of talking machines is to get the publii
to realize that their particular machine is no
tlie one invented by Edison. A Chicago youni
woman recently gave an advertising guessini
party. She cut from magazines a series of wel
known advertisements and gave prizes to thosi
guessing the greatest number correctly. On-
of the advertisements was that of a talkini
machine. Of the sixteen persons present, tlirc
guessed the advertisement correctly. The othe
thirteen called it a Phonograph.

NOVEL ADVERTISEMENT.

A new and novel advertising scheme wa
successfully worked last Saturday for the Fire
men's minstrels. J. B. Kenncrdcll, of the firr
of Eunice and Kcnnerdell, agents for til
Edison Phonographs, also a member of til
fire department, made a record announcing th
Minstrels on Washington’s Birthday, an
played it during the afternoon and cvcnini
interspersed with popular songs, etc., froi
the second-story window of their store,
was certainly a good advertising schemc.-
Daily News, Kilaiming, Pa- '

A JOBBER’S INVITATION.

KANSAS.

Clay Centre-E. M. GOWENLOCK.
Lawrence— BELL BROS.

MASSACHUSETTS.

Lawrence-LORD & CO., 314 Essex street

E. 0. MOSHER, 420 Essex street.
Malden— A. T. FULLER.

New Bedford-H. B. DkWOLFP.

Worcrn — OSBORN GILLETTE, or THE
BOLTON JEWELRY COMPANY, L.

F. Maloney, Malinger.

MICHIGAN.

Detroit-F. J. SCHVVANKOVSKY.
Sacinaw— GEO. W. EMENDORFER.

ew York City— A. T. ARMSTRONG, or
AMERICAN PHONOGRAPH CO., 106
Wall street

BRONX PHONOGRAPH CO., or DA¬
VID SWITKY, 506 Willis Avenue.
R. L. CORWIN 1 also Newark, N. J.

Plainfield, N. J.

O. HACKER, 2 Murray street
HAWTHORNE & SHEBLE, 297 Broad¬
way: nlso Philadelphia, Pa.

N. HORN, 148 E. 58th street.
R. H. INGERSOLL & BRO.,
W. L. ISAACS, 1 14 Fulton strei

Omaha— THE WITTMANN CO.
Nashua— F. A^McMASTER & 0

Bayonne— I. WIGDOR. 450 Avenue D.

Jersey City— W. L. HOFFMAN, 151 Mont-

Newark— RCILS CORWIN; also New York
Paterson— CH AS. H. KELLY. 25 N. Main st.
Plainfield — S. W. FRUCHT. or R.

FRUCHT; also New York City.

West Hobokkn-EMIL HOLLANDER, or
THE WEST HOBOKEN BICYCLE &
PHONOGRAPH CO., 619 Spring street

Bedford Park— GEO.Tl TYRRELL.

Re-instated since February I— FINCH & II

[AWTHORNE & SHEBLE, 604 Chest¬
nut street, or Oxford and Wasclier
streets; also New York City.
euro— A. LIPPARD, 615 Wylie avenue.

| Milwaukee-J. C. BLATZEK.

II & HAHN, Albany and Schenectndy, New Yo

to co-operate with us, FOR OUR MUTUAL a
supply any of the above named firms wltt

EDISON PHONOGRAPH MONTHLY.

Equip
Yourself
for

Double
Service

We will furnish any
Edison dealer with'
I. C. S. ' literature
and a demonstra¬
ting outfit consist¬
ing of 3 moulded
Records with I. C.
S. Textbooks in
French, German,
Spanish,- delivered
prepaid in the Unit¬
ed States and Can¬
ada for

$1.50

Apply to the Following Jobbers of I. C. S. Outfits

NISCTBEk'sTOKES, The Bay <5.°^"

EDISON

Phonograph Monthly

r YORK. APRIL, 1904.

No. 2.

The National Phonograph Co.,

EDISON PHONOGRAPHS AND RECORDS.

The Trade.. . i

Plans for Carrying Records . 3

More British Selections . 4

Record Playing by Telephone . 4

He Changed His Views . 5

Record Shipments . 5

The I. C. S. Display Rack . 5

No Longer Antagonistic . 6

A Phonograph Address . 6

To Also Make Masters in New York . 7

Comments on May Records . 8

A Record Incident . 9

Dealers. Read This! . io

A Historic Record . io

My Phonograph. . *°

Final Decrees in the Wittmann Cases . it

Injunctions Against Price Cutting . iz

Suspended List . *3

Jobbers of Edison Phonographs and Records 14
A Striking Comparison. . . 15

THE TRADE.

There is practically nothing new to say con¬
cerning the conditions of trade in Edison
Phonographs and Edison Gold Moulded Rec¬
ords. Jobbers and Dealers every where, report
that business is excellent, and their reports are
borne out by the orders being received and by
the weekly output from our factory. Trade is
better than Jobbers and Dealers expected, be¬
cause for a timc .it was- feared that the in¬
troduction of a cheap record might affect tlie
sale of the Edison Gold Moulded Record. Now
that experience has shown that such is not the
case, a better feeling pcrvails, and less attention
is being paid to the cheap record complication.
It was predicted in these columns six months
ago that the public would soon find out the
difference between Edison Records and the
imitation product, and time has shown the
correctness of the prediction. No one disputes
the claim that many cheap records are being
sold, but they have created their own market
and arc being bought solely because of their
price. The demand for Edison Gold Moulded
Records remains unchanged. They are still
eagerly sought by thousands of music loving
owners of Phonographs, who regard the best
obtainable as none too good. To supply this
demand the output of Records at our factory
is the largest in its history. Nor is there any
doubt in any one’s mind that this demand
will continue to grow as it has grown since
the National Phonograph Co. was organized.

This Company has never attempted to re¬
strain a Dealer from handling other styles of
talking machines or records. It has held to
the belief that Edison Phonographs and Rec¬
ords would hold their own in comparison
with any other kind sold and has been willing
that Dealers should, add to their profits by *
supplying the demand that- other companies

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR MAY, 1904

tip to the improvcmci
ograph, and in fifteen
were delighted with
stead of leaving in a
n o’clock. My friend

EDISON PHONOGRAPH MONTHLY.

1 LONOER ANTAGONISTIC. I NUMBERS FOR RECORD STOCKS

Thompson, a Dealer at New Albany, Many Dealers have at one time or anc

te National Phonograph Company has cs-
slicd a new plant (or making Master Rcc-
at 6s to 60 Fourth avenue. New York,
is in addition to its present quarters at
Edison Laboratory, Orange, N. J. The
place is on the top floor and occupies the
e floor. It has been fitted up in the most
ilctc manner and with the most approved
ratus and appliances for Record making.

TRADE ADVERTISING PHRASES

uccii equalled, either in quality or in pri
Ackerman a Co., Prairie City, III,

When any advertiser tells you that the
carded records made for machines that
discontinued years ago are equal to the
proved Edison Gold Moulded Records —
ignorance that is talking. An adver
should become familiar with what he is
ing to sell. — I. A. Foster 6r Co., Providi

monograph world. Possession of tile
luartcrs dates from April i.

JOBBERS, ATTENTION!
bbers will confer a favor by sending us
time to time the names of any Deal-
horn they know ore no longer selling
n goods. Please look over your lists

AN INVITATION IN RHYME.

I Here’s how the H. E. Sidles Cycle C
Lincoln,. Neb., extended an invitation t.
patrons to hear the February Records pis
Dear Friend:

A Phonograph Concert will be given for
Our February Records are novel and net
Hear ^Tnrry MacDonough sing “Dear

Make no mistake; this is a pearl.

March 2d, thirty minutes of eight,

NOT AN AMERICAN TREE.
James H. White, manager of the Natio
Phonograph Co., ■ Ltd., London, under d
of February 26, sends the following amus

for which we shall find a suitable dump-

1NJUSTICE.

EDISON PHONOGRAPH MONTHLY.

STRAWS FROM JOBBERS.

A Philadelphia Jobber recently wrote:

“We are greatly in need of Records on or¬
ders. • Every Record on these orders is needed
here now. Please rush. The demand is in¬
creasing. Many Dealers formerly handling

- Records arc coming back, and we

•were unprepared.”

Ackerman & Co., of Scranton, Pa., 'wrote
under date of March 12:

“We consider the March and April lists
of Edison new Gold Moulded Records the
finest ever produced, and* will undoubtedly

:h these selections

wuiui order placed with your
short of supplying the demand,
e bound to create.”

I OTHERS HAD BETTER DISCOVER A
NEW COUNTRY.
Pl!il.Ai>KM'iUA, March 13, 1904.
We beg to acknowledge the receipt of the
Suspended List to date, March 1. Will say
that we will do all in our power to aid in its
good work. The February list was grand.
The Gold Moulded Records are in a class by
themselves, and all other records had better

from existence in the country of intelligence.

Hammitt & Cook.

EDISON PHONOGRAPH MONTHLY

Edison Phonographs, 58
Edison Phonographs, 426
Edison Phonographs, 539
Edison Phonographs; 637
Edison Phonographs, 95

Edison Phonographs

Commanded the following prices in 1900:

$10, $20, $30, $50 and $75.

Edison Phonographs in 1904 at your service at
$10, $20, $30, $50 and $75.

Edison Records

In 1900, 50c each, $5.00 per dozen.

Edison Records in 1 904, 50c each, $5.00 per dozen.

The improvement of EDISON RECORDS and EDISON PHO)
OGRAPHS has enabled us to satisfy thousands of patrons. Ot)
TERMS : Conmlete outfit, with 15 Tthicnn — _ _

Mendlow Brothers

tsLc 14'CentraI Avenue, Lynn, Mass. Z

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

BICYCLE AND (PHONOGRAPH POPULAR.
ITY COMPARED.

“The. claim is occasionally made that the
Phonograph is a fad, as was the bicycle a
few years ago,” recently said a New Yorker,
who has been identified with tile 'talking ma-

to the Eastern trade. "In my opinion there is

belief that the demand for Phonographs wil
be greater in the future than it has been u
to the present time. I am unable to see hoi
it can be otherwise. Certain it is that ther
is no similarity between the Phonograph am
the bicycle, and the decline of the latter wil
never be duplicated in the Phonograph.”

DEALERS SHOULD HAVE CATALOGUES

EDISON PHONOGRAPH MONTHLY.

DEALERS GET INTO A RUT.

selling Records. There is too much of a ten¬
dency to push one or two Records which
appeal to the Dealer personally, or to his
clerk, or whoever may be in charge of the
Record stock. The result is that a demand
is created for one or two selections each

PRINTED MATTER.

information, with illustrations, for the adjust¬
ment or repair of Edison Models B, C and D
Reproducers and the Edison Recorder. Job¬
bers and Dealers who find it necessary to have
information of this kind are asked to write
for a copy of Form No. 553.

EDISON PHONOGRAPH MONTHLY.

WHAT THE TRADE SAYS. I Home nod gave them

« pleased tojiote the greet increase of have not found one V
* * . only for the I the Edison is so much

for Edison Records, r

HELP INTRODUCE

Double Service in the Homes

DOUBLE SERVICE— Pleasure and Profit-
Amusement and Language Study— Are you able
to demonstrate the Edison Phonograph for both
uses?

We want to coach you on the Language Proposition. There is
nothing out of your pocket to learn a good talking point for the
Edison Phonograph. And you might just as well handle your part
of the thousands of I. C. S. Language Outfits that are sold every
year.

REMEMBER; Edison Dealers are the only merchants who han¬
dle our Outfits, and they are protected by regular National Phono¬
graph Company Agreements. Edison Jobbers in every part o'f the
World carry our Outfits in stock and can fill your orders.

Write Us Today for Advice and Literature.

LANGUAGE DEPARTMENT

International Correspondence Schools

SCRANTON, PENNA.

An Offer
Edison Trade

EDISON

Phonograph Monthly

» PUBLISHED FOR TRADE USE ONLY BY

THE NATIONAL PHONOGRAPH CO. .

The National Phonograph Co.,

BRITISH COLUMBIA ENTHUSIAST,
iptain John Thompson, a pilot living at
aria, B. C., finds much pleasure in his
re hours in running his Edison Home
lograph. He writes that since hC bought
o and a half years ago lie has owned 520
*rds and has 300 on hand now. He has
t 200 of the old style wax records, which
scs to make records when he desires to

$500,” he says, "and I must say that I
the loudest, finest and in every way the
Phonograph outfit in this city. Every-
says so that has heard it” He keeps
Records in a specially designed cabinet,
in his dining room and secured to the
This has two tiers of five drawers each
e bottom, with two tiers of four drawers
and one of three drawers above them,
ng twenty-one drawers. Each drawer
i a dozen Records. His Phonograph
s on another special cabinet, ornamented

GREGORIAN MASS SUI
PHONOORAPH.

1 Rome, April 30.— -At the re
’ Pope, the singing of the Grege
St. Peter's on the occasion of
of St. Gregory, which was c>
chorus of 1,500 voices, has bcci
for the use and instruction of
outside of Rome. Arrangement
with a Phonograph Company to
ords of the most important part:
cution and. a special meeting of a

celebration. The makipg of the
perfectly successful and soon lovi
music all over the world will be
to the most perfect execution <
music. — Chicago Record-Herald.

PRINTED MATTER

EDISON PHONOGRAPH MONTHLY.

SPEED INDICATOR FOR TRIUMPH.

•We have fitted the Edison Triumph Phono¬
graph with a speed indicator. It is now
attached to all machines of this type. It is a
simple device, consisting of a pointer attached
to the body of the speed adjusting screw.
There are three gilt lines marked on the top
plate, indicating 120, 144 and 160 revolutions,
respectively. The friction bracket and gover¬
nor arc so adjusted that the mandrel makes
exactly 160 revolutions when the pointer points

points to the 120 mark. At the back of the
screw is- a stop pin which prevents tile screw
from being turned clear around and there is
no chance of the speed being altered. Any
one who reads the instructions that our Rec¬
ords are made at 160 revolutions per minute
can readily adjust the machine to 160 revo¬
lutions.

INFORMATION WANTED.

The editor of the Phonograph Monthly
is anxious to own a file of the Phonogram
published from January, 1890, to May, 1892,
and edited by V. H. McRae; also of the
Phonograph, published September, 1893, by a
Mr. Johnston; also of the Edison Phono-

May, 1894, to April, 1896; also the Phono¬
graph Record, published from 1897 to 1900;
also a copy of the Echoes from the Talking
Machine World, issued May, igoo. Any 'in¬
formation concerning the above, or of any
other talking machine publications, that our

STOCK BOOKS FOR THE TRADE.

All agreements signed by Jobbers contain
this stipulation:

"Jobbers must keep a record of tile serial
numbers of^aH Phonographs sold by them to

National Phonograph Company upon re-

ber of blank books, with printed headings, for
the use of Jobbers in keeping sucli records.
They were listed at ?t.oo each and many Job¬
bers bought copies. For some reason they
never were included in any catalogue and
not a few Jobbers will now learn of them
for the first time. These books comprise 150
ruled pages, headed "Phonograph Stock
Book," and have special headings, as follows :
"From Whom Purchased”; "Received”; "Ma¬
chine Nos.”; "When Sold”; "To Whom

Sold”; “Address”; "List or Dealer.” They arc
bound in durable board covers. They are
very convenient book3 for Jobbers and worth
several times their list price, $1,00. Dealers
will also find them useful in keeping track of
their machines.

RECORD PLAYING BY TELEPHONE IN
ENOLAND.

"I notice an article in the Phonograph
Monthly for April having reference to play¬
ing Records by telephone,” writes James H.
White, of London, European Sales Manager
for this company. "I have also read the
various articles on this subject, and think I
can give, you a story which beats them all
regarding the playing of Records over the
telephone line.

“We have a customer in Manchester, Eng¬
land, which city is 200 miles from London.
This customer frequently calls me up on the
telephone to take up various questions in
connection witli the sale of our goods. While
talking with him over the telephone a short
time ago, lie inquired as to the merits of one
of the Records in our British .Supplement
No. 6, "Cavalleria Rusticana," No. 12854. He
stated that if the Record was good he would
want a large quantity of them. I happened
to have tile Record of this selection at hand,
and told him to hold tile line for a moment
and I would let him hear it for himself. I
then placed the Record on 'the Home Phono¬
graph which sits within two feet of my desk
’phone, and, placing the receiver in the horn,
started the Record. My factor in Manchester,
200 miles away, listened to the entire selection
and stated that he heard every note clearly
and distinctly; in fact, lie was so pleased with
the selection that he gave me an order then
and there for 1,000 Records to be included in
a large shipment which wc already had in
hand for him.

"I think this not only demonstrates the
efficiency of the long-distance telephone ser¬
vice in England, but it is also a good pointer
as to the possibilities of’ up-to-date Jobbers
selling Edison Gold Mounted Records by tele¬
phone, and perhaps is an idea that might be
adopted with profit by some of your up-to-date
and .hustling American Jobbers."

The new Records for the last three months
e grand, and I expect to do a fine business
is summer. W. H. Dyer.

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LIST, JUNE 1, 1904. — SUPERSEDING 'ALL PREVIOUS LISTS.

lington-JOHN P. WEISS, 711 Jc
rx City—'h ATTEN BACH BROS.
INDIANA.

h Bend— *EUGENE MARSH, 126

KANSAS.

. M. GOWENLOCK.
-vrbnce— BELL BROS. •

deford— W. H. FIELD.

MASSACHUSETTS.

whence— LORD & CO., 314 Essex strete,

E. O. MOSHER, 420 Essex street.

.den— A. T. FULLER.

itucket — ARTHUR M. TAYLOR.
r Bedford— H. B. DbWOLFF.
mekville — E. J. WINCHESTER, 32
Summit avenue.

JURN — OSBORN GILLETTE, or THE
BOLTON JEWELRY COMPANY, L.

F. Maloney, Manager.

MICHIGAN.

roit— F. J. SCHWANKOVSKY.
inaw— GEO. W. EMENDORFER.

MISSOURI.

sas City— THE WITTMANN CO.

:oln— THE WITTMANN CO.
kiiA— THE WITTMANN CO.

NEW HAHPSHIRB.
kNCIIESTER— A. E. DUMAS.
uua-F. A. McMASTER & CO.

NEW JERSEY.

ANTIC City— SAMUEL D. WOLF, 32-34

ONNE-I. WIGDOR, 450 Avenue D.
iey City— W. L. HOFFMAN, 151 Mont¬
gomery street

/ark-R. L. CORWIN; also New York
City.

ssaic — I. HURWITZ.

erson-CHAS. H. KELLY, 25 N. Main st

FRUCHT • also New York City.

ELSTON 5a. LEONARD.

Test Hoboken— EMIL HOLLANDER, or
THE WEST HOBOKEN BICYCLE &
PHONOGRAPH CO.. 619 Spring street.

Bedford Peek— GEO. H. TYRRELL.
Hodart-F. H. MARSHALL.

New York City— A. T. ARMSTRONG. 0

AMERICAN PHONOGRAPH CO., 106

•BERN BEARWALD, 373 West nth st
BRONX PHONOGRAPH CO., or DA
VID SWITKY, S06 Willis Avenue.
CENTRAL PHONOGRAPH CO., ilk

R. L. CORWIN; nlso Newark. N. J.
EAGLE PHONOGRAPH CO., or C,
LOWENTHAL, 83 Nassau Street.
EMPIRE PHONOGRAPH CO., a Wesl

S. W. FRUCHT, or R. FRUCHT, 7
clay st., or 63 Cortlandt st.;
Plainfield, N. J.

O. HACKER, 2 Murray street
HAWTHORNE & SHEBLE. 297 Bi
way; also Philadelphia, Pa.

N. HORN, 148 E. 58th street.

R. H. INGERSOLL & BRO., 67 1

W. L. ISAACS, 1 14 Fulton street.

S. LEMBURG & CO., 194 Broadway
J. McELLYNNE, 202 Broadway.
RICHMOND PEASE, 44 W. 132a si
F. M. PRESCOTT, 44 Broad street.
♦WINTIJROP CYCLE CO., 2212 Sev-

Saratoga— W. J. TOTTEN. • -
Saratoga Springs— MARVIN A. COTE.

Cincinnati— J. L. ANDEM.

Springfield— D. & M. VANDERPOOL.
UitRiciisviLLE — F. A. MAZURIE.

PENNSYLVANIA.

Philadelphia— A. R. CASSIDY, 2783 Em-

HAWTHORNE & SHEBLE, 604 Chest¬
nut street, or Oxford and Wascher
streets; also New York City.

♦PENN NOVELTY CO., 15 South 9th

Pittsburg— A, LIPPARD, 615 Wylie avenue.

RHODE ISLAND.
Providence-F. P. MOORE.

WISCONSIN.

Milwaukee— T. C. BLATZEK.

SOU cannot miss our prominent building after passing through the
main entrance to the Exposition. Here we will check your par¬
cels and give you the best information about reaching the
attractions. You may use our reading and writing room: and if
there are any ladies in the party] they will appreciate the commodious
room provided for their comfort in charge of a competent matron.

One entire wing of the building is devoted to the demonstration of
the I. C. S. Language System. Thousands of visitors will be interested
in the use of the Edison phonograph for “Double Service”— Amusement
and Language Study. These people will question you on the subject
when they return from St. Louis, for Edison dealers are the only mer¬
chants who can handle I. C. S. Language Outfits.

Important. Order sample demonstrating records for your store now.
For $1.50 we will send you, express prepaid, three Edison Moulded Language Records
with sample textbooks and literature in French, German, and Spanish. Edison
jobbers in all parts of the world carry our Outfits in stock and make deliveries for us.

LANGUAGE DEPARTMENT

International Correspondence Schools

SCRANTON, PA.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NET YORK, JULY, 1904.

No. 5.

The National Phonograph Co.,

EDISON PHONOGRAPHS AND RECORDS.

BEGINNING OF NEW CONDITIONS.

New York, June 16, 1904.

In view of the numerous inquiries received,
asking whether stock orders for July Records
would be shipped prior to or after changes,
referred to in our letter of May 16th, were
made, we would advise that July Records will

After

er July is

lit prices

2 EDISON PHONOGRAPH MONTHLY. _

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR AUGUST, 1904

■p ECOUDS listed below will be ready for shipment as near August ist as
JLV possibiei at which time Jobbers’ stock orders, if placed prior to July 15th,
will be shipped. August Supplements will be forwarded to Jobbers with their stock
order for Records. Retail Dealers should place stock orders with their Jobbers at

EDISON PHONOGRAPH MONTHLY.

igcs that might be made, and orders
;an to come in at a surprising rate
isual quantities. First came advance
July Records, and then for stock
It is evident at this date that a
usincss in Edison goods is antici-
obbers and Dealers and that many
c getting ready for it by ordering
ods to make their stock complete.
Icrs who have not already done so,
c over their shelves and make up
once, for even with our present
acilitics it is going to be difficult

We recently sent a circular letter to a large
number of persons who during several years
past had asked us for catalogues of various
kinds. Many interesting facts were gleaned
from the hundreds of replies received from
this letter. Of special interest to everyone
selling Edison goods was the complaint of
numerous writers from the rural districts that
they were unable to get supplied with such

IMPORTANT NOTICE.

To the Trade.

ig with the August list of Records,
ections listed thereafter will have

a white In the bevelled edge of
d. They will also be boxed In
> cartons. Beginning July Ist,
already listed will be changed
lform with these Improvements

i to inform you what particular
will be changed over from time

ntlme with Records both of the

I and new style cartons.

Yours very truly,

C. H. WILSON.

June 28, 1904.

| such complaints as these. They do not occur
where Dealers carry a full stock of Phono-
| graphs and Records, and they need not be

antount of attention is given the subject. It
is not feasible and probably would not be
advisable for a Dealer in a small town to
carry a large slock of Edison goods. The
business he might do would not warrant it,
even if he had the capital to invest* in that
way. He should, however, carry at all times
a Gem, Standard and Home machine and at
least 200 Records, the whole representing a
very small investment. Two hundred Records,
if carefully selected, will form a very fair
nucleus with which to make sales. Among
them can he found sufficient variety to satisfy
most customers, even though they may prefer
other selections in the catalogue. If a cus-

i his Jobber by which his orcl
quickly filled. Few Dealers a
ly from their Jobbers that they ca

EDISON PHONOGRAPH MONTHLY.

SELLING EDISON GOODS
ulile in soiling Phonograph
on best methods o £ selling

HOW ABOUT SUPPLEMENT!

month, Mr. Jobber?
your Dealers with
write tile Advertisin

all the Record
i use to advantaj
Are you able tc
all they need?
ig Department. C

use any more with benefit to your t
Mr. Dealer? If so, ask your Jobber ft
The most successful firms selling
goods are those who keep a list of all
of Phonographs and send each of
list of tile new Records every month,
era who haven’t such lists should
lime in getting one up. A list of t
names would yield a nice business in
and it would only cost fifty cents a in
send them a monthly supplcm'cnt.

CATALOGUES AND PRINTED

EDISON PHONOGRAPH MONTHLY.

R1NTED MATTER,
will be made to get out a new
ogue before August. This *is
vant to use up the quantity of
on hand. Orders will be filled
inner as to keep the trade sup¬
having many on hand when the
ppcars. The delay in getting out
sue will give the trade about two
time in which to dispose of the
ich are to be cut out of the new

515. Repair Parts Catalogue

535. Folder showing Gem, S
and Triumph Phonogri
540. Folder on Edison Gold IV
545. Domestic Record Catalogi
555. Foreign " u

Individuals or firms nc
arc asked to advise us o

ould look over their stock of
d other printed matter and when
hincs or Records state what they
a their stock complete. Business
►ods is going to be fine this fall
too early to make plans to take
hen it comes. Jobbers will nat-
ut for their machine and Record
is quite important to be able to
catalogues and advertising lit-
1 they ask for it. We have none
,-aste but we want every Dealer
lat he can use to advantage. We
list of current forms from which
jrders. A good plan would be to
Ivcrtising Department an itiven-
ogucs, printed matter, signs, etc.,
th another column showing what
it. We will then know just how
of orders, and possibly be able

try to keep the trade advised as

irn that a Jobber docs not know
at has been in use for some time.
CURRENT FORMS.

Victor II. Rapke, of New Yo
his scries of Record numbers on
from 8741 to 9020. There a
numbers and they arc being
cents for the set.

A juimbcr of Jobbers am
made excellent use of the new

graph Monthly. Especially
advertisements of the Easter
chine Co., Boston, and Graves
Oregon.

PERSONAL.

William E. Gilmore, Presid
Manager of the National PI
pany, returned on June n fro
trip to England and Europe,
new plants of the company
lin, Paris and Brussels. 1
panied by Mrs. Gilmore.

James H. White, Europcar
of the National Phonograph C
j from London on the Dlucchcr
| will return on July 7.

! LEADER QOES TO

EDISON PHONOGRAPH MONTHLY. '

PHONOGRAM. for by Phonograph owners. A copy of the

:hc new Phonogram will Phonogram will be mailed to the trade cacli
just ahead of the July month.

icially requested that no -

y either Jobbers or Deal- ACOUSTICS TESTED BY PHONOGRAPH
?iionogram for retail use C. R. Zacharias, Dealer at Asbury Park
of the month have been recently gave a practical demonstration of tin
tain a list of new Records excellent acoustic properties of the new
distribution ahead of the Asbury Avenue Pavilion, recently built al
s themselves would cause Asbury Park. At the request of the Bead
Dealer cannot supply. A Commission, Mr. Zacharias played numerous
upon receiving a copy, selections in various parts of the building
me that Records listed in on a Concert Phonograph and both the musi-
t useless trip to the Deal- cal and spoken Records were heard clcarlj
in annoyance. It will be and distinctly in all parts of the structure.
)crs will adopt a plan of

BERMUDA ADMIRER.

EDISON PHONOGRAPH MONTHLY

[entity and states that he is rich enough t<
jy the freedom of Uncle Jasper. More sing
,g follows and the Record closes with Uncl<

Stanley. It gives their progress through the
ide show and menagerie, with tunny rcmancs
ibout the monkey, lion and the elephant.
While they arc in the latter place the band
s heard playing in the distance; as they
ipproach the ring performance the music
in volume until they have entered

EDISON PHONOGRAPH MONTHLY.

PRAYER VS. BENZINE.

A. C. D. Loucks, manager for Douglas &
Co., of New York, sends the following:

The following story may interest readers of

removed his benzine and oil cans and applied
their contents to the Phonograph. After five
minutes more of exhortation it was found that

ANOTHER ORIGINAL INVITATION.

II. Schmidt & Son Co„ Dealers at Musca-
ine, la., sends another bit of original printed
latter in the shape of tiie following invita-

Thc prompt answer to prayer was a perfect ■ .
manifestation of the Spirit’s power. The
repair man being a somewhat wild youth,

son’s Gold Moulded Records,” the only Rec¬
ords that embody “PERFECTION” and
“LASTING QUALITIES,” everything that
is good, new and up-to-date, including the
June selections. 2,500 Records in all have
been received for this “Record Day.”

is a machine makes in
st people retard the mot
in putting their finger or

attached to a sewing machine
k drive was stopped to-day at
ic Schuylkill by a Phonograph

ograph sang out through a megaphone atta
ment the old song:

"Hey, Nellie, Hi, Nellie, listen unto me.

EDISON PHONOGRAPH MONTHLY.

EX-GOVERNOR HILL AND THE
PHONOGRAPH.

the New York daily paperein prominent posi¬
tions, a news item, headed “PHONOGRAPH
BOTHERS GOVERNOR HILL." As many

cupies the office adjoining my Phonograph

Concert Room. As I sell Edison Records it is

NO GRAPHS OR GRAMS.

busy all the time. There never was the ghost
of a kick from Mr. Hill, who enjoyed the de¬
lightful musio from our Edison Phonographs,
until one day we had occasion to play a disk
machine. (We don’t have much call for them,
anyway.) Then the trouble began. He would
not stand for that

Baraboo, Wis., June 22, 1904.

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LIST, JULY 1, 1 904. — SUPERSEDING ALL PREVIOUS LISTS.

jngton— JOHN P. WEISS, 7H Jcffcr-
x City— HATTENBACII BROS.

-H Bend-EUGENE MARSH, i

Michigan si

KANSAS.

Centre-E. M. GOWENLOCK.
rence— BELL BROS.

“.ford— W. II. FIELD.

rrnck— LORD & CO., 314 Essex stx
2. 0. MOSHER, 450 Essex street
JOHN E. O’NEIL.

-bn-A. T. FULLER.

’tucket— ARTHUR M. TAYLOR.

' Bedford— H. B. DeWOLFF.
-rville-E. J. WINCHESTER, 32 S

lURN— OSBORN GILLETTE, or THE
BOLTON JEWELRY COMPANY, L.
*. Maloney, Manager.

aw-GEO. W. EMENDORFER.

NEBRASKA.

)LN— THE WITTMANN C
ia-THE WITTMANN CC

ridge— E. M. BARNES.
-A. E. DUMAS.

\. McMASTER & CO.

Bedford Park— GEO. H. TYRRELL.
Hobart— F. H. MARSHALL.

York City-A. T. ARMSTRONG, 01

AMERICAN PHONOGRAPH CO.,

BERN BEARWALD, 373 West nth St.
BRONX PHONOGRAPH CO., or DA-
VID SWITKY, 506 Willis Avenue.
CENTRAL PHONOGRAPH CO., 160
E. 42d street

R. L. CORWIN; also Newark, N. J.
EAGLE PHONOGRAPH CO., or C.

LOWENTHAL, 83 Nassau Street
EMPIRE PHONOGRAPH CO., 2 West

S. W. FRUCHT, or R. FRUCHT, 7 Bar
clay st., or 68 Cortlandt st. ; also
Plainfield, N. J.

O. HACKER,. 2 Murray street
HAWTHORNE & SIIEBLE, 297 Broad¬
way; also Philadelphia, Pa. ,

N. HORN, 148 E. 58th street
W. L. ISAACS, 1 14 Fulton street
S. LEMBURG & CO., 194 Broadway.

J. McELLYNNE, 202 Broadway.
RICHMOND PEASE, 44 W. I32d st.

Cincinnati— J. L. ANDEM.

♦Coshocton — BURN S & GOSSER.
Springfield— D. & M. VANDERPOOL.
Ujiriciisvillb— F. A. MAZURIE.

HAWTHORNE & SHEBLE. 60 a Chest

EDISON

Phonograph Monthly

NEW YORK. AUGUST. >904.

The National Phonograph Co.,

EDISON PHONOGRAPHS AND RECORDS.

A Great Future Ahead .

Advance List of Edison Gold Moulded

Records for September .

The New Agreement .

How to Determine Imitation Air Holes

in Records .

Composers Names Added .

The Whole Trade Awake and Hustling. .
New Carton and New Style Marking.... i

Dealers Should Sign Promptly . i

How to Handle New Agreements . ;

Where to Send Orders and Correspond-

A Word to Canadian and Foreign D
Comments on September Records...

Coin Slot Phonographs .

The Phonogram .

New Record Catalogue*. .

Change Catalogues to New Prices...

Get Ready for Fairs .

A Striking Sign .

Moulded Records was on July 18th reduced to
,15 cents each and are now being sold all over
the United States at that price. Owing prin¬
cipally to the duty, the retail price in Canada
has been made forty cents. Edison Concert
Records have been reduced to 75 cents each,
the same price prevailing in Canada. The
impetus given to orders by the rebate letter
sent out in June was very satisfactory, but
was almost nothing as compared to the orders
received since the lower prices were formally
announced. The advance orders for August
Records fully equals those for the same month
of last year and the orders for stock Records
have been phenomenal. It was only because of
our belief that a largely increased business
would follow that a decision was reached to
reduce prices. Had our Record making facili-

ers in a manner satisfactory to the trade,
ccausc of inadequate factory facilities, and
nticipating a rapid and steady increase in
ie demand for Edison Records, we built and
Dmpletely equipped an entirely new Record,
laking plant. The plant and equipment rep-
:sents an expenditure of many thousands of

2 EDISON PHONOGRAPH MONTHLY. _

ADVANCE LIST OF NEW EDISON GOLD
MOULDED RECORDS FOR SEPTEMBER, 1904

EDISON PHONOGRAPH MONTHLY.

CARTON AND NEW STYLE MARK-

samples of the August Records sent to
ibers early in July were packed in the
tyle Record carton. They were also

received in the meantime with Records bo
of the old and new styles of marking ar
boxed in the old and new style cartons.

DEALERS SHOULD SION PROMPTLY

EDISON PHONOGRAPH MONTHLY.

HOW TO HANDLE NEW AGREEMENT.

Dealers: When the new agreement
reaches you, read It carefully, date and
sign each copy and have your signature
WITNESSED. If you deal through a
Jobber, return to him the copies marked
“Original ” and “ Duplicate.’ * Retain the
copy marked “Triplicate” for your future

Company send the copy marked “Original”
to office from which It was mailed, and
return “Duplicate.”

Jobbers: When dealers return Original
and Duplicate copies to you, send us the
Original and retain the Duplicate for your
fifes. Be sure that they are properly
dated and witnessed before returning Orl-

WHERE TO SEND ORDERS AND COR¬
RESPONDENCE.

AH Dealers in Indiana, Illinois, Michigan,
Wisconsin, Minnesota, Iowa, Missouri, Kansas,
Nebraska, Wyoming, Colorado, North Da¬
kota, South Dakota, Oklahoma Territory, j

tory and the New York office four times daily,
.and send a messenger from New York to the
factory at noon and night, every day. No
matter how urgent an order may be, it will
have immediate attention. Our system requires
that all orders shall pass through the New
York office, and the trade will get better ser¬
vice if they bear this fact in mind.

PRINTED MATTER:

We have just mailed to the entire trade a
hanger announcing the reduced price of Rec¬
ords and a number of circulars of the same
purport. The hanger is for temporary use by
Dealers. We have also sent to every Jobber
throughout the country a large supply of these
circulars and a show card printed on card¬
board, both of which we are asking them to
distribute to their Dealers. Being printed on
cardboard the show cards cannot be mailed.

The circulars are of an inexpensive character
and were intentionally printed in this way in
order that they might be used in liberal
quantities by all Dealers. The number of
these sent to each Jobber is sufficient to allow
him to distribute them freely. Dealers are
urged to get a supply of these circulars and at
least one of the show cards and sec that every

EDISON PHONOGRAPH MONTHLY.

COIN SLOT PHONOORAPHS.

With the withdrawal ol the Edison Imperial,
Regal, Climax, Ajax and Vulcan Coin-Slot
Phonographs and the introduction of the
Windsor and the Majestic, the National Pho¬
nograph Company has decided to adopt an en¬
tirely new plan in selling these types of coin¬
slot machines. It has been found that to instal
coin-slot Phonographs and keep them in satis¬
factory operation requires more attention than
the average Dealer can afford to give to them.
It was therefore decided that the proper ex¬
ploitation of coin-slot machines could only be
secured by having them handled by the corn-
piny direct and a special department has been
organized for that purpose. The company will
solicit this class of business direct, will instal
machines with its own men and will see that
they are started in a proper manner. While
it will not be formally responsible for the
machines after they have been thus installed,
and proper Instructions given concerning their
care and operation, it will always stand ready
to remedy any serious trouble that may arise.
Briefly, it is intended that Edison Coin-Slot
Phonographs shall have the attention that their
merit warrants and the growing demand for
them demands.

At the same time it was decided not to take

THE PHONOdRAM.

The re-issue of Tiie Phonogram seems
to have met the approval of the trade and the
public. It was found necessary to increase the
first edition to 100,000 copies. We have
printed 110,006 copies of the second edition
and the orders already on file will take the
entire lot. Time is the real test of the merit
of a publication of this character, but we hope
that with a little assistance from the trade and
the public we shall be able to make The
Phonogram an interesting little pamphlet and
one that will be looked for each month. We
would again point out to Jobbers that we can¬
not imprint The Phonogram in smaller lots
than 500 copies and multiples of that number,
and to do this we must have an order at
least one month in advance and be continued
for at least several months. Unless Dealers
will pay express charges, it will be necessary
for them to get a supply of Phonograms
through their Jobbers. They are too heavy
to send in quantities by mail. The Phono¬
gram will be shipped to the trade with the new
Records each month. This will make its date
of publication each month somewhat uncer¬
tain, and Dealers should explain to their
patrons why the time of publication varies.

NEW RECORD CATALOGUE.

EDISON PHONOGRAPH MONTHLY.

CHANOE CATALOGUES TO NEW PRICES
Jobbers and Dealers arc asked to correct
with a pen the Machine and Record Cata¬
logues they are now using so that they will
contam the proper prices. The following
table shows the changes that have been made
under the new Agreement. Jobbers cannot be
expected to make these changes in catalogues
t l at hey furnish to Dealers, and the latter, 1
therefore, should give the matter their own

mg making exhibits at county fairs should
place an order with their Jobbers for any
printed matter they require and have it for¬
warded, provided the latter cannot supply it
out of their own stock. This literature cannot
lie imprinted with the Dealer’s name and
address. It will be necessary for a Dealer to
imprint it himself or do the printing with a
rubber stamp.

NEW PRICES IN EFFECT JULY |8, 1904.

Hd'ZooCOntlUCr0r Phonograph, new pn’«
St2S l’nCe,s Record,.

dozen ’ rcduc011 t0 3SC’ cilch' $4-ao per

CO"dozcn.iZC* rCdl'CCd ,0 7SC- cach’ &•“> P"
Changes in trice, ol Edison blank,

ga.sasssKaai

Concert size, shaved, reduced to 50 cents each.

John S. Smith, a Philadelphia Phonograph
Dealer, sends an official membership card in
the National Society of Butters In.” It bears
!"* bus,ncss “rd O" °'>c side and the follow¬
ing matter on the back:

NATIONAL SOCIETY OF BUTTERS IN

NATIONAL SOCIETY OF BUTTERS IN
MEMBERSHIP CARD.

This is. to certify that hL°.°d.f?Z °"C Scason’

anc°"^r

Billy Butt, Pres. Angora Butt, Scc’y.

GET READY FOR FAIRS.

It is about time to consider the matter of
getting literature for use in eonoction with
exhibits at county fairs. The fair season
opens in September and there is no better way
to advertise Edison Phonographs and Records
than exhibits at these fairs. We have several
forms of printed matter suitable for this pur¬
pose.

These are No. 291, one of the Jingle Book
series ; No. 409, the lithographed card in
colors showing boy with hatchet looking for
the band; No. 467, the four-page folder on
the merits of the Phonograph; No. 535, a
four-page folder showing four different styles

BETTER THAN ANTICIPATED.

The Pardec-EUcnbcrgcr Co., of New
Haven, Conn., send the following letter from
one of their customers :

I have put the suspension springs I obtained
from you in my Triumph phonograph and
nnLfCSAU w?rc.cvcn better than I antici¬
pated. All noise is now eliminated and I ain
J,"r® n° Phonograph owner would be without
them were he to ever .see the difference
demonstrated. The “Triumph;7 is triumphant
now in every respect. My neighbors count it
? Pi™™™ living in close proximity to the
best talking machine in the world.

S. N. Wing,
Shelburne Falls, Mass.

ROVE AWAY THE BLUES.

Our Foreign Department recently sold a
Concert Phonograph and a supply of Concert
Records to a customer in Mexico. In ac¬
knowledging their arrival, he wrote:

I received the Concert Phonograph and
Records in good shape, I am very highly
pleased with the Phonograph. It is perfect.
I had the ’’blues” at mv mines when the Pho-
nograpn arrived. I immediately set it up
and played several Records on it, when the
bines were forcotten. It simply saved my
life. Wishing you unbounded success, I am.

ITS TONE THE MOST NATURAL.

I played before a party of expert musicians
lately and they were all agreed that the Edison
machine brought out the natural tone more
fully than any other they had ever heard.

change the speed until I get the correct tone.
That I am successful is proved by the fact
that one of the musicians mentioned above
declared that I was one of the few whom he
had ever seen operating a machine, who regu¬
lated the speed in a manner which brought

or voice. But I wish to state right here that
I have tried the same thing on other machines
and failed every time.

EDISON PHONOGRAPH MONTHLY.

T, AUGUST 1, 1904—
COLORADO.

Boulder-BENTLEY & CRAIG.
Buhlington— JOHN P. WEISS, 711 Jefler-
Sioux City— HATTENBACH BROS.

South Bend— EUGENE MARSH, 126 Vis-
SOUTH ]

Micliiga

KANSAS.

Clay Centbe-E. M. GOWENLOCK.
Lawrence — BELL BROS.

Biddeford — W. H. FIELD.

MASSACHUSETTS.

Boston — ’CONCLAVE PHONOGRAPH
CO., S. Katz, manager, 93 Stamford St.
*T. SINGER, 60 Levcrctt St.
Lawrence— LORD & CO., 314 Essex street,

E. 0. MOSHER, 420 Essex street.

JOHN E. O’NEIL

Malden— A. T. FULLER.

Nantucket — ARTHUR M. TAYLOR.

New Bedford— H. B. DeWOLFF.
Somerville— E. J. WINCHESTER, 32 Sum-

Wobukn-OSBORN GILLETTE, or THE
BOLTON JEWELRY COMPANY, L.

F. Maloney, Manager.

M1CHI0AN.

Detroit— F. J. SCHWANKOVSKY.
Saoinaw— GEO. W. EMENDORFER.

MISSOURI.

Kansas City— THE WITTMANN CO.
NEBRASKA.

Lincoln— THE WITTMANN CO.

Omaha— THE WITTMANN CO.

Hillsboro Bridce-E. M. BARNES.
Manchester— A. E. DUMAS.

Nashua— F. A. McMASTER & CO.

Atlantic City— SAMUEL D. WOLF, 32-34

wark-R. L CORWIN; also New Y01

-SUPERSEDING ALL PREVIOUS USTS.
Plainfield- S. W. FRUCHT, or R
FRUCHT; also New York City.
ELSTON M. LEONARD.

-EMIL HOLLANDER, c

Bedford Park— GEO. H.' TYRRELL.
Hobart— F. H. MARSHALL.

New York City-A. T. ARMSTRONG, c
AMERICAN PHONOGRAPH CO., ic

BERN BEARWALD, 373 West nth S
BRONX PHONOGRAPH CO., or Vf
VID SWITKY, 506 Willis avenue.
CENTRAL PHONOGRAPH CO., it

Plainfield, N. J.

O. HACKER, 2 Murray street
HAWTHORNE & SHEBLE, 297 Broad-
way; also Philadelphia, Pa.

N. HORN, 148 E. 58th street.

W. L. ISAACS, xi4 Fulton street
S. LEMBURG & CO., 194 Broadway.

J. McELLYNNE, 202 Broadway.
RICHMOND PEASE, 44 W. x32d st
F. M. PRESCOTT, 44 Broad street
WINTHROP CYCLE CO., 2212 Seventh

Cincinnati- J. L. ANDEM.
Coshocton-BURNS & GOSSER.
Springfield— D. & M. VANDERPOOL.
Uhrichsville — F. A. MAZURIE.

PENNSYLVANIA.

Philadelphia— A. R. CASSIDY, 2783 Em-

HAWTHORNE & SHEBLE, 604 Chest¬
nut street, or Oxford and Wascher
streets; also New York City.

*A. KROUSE, 832 Arch street
PENN NOVELTY CO., 15 South 9th
street.

Phoenixvjlle— KEINARD BROS.
Pittsburg— A LIPPARD, 615 Wylie avenue.

RHODE ISLAND.

Providknck— F. P. MOORE.

WISCONSIN.

Milwaukee-! C. BLATZEK.

OUR MUTUAL

MONTHLY.

mciiraiEra

To the GERMAN To the FRENCH
ITALIAN POLISH

LITHUANIAN RUTHENIAN
• SLOVAK

RUSSIAN, ETC.

With 25 Standard English
Records in the

New I. C. S. Series

The “stranger in a strange land” will now, more than ever, bless
the Edison phonograph. His entertainer at once becomes his teacher
in the English language, which he must know if he is to live and
prosper in America.

It is so easy to learn by the I. C. S. Method. The familiar lan¬
guage of the foreigner is printed side by side with the English transla¬
tion, and these he follows with the eye while he hears the pronunciation
on the phonograph. The English expressions he learns in private
today, he uses at his work tomorrow, and so progress is rapid and

English people may also learn French, German, and Spanish
through complete sets of I. C. S. Records and Textbooks.

DEALERS MUST DEMONSTRATE

Address, LANGUAGE DEPT.

International Correspondence Schools

Scranton, Pa.

EDISON

Phonograph Monthly

>nal Phonograph Co.,

PHENOMENAL BUSINESS.

PHONOGRAPH MONTHLY.

Dealers should fill in and return the cards at
once. If none takes place in three weeks that
fact should be noted on

opportunity t(
tinuc to refer inquirers to Dealers as long as
they do their part, both in “following up” and
advising us. When they persistently neglect
lmth, we stop referring to them and find some
co-operate better. Such

arc able

o induce
Dealers

lien puts
ith each

We so thoroughly have the good will of the
entire trade that it is almost like carrying
coals to Newcastle to refer to this “follow up”
system as one of the numerous things being
done by this company to get business for
Dealers. We have abundant evidence that our
efforts on their behalf arc thoroughly appre¬
ciated. In few lines of business arc the rela¬
tions between manufacturer and the trade
more cordial, a fact that gives us much satis-

:atalogue

NEW RECORD CARTON AND MARKING.

By this time the new box and new style
of marking Edison Gold Moulded Records
have become known to owners of Edison
Phonographs everywhere in the United States
and Canada. Many Records were bought just
to see the new conditions, both of which
have been warmly commended. The work of
making over the moulds of. selections previ¬
ously listed is going on as rapidly as possible,
considering the phenomenal demand for Rec¬
ords, and in a few months all Records made
at our factory will go out in the new box
and marked on the end. Each new monthly
list hereafter will be so marked and packed.

possible

MAIL SUPPLEMENT TO
OWNERS.

MACHINE

EDISON PHONOGRAPH MONTHLY.

MACHINE IMPROVEMENTS,
continue to receive many complimentary
in reference to the new suspension
that are being placed in the Triumph
tome machines and which may be

nc who has attached them has ex¬
ilic greatest delight at the results
. The speed indicator with which the
h and Home arc also equipped is j
improvement that is. being favorably
ited upon. This speed indicator has ;
ircfully tested and will meet all the I
nents of those who do not find it I
• keep their machine running at the

A BUSINESS CARD.

A NOVEL RECORD CABINET.

A Phonograph owner at Narragansett ]
Rhode Island, sends a photograph of a :
ord cabinet that he has made for his own
It is made in the form of a table, wit
drawer in the base, which is enclosed or
sides. Above this base arc four carved .
These support the upper leaf upon which
Phonograph rests. Between the four posi
a circular enclosure. In the latter is a rev
ing drum with spindles for Records projee
at intervals all around and from top to
tom. The circular enclosure has an opei
at one side through which the Records
reached. The cabinet is at once novel,
ful and attractive.

CHARLES A1ILLER,

.An ^pfloN* PHONOGRAPH,

STOCK UP.

time in the history of the business
trade find it more important to carry
ack of Edison Phonographs and Edi-
)rds than in the coming four months.

PRINTED MATTER.

The new Record catalogues, Form No.
is now being sent to the trade as fast as
printer can supply them. It includes Auf
Records. With the exception of changing
phrase on the outside from "Domestic Sc
tions” to "American Selections,” the covei
the same as on Form No. 545. This co
was so satisfactory that it was decided to c
in the new edition,
he first opportunity we .shall mail
trade a copy of our St. Louis bool
and when received Jobbers will know thal
they desire a limited quantity for careful 1
dilation we will take pleasure in filling th
orders. We want every Jobber to see a cc
before ordering, for a page of the booklet
given up to a list of Jobbers (without str
addresses) who were in business when it v
printed, and some Jobbers might object
distributing anything containing the names
his competitors. It was originally intend
to distribute this booklet only at the St Lot
Fair, and for that reason the names of
Jobbers were included in it. We think t
arguments in the booklet sufficiently convi
cing to make it a good medium for adv<

PRISONERS AND THE PHONOGRAPH

EDISON PHONOGRAPH MONTHLY.

msTics. ,

loguc No. 600, now
;rade, contains 1,150 ’
Hows: Bands, 178;
s; banjo, 35 j bells,

ibonc duct, 1 ; dulci-
ute, 1; mandolin, 9;
nbonc, 2; violin, 17;

: whistling, 8; xylo-

54; male quintetes,

, 19; duo-logucs, 8;
musical, 3; talking

ns made by each in-
lividuals arc as fol-
nd, 120; Edison Mil-
lymphony Orchestra,
57! Hungarian Or-
cAuliffc, 5; Vess L.
jps, 7; Ruby Brooks,

; Albert Bcnzler, 6;
Sweet, 2; chimes, 3;
inmir Kryl, 15; A.

1 ; John Hazel and
imir Kryl and Leroy
Moriarty, 2; U. S.
'orps, S; First Regi¬
me, 1; Charles Mole,
lc P. Banta, 1 ; Frank
mermann, 2 ; Charles
l. Jaudas and Louis
:ne C. Rose, 1; Joe
, 13 ; Albert Bcnzler,

' Anthony, 2; Albert
3rd, 13; Arthur Col-
3; S. H. Dudley, 13;

J. Fisher, 6: Billy

tette, 2; Edison Male Quintette, 3; Mend
sohn Mixed Quartette, 7; Edison Sextette
Campbell and Harrison, 3; Miss Chapel!
Mr. Stricklctt, 3; Collins and Natus, 12; (
Iins and Harlan, 39; Francelli and Lewis,
Harlan and Belmont, 6; Harlan and Star
30 ; MacDonough and Bidding, 1 ; Miss A
gan and Mr. Stanley, 11 ; Schneider and V
lace, 1; Thompson and Campbell, 3; Spei
and Girard, 6; Campbell and Roberts, 2; ]
son Modern Minstrels, 5; Spencer and H
ter, 3; Frank Kennedy, 4; James H. W1
4; Lcn Spencer, 19; Harry Spencer, 1;
Stewart (talking), 26.

PLAY OVER THE OLDER TITLES,
A mistake too frequently made by s<
Deafen is to play only Records from the
cst supplements and pay no attention to tli
in the regular catalogues. It is a mistake
think that the newer selections are the n
desirable. There are hundreds of titles in
regular catalogue that arc most desirable,

them because Dealers have fallen into a h;
of showing the latest titles first. Dea
should remember that many of the old ;
familiar airs arc in the main catalogue. Tli
arc the songs that really never grow old
have as strong a foothold upon the public
they did years ago. The playing of these
songs will ofttimes awaken pleasant mcmoi
of the past in the minds of hearers and m
sales that would not otherwise have been p
siblc. The wise Dealer is lie who is k
enough to size up his prospective custom
and who puts on Records that seem m
likely to please him. A careful study of
whole catalogue will benefit many Dealers.

ADVERTISING NEW PRICES.

_ EDISON PHONOGRAPH MONTHLY.

made over with different talent sion and rei

of Edison^ Gold .Moulded Records renders it Jobbcrs^aiid* Dea I cS'u

laken by our Recording plant to make
up-to-date as is exercised with any m
list of Records. The talent is som
changed and all hands strive to see how
better they can make the new Record o\
aid. Below we give a list of Records
lave been made over since Catalogue N

sometimes names of all who have not signi
bow much lowing paragraph is reprinted fi
<1 over the gust issue ' of the Edison
>rds which Monthly:

Formerly by Edison Band; now by Edison
dllltary Band:

I235 Rajah March (Lonka).

■107 Semper Fidclis March (Sousa).

93 Stars and Stripes Forever March
(Sousa).

722 Dancing with Ma Baby (Anthony).

261 Don't be Cross Waits (Zeller).

376 Symphia Waltzes (Holzmann).

128 Wedding of the Winds Waltz (Hall).
213 In the Good Old Summer Time
(Evans).

317 1'ye Got My Eyes on You (with bells).
Mb Lizard and the Frog (Morse).

Formerly by Edison Orchestra; now by Edi-
>n Military Band:

|§7 Intermezzo from Naila (Delibes).

164 At the Circus.

I23 Down on the Suwancc River (Foslcr-

07 Darkies Awakening.

'25 Nigger in a Fit.

66 San Toy Selections (Moncklon).
Clarinet soios now made with orchestra

08 L'Estudiantina Waltz (IValdlcufcl).

69 Minstrel Boy (air and variations).

15 Nellie Gray (with variations).

24 Robert C. Diablc ( Meyerbeer ).

Piccolo _ solos now made with orchestra

58 Blue Bird Polka (Massioita).

34 Gem Polka (Car).
j6 Irish Reel (Masziotta).

Dealers : When the new agrccmci
you, read it carefully, date and sign ■
and have your signature Witnessed
deal through a Jobber, return to him 1
marked Original" and "Duplicate/1
the copy marked "Triplicate" for yo
reference. If you deal direct with t
pany send the copy marked "Original'

ops and descriptions of Edison PI
Most of the advertising done 1
[. Kellar, of Easton, Pa., outsidi

August lie gave outdoor evening concci
an Edison Phonograph, and he expects
tinue it during September.

EDISON PHONOGRAPH MONTHLY.

»rd ”Virwta5o"aScda,1tta°i;f.aid CAB’NET F°R STORING PHONOGRAPH
I take the Phonograph. He afterwards RECORDS.

Ion 1o 'ha?eSan '“opporhSty ‘of hiring ofP^nx°g”f Rcc0;tls !jcin* ordinarily made
1 beautiful music. I am proud of my new ' v“ ■ arc vcry tfas'Ic nnd must be pre-
inograph.’ I selected two dozen of our served with considerable care, and when many

icest Records for him, and altogether the are to be provided for it becomes a matter of

was made in twenty minutes. I will say difficulty to do this and at the same time

is but one of the few incidents that hap- i,-„- .1 .. , a at tnc same time

constantly. Our Edison Record trade lias /. * m accessible for ready selection. A
t up immensely since tile new changes cabinet has been invented by Mr. Edgar Krom,
e taken place. We have increased our of 538 West 159th street, New York City,

!SS we did so." 1 1 with two swinging doors pivoted centrally at

_ tiic top and bottom. The inner face of each

■HONOGRAPH MUSIC ON DONKEY £S|? Sedf ™ ' 'whi^'tT I&S Zc
BACK* supported. On the upper end of each pin is

ur Mexican representative sends the fol- p"!l!C3 °t\ wntten thc ™e of the particular
ng paragraph concerning a J fabinet is

PHONOGRAPH MUSIC ON DONKEY

While wandering around thc public square,
“plaza,” of a nearby Indian village, where
nr was being held, I noticed upon approach-

warrant so large a number of exhibitors
though one, or even two are not uncommon
such occasions), I was rather curious to

scnibly of people r*M.l0Yc<1 witl,out disturbing tl

incss. not having gotten a glimpse of any of
machines, owing to thc thickly packed
cstos or booths, gambling tents, etc., which
ned a barrier around thc fair grounds

doing a profitable freely accessible, and docs away with any dan-

EDISON PHONOGRAPH MONTHLY.

WORLD’S OREATEST ENTERTAINER.

II. Schmidt & Son Co., of Muscatine, Iowa,
always get out some original literature when
they go after business. This is the way they

EDISON RECORDS ARE SUPREME.

EDISON PHONOGRAPH MONTHLY.

How Dealers Unite Two Continents

HE Spanish-American war has made the Spanish language
the most useful to Americans, and the reverse is true for
South Americans, who are waking up to the necessity of
learning English. The Edison dealers, through the sale of
■ II the I. C. S. Courses, will be the principal agency for this
I | | exc|iange 0f languages so essential to the expansion of trade

and commerce.

Mr. L. L. Lewis, Superintendent, Sun Life Insurance Company, of
Canada, writes us from Monterey, Mexico, as follows : — “ Since coming
here I have opened a new branch, have perfected myself in Spanish by
your method, and in June, stood second in new business for the whole
western foreign field of my Company.”

I. C. S. Records and Textbooks are arranged to teach French,
German, and Spanish to English people, and English to nine

SAMPLE LESSONS FURNISHED AT COST

We send samples of I. C. S. Moulded Records and Textbooks in French,
German, Spaniah^nnd^En^Ush to Edison ijssortmmu of^or'

LANGUAGE DEPARTMENT

International Correspondence Schools

Scranton, Pennsylvania

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

VOL. II. NET YORK, OCTOBER, 1904. No, 8 =

The National Phonograph Co., the demand for Edison goods be.

ORANO^ N. j, YOND ALL EXPECTATIONS.

Chicago i 304 wabasii 'vrao*”’ regret that we address Jobbers" anc/ Dealers In

KATIONA^b^PaoMOOmUMI Ctf ^LTD “^5^ CLnBKEXWBLL "lOnth. Wc JUStly fed

— for Edison Phonographs and Records l...

EDISON PHONOGRAPHS AND RECORDS, existed since Air. Edison nave the

EDISON PHONOGRAPH MONTHLY.

NOTICE TO THE TRADE.

NOVEMBER AND DECEMBER LISTS TO BE COMBINED.

I the large and unprecedented orders received to date, and with a con-
mate of orders that will be received up to December 1st, we find that
lposslble to Issue lists of 25 new . selections each lor both November
r, and furnish the December list in time for the holiday trade. For this
ive decided to combine November and December lists Into one, and Instead
will contain 30 selections.

ctlons will be shipped to Jobbers on or about November 20th so as to
nds of Dealers about December 1st.

NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

WHY JOBBERS CANNOT FILL ORDERS.

Dealers who buy Edison goods through Job¬
bers and who find that the latter are not fill¬
ing their orders completely and promptly are
asked to give the article on trade conditions
printed on the first page of this issue their
careful consideration. The facts there set
for.th arc the simple truth. No effort has been
made to exaggerate. It is not necessary. Ow¬
ing to the unparalleled demand for our goods
we arc unable to make complete shipments,

EDISON PHONOGRAPH MONTHLY.

•HINTED MATTER.

Record order sheet, Form No.
•"' in better shape to till moderate

tint sheets arc being prepared for
e trade. As soon as ready copies
cd to all Jobbers and Dealers,
have been held back awaiting
certain small matters. They will
my new discounts or make any

iresent -demand for Edison Roe-
surprising that there should be a
1 for Record catalogues. While
great business this fall, we were
cd to have it begin so soon or
The demand for Record cata-
bcforc tile new edition was ready,
taking partial shipments we have
e to get catalogues from the
■tough to keep the trade satis-
inuing tlic plan of making partial
hope to make the present edition
her can be got ready. The new
neiude September and October
the combined November and

Dealers arc urged to use their
’ of Phonograph catalogue No.
tr purposes only and not send
circularizing. We have but a
and will only be able to fill
until the new edition is ready.

"•o weeks. In the new catalogue
ire will be eliminated, the vari¬
ed being treated in much the
Catalogue No. 375, which pre-
. .The inferior view of several
tgraphs will be omitted as tend-
: the uninitiated, and the ma-
thown a little larger. The cata-
rinted in two colors. The illus-
’pe work ivill be in black, and
be surrounded by an artistic
• It will be a creditable piece

NO LET UP IN EPPORT.
A Dealer recently wrote that lie I
August list of Edison Gold Moulded

cents each. I-Ic seemed surprised I
should be the case. We should rci
much to find that any one had loot
deterioration in quality because our
had been reduced to 35 cents, for the
will be the ease. Not only will the
let up, but increased efforts will be 1
and more money expended to make 1
list better than the month before.

high qualit;

cutting out a considerable task for
ing Departme
“ make good."

PARDON US.

Tlic Advertising Department, u
responsible for the Edison Piio
Monthly and the New Phonogram, h
made trouble lor the trade by pi
incorrect information. O11 page 5
Phonoguai'h Monthly for September
that Home Phonographs arc nov
equipped with speed indicators. Sucl
the ease. We are experimenting with
device, but it is not likely that it wil
on the Home for some time. Prope
will be given when it is done. .

O11 page 16 of the New Phonogi
September we said that the Standard
graph is equipped with on Edison R
when every one in the trade knows tl

DEALERS PRINTED MATTEI

G, C. Aschbach, Jobber at Allcntov
sends a copy of his fall booklet cal
Leader of Music." It is neatly printed

inslruments carried by Mr. Aschbach,
ing the Edison Phonograph.

A neatly printed folder in three colon
from L.‘ C. Miller, a Dealer at Wavcrly
The first page announces Mr. Miller’s n
concert of Edison Records. The secon

AUGUST PHONOGRAMS.

a UzVr* rir ,British b-d

« !10 InM^Wdi i

111 information if we did not refer x, n,y stor,cis to play Record No. 120.
set of Record numbers that Victor £‘vcrywhcrc," for every pc

itf' «» yZ s.LaA/tt

r trade use. Flies*. I >n variably results in their purchasing

... _ * . , ‘•rami avenue, New iork, what domestic Records thev wish tn

nmod „„ rZVZt:

Jot them:""’8 * " «*

Ballet Music from

sold about 400 Of Record Nc
netted me quite a profit, nt
new customers it has sent 1
pie hearing the Record c

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LIST, OCTOBER I, 1904.

SUP8RSEDIN0 ALL PREVIOUS LISTS.

International Correspondence Schools

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NOVEMBER-DECEMRER RECORDS
IT. NO OTHER ADVANCE LIST WIL

2 EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
COMBINED ADVANCE LIST FOR
NOVEMBER-DEC EMBER, i 90 4 .

for Phonographs and Records will have their
full share of attention. Dealers who are de¬
laying placing stock orders with their Jobbers
should get busy, for with the passing of Elec
tion Day trade is coin* m i..,,.. ,i.„.

EDISON PHONOGRAPH MONTHLY.

jn Day trade is going to be iven better Than
it is now. The demand for, Edison Phono¬
graphs and Records continues to grow by

keep up their stocks will have much to regret
The reduction in the price of Edison 1

me reduction in tne price of Edison Gold
Moulded Records to thirty-live cents cannot
alone account for the remarkable demand for
Edison goods, for the sale of machines is fully
as great as that of Records and no change
has been made in the price of machines. It
shows beyond cavil that the public are more
and more recognizing the superiority of the
Edison Phonograph and with the fullest op¬
portunity of trying all others arc choosing Mr.
Edison’s invention. It must be admitted, how-

under new conditions. Such insistence will
only cause correspondence and delay. There is
no objection to a preference being expressed
and it will be followed as far as possible.

Whether marked on the end in the new
style or not, we are packing 'as many Records
in the new boxes as we can get boxes for, the
demand for boxes exceeding the capacity of
the manufacturer to turn them out. We have
had some inquiries from the trade to know
whether a quantity of the new boxes could be
purchased. This will not be possible until the
manufacturer can make a greater number daily
than at persent.

MODEL D REPEATINQ ATTACHMENT,
$7.50.

The retail price of the new Model D Re¬
peating Attachment, fully described in the
October issue of the Edison Phonograph ■
Monthly, lias been fixed at $7.50, subject to

ever, that the high standard of quality of Edi¬
son Gold Moulded Records has much to do
with the popularity of the Phonograph.

DON'T INSIST UPON THE NEW STYLE.

Occasionally an order is received from a
Jobber for stock Records with the direction
that it be filled only with the new style cartons
and the new style marking on the end. The
Jobber has probably been induced to make
out his order in this way because his Dealers
have made a similar stipulation. Since it is

the same trade discounts as repeating attach¬
ments previously listed. Considering the great
superiority of the Model D over anything else
of the kind on the market, this price is unusu¬
ally low, and it should be followed by a large
and widespread sale. Every progressive Job¬
ber and Dealer should get at least one, and
learn how to attach it to cither the Home,
Triumph, Concert, Victor and Conqueror Pho¬
nographs, or have it attached to a machine
coming from the factory, and use it to exhibit
the peculiar effectiveness of the device. It is

EDISON PHONOGRAPH MONTHLY.

PRINTED MATTER.

Wc have on hand a quantity of Form No,
516, the folder Rotten out in December of
last year, and will tilt reasonable orders for
it as long as the supply lasts. It is just as

month would crowd an ordinary size post
card so that there would be no room for the
incidental advertising possible with the pres¬
ent style and no room for Dealers’ names and
addresses. If the card was made large enough
to permit this, it would cost at least another

EDISON PHONOGRAPH MONTHLY.

PHONOGRAPH CLUBS,
the most comprehensive pieces of
ih literature that we have received
nc is a large four-page circular sent
free! K. Hobbs, a Dealer at Man-
. II. It is headed “How to Obtain
aph for Your Home,” and explains
low to purchase an Edison Phono¬
joining one of his Phonograph
scause of the admirable arguments
by Mr. Hobbs, we take pleasure in
part of 'the circular, as follows:

Then follows a detailed reference
club. The Gem Club, including a G
and five Records, costs $15, with nu
fee of $3 and 75 cents weekly dues f<
weeks. The Standard Club, inc
Standard outfit and five Records, c
with a membership fee of $5 and $
dues for twenty weeks. The Home
eluding a Home outfit and six Rcco
$36, with a membership fee of $10
weekly dues for eighteen weeks,
umph Club, including a Triumph <
twelve Records, costs 65, with a nu
fee of $25 and $3 weekly dues for

TRIED IT AND BOUdHT

W. Hobson, an Edison Dealer al
town, N. J., writes about an intcrc
pcricncc in selling an Edison Phono

style machine but was buying Edison
One day Mr. Hobson took a Standar
graph to his customer’s house and a«
could not leave it there till he retui
senting to having it used in the mca
few days later the man brought the
back himself. Mr. Hobson hoped tli
had a pleasant time with it, but did
him to buy it. “In less than a wee
Mr. Ilobson, “he ertme back for it
since sold him ten dozen Records,
large horn and a Recorder. Now he
his machine is the best in the world
son Gold Moulded Records arc his c

EDISON PHONOGRAPH MONTHLY.

AMERICAN TITLES OP EDISON
l> MOULDED RECORDS WERE
LISTED.

anufacturc of Edison Records by the ■
cess was discontinued in 1902, being
-d at that time by the Gold Mould
low used. In the early part of the
loguc No. 350 was issued, giving 678
i made by the new process. In June,

: first regular monthly list of Gold
Records was issued. It began with

8624 to 8648 inclusive
8649 to 8673 inclusive
8674 to 8698 inclusive
8699 to 8723 inclusive
8724 to 8748 inclusive
8749 to 8773 inclusive
8774 to 8799 inclusive
8800 to 8S25 inclusive
8826 to 8855 inclusive

(as) March, 1904.'
(25) April, 1904.

(25) May, 1904.

(2S) June, 1904.

(25) July, 1904.

(25) August, 1905.

(26) September, 1904.
(26) October, 1904.
(30) Nov.-Dee., 1904.

VALUE OF THREE ORIGINAL RECORDS

August 31, 1904. Why have we
do Edison Phonographs and
lison Gold Moulded Records

UUUD RECORD A STIMULUS '
TRADE.

1 th>nk from all indications here that t

your reduction in prices to meet the dema
for cheap records, but since your reduction
35 cents I have not sold as many as a doz<
and guess I am “ stuck.” However, I am gl
you have reduced your price, as it is more s;
is factory to sell a good record than a po
one. A good record acts as a stimulus

1 73 Third St.

ng advertisement of McGreal
:d an Edison Phonograph
che in a wall, illustrating the
she by Itself”

ADVERTISING RECORD.
Wauseon, O., Oct 14, 1904.
e Phonograph Monthly for
3, under caption "An Adver-
something which reminds me
: at our county fair, where we
m, and where, as stated in this
t the need of a talking record

NONE ON EARTH BUT THE EDISON
Bowling Green, O., Oct 15, 1904.
I am greatly interested in the Edison goo

EDISON PHONOGRAPH MONTHLY.

DEALERS* DOINOS.

sng copies of newspaper advertisements
ison goods, received from Dealers dur-
c month, was one from II. Schmidt &
'o., of Muscatine, Iowa, which occupied
1 of a page in the Muscatine Journal.

N. Green, an Edison Dealer at Willi-
:, Conn., has again received a special
at his county - fair for the superior-
his exhibit of Edison Phonographs and
1 Gold Moulded Records over all others,
rt A. Magwirc, Dealer at Springfield
nds a programme of a Phonograph con-
at he gave in Ludlow Town Hall on the
of October 25th. An admis'sion fee was
id. A selected list of Edison Gold
cd Records was played and the Phono-
was assisted by two young lady pianists.
Outlet Company, of Providence, R. I.,
1 most thorough demonstration of the
ctory manner in which records may be
with an Edison Phonograph, at their
on October 7th and 8th, when they
rthur Collins and Byron G. Harlan make
master records for the patrons of
lonograph Department.

REDUCTION NOT NECESSARY,
organization of the National Phono-
Co., Ltd., in England and the prosccu-
F an adequate campaign for the sale of
1 goods had the same effect upon com-
1 in Great Britain that the demand for

prices than Edison Records, as the only I

eductions led to rumors that the Na-
Phonograph Co., Ltd., contemplated a
■ reduction in the price of Edison Gold

circular letter on the subject and send
he trade. It was as follows:

ing received a number of inquiries of
to whether or not we intend reducing
ice of genuine Edison Gold Moulded
s during the present or coming season,
herewith to notify all our trade that we
10 intention whatever of reducing the
mice of our product.

r cent, heavier than at this time Is
so that at the present time the indie
irCfin 1 we s havc ,nore or<Jers th

We wish to impress upon Dealers the nec<
sity of placing their orders for their seasoi
supply with our factors at the earliest possil
date, as we fully believe the demand for o

“:,;!!«h8^tr^ttss,w,y duri

Very truly yours,

National Phonograph Company, Ltd.

This announcement was received with c
pressions of approval by the entire trat
Among the many letters received was the f<
lowing from a Dealer at Lincoln, England:

September 28, 1904.

We thank you for circulars to hand re pri
reduction. We arc quite convinced the
is absolutely no necessity to reduce the price

your Records. Since other companies _

reduced their prices we have found the sale
- Records have doubled. People will ha

them and no other. We intend shortly ope
ing a wholesale warehouse. Can you plea
quote us factor’s prices for your Records ai
machines?

Lincoln Talking Machine Co.

THE OPINION OF A CONNOISSEUR.
The following letter was recently receive
it our Berlin branch :

“I have for a short time been in possess!*

_ Ed :son Standard with about three doz<

Edison Gold Moulded Records and a lari

.. musical and rhetorical natur
which T have succeeded in doing with tl
aid of various horns and dispositions. M
efforts have been crowned with no small mca
sure of success. By chance I tried sever
Gold Moulded Records and was astonish*
to find that this small article used with tl
concert horn gave results which were in cvei
equal in purity and clearness of repn

“The final victory of the Edison Phonograp

during apparatus, together with the practic;
shaving attached over the scratching needh
grinding disk machines should come as a ma

D WONDERFUL SUCCESS.

EDISON PHONOGRAPH MONTHLY.

HEADQUARTERS OF PETER BACIdALUPI, 784-786 MISSION STREET
CISCO, PACIFIC COAST JOBBER IN EDISON GOODS.

DIFFERENCE BETWEEN CLAIMS AND
FACTS.

This is the first time I've had an opportunity
to write to you concerning my sales of your
Phonographs and Records. It is about eighteen
months that I've handled your goods exclu¬
sively. The first few months I had only three
machines and about 200 Records, and had met
with quite some disappointments. So I then
.thought it would be wise to put in a complete
1 now have -a complete stock of your
bold Moulded Records and a few machines of
each type except the Triumph and the higher

THE

EDISON PHONOGRAPH

A Most Acceptable Holiday Gift.

It is the most useful instrument in any home. Its
power to amuse makes entertaining easy. It plays for
aancing. It keeps the voung folks home at night. It
brings the hits of all the shows to you in town or country.

Edison Gold Moulded Records, price 35 cents each, contribute largely
to its marvelous results by their unapproached perfection. Dealers every¬
where will be glad to prove this wonderful superiority. If there is no
dealer near you, send to us for catalogue.

NATIONAL PHONOGRAPH CO.. Oro-nno. N. J.

New York. Chicago. San Francisco. London.

6 EDISON PHONOGRAPH MONTHLY.

What “Double Service” Means
to the Edison Christmas Trade

“Double Service” means amusement and language study — recrea¬
tion and education — fun and seriousness — combined to make the Edison
Phonograph the most attractive holiday gift that an exacting public
could wish.

I. C. S. Language textbooks represent an expenditure of $50,000 to
standardize the languages in Edison Gold Moulds or in other words to
“print” pronunciation and revolutionize language teaching.

There is nothing deep or impracticable about the I. C. S. language
method. Any dealer can demonstrate it as easily as he plays an
amusement record. One prominent merchant had a salesman give trial
lessons in his Edison Phonograph Department and sold over one hun¬
dred I. C. S. Outfits during the holidays.

Let ns equip you for “ Double Service. ” Send $2.00 for dealers’
demonstrating outfit (expressage prepaid); includes four sample moulded
records in French, German, Spanish, and English with corresponding
I. C. S. textbooks for instructing Americans and Foreigners. Special
holiday circulars aud catalogues are now ready for the trade to push
“ Double Service.”

Write to-day. Address,

LANGUAGE DEPARTMENT

International Correspondence Schools*

SCRANTON, PA.

EDISON

Phonograph Monthly

PUBLISHED, FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

the public know that they carry
c appropriation of this company
advertising is the largest in its
dudes adequate space in more
tile most widely circulated pub¬
is country and the advertising
public to. go to

t avail will it be if Dealers
a stock and wait with folded
mblic cannot be expected to go
searchlight trying to find Deal-
however, go to the man who
■ known and it will buy his
dmits of no contradiction ; it has
ten too many times. The men
making the greatest successes

take advantage of the general
Edison goods and who say to
e keep them; they’re the best;
m." Then they carry the stock
d to the public and their own

13061 Kaiser Frederick March.

British' Military Ba
There’s a Home for You with Me,
Leonard Mac!
I Clown Polka, British Military B;
1 Miss Kelly, Fred T. Dani

rd Catalogue. The last British

e issued in May.

of Allan Water, Thomas Reid

I Miss Kelly, Fred T. Dani

; Austria March, British Militant B:
> Peace, Peace, Leonard Mac!

1R1TISM SELECTIONS,

selections made at our London
t and already listed for use in
ivc found many admirers among
wners. More of them would
out before this had it not been
lemand of the past four months
elections. Now that our Record
cs have been increased we take
dvising the trade that we arc
ivc orders for thirty-two new
below. These Records arc made
cut and under the direction of
ar with ail the up-to-date meth-
Idison Laboratory. These titles

13068 just in a Motherly Way,

British Military Band
ml, Hamilton Hill
Pinafore,

British Military Bi
i It’s the Finest Flow of Language
Ever Heard. Albert Win

I Selection from Falka. .

British Military B
lolantlio. British Military B

Drink. Leonard Mat

Pottcrgcislcr Galon.. .

13083 <

British Military I

USE RECORD ORDER BLANKS.

It will greatly facilitate the work of hanf
Record orders if Jobbers will always r
them out on the regular order blank fund
If you haven’t a supply 01

:. Tlie

is No. 425. Sheets A to D include all dom
numbers and sheets E to G cover the foi
numbers.

DEALERS NAMES REMOVED.

from our files and mailing list of all Dc
who did not sign the new Agreement.
Dealers were regarded as being no longt
tcrested. This si .

SPEECHES BY PHONOGRAPH.

EDISON PHONOGRAPH MONTHLY.

THE DANCE SUPPLEMENT.

jage 3 we present for tlic consideration
trade a special list of dance Records,
we confidently expect will be one of the

which we confident
most popular feat
National Phonogr.1

ph Company. The mattf

it early in the fall had nc
pply. Even now, with

AMONG THE JOBBERS.

Tlic Price Phonograph Co., of 1258 Broad¬
way, Brooklyn, has opened a jobbing and re¬
tail branch store in Poughkeepsie. This com¬
pany now has five stores.

Harry Jackson, of 219 Bowery, New York,
has opened another branch store. in Hartford,
Conn. He now has five Phonograph stores.

The Rudolph Wurlitzer Co., of 80s Vine
street, Cincinnati, were burned out on Novem¬
ber 20th, Its loss was given at $230,000.

EDISON PHONOGRAPH MONTHLY.

CLEVER ADVERT1SMENTS.

F. Droop & Sons Company, Jobbers in

D. C., s

ills that they have been running recently.

these were cleverly written and illus-
so as to get some publicity out of the
Presidential election. One was headed
People’s Choice,” and the illustration
d Uncle Sam, a large elephant, and- a
hear dancing to the music from a huge
n Home Phonograph placed on the porch
White House. Below the cut were the

id you never will want to ‘lose me’ if you

istration ! I bring joy, music, and genu-
ntertainment into the home. I'm the
ii Phonograph and have been accorded

laco by unanimous vote of the people !"
second one was headed “Strenuous
and showed Uncle Sam and the hear
entertained by the music of two Edison
Phonographs. Explanation of the illus-
is were these words :
iticc the joy depicted on our old Uncle
face! And the Bear I He’s having
kind of a good time! There's a lot of
Air’ — music from the ‘band’ wagons—
g from each of these Edison machines!
al selections arc interspersed with inspir-
ratorical efforts! (Lots of that going
it now I)

ic Voice of the Land Proclaims the Edi-
honograph the Choice of the People.”
view of the fact that this company sell
akes of talking machines, the following
:ts from one of their advertisements are
gratifying:

lison Phonographs — Absolutely the most
:t machine on the market. No rasping— no
sounds I The Edison Phonograph makes
and affords constant and genuine pieas-

rc developments of the “language stu-
; companion” side of the talker! Some
marics who went to Tripoli to learn the
age took a machine with them. They
:dcd in speaking the Lord's Prayer, the
I, the Ten Commandments and certain
sentences in I-Iaussa into the Phono-
. The cylinders were sent home,

'c pronunciation before leaving

THE PHONOORAM.

The Novcmbcr-Dcccmbcr number of tl
Phonogram contains half-tones of Len Spe
cer and Edward M. Favor. The edition of tb
little publication holds its own nicely, and
every copy ordered by the trade is partial
paid for. it would appear as if it was regard*
as an excellent medium for selling Edisi
goods. A copy is being mailed to every Jobb
and Dealer on our lists in addition to tl
Phonograph Monthly. The Novcnibcr-D
comber issue went out November 21, with tl
shipment of December Records, and it is e
pcctcd to send out the January issue abo
December 20th. Following is a schedule
prices at which Phonograms may be obtain*
by the trade :

Delivered With Goods.

Blank, per 1000 copies . $2.

Smaller quantities pro rata.

Imprinted, per 500 copies . 1.

Imprinted, per 1000 copies . 2.

No orders filled for less than 500 copies
requiring imprint, artd all imprinting or¬
ders must be for multiples of 500.

Single copies, per year . $ .

Five copies to one address, per year .

Twenty-five copies, one address, per year. 1.

Fifty copies to one address, per year . 3.

■ Unless they have open accounts on o
books, Dealers ordering Phonograms sent
mail are requested to send cash or stamps wi
their orders. The amounts are too small
handle in any other way.

popularly known as the Edison people, a ri.
concern had this generous comment to mak
“We find it the hardest work to capture

Edison dealer. They stick like wax, and 1
the reason that the company take mighty go
- of their trade. They arc a fine house

have connection w
This paragraph appeared in a recent issue
the Music Trade Review. We do not know t
name of our generous competitor, but we f*
glad to know that our efforts arc so regard

Our aim first and last is
improve the business of our Jobbers and Dc
ers and if we fail at any time it is not bccai

PRICES OF EDISON RECORDS.

EDISON PHONOGRAPH, . MONTHLY.

FOR MORE PROMPT SHIPMENTS.

The cooperation of Jobbers and Dealers is
asked in. an effort to make more prompt ship-

times in the past, owing to a number of causes,
it has been six weeks after the new list was
sent out to the trade before the Records were
in the hands of Dealers. It is now proposed

The last orders for the Novembcr-Dcccmber
list were shipped from the factory on Novem¬
ber 2ist. On November 23d copies of the Janu¬
ary advance list were mailed, to all Jobbers,
with a statement that samples would be shipped
November 29th ; that Jobbers’ orders must be

on our lists. This will be done to enable .each
Dealer to hang one .in his show window, and
have a second copy for use inside. Jobbers
who find an occasional Dealer asking for still
another copy may have a small supply shipped
with their orders for new Records each month
by advising the Advertising Department in
advance. Dealers will confer a favor by dis¬
playing one of these bulletins prominently in
the show windows of their stores. Incidentally
they will find this an excellent means of selling
Records.

A copy of the new machine catalogue, Form
625, has just been mailed to each Jobber and
Dealer. The supply of the previous catalogue.

EDISON PHONOGRAPH MONTHLY.

No. 8878, “The Darkies’ Dream,” .

disou Alilitnry Band, is a selection formerly
’ the old style Record and played by

orchestra. It is t re-listed because 01

“The Darkies’

aple as flour, salt ai

r in a grocery

No. 8879, “Dr. Jckyll and Mr. Hyde,” is a
liquc Record by Len Spencer. In this Record
ic transformation scene of the play is given
tie to life and with care to details, of which
icrc arc many. The orchestra, organ and
limes in the distance, the discovery of Mr.
yde after breaking in the door to Dr. Jekyll’s
boratory give great realism to the scene. For

ichard Mansfield’s repertoire.

r Me,” “Alexander,” and “I’ve Got a Feelin'
ir You.” The Military Band medleys that
* have listed from time to time have been
popular throughout the country.

ccdingly pi

BERLIN BRANCH ADVERTISEMENT.

a position to deliver promptly, ct
splendidly organized factories <
three European capitals — Berlin
Brussels— and Orange, America,
sary features for a pleasant and p
ness relationship with dealers.

Genuine Edison Phonograph
Moulded Records bear the reg:

Catalogues, prices and terms

51 EDISON GESELLSCHAFT
Berlin, Sudufer 23.

take pleasure in reproducing t
argument from a large advert
tished by the American Phonogr
in the Detroit daily papers:

EDISON' PHONOGRAPHS AND I

There is no doubt, nu - -

superiority of Edison Phonograpl
Gold Moulded Records. 1 hey

ttraily that you recognize at once
ing or who is singing. Edison C
Records stand alone in the perfecl

of sound. Be ita band of sixt

J ’m

EDISON PHONOGRAPH MONTHLY
(1905)

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MOOT

t REASON WHY.

t of Edison Jobbers and Deal-
ndcr why Edison Phonographs
1 Moulded Records did not rc-
t award at St. Louis, we print
page a reduced facsimile of a
y William E. Gilmore, Prcsi-
itional Phonograph Company,
•ard bn behalf of our exhibit
r the purpose of showing that
the position because the first
warded to us, we desire to refer
its that occurred long before
I been reached by the jury,
it the Fair was in charge of
son. On August 18th at the
epartment officials, lie forward-
re blank forms to be filled out
) the Jury of Awards. To this
:plicd under date of August

your favor of the iStli, it:
sc forms to be submitted tc
rds, I desire to say that it is
to enter into competition in
r form. If you are approach- j
ic St. Louis people, simply
is not the intention of this
apparatus for t*

and arrange we do not enter
award. Never intended to do
that rules compel us to enter."
line date Mr. Gilmore tele-
Madison :

2nd Mr. Gilmore received a
cs and regulations governing
Lwards and again telegraphed

ant to avoid competing. You
o fill out form if imperative.
: about medals or prizes."
ever, of the protests of Mr.
r. Pclzer, the department offi-
on our exhibiting our appara-
ione in a perfunctory manner
and Mr. Madison before the
than a half hour being occu-

points. It was evident, therefore, that to
received a gold medal our exhibit must
been given more than 85 points. Not li
our exhibit ready on the opening day c
a loss of 10 points which, added to the nt
given us, would have entitled us to a 1
prize. This, too, notwithstanding the

In view of all that is being said concc
the awards of the St. Louis Fair, we arc
than gratified nt our course in not only pi
forth no effort to gain prizes, but in pr
ing against rules which compelled us to

The following matter is reprinted frot
official rules for the purpose of itiformin
trade how the awards were decided up
a— Value of the product, process, machi
device, as measured by its uscfulnc!
benificcnt influence on mankind i
physical, mental, moral and cduca
aspects.

Counting not to exceed 25.
b— Skill and ingenuity displayed in th
vention, construction and applicatk
Counting not to exceed 25.
c— Merits of the installation as to th
genuity and taste displayed, the cos
value as an exposition attraction.

Counting not to exceed 10.
d— ' Magnitude of the business rcprcscnU
measured by the gross sales durin
calendar year preceding the opcnii
the Exposition.

Counting not to exceed 10.
c— Quality or cheapness, with reference I
possession by the exhibit of the hi
possible quality, or the fact that
article is sold at so low a price
reference to its quality as to make
valuable acquisition to the purebas
Counting not to exceed 10.
f— For completion of installation withii
quired time and for excellence of 1

Counting not to exceed 10.
time the exhibitor has be
showing whether c: '

business __ — . n ..........

a development of original invention
an improvement '

Counting not to exceed 5.

PRICES OF EDISON RECORDS.

EDISON PHONOGRAPH MONTHLY.

LANdUAOE OUTFITS.

THE PHONOGRAM.

TOHN

EDISON PHONOGRAPH MONTHLY.

STORE

Ifpilp

[I: .. . :

m I

/ 1

i',*.

INTERNATIONAL CORRESPONDENCE SCHOOLS

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NET YORK. FEBRUARY, 1905.

The National Phonograph Co.

EDISON PHONOGRAPHS AND RECORDS.

Trade Status . .

Advance List Edison Gold Moulded R

ords for- March, 1905. — .

Advance List 24 Hebrew Selections...

Removal of New York Office .

Co-operation Spells Success . .

Learn to Regulate Speed .

Advertising the Thing .

Schedule for Record Shipments .

Dance Records . . .

Removal of Advertising Department...

It Helps Business .

Hebrew Records . . . . . . .

Printed Matter .’ . . .

Pask Not Finished...' .

Helps Sell Music. .'. .

\ Great Business .

Phonograph Publications in Mexico....

the custom of many firms of taking account of
stock after the holidays, and the general need
of "straightening out" store affairs, we rather
looked for a falling off in the demand for
goods in the early part of January, but the
falling off did not come. / pn the contrary, the
January orders have exceeded those for De¬
cember, and they have increased each week as
the month progressed. The advance orders
for February Records' were ' decidedly larger
January Records, the average

for each selection almost equalling the phenom¬
enal sale of the combined Novcmbcr-Deccmber
list. It is evident that Edison goods arc keep-

spite of the extravagant claims of others/ the
merits of the Edison Phonograph and its won¬
derful Gold Moulded Record arc universally
recognized wherever they have an opportunity
of proving their qualities. The Edison Phono-
asks for nothing more than an oppor¬
tunity of being played against any similar dc-
ow made, and Sve hope that all .Dealers
landlc any othej* line will at' least play

Send Orders to New York .

Patent Infringement in London....

"omments on March Records .

In the Phonograph Palace .

Phonograph Music by Telephone.
V Remarkable Occurr<,,,<'<'
Reproducer Exchange

V Record Made by Australian Aborigines 13

Suspended Dealers, February i,
bbbers of Edison Phonographs at

One of the most gra . . ng things in cotmec-
on with the business of the National Phono¬
graph Company is the number of firms who arc
taking up the sale of Edison goods.- Since the
conditions went into effect last July, more
a score of firms have : become Jobbers
average c ' * *

done without granting -s;

.one. In each and in every ease the goods have
been bought outright and in accordance with
our agreement.. Every .one that has become a
Dealer in Edison goods has been treated the
same as all others, anil no better.

W SPECIAL ATTENTION IS CALLED TO REMOVAL NOTICES 1

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR MARCH, 1905.

SPECIAL ADVANCE LIST HEBREW SELEC-
TIONS EDISON GOLD MOULDED RECORDS.

A EDISON PHONOGRAPH MONTHLY. _ ,

REMOVAL OF NEW YORK OFFICE.

The New York office of this Company will on February 1
be removed from 83 Chambers Street to 31 Union Square,
corner Broadway and 16th Street, (fourth floor, Bank pf the
Metropolis Building.) This change to larger quarters has been
made necessary by the growth of our business. All orders
and correspondence intended for our New York office should
hereafter be sent to the new address.

NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH M

FOR RECORD SHIPMENTS,
lie ample facilities that wc now
;, N. J., for the manufacture of
fouldcd Records, it has become
duucc a definite and fixed sclicd-
ion with the shipment of new
month. Unless otherwise ad-
will he shipped on the ist to
•dering them. Advance orders
cd by the ioth. Shipment of
at that time will he made about
late not varying two days one
her. Those received after the
jnrdcd as second orders. Ship-
;th will make it possible to have
Is in the hands of alt Dealers by
month given on the supplement,
u the past three months that it
tie to carry out a fixed schedule
d it only needs the co-operation
:o make it a standard feature of

REMOVAL

On Febru

Company at

its Advcrtis
quarters at I
work of pla
carried on,
done. The
matter has,
tory in Ora
made to the

It has bc(
vice can be
department
Therefore it

The depa
brick buitdii
feet in heig
occupied by

DANCE RECORDS.

EDISON PHONOGRAPH MONTHLY.

IT HELPS BUSINESS,
the sale of cheap premium talking
make inroads on the demand for
honographs and Records,” we were
sked, and the inquirer was quite sur-
sn we informed him that the contrary
ase; that they have been a benefit to
n Dealers in every city where the
dan has been carried on. These Deal-
that they have at once increased the
Dr Edison Records, and have served
ic appetite of the owner for a better
The premium machines arc so im-
id so unsatisfactory that few people
long without getting disgusted. This
:tcnds in a large degree to all ma¬
th c same name and having a stock of
Accords, they look around for a bet-
ne to play them. Then the Edison
s an inning and scores right along,
hose cities have not yet been struck
cmium scheme need not fear its
it rather welcome it,, for with a little
advertising of their own it will bring
!j business.

HEBREW RECORDS,
mty-four Hebrew selections listed on
' this issue were made at our New
ording plant, under the direction of
ts who have made the fame of the
old Moulded Record, and they arc
in every respect. The selections
a popular character. It is certain
Hebrew owner of an Edison Phono-
want the entire list. A limited edi-
pplemctUs for these Records is being
t will be Form No. 6.J9, and Jobbers
■ders for the Records arc asked to
ew supplements shipped with them,
icsc supplements to a selected list of
1 not only sell Records, but induce
■owners to purchase Phonographs.

TASK NOT YET FINISHED.

Rcc-

PRINTED MATTER.

Form No. 618, a hanger showing
and discounts under which Edis
graphs arc sold, was recently inn

. We tr

hang this form in a conspicuous p!
they will be able to explain to thcii
why they arc compelled to sell E<
it uniform prices. In printing th
irror was made in giving the price-
or Phonograph as $60, when it s
been $65. We will thank Dealers ti
correction on their copies.

We still have on hand a quantity
Louis Booklet, Form 550, and will
fill orders for it from Jobbers who
to advantage.

All orders from the trade for pric
now being filled with a new style 1
6.|i. This card is 7 1-3 x 9 inches in
different color is being used for c
four machines. The colors arc brig
enhance the appearance of any wine
in which they arc used.

A copy of Form 619, Accessories
was recently mailed to the entire t
catalogue is intended only for trad
tion, and cannot be supplied to anyc
quantities.

Beginning with this issue, we
with each copy of the Edison P
Monthly an order blank to be use
ers in ordering new Records each ni
will make it unnecessary to use the s
of this Monthly, or write a lot 0
Spaces will he left for the names
and the signatures of Dealers. Oi
will be printed each month to mail <
Dealer. It will not be supplied in

DEATH OF CHARLES Ml

Charles Mole, who made Edison I
8513. “Le Trcmelo,” died in New
on January 8. For two years he h?'
' "'ith Damrosch’s orchestra
. Previous to that he was
for the Boston Symphony. For tm
in the Paris Con:

Music. -

appreciated.

EDISON PHONOGRAPH MONTHLY.

HELPS TO SELL SHEET MUSIC.

A Dealer who has been handling talking
machines exclusively states that he recently
put in as a side line a stock of sheet music. In
selecting same, care was taken to huy such
as were popular in Records. The idea of hoar-

complete stock brought in mar
prejudiced against a Phonograj
surprised at the wonderful im

PATENT INFRINGEMENT IN I

The following is a report of |
igainst Messrs. A. \V.‘ Gatiiagc, I

the Plaintiffs; M. D. Warmiti
. Graham appeared for the Dcfei
r. Walter, on behalf of the Plain

ainst a Phonograph by dealers who handle
1110s exclusively, and, too, by the belief that
c Phonograph is machine-made music like
c piano players.— Chandler Phonograph Coni’

A OREAT BUSINESS.

The following letter was written from Bos¬
ton to the editor of the Phonocraimi Monthly
by our New England salesman :

Tn calling 011 the Boston Cycle and Sundry
Co. yesterday, they requested me to point out
to you the wonderful business that they are
doing in Edison goods. For your information
they placed orders with me on the 7th hist, for
nearly 19,000 Stock Records and over 17,000
from the February list. I also received their

PHONOGRAPH MONTHLY.

strains of
that they

ic people
lint plays

earpieces
innocent
k* would
acquaint*
:aincd by
mid they
And you

ic Holy

Christian

PHONOORAPH MUSIC BY TELEPHONE.

Sleighing parties from New Rochelle and the
Bronx had an impromptu dance at a City
Island Bridge hotel Christmas eve, in which
two mice and a Phonograph twelve miles away
played most important parts. Thomas Jor¬
dan, proprietor of the hotel, which is in Pel¬
ham Bay Park, found his house full of gay
young people Saturday evening, and when they
suggested a dance he had his dining room
cleared, a big fire started and alt was in ‘readi¬
ness. Miss Clara Forsyth, of. New Rochelle,
sat down to the piano to furnish music for the
dancers, but her first notes were discords, and
| were accompanied by a piercing squealing and
scratching from the interior of the piano.

‘Rats!” somebody shrieked, and Miss For¬
syth climbed on top of the pi- - * “

the other young women mounted chairs and
window sills. Mr. Jordan opened the back of
the piano to investigate, and a little mouse
leaped out and scurried around the floor to a
chorus of shrieks. There was another mouse
still in the piano, and after cautiously poking
around with a stick among the wires, Mr. Jor¬
dan decided not to endanger the instrument by '
such proceedings, and went to the telephone to
call up a musician in Fordham, not far away,

I intending to order two or three musicians sent
| to the hotel.

He g

graph m the home of Albert E.
cal instrument dealer at No. n
avenue, Manhattan, about twelve m
City Island. Mr. Jordan broke in a

01 the march and talked to Mr. Lautcn. As a
result he made a megaphone of cardboard and
,nc patrons danced to the telephone music of
Phonograph for two hours.— Afaw York

Herald.

ASSIST H

ER, OF COURSE,
tes us, saying “he has just
received one dozen Records and finds ‘The Girl
I Love in Sunny Tennessee* is broke, what
shall I do?" . Wc replied, “If you love her, send
some money.” What would you do?— Thomas
C. Hon git, Edison Jobber at Minneapolis,

DANCE RECORDS

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED. FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

a EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
AD, VANCE LIST FOR APRIL, 1905-.

EDISON PHONOGRAPH MONTHLY.

crs, and copies will
v days. Under the
Phonographs only
n buy in quantities
gc. The trade has
ic National Phono-
to adopt an entirely
Windsor and Ma-
lonographs. It has
i-Slot Phonographs

iccurcd by having

organized for that
solicit this class of
machines with its

ivill not be formally
es after they have
proper instructions
’ operation, it

remedy any serious

i intended. that Edi-

warrants and the
lemands.

decided not to take
Is of the trade cn-
3 that would enable
latidlc them,
perated by battery
$80. The Majestic
t direct current and
prices will be sub-

5 per cent, off List
3 per cent, off List
5 per cent, off List
tud Majestic types
rs or Dealers, but

cannot be allowed.

-Slot Phonographs,
.otor tygcs/will be

those of all other

SION YOUR ORDERS!

The Sales Department complains that
recently received several orders for R
from Jobbers that were not signed ar
only identifying mark has been the cn
containing the order. When the Wtvclpl
been lost before the omission was disci
it has been necessary to call in the Sh
Holmes of the department. Even he foui
order too much for him last monfh.
order called for 2,525 Records and f<
want of a clue the Sales Department w
able to acknowledge or execute it. Til
ber sending it is asked to "prove his pro]
Others are asked to see that their sign
arc affixed to all orders before mailing tl

LET THE PUBLIC KNOW THAT
CARRY EDISON GOODS.

The advertising of the National I
graph Company is now occupying full pa
most of the prominent magazines and p
tionatc space in a number of other pttbli
of wide circulation. It is the most ex
and at the same time the most profitable
tising that we have ever done. We ft
Iicvc that it has had much to do with th
growth of the business in Edison Phono
and Records in the past six months,
the object of this advertising is to dire
attention of the public to the stores
Dealers the latter will find it profitab
good business judgment to do such
advertising as will tell the people of thei
or towns that they arc "the Dealers” an
the goods. This is now being done by
Dealers and they report that it is con
increasing their business; others shoul
no time in following their example.

In most places, space in local papers
expensive. It is not always necessary
vcrtisc in newspapers. Many Dealers g
ccllent results from mailing lists, scndii
regular copies of the Record Supplcm*
the Phonogram, Others make up a list c
spcctive customers and mail them lettci
printed matter until they get them into
All of these methods are genuine advc
and all will be found profitable. N
nowadays disputes the statement that ad

ing pays. _ _

PRICES OF EDISON RECORDS,

PRINTED MATTER.

A new colored hanger, "A Message from
the Absent Lover,” and a pretty little book-
mark have just been mailed to the entire trade,
together with the usual Record Bulletins Re¬
cord Supplements, and the Phonogram.
Neither of these forms bear a form number,
although the book-mark may be ordered as
No. 205. A. supply of both forms will be sent
upon request to Jobbers and direct Dealers.
Dealers buying through Jobbers should ask
for a supply from the latter.

The spring edition of the catalogue of do¬
mestic Records will be ready for the use of tile
trade as soon after the shipment of April Re¬
cords as circumstances will permit. It will be

EDISON PHONOGRAPH MONTHLY.

EXCHANGE PROPOSITION EXTENDED
TO MARCH 15.

On page 6 Is given a list of 222 Record titles
that will be omitted from all future editions of
the Record catalogues. The moulds of these
Records are not in condition for good work,
and as the demand for these selections is not
sufficient to warrant the. expense of. making
new masters and moulds, it has been decided
to discontinue their manufacture.

Jobbers and Dealers having a quantity of
these Records in stock may return them under
the exchange proposition as contained in our
letter, Form 646, to the trade, dated January

will be omitted from this new catalogue.

With the appearance of the next Record
catalogue, we will have ready for the trade a
new supply of Record Order Blanks. These
are being reprinted so as to omit all the "cut
out” numbers. Sheets A to D will be con¬
densed into three sheets, A, B and C, and
sheet S will be -added’ so as to include the
Mexican and Hebrew Records. The plan of
assembling the sheets in sets will be aban¬
doned, and will ask tile trade, when placing

ADVERTISING DEPARTMENT NOW AT
ORANOE.

The Advertising Department is now settled
in its new quarters at Orange, N. J„ and
rapidly recovering from the disturbing effects
of tearing up at one place and locating at an¬
other thirteen miles away. As soon as plans

out list,” we will extend the
exchange proposition, referred
646, from February 28 to March
Wo especially desire the trade
that the time limit on the exchan
will positively close on March i;
be allowed on all return Rccor,
Jobbers or Dealers direct to u

I March 15.
e trade to understand
exchange proposition
rarch 15. Credit will
Records shipped by

joooers or ucaicrs direct to us, and on all
Records shipped by Dealers to Jobbers on or
[ before March 15, provided that in all cases
we are furnished with bills of lading show¬
ing that shipments were actually made on or
before that date. This arrangement gives
Dealers up to the last day in which to make
shipments to Jobbers. It is advisable, how¬
ever, to make shipments as much earlier as
possible.

We also want to make it clear to the trade
that this exchange proposition does not extend
to consumers. Dealers taking back Records
on this or any other basis will be considered
as violating their agreement, and will be sub-

AUGUST PHONOGRAMS
WANTED.

EDISON PHONOGRAPH MONTHLY.

COMMENTS ON EDISON GOLD MOULDED
RECORDS FOR APRIL.

The twenty-five Edison Gold Moulded Re¬
cords included in the April list issued by the
National Phonograph Company, will provide a
most enjoyable evening's entertainment to

splendidly balanced in instrumental and vocal
selections, and both departments include some¬
thing to suit all tastes.

No. 8953, "A1 Fresco" (Intermezzo), by the
Edison Concert Band, is one of Victor Ilcr-

order than Mr. Herbert usually writes. A
sprightly, tuneful selection and one being
played by the best instrumental organizations

H. Williams. The chorus :

Jol"hnt Ihenrd/llko tho sonur of the bird,
iMheduJI bu°* T^the bee)

“inwa* you snid^to me,

. .

No. 8959, “Panama Rag,” is a fine Record
by the Edison Symphony Orchestra. Not in a
long time has our Symphony Orchestra made
a selection of this character. Numbers of a
heavier nature have seemed to^be more appro¬
ve think! however, that the bright catchiness
of this selection will appeal to all, including
those who prefer music of a higher order.
"Panama Rag” is of a ragtime character and
introduces castanets and orchestra bells.

No. 8960, “Birds of a .Feather Flock -To-

EDISON PHONOGRAPH MONTHLY.

THE PHONOGRAM.

Orders for the Phonogram, either blank or
imprinted, must be filed in advance, five weeks
ahead for imprinted lots and four weeks
ahead for blanks. We cannot agree to fill

DEALERS ADVERTISEMENTS.

We desire to acknowledge .the receipt of
newspapers and other mediums containing tile
advertisements of the following: Knoxville
Typewriter and Phonograph Exchange, Knox¬
ville, Tcnn.i Hartford Phonograph Co., Hart¬
ford, Conn. ;M. B. Willis, Jr., Auburn, Ind. !
Peter Bacigalupi, San Francisco; Eastern
Talking Machine Co., Boston; Stcinhauser &
Eaton, Watsonville, Cal.; C. C. Mellor Co.,
Pittsburg; Emil Gardnier; Scott’s Novelty
Store, Menominee, Wis.; Fiske & Co., Los
Angeles, Cal.; Joseph B. Cohen, Providence,
R. I.; 0. K. Houck Piano Co., St. Louis;

EDISON PHONOGRAPH MONTHLY,

SUSPENDED LIST, MARCH 1, 1905.

SUPERSEDING ALL PREVIOUS LISTS.

COLORADO.

ILLINOIS.

Plalnflc!*-S. W. FRUCHT, or R. PRUCHT; also
ELSTON M. LEONARD.

West Moboken-E.MIL HOLLANDER^ or THE WEST
HOBOKEN BICYCLE &. PHONO¬
GRAPH CO., 619 Sprit* street.

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPHS AND RECORDS.

Why the Edison Business Grows...

Cannot Make Special Records .

Figure it Out .

For Future Growth .

No Longer a Side Line Only .

April Advertising . .

Personal . . .

Printed Matter .

Must Place Initial Order .

Danced to Phonograph Records....

A Good Circular .

The Phonogram .

Lew Fields’ First Speech .

Circulate Printed Matter .

The Exchange Proposition .

New Year’s in Jamaica .

Comments on May Records .

Rcognizcd as a Musical Industry...

Doings of the Jobbers .

A Western Dealer’s Advertisement.
National Phono. Co.’s New Offices.

A Follow-Up Letter .

Brought Back Sad Memories .

Both Equally Good.- .

I. C S. Language System .

Moulded Records . '. .

Come and See Us .

WHY THE EDISON BUSINESS OROWS.

“To what do you attribute the unusual
growth of your Edison business in the past
year,” was a question that we put to one of our
large Jobbers when visiting in the East re¬
cently. This Jobber also handies other makes
of talking machines. “Has it been due to the
'.lower price of Edison Records, a greater
amount of advertising, the prosperity of the
country, or what?” we continued.

“All of these have had an effect, of course,”
was the reply, "but I think the real reason is
the fact that the public arc realizing to a
greater degree than before the marked super-
iority of the Edison Phonograph over all other
kinds of talking machines. This is not new.
The superiority has always existed and this
fact has been known to thousands. People,
however, are becoming better posted on the
talking machine question, and this knowledge
is helping Edison goods more and more all the

These remarks probably represent the real
reason for the phenomenal growth of Edison
business in the past year. The efforts of all
manufacturers of talking machines to scl^
goods is causing people to buy, and once the
owner of any kind of a machine, no matter how
cheap or poor, it becomes a simple matter to
. discover which arc good and which are indif¬
ferent. Like the toy camera, the possession of
one soon causes a desire for something better.
The owner of a cheap talking machine is ready
to discard it after a few days and he then
begins to look around for another. Before he
buys, however, he gathers in all the informa¬
tion he can, and this leads him straight to the
Edison Phonograph. So, too, with even the
expensive machines of other makes. If he
gets one, it is because he has not had an oppor-

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR MAY, 1905.

OECORDS listed below will be ready for shipment as near April 25th as
possible* at which time Jobbers’ stock orders, if received prior' to’ April
ioth* will be shipped. May Supplements will be forwarded to Jobbers with
their stock order for Records. Retail Dealers should place stock orders with their
Jobbers at once, to insure prompt shipment as soon as Jobbers’ stock is received.

8978 Always Forward March (Missmi) Edison Military Band

8079 Tammany (Edwards) Topical Male duet, Orch. accom. Collins & Harlan

8980 Just Like the Ivy, I’ll Cling to You ( Castling ) Harry MacDonough

Descriptive song, Orch. accom.

8981 Selection from Woodland (Luders) Edison Symphony Orchestra

Introducing “If You Love Me Lindy," “Dainty Little Ingenue," and
“The Tate of a Turtle Dove"

8982 Heinie (Vaudeville Specialty) Ada Jones and Lcn Spencer

IVith orchestral incidental music.

8983 ’Taint dc Kind o’ Grub I've Been Gatin’ Down Home (Smith & Brown) Bob Roberts

8984 Professor and the Musical Tramp ’( Vaudeville' Musical /let) Spencer and Hunter

Introducing humorous dialogue, Ocarina duct, Mandolin and Banjo duet,

Trombone and Cornet duct, and orchestral incidental music.

8985 Excelsior (Balfe) Anthony and Harrison

Tenor and Baritone duct set Jo Longfellow's poem, Orch. <r~ .

> I’ve Set My Heart on You ( Von Tilcer)

Descriptive IValte song, Orch. <i,
r Belle of the Philippines March (S/omr)

Byron G.’ Harlan

Miss Ada Jones
rt Benzler

Talking and staging male d
9 You Ain’t the Man I Thought You Was (II elf)

Coon song, Orch, a 1

0 I-Ic’s Me Pal Medley

Xylophone solo, with Orch, accom., introducing “He’s Me Pat,” “Down at the
Baby Store ” “Daddy Dear,” and “In the Shade of the Old Apple Tree.”

1 I've Got a Little Money and I’ve Saved It AH for You ( Silver ) Murray and Roberts

Coon duet, Orch. accom.

2 Murphy ( Von Tilcer ) Serio-comic Irish sojig, Orch. accom. Edward M. Favor

3 Garry Owen Medley Eugene A. Jaudas

Violin solo, Orch. accom., introducing “ Garry Otvcn” Jig, “17th of March”

Reel, “Haste to the IVedding" Country Dance, "Reilly’s Own Reel,

"Champion ” Jig, and “ Killarncy .”

4 Leaf by Leaf the Roses Fall ( Bishop ) Edison Male Quartette

Male quartette, Orch. accom.

5 Good Night, Little Girl, Good Night (;l/ac.v) Song,. Orch, accom. Irving Gillette

6 Rcligioso March ( Chambers ) # . Edison Concert Band

Introducing "Onward Christian Soldiers” and “Adcste Fidelcs.”

7 Just My Style ( Hubbcll ) Miss Morgan and Mr. Stanley

Contralto and Baritone duet from the musical comedy “Fantana,” Orch . accom.

8 When Father Laid the Carpet on the Stairs Comic song, Orch. accom. Billy Murray

9 Yankee Land ( Hoffman ) Vess L. Ossman

March from “The Rogers Bros, in Paris,” Banjo solo, Orch. accom.

0 Preacher and the Bear ( Arsoma ) Coon song, Orch. accom. Arthur Collins

1 Oh, Oh, Sallie Medley Edison Military Band

Introducing “Oh, Oh, Sallie,” “Farewell, Mr. Abner Hemingway,” " When the

Edison Gold Moulded Records are made only in Standard Size. Both Standard
and Concert Records may be ordered from this list. Order by number, not title.
If Concert Records are wanted, give the number and letter C.

the company, being nearly fifty per cent. urcs out tlie avcra6e joumng pronts on me cn-
.greater than the combination list for Novcm- tirc Edison line. The cost, too, of handling
ber-December. Nor is there any apparent 8°ods on a jobbing basis is much less propor-
diminution in the situation, each day bringing tionatcly than a retail business.

its full quota of new orders. -

- FOR FUTURE GROWTH.

CANNOT MAKE SPECIAL RECORDS. Deeds were recorded in March for a large
Requests ’are occasionally made by Dealers plot of ground, nearly equal in size to a city
to have special Records made of subjects or block, which has been purchased by the
songs selected by them. They do not seem to National Phonograph Co., at Orange, N. J.
be aware that the moulded process of making The present factory occupies an entire block

thank us for the suggestion

L ADVERTISING,
this issue we reprint our full
idvertisement for April. This

EDISON PHONOGRAPH MONTHLY.

>ear took up a position underneath. The bear
leemcd in no hurry to depart so the preacher
■esorted to prayer, concluding with Good
_x>rd, if you can’t help me, for goodness sake
lon’t help that bear.”

No. oooi, "Oh, Oh, Sallic Medley "by the
Edison Military Band, introduces Oh, Oh,
Bailie" (our Record No. 8935). *ar*wcl^r-
\bner Hemingway” (our Record No. 8963),
‘When the Bees are in the Hive (our Record
No. 8926), "Jasper, Don’t You Hear Me
Calling You” (our Record No. 8955). and
'B'lly' (our Record No. 8964).

RECOGNIZED AS A MUSICAL INDUSTRY.

The Phonograph and talking machine indus¬
try has now been regarded by the Music Trade
Review, of New York City, as of sufficient
importance to warrant the publication of a
paper entirely devoted to this rapidly growing
business. This new publication is called the
Talking Machine World. It made its first ap¬
pearance in January and its third issue was
published on March 15. It includes twenty-
four large pages, full of interesting trade
notes, and its modest subscription price of
fifty cents a year makes it possible for every

Oswego, N. V.i It. L. Pcnick, Montgomery,
Ala., and the Household Furnishing CO., New
Bedford, Mass.

The Talking Machine Co., Rochester, N. Y,
will remove April 1 from 29 Clinton Avenue
S. to 97 Main Street E.

TRADE ADVERTISEMENTS.
Acknowledgment is made of the receipt dur¬
ing March of advertisements from the trade as
follows: Judd R. Miller, Fast Spr gfiel.d,
Pa.; M. B. Willis, Jr., Auburn, Ind. ; J. E
Jcrd, Randolph, Vt. ; Malliiot & Guillot, Thi-
bodaux, La.; A. L. Thompson, Mayville, N.
D. ; Hartford Phonograph Co., Hartford
Conn.; Harry Jackson, Hartford, Conn.; John
P. Dougherty, Chester, Pa.; J. H. Lcpper;
Spratt & Corcoran, Watertown, N. Y. ; Texas
Phonograph Co., Houston, Texas.; J. W. Jen¬
kins Sons Music Co., Kansas City,. Mo.
Alonzo Wilkes, Amsterdam, N. Y. ; Marlborc
Rubber Co, Marloboro, Mass.

A WESTERN DEALER’S ADVERTISE

EDISON PHONOllRAPtt n

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
■ ■ THE NATIONAL. PHONOGRAPH CO.

a EDISON PHONOGRAPH MONTHLY. '

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR JUNE, 1905.

EDISON PHONOGRAPH MONTHLY.

occupancy and use, and in the meantime ivc
desire the trade to rest assured that nothing
will be left undone to meet the demand for
Records.. ..At times the demand for Phono-
graphs is heavier than we can keep up with
when working our factory regular hours, but
jy working overtime we can make better head¬
way when necessary. Since the Record Dc-

lot have such an opportunity to catch up with
irdcrs, and, therefore, must get a new building j

m the ease referred to wil
other Jobbers, and that tin
it sample Records will onl;
vay which we designate.

- - - - „„ „„ . Since many Dealers sell Phonographs ai

lot have such an opportunity to catch up with sl<*<! bne, they do not become familiar with i
irdcrs, and, therefore, must get a new building mechanical construction of the machines, a
“fore we can successfully do so. cannot furnish information frequently isk

In planning for a further extension of our by their customers. One of the things not t
actory facilities, we arc encouraged by the derstood by such Dealers is the method of pi
eports that come to us from Jobbers and *''ng graphite in the springs, and yet it is o
Jealers in all parts of the country, to the effect that many Phonograph owners want to km
hat the demand for Edison Phonographs and about. The proper way to put graphite
tecords is constantly on the increase. In fact, the springs of the Phonograph is to allow t
hey report that it has increased so fast with- machine to run down, remove it from the ca
11 the past year as to make it impossible to tell met, stand it on end and sift dry powder
iow to order or what stock to carry. They, graphite into the spring barrel through t
eo, arc planning to extend their selling facil- boles in the end of the same. About tv
lies, feeling sure that the demand for Phono- teaspoonfuls will be enough. Then put plcn
raplis and Records will not only continue as of oil on the spring, wind the machine up ai
reat as at present, but will even increase as allow it to run down two or three times so
le months go by. There can be no better test to distribute the graphite through all tl
f the selling powers of Edison Phonographs leaves of the spring. This applies to tl
nd Records than' the fact that many Jobbers Standard, I-Iomc and Triumph. The Gem In
nd Dealers who have been handling other no spring barrel, and to graphite this sprir
nes exclusively arc now adding the Edison it is only necessary to remove the base boai
nc, and m some cases they arc dropping all by taking out the four screws at the botton
liters and will hereafter sell Edison goods turn the machine upside down and sift graphil
lly- directly on the leaves of the spring and the

lout. The proper way to put graphite
ic springs of the Phonograph is to allow t
achine to run down, remove it from the ca
ct, stand it on end and sift dry powder
•apliite into the spring barrel through t

ng, wind the machine up i
own two or three times so
c graphite through all

EDISON PHONOGRAPH MONTHLY.

NO LOCAL ADVERTISING.

Occasionally a Dealer makes a request to
have some special local advertising done for
his particular benefit, pointing out that the
retail store of some other company is doing
business in the same field and is advertising
considerably. They seem to feel that we should
make an appropriation for their special benc-

PAKE SAPPHIRES.

We take this opportunity of warning Job¬
bers and Dealers and the public generally,
from using imitation sapphires which hale
recently been surreptitiously put upon the
market. These imitations are^ made by at

complete evidence on which to base actions

EDISON PHONOGRAPH MONTHLY.

NEW RECORD SHIPMENTS ABOUT THE
FIRST.

In the February issue of the Phonograph
Monthly we printed a paragraph to the effect
that our manufacturing facilities had made it
possible to establish a fixed schedule for
Record shipments each month. It was stated

A OOOD TALKING POINT.

The Record-making possibilities of the Edi¬
son Phonograph are not given the proper atten¬
tion by many Dealers. As a result, they often
r..i . i. i— . natjon 0f this

ould indut

rs of m

Dealer

EDISON PHONOGRAPH MONTHLY.

CARRY EVERY EDISON RECORD.

or the benefit of new Dealers and for those
> have not been sufficiently impressed by
t has already been said on the subject, we
ild like to again refer to the advisability
)ealcrs carrying at least one of each domes-
Rccord made by this company. It is the
stant effort of our Sales Department to
ice Dealers in towns and cities of sufficient
to increase their stock to a point where
r can announce to the public that they

■c are two or more Dealers in a town,
one who can honestly make this announcc-
it will in a very short time be the leading
dcr in the place, and will continue to do
far the largest business, unless his corn-
tors do likewise. Our salesmen have
need many Dealers to carry a full stock of
son Records, instead of a limited number
selections, and they all report that without
option every Dealer who has done this has
dc a great success in selling Edison goods,
rou are a Dealer carrying limited stock, give

these out as fast as they come from the prin
and will continue to do so until all orders hi
been filled. This catalogue has a new litl
graphed cover and includes the April- Rccoi

A POSSIBLE NEW DEPARTMENT.

Phonogram is its “Questions and Answe
column, in which we undertake to reply to si
questions as owners of Phonographs may

We believe that such a department, conduc
from a trade standpoint, would be a valua
and interesting feature of the Piionocr/
Monthly. There must be many points ab
which Dealers arc in doubt, and replying
questions furnished by them would furnish t
ful information to other Dealers through
the country. We should be glad to hear fr
Dealers on the subject and to reply to si
questions along these lines as they may dci

TWO IMPORTANT ESSENTIALS.

_ EDISON PHONOGRAPH MONTHLY.

JOBBERSJOF EDISON PHONOdRAPHS AND RECOR^ontlnued.

Fort'worth^Cumml1***”^^*^11 8t- I Mllwaukee-M G ™5C0NSIN-

SUSPENDED LIST, MAY I, 1905.

SUPERSEDING ALL PREVIOUS LISTS.

. ,LUN0,S- I PI.lall.W_s, W.

_ EDISON

Phonograph Monthly

PUBUSHEE> FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NATIONAL PHONOGRAPH CO.
Oranoe, n. J.

EDISON PHONOGRAPHS AND RECORDS.

A Prosperous Summer Assured .

New Exchange Proposition . -

Large Portrait of Mr. Edison for "liverv

Dealer . .

1804 New Dealers in Six Months.....!.!

Reproducer Exchange Proposition .

Tlie Ideal Jobber .

Foreign Selections Dropped from Cata¬
logues .

Printed Matter .

Among the Jobbers .

Points for the Trade .

Making Records Makes Sales .

United States Law Upheld .

Electros of the Monthly List .

Notice to Jobbers . .

Notice to Dealers .

Edison Gold Moulded Records for July...

■fio New Mexican Selections . 1

For Tuning Phonograph Records . 1

Collins and Harlan at Milwaukee . .' ,

t'xn' °f *■ F' .Eas,man. Lewiston, Me ... t
Jobbers of Edison Phonographs and Rcc-

A PROSPEROUS SUMMER ASSURED.

the National Phonograph Company enjoying
a volume of business greatly in excess of any
anular time in the history of the company.
Despite the near approach of hot weather,
e when the demand for all goods of an indoor
amusement character falls off, there is as yet
little indication of a considerable reduction in
the talking machine line as represented by
Edison Phonographs and Records. The May
orders for both were nearly as great as in any
of the three previous record-breaking months
and the orders for June Records were only
ten per cent, less than for May, when they
reached the high-water mark for one month’s .
list. Since the June Records will not bo
fairly on sale until the first week in June this
great business shows that Dealers are of the

expects to sell as many Phonographs and Rec¬
ords in July and August as in the colder
months, but every one seems to be counting on
a splendid summer business, and when most
men count upon doing a thing they generally
come close to doing it. Enthusiasm is an
important factor in business and Edison Deal-

irtmcnt been more noticeable, and it is dc
ll if twenty-four Records of equal r

the selections, but there can be no dit
the question of quality of recording.

THE ADVANCE LIST OP JULY RECORDS APPEARS ON PAQE Z.

s EDISON PHONOGRAPH MONTHLY. _

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR JULY, 19 °5-

NEW EXCHANGE PROPOSITIONS.

On other pages in this issue we print in
full copies of the letters that have just been
mailed to Jobbers and Dealers with reference
to returning cracked, broken and defective
Records for credit. These letters have been
specially mailed, under scaled cover, to all Job¬
bers and Dealers. They should be carefully
read by their recipients. These exchange prop¬
ositions have been carefully considered and we
believe that their provisions are fair and just

operative* untTf ‘’h"'1'''5'. Tl,is plan 'vil1 bc

A LARGE PORTRAIT OF MR. EDISON
FOR EVERY DEALER.

We have just had made a quantity of what
we consider the most attractive show card ever
issued by the National Phonograph Co. It is
really a steel sign, for it is made of thirty-
two-gauge sheet steel. It is 13x19 inches in
size and is lithographed in a handsome manner.
In the center is a large and lifelike portrait of
Thomas A. Edison with his characteristic sig¬
nature below On portrait. The background

imitate mahogany and is so well done as to
look like the real article. At the top, above
the portrait, arc the words “Edison Phono¬
graphs and Edison Gold Moulded Records” in
red and gold. A quantity of these signs has
been shipped to all Jobbers, the number being
in proportion to their Dealers. An order has
been mailed to every Dealer entitling him to

Jobber. ^ We^worc compelled to again resort

duplication owing to the fact "that many Deal¬
ers sign agreements with several Jobbers. No
Dealer should fail to present his order and get
one of these signs. They arc a work of art
and a credit to the Charles W. Shonk Co., of
Chicago, who made them.

A PLEASED ENOUSH DEALER.
Following is a letter received by the Na¬
tional Phonograph Co., Ltd, London, from
one of its Dealers:

. Lincoln, April 27, 1905.

Your advertisement in the Daily Mail is
already a success and is increasing our sales
of Phonographs and Records. Once we have
supplied a customer with your Records he will
not have any other make. Last year we stocked
400 of your Records: this year we stock 5,000
and we are contemplating still further increas¬
ing our stock. We can say that every customer <
IS a satisfied customer. No one could wish ,1
for greater satisfaction than this. 1

A. C Smith. 1

EDISON PHONOGRAPH MONTHLY.

1804 NEW DEALERS IN SIX MONTHS.

n July 16, 1904, new conditions concerning
Edison goods went into effect and all Dealers
were required to sign a new agreement. On
November 1 the names of those who had not
signed were removed from our files. All those
who desired to become Edison Dealers after
that date were required to sign the new agree¬
ment and purchase the initial quantity. Be¬
tween November 1 and May 1 of this year
1804 firms in the United States and Canada
became Dealers in this manner, an average of
nearly seventy a week. This is a record to be
proud of. Wo doubt if the history of the talk¬
ing machine industry has ever seen its equal.
And yet the same average continues practically
unchanged. To have 1804 different firms take
up the Edison line in a period of six months
speaks volumes for the merit and popularity .
of Edison Phonographs and Records. It is a
further evidence of the hold that Edison goods
have upon the buying public, for most of
these firms went into the business because
they knew that the demand existed for the
Edison product and they wanted to get a
share of the profits.

REPRODUCER EXCHANGE PROPOSITION.

Many Jobbers and Dealers seem to have
forgotten the exchange proposition with ref¬
erence to old style Reproducers. When the
Model C was put out an exchange proposition
was put into effect by which any owner of
an old style Reproducer could return it and
secure a Model C by the payment of $3. This
proposition was accepted by many owners, but
for some time past the matter seems to have
been overlooked by the trade generally, al¬
though old style Reproducers are still occa¬
sionally being returned for credit. Jobbers are
allowed to return any old style Edison Repro¬
ducer to us at $2 each, less usual Jobbers’ dis¬
counts, and Dealers may return them to Jobbers
on the same basis, less Dealers’ discounts. The
trade should encourage Phonograph owners
to make this exchange of Reproducers, for it
makes Phonographs more up-to-date and is
calculated to increase the purchase of addi¬
tional Records. It should be borne in mind,
however, that the Model C Reproducer cannot
be used on the Concert machine.

A BREEZE FROM A BREEZY COUNTRY.

Cody, Wyo., April 27, 1905.

I wish to buy an Edison Phonograph and no

EDISON PHONOGRAPH MON

EDISON PHONOGRAPH MONTHLY.

POINTS FOR THE TRADE,
following excellent letter was written
* Fritchey, one of our Western salcs-
i response to a request from the editor
Phonograph Monthly for some scll-
gestions :

arrangement of stock in a convenient
, making the best possible display, is, I
e best trade-getter of all— not excepting
sing. However, it certainly pays to ad-
also. The Record shelving, or racks,
have been introducing through my ter*
have brought lots of business to the
who have them. I built two of them
one in Vincennes, Ind., and one in
on, Ind. [These racks will be made the
of an article in the July issue.—

king to a lukewarm Dealer, or a new
I show them where the retail customer
c nine and a half dozen of the Edison

buyers have found the Edison Pho-
>ii to be the most economical, as well
only pure musical tone talking machine.

, A Dealer’s first sale to a custoi
i beginning of the profits— the folk
months bring a big fut
: purchaser and fi

iends who hear hi

Edison outfit demonstrated in the home

constant improvement in the Edison
itus and in the purity of the tone in the
ds; the up-to-date monthly lists of Rcc-
thc protection of prices afforded by the
nent; the exchange proposition policy
will be repeated at intervals ; the clabo-
iisplay which can so cheaply be made
th Records and machines, with small

the goods when sold (or consigned).
Edison Dealer who buys $35 worth per mo
gets the same discounts and is -

per month. A nc\y Dealer cannot do himst
or us, justice with less than the initial ore
as prescribed in agreement— cannot begin
make a creditable ''trade-getter’ display. T
fact that a Dealer must buy full initial ord
have a store and make suitable display of t
goods at all times is a protection to li

etc., etc. The fact that we arc mak
Records each week than all other cc
panics combined is pretty good evidence as
which line is the one in demand by the pub

MAKING RECORDS MAKES SALES.

'The hanger 'A Message From the Ahs<
Lover’ is quite a hit,” writes II. W. Mosicr
Dealer at Stockton, Cal. “Being in a ci
spicuous place it never fails to. attract, and
always make it our business to tell the sti
and then record the party’s voice on the PI
nograph. What is the result? The party
highly elated and brings his friends in to h
his voice and in turn we record his fricn
voices. It docs not take long in making
sale. Always depend upon me for hearty
operation.”

UNITED STATES LAW UPHELD.

On appeal to the High Court of Great B
ain, the tribunal of last resort, the dccisi
of the Supreme Court of the United Sti
relative to the sale of talking machines un
restrictive conditions imposed by virtue of
patent was upheld. The decree was ham
down about six weeks ago, the ease involv
the sale of Edison goods. The English cc
ruled that patentees may prescribe the p:
and lay down the terms of sale which tl
licensees shall charge and impose in sell
to the general trade and patented articles c
| ered by the patents under which the liccns
granted.

ELECTROS OF THE MONTHLY L1S1

_ EDISON PHONOGRAPH MONTHLY.

NOTICE TO JOBBERS 1 "

etters received from v,rL„ .... | , ^0TICE T0 DEALERS.

EDISON PHONOGRAPH MONTHLY.

JOBBERS;OF EDISON PHONOGRAPHS AND RECORDS-Cc

Milwaukee— McGreaLBroofifj
II. M. Holloman Co., 6ij Fannin street. ' ''Toronto— R. s. Williams & s

SUSPENDED LIST, JUNE 1, 1905.

EDISON PHONOGRAPH MONTHLY.

LANGUAGE STUDY AMUSEMENT

EDISON

Phonograph Monthly

THPU!IHaEJ5?J:OR TRADE USE ONLY BY
the national PHONOGRAPH CO.

NATIONAL PHONOGRAPH CO. i

EDISON PHONOGRAPHS AND RECORDS.

pushing goods of an out-d
as bicycles, sporting goods,
dcuiand for Phonographs

I Danner July . . .

tdvance List August Records '

tdvnncc List Swedish Records ..........

teturn Proposition to lie Withdrawn.....

Iccord Shipping Memorandum .

'wenty-live Swedish Records .

llcctros of Monthly List .

[°- 8-71 also Cut Out

o. Again Assure the Trade . . .

egins Its Second Year . . ’

ecords Made Over Under New Conditions

rinted Matter .

niong the Jobbers . .’

omments on August Records .

■ on over All Competitors .

lr. Collins not a Negro .

rho Did. It? . .

>W Without Trying .

sport Business .

Gbod Letter .

icccss of the O. K. Houck Piano Co....

Bw Electrotypes for Trade Use . . .

hbers of Edison Phonographs and

Records . . . . .

impended .List July i, 1905 ...... .

Dealers. It would he
not, but the falling oi

THE ADVANCE LIST OP

RECORDS APPEARS ON

EDISON PHONOGRAPH MONTHLY. _

3ISON GOLD MOULDED RECORDS.
CE LIST FOR AUGUST, 1905.

_ EDISON PHONOGRAPH MONTHLY. 3

SPECIAL ADVANCE LIST. EDISON GOLD
MOULDED. RECORDS. SWEDISH SELECTIONS.

EDISON PHONOGRAPH MONTHLY.

RETURN PROPOSITION TO BE WITH-

25 SWEDISH RECORDS.

The following letter has just been mailed to
the entire trade in the United States:

Gold Moulded Records of* Swedish sc
Swedish instrumental music. There

Notice to Dealers.

New York, June 27, 1905-
We hereby notify you that on July gth, 1905.
the offer contained in our letter of May ugth,
Form 702, relating to Return of Broken,
Cracked or Defective Records will be with-

solos, 2 duets and 5 baud selections,
the past two years we have had many
from all parts of the country for a list <
isli selections. Our Recording Dc]
has been continually searching for a

be such as arc mechanically defective; and,
they must not be returned until you have

the right ability to make such a list
ords, and the opportunity came recent
they secured Magda E. Dahl, soprani
Aspluud, tenor, and Albert Arvcschoi

first written us advising the quantity to be
returned, also the nature of the defects, and
obtained our permission to return them.

Yours very truly,

C. II. Wilson,

tone, all Swedish singers of the first r;
instrumental selections were made by
sou Military Band, especial care bcii
to play them in the characteristic

Manager of Sales.

In explanation of this action we would say

style. All of the singers werc_acco
by the Edison Symphony Orchestra. T

the unwillingness of the trade to comply with

trous with the assurance that they a

25th for the control and regulation of the

our Recording Department. Shiptu

Dealers having Swedish patrons shot

siblc. We had hoped that the plan would he

Jobbers will be supplied upon requ

circumstances make its repeal necessary.

these Records, which will be shipji

RECORD SHIPPING MEMORANDUM.

With every shipment of Records now made

one-tenth the edition of regular sup
and Jobbers should order in about 1

showing what numbers and how many of each

proportion.

plan is apparent to every consignee. If he

ELECTROS OF MONTHLY LI

factory he has but to check his shipping mem¬
orandum against this list to know just what
Records arc due him, should his order have

to get out electros of the monthly list
son Records as suggested by J. IT
last month, and we have had a quanti

HED10CR1TY NO LONGER SATISFIES.

One will be mailed to any Dealer
ccipt of thirty cents in stamps. Thos
open accounts need not remit. These

EDISON PHONOGRAPH MONTHLY.

Edison Record now catalogued to :
"IB July and also including the coni]
can list and the Swedish list prin
issue. From it will he omitted a
selections. We may now exnlain

ik nt'CftlainJly Farm
Fate of o llir.f .aiut^Aiihm
IKIStt WITTICISMS.

PRINTED MATTER. tirious manner

n to the usual nunilier of Record besides a large
for July we arc sending every arrangements i
|ual quantity of a circular referring ‘he details of
list and intended for general dis- Quietly; a large
channels not covered by the sup- at least fifty in:
"lie edition of these circulars is a styles of bonis
WC hope that by July 10th they constantly oh h:
a million homes in the United “*>>t 50,000 E<
tly asking their readers who own wil1 be kept. T1
i to hear the July list and offer- Company has f

I avenue; Coo Grand street, Brooklyn,
Alain street, Poughkeepsie, N. A'. A
recently sold his sporting goods stor
iliaica to the J. B. Cooper Phonograp
The II. AI. Holloman Co.. Houston
has been succeeded by the Texas Pile

TALKING EDISON ALL THE

EDISON PHONOGR

EDISON PHONOGRAPH MONTHLY.

iOLD WITHOUT TRYING.

•rating the ease with which a Edi-
igraph may be sold, one of our salcs-
has just returned from the South,
interesting incident of his recent
■as exhibiting a "Standard" machine
rgc-sized horn, in tiic store of a
in one of tile Southern towns for
ic of inducing the merchant to he¬
aler in Edison goods. While he was
; Phonograph, a darkey strolled into
attracted by the music, and silently
bile the demonstration was being
a quiet moment, he broke in “That's
tl, Boss, how much is that machine
He was told that the price of the
$25- He immediately left the store
short time returned. Handing $25
’man lie said, ''I’ll take that machine,
was told that that particular ma-
not for sale, hut that one like it
urnislied him in a week. Upon the
agreeing to put in the line, the

EXPORT BUSINESS.

EDISON PHONOGRAPH MONTHLY.

SUSPENDED LIST, JULY 1, 1905

2 EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.

advance List for September, 1905.

'V.VnuV.Vj

.EDISON PHONOGRAPH

_ EDISON PHONOGRAPH MONTHLY.

JOBBERS OF EDISON PHONOGRAPHS AND RECORDS—!

SUSPENDED LIST, JULY I, 1905

_ EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
_ THE NATIONAL PHONOGRAPH CO.

111UNAL PHONOGRAPH CO.

EDISON PHONOGRAPHS AND RECORDS.

•give careful and serious consideration K
subject, if lie has not already done so.
far as the thermometer is concerned, it is

Be Ready When Business Conics .

Advance List of Edison Gold Mould

Records for October, 1905 .

Mew Record Box .

\n Attractive Folder .

dealers Should Advertise.

Dealers Must Get Printed Matter fro

Jobbers .

hnong the Jobbers . . .

Printed Matter . '

ilusic Dealers Injuring Themselves. . . .

tecords and Copyright .

^ Follow-Up Letter .

‘lexical! Records . .

"be Phonograph .

"lie Phonogram . . .

rang the Hand Organ Played .

Comments oil October Records .

"Iionias Alva Edison (An Interview)...

“ly. igai, Phonogram Reprinted .

’honograph Section of Store of tl

Werner Music Co., Easton, Pa .

lotice. to the Trade . .

outhern Dealers’ Announcement .

; for Edison goods that will a tom li even til
, most optimistic. Aside from tile efforts bein
made by this company to exploit its produc
tile Edison Phonograph and Edison Gol
1 Moulded Records have jumped into a pope
larity that has amazed the entire trade. Th
peculiar merits of botli have swept aside muc:
of the prejudices of the past and have cause:
the public to realize that the Edison Phono
graph is infinitely better than they deemed i
possible for a "talking machine” to be. Thi:
awakening to tile improvements in the Phono
graph made by Mr. Ellison in the past fev
years is responsible for much of the presen
phenomenal demand for Edison goods, and thii

previously heard that they cann
desire to own one. Every Dea
this happen. Every Dealer kne
greatest difficulty is to get a pro
tomcr to hear tile Phonograph, fa
it will sell itself and it is a most

libbers of Edison Phonograi

Records . .

uspended List for September...

: in the business to make money should
the biggest month that they have had
ir and add fifteen per cent, to it as a

THE ADVANCE LIST OF OCTOBER RECORDS APPEARS ON PAQE 2.

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR OCTOBER, 1905.

TDECORDS listed belc
possible, at which
10th, will be shipped.

dw will be ready for shipment as near October ist as
time Jobbers’ stock orders, if received prior to September
October Supplements will be forwarded to Jobbers with

EDISON PHONOGRAPH MONTHLY.

ET PRINTED MATTER
JOBBERS.

ire point out to Dealers
ig catalogues and printed
gh their Jobbers. If the
it they can at least for-

)uld have the quantities
antce to pay transporta-
caler will not. We will
ith printed matter direct
t, whether ordered by a
When Dealers order
much unnecessary corre-

tiograph and Record cat-
sc quantities properly a
rgc business in Edison
unvlcdge of the Dealer’s
her refer the Dealer to
: whom he buys through
;thcr the Dealer’s busi-
mtitics ordered. If the
:o his Jobber he might
' the thousands, but he
itsiness warranted. Job-
us by saying that they

E JOBBERS.

PRINTED MATTER.

A new colored hanger, Form N
mailed to the trade with the R«
tins, supplements, etc. It shows tl
a family of four grouped around
Phonograph and bears the phrase,
the Whole Family.” One has bee
every Dealer but small addition.!
will be furnished to Jobbers on rci

Copies of the new Phonograph
Form No. 740, arc mailed to all J
Dealers herewith. As stated I
there arc but few changes it
scriptivc matter. The cost of sp<
nients has been added, and the 11c
business blanks arc given. The
pages are devoted to a “talk” on th
the Edison Phonograph and to s<
gested programmes for evening
ments. We believe that the latt
will make the catalogue much mor
a means of selling Phonographs. 1
illustrations arc treated in .1 new

several colors and gold, and show
of Mr. Edison on the front.

MUSIC DEALERS INJURINd
SELVES.

While music dealers arc regard
of the natural agencies for the <
and sale of talking machine pro
they do not take hold of the bus
that vim and activity so charactcrist
lines handling these goods. The in
proper have every facility for den
and marketing the line, with store r
at hand and customers who regard
ers as the legitimate representatives

EDISON PHONOGRAPH MONTHLY.

RECORDS AND COPVR1QHTS.

in Judge Hazel, United States Circuit
New York City, recently handed down
ciston in the White-Smith Music P„b-

mexican records

Waiter Stevens, manager of t
J apartment of the National Piion

igs within tile meaning of tile eooy-
statute, and therefore did not infringe
ide tlic rights of copyrighted music, he
the talking machine record in the same
ry by approving the previous rulings
h American and English courts. That
1 of his opinion dealing witii this mat-

,too Records, fncluding the natio
dances, marches, etc., as renth
Bandas Militates de Estado May
a military band used solely for
si ous and functions where mam

Stern agaiiist RoVeT cas<rTi7
decided in 1901, it was held
that the ordinary meaning of the words
£,£.!«*’ • C,C;’ c*?nnot be enlarged
.lude the reproduction through the
of the phonograph of the sounds of
I instruments playing the music com-
and published by the complainants.'
apparently is little difference between
\s. of .the Stern case and the facts here,
that in that case the alleged infringing
consisted of a disk or cylinder for re? 1
mg sounds by means of the phono-

_ _ EDISON PHONOGRAPH MONTHLY

COMMENTS ON EDISON OOLDj MOULD- I No n,OI ..jTTT
ED RECORDS FOR OCTOBER ion? Clarke and’ Leo °7ii'i

EDISON PHONOGRAPH

Rlchmond-MaBrudcr*?°IN'*>

> Milwaukee— McGrean/nw0^1^'

:1. I Toronlo-K. s. Wll|l^,%D^ni
! Winnipeg— R.'s? \Vll"Pa,,"& |o„, c

SUSPENDED LIST, SEPTEMBER 1, 1905

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

2 EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR NOVEMBER, 1905.

EDISON PHONOGRAPH MONTHLY.

inspecting Mr. E
various buildings

WESTERN SALES FORCE V
ORANQE FACTORY.

_ EDISON PHONOGRAPH MONTHLY.

“fT^J°BBERS- _ . Walter H. Mi, icr, Manager of on, Record'

lialin, of Albany, have moved tlicir mg Department, returned in the latter pari
ich from 7 T,lird street to 3. Third of August from a tour ,f tie re 0 Ins
their, Schenectady, branch, from 456 plants at London, ;Paris, Berlin and Brussels,
“n,594 State, street. , Mrs, Miller, made tile trip with him.

z ™°n3?o & oi, ar; ^ .<*«*

oxviile Typewriter amI P m ' rcturn-cd rcc,!ntl>' from Europe, where he spent

noxv Uc ^ Tenn have ^moved ^ " P"St l"'° >“™ '"s'all'"S Record moulding
street to ^ Gay streeL plants at Paris, Berlin and Brussels.

A WORD TO DEALERS ABOUT ORDERS

EDISON PHONOGRAPH MONTHLY.

CURRENT ADVERTISING FORMS.
Following is a list of numbers of current
catalogues anti other forms ; no other forms
can be supplied at the present time:

378— Order Book.

400— Chinese Supplement.

464— Japanese Supplement.

5 TS— Catalogue of Parts.

55 1— Shaving Machine Folder.

CoS— Jobbers’ Discount Sheets.

609— Dealers’ Discount Sheets.

618— Hanger on Prices of Machines, etc.

619— Catalogue of Accessories.

635— Dance Record Supplement.

64 1 G— Price Cards for Gem.

64 1 S— Price Cards for Standard.

641 II— Price Cards for Home.

641T— Price Cards for Triumph.

649— Hebrew Record Supplement.

650— Record Order Blanks.

655 — Steel Portrait of Mr. Edison.

657 — Family Poster.

658— Boy Poster.

660— Mexican Record Catalogue.

675— Music in Every Home Folder.

686— Record Placard (35c.).

713— Swedish Record Supplement.

720— Foreign Record Catalogue.

725— Domestic Record Catalogue.

728— August Record Supplement.

740 — Machine Catalogue.

741— September Record Supplement.

> possible the use of supplements, it has
;cn decided not. to get out a new catalogue
: Domestic Records until November 1. This
ill include November Records. Jobbers

>. 409, the card in colors, showing
a hatchet “Looking for the Band,"
rint and cannot be supplied to the

PRINTED MATTER.

Wc have gotten out a special booklet,
printed in two colors, for use only in replying
to inquiries for our catalogues resulting from
our magazine advertising. It is called “Home
Entertainments with the Edison Phonograph.”
It is not intended to supply this form to the
trade. The edition printed would not make
it possible, even if wc felt disposed to send it
out for general distribution. It will be use¬
less, therefore, for Jobbers or Dealers to re¬
quest quantities of it.

show-cards that we have had sent us is that
recently published by the National Phono¬
graph Co., Ltd. It is an oval portrait of Edi¬
son, with the famous trade mark signature
underneath, and at top the words “Edison
Phonographs and Edison Gold Moulded Rec¬
ords.” The background of the card is appar¬
ently of mahogany, and the graining of the
wood is really wonderfully well imitated. The
card is actually of steel, and is nineteen inches
by thirteen.— Talking Machine Nczvs, London.

t, LOOK OUT FOR BOOUS PARTS,

g Dealers are cautioned against buying bogus
11 parts for Edison Phonographs, reproducers
ic and records. Order Edison parts and insist
upon having them. The difference in cost
ic between Edison parts and imitations is trifling

:c but the difference in quality makes the latter

it much more expensive in the end, to say noth-

STOLEN PHONOGRAPH.

F. II. Van Duzcr, a Dealer at Port
mond, Staten Island, N. Y., had a
Phonograph No. 144854 stolen from hi
on the night of September 14. I
Dealer is asked to buy it he should h<

or the benefit of those who do not seem
lave read previous notices in the Phono-
rn Monthly, wc beg to say that Forms
540 and 550 are now out of print and can-
be supplied. They will not be reprinted.

EDISON PHONOGRAPH MONTHLY.

HOW FATHER OUTDID EDISON.

“I am constantly using my Edison P
graph to the great delight of foreigner
Japanese, civilians and soldiers, missio
and merchants, adults and children, Ri
prisoners and Japanese wounded so,
Buddhists and Christians, and the public
crally. It is a great aid to my missi

DEALERS WHO ADVERTISE.

EDISON PHONOGRAPH MONTHLY.

Here is a selling scheme til

consisting of twen

iigVSfof

’"'0BEa?l;

!C which member gets the n

ic machine docs not draw again but pays his

he has paid $20. The
“t on the machine “

I sell a Standard

d machines, and the members believe

have twenty weeks

lOgraph, but there is w..l<7 „..v UMi
' week till every member has a machine,
beauty of this plan is when a member
for eight or nine weeks without getting
machine he will come in and pay the balance
ct his machine. The way I manage the

id seal it up. I draw one out each week and

tc inclosed gets tli
y machines out, and <

;s who do not belong to

is the price of the records was
lave got every one Phonograph
w and I am expecting a large

10 ED1SONS TO ONE OF ALL OTHERS.

Albany, N. Y., Aug. 31, 1903.
Your letter enclosing a reference to a pros-
ctive purchaser received. I appreciate your
^or very much, and commend the adoption
your follow-up system. I think it will
dvc a great benefit to Dealers and Jobbers
well as^ to the National Phonograph Co. I
ve received many favorable comments —

, few of them, for the Edison Records ex-
1 them all. I sell 500 Edison Records to
ury one of the other makes. Many of my
Irons say, give me the Edison Record or
ne at all, even if the selection wanted is
ide by other companies and not on the Edi-
1 Record. When I first started in business,
' store was small, but before long I had to
: a larger place, thereby increasing my trade.

WANT NONE BUT EDISON MAKE.

ThCjpeoplc don't want them after tl

Your Records as you are now inakii
are smiphr. wonderful and outclass eve
line. I find that it pays to carry a <
assortment, prominently displayed. '
rangement of record stock which ye
has-been ^°U[,sAueust Phonograph M
certainly fine and establishes the co
and enthusiasm of customers the mom
enter my store. _ George D. Sii

A FINE PHONOGRAPH STOR
Foster & Foster, Edison Dealers 1
:ane, Wash., scud the following des

, Phonoprapli

,.„orac

ulcr if°thc

A STRONO ENDORSEMENT
Brown Brothers, of Great Eastern
Umdon, in a recent advertisement c
business used this unusually strong
‘Worth Handling; Genuine Edison
graphs and Gold Moulded Records ; ab.
the most perfect talking machines and 1
yet introduced.” The italics arc ours,
significant when a firm with the statu
Brown Brothers, without solicitation,
such a sweeping and unqualified endoi
of the Edison product.

WHY HE IS SUCCESSFUL.

. Salem, Indiana, Aug. 18,
Having noticed in this month’s i
tAPii Monthly a description of F. L.
“step” shelving as applied and u
-jmc of the large Dealers of Edison
we thought possibly the readers
Monthly might be interested in the 1
tion of the plan to the needs of the :
Dealer in a town of 2,000 people. Our

. Since that ti

: a very fine business and we attribu
method of showing the goods, ju
..^.ertisinc, and last, but not least, the
ority of Edison Phonographs and Rccor
this section of the country we find tl
price of the Edison Record as compare
the dollar records of the other kind, is 1
be emphasized in our advertising, an<

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

* _ EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR DECEMBER, ioor

J^ECORDS listed below will be ready for shipment as near December ist as
possible, at which time Jobbers’ stock orders, if received prior to November

EDISON PHONOGRAPH MONTHLY.

into competition with firms to whom figures
mean little when stating the business that they
have done or arc doing. We are amazed our¬
selves at the magnitude of the business, and
we know that the trade would be equally
amazed could it realize the true situation.

Fortunately, we , have a factory capacity
largely in excess of that of a year ago, and
as it is now being crowded to its limit, we
hope to make steady progress toward shipping
the Jobbers sufficient goods to take care of
their Dealers, even though we may not be
able to make complete shipments. Jobbers
may rely upon it that in apportioning our
daily output of machines and Records, we will
make shipments with equal fairness to ail. No
one will be given any advantage over his com¬
petitor in this respect. Nothing will be left
undone to keep the trade supplied and to com¬
plete orders as near as possible to the specified

JOBBERS SHOULD ANTICIPATE RECORD
DEMAND.

The demand for Edison Records is growing '■
so rapidly that the time is at hand when Job¬
bers will be compelled to change their methods
of carrying stocks and ordering Records. Most
of the time in the past it has been feasible for
a Jobber to wait till his stock of Records ran ■

>f recording the number of Records re-
I from the factory and sold can be kept
Ml! tell by a glance just how many of

followed by all Jobbers and there is no reason
why the same principle cannot be followed in
ordering Records. To do so would greatly fa¬
cilitate the task of filling orders at the factory.
The advantage to the Jobber of always keep¬
ing a complete and adequate stock of Records
■s too apparent to call for comment.

AUSTRALIAN AND MEXICAN DISTRIB-

^ UTINO DEPOTS.

the Australasian Colonies and the Republic of
Mexico (both showing in the past year an in¬
crease of business representing nearly ioo per
cent, over the preceding year), it has been
found necessary to open distributing depots at
Sydney, N. S. W„ and Mexico City, Mexico.

William W. Wyper, our Australian repre¬
sentative, sailed from San Francisco October
12th, cn route for Sydney, N. S. W, and as
soon as practicable after his arrival, will se¬
cure the necessary office quarters, also a store¬
room for the accommodation of a large stock
of Edison Laboratory products, the shipment
Of which IS now in transit. It may bo of in¬
terest to our friends in the trade to know that

EDISON PHONOGRAPH MONTHLY.

PRINTED MATTER. I AMONd THE JOBBERS.

Record order sheet D is being printed and October was a notable month in the history
mil be ready for the use of the trade in time of the National Phonograph Co., not only

use it for orders for December Records. because of the truly remarkable volume of

A Christmas folder is in preparation Single ori^crs placed by our regular Jobbers, but also

pies will be mailed to Jobbers within ten {ro™ t.hc *act. that f?ur °f the leading firms in

EDISON PHONOGRAPH MONTHLY.

_ _ EDISON PHONOGRAPH MONTHLY.

75 RECORDS TO BE ELIMINATED I INFERIOR

EDISON PHONOGRAPH
ADVERTISING DEALERS. I The la

EDISON PHONOGRAPH MONTHLY.

NO MORE DIVIDED ORDERS.

The letter printed below was recently sent
all Jobbers. It explains itself fully. Its
uance was made necessary by the abuse of
5 privilege of splitting up orders for new
cords so as to save Jobbers tile trouble of
jacking for shipment to Dealers.

T^rka„yoWh0;»P«aVImb!

THE ART OF ATTRACTING CUSTOM.

:rs, calls for ccrtain^ctivrtira'within8 the More

13 _ EDISON PHONOGRAPH MONTHLY.

A HINT TO SALESMEN.

. In Jonner issues we have urged the neces¬
sity of salesmen becoming acquainted with the
machines, and too great a knowledge cannot
be gained of this great question. An intimate

“FOLLOW-UP” LETTERS.

FROM A. G. ARCARO. WILMERDING,
Phonograph Co.^Orungo^N.88^ ha

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY
(1906)

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

NATIONAL PHONOGRAPH CO.

ciiicaoo I 30«3wad1sh avenue.

■LE PROLONOACtON^ DELUDE MAVO, NO. Sj.?;,

EDISON PHONOGRAPHS AND RECORDS.

Looking Backward and Forward .

Advance List of February Records .

Don’t Cancel .

That Freight Allowance Again .

Grand Opera Records .

More About Inferior Parts .

Too Costly .

Announcement to Trade Concerning Grand

Opera Records .

Concerning Repair Parts . .. .* .

No Exchange Proposition for Customers..

Dealers' Resolves for 1906 .

A Premature Announcement .

An Advertising Record for the Trade....

Among Jobbers .

Numbers 32227 and 12273 to be Cut Out. .
Comments on Edison Gold Moulded Rec¬
ords for February .

For Lower Freight Rates .

Edison Plan a Good Model .

Publishers of January Music .

Piano Trade and Phonographs .

Printed Matter .

National Phonograph Co.’s Export Busi-

Edison Phonograph a Court Witness .

A Dealer’s View on Instalment Sales...,

Ball-Fintze Co .

• Jobbers of Edison Phonographs and

Records . .

Suspended List, January, 1906 .

LOOKINa BACKWARD AND FORWARD.

At a time like this it is quite proper to cast
retrospective and prospective glances at the
trade situation as viewed from an Edison
standpoint. The year 1905 was one of un¬
exampled prosperity to the entire country and
great strides were made in all industrial busi¬
nesses. In few other industries have greater
advances been made than in the manufacture
of talking-machines. The growth of the busi¬
ness has been of a phenomenal character arid
quite beyond the expectations of even the
most optimistic men connected with it. Re¬
garded but a few years ago as a fad that would
soon run it course, the Phonograph has, by its
rapid evolutions, won widespread recognition
as an article quite as staple as a piano and as
hkely to endure. Without desiring to be egotis¬
tical or boastful, we believe that the business
of the National Phonograph Co. has in the
past year grown in a grater ratio than that of
any similar concern in the industry. We feel
assured that the Edison Phonograph and the
sound reproducing principles hack of it have to
a greater extent than ever been accepted by the
world as those furnishing the most natural re¬
production of the human voice or of any musi¬
cal instrument, and therefore the most desir¬
able instrument of its kind on the market. The
business of the National Phonograph Co.
steadily increased throughout the year. Each
successive month brought a larger business
than its predecessor, tile summer months being
no exception to this growth, the last four
months bringing a demand for goods beyond
our factory capacity.

Looking forward, all conditions seem favor¬
able for a volume of business as much greater
than that of 1905 as the latter was greater than
the year before. Never before have the rela¬
tions between the trade and ourselves been
--cordial, and never before have Jobbers

bilities of the Edison product. Recent im-
(Continued on page a.)

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR FEBRUARY, 1906.

EDISON PHONOGRAPH MONTHLY.

reproducing devices of t

EDISON PHONOGRAPH MONTHLY.

AN ADVERTISING RECORD FOR THE
TRADE.

With this copy'of the Edison Phonograph
Monthly we are mailing a blank entitling the
Dealer receiving it to the use of a special ad¬
vertising Record which we are loaning the

C. A. Ray, Louisville, has moved from 640
Fourth avenue to 650-652 Fourth avenue.

The Reading Phonograph Co., Reading, Pa.,
are now located at 91 1 Penn avenue, have
moved from 809 Penn avenue.

The Craig- Jay Co., of Indianapolis, have dis-

EDISON PHONOGRAPH MONTHLY.

RECORDS FOR FEBRUARY, 1906.
This February list of new Records is strii
ly Edison in character— fuH of timely son

1 in character— full of timely songs Again, is a splendid Record by Anthony and

abounding in variety and recorded Harrison, of the widely known sacred song,

mcr that has made Edison Records »,c S'cp .wl!'1''1 was. written by, WHJjam

ym for artistic excellence tlirnnclinnt , . ,lcr _an“ *•“ words by the late Rev.

^ world ^ Clahns for J'™’'1111 . E- Rankin. Made with orchestra
re made by everytody and ZZ

EDISON PHONOGRAPH MONTHLY.

aa welUs skinful playing and careful record- No. oaiz ‘^fy Mother’s Old Red Shawl,”
i btfu ,f ,YC ha« .cver 1'sted any sung by MacDonough and Biehling, is a se-

™'nl1.1 ,n‘!n’l*'r fat will be more gener- Nation, which is also known as "The Little

t&TC tCd by a<1mircrs °£ this class of pid Rfd .Shawl My Mother Wore.” "
Records. . _ spons" to* nurnero °“r catal°8ue an

EDISON PHONOGRAPH MONTHLY.

THE PIANO TRADE AND PHONOQRA.PHS.

C H. Wilson, General Manager of Soles of
the National Phonograph Co, had the follow¬
ing to say when the subject of the influence
of the talking-machine on the sale of pianos

PRINTED MATTER.

A new edition of the Numerical Record
Catalogue will be mailed to the trade in Jan-
14 contain al1 tillcs listed to and

EDISON PHONOGRAPH MONTHLY.

is considered the only one that will
law. (It is given below.)

G. W. HALL & CO.,
Bellefonte, Pa., Dec. 7, 1905.

Uellefonte, Pa .

Belgium and France. Mr. Schermerhorn 1
tnus have an opportunity of organizing b
?t is" safe to *p redictCtU Finf d®j)^rtfJlcnts w
to all those who handle genuine^disoiTlJ
ords. — Talking Machine News , London

PLAYED IT AND CHANGED HIS MIP

Monroe, N. C, Dec. 8, 190'
Just received your last shipment of Reco

MR. SCHERMERHORN IN EUROPE.

Mr. J. R. Schermerhorn has been elected
Chairman of Directors of the National Phono¬
graph Co., Limited, and will take an active
part in the management of the company’s af¬
fairs. In addition to his position on the board
of the National Uhonograph Co., Limited, Mr.
Schermerhorn has also undertaken, on behalf
of the National Phonograph Company of
America, the control and management of the
different manufacturing plants in Germany,

lus mind to buy a disk machine. I told h
that he was making a mistake. He said tl
he knew what he was doing; that the dis
were the only machines. He knew a good d
about handling Phonographs, ^and I let h

in and playing my machine. I said noth!
to him ; only greeted him kindly. The outco:
of it all was, I sold him a Standard, 36-ir

-FINTZE

NEWARK,

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

class in carload lots and third class
lots. No decision
day evening when

_ _ carload

was readied until Thurs-

duction to*bccoinc effective on March I, 1906.
The novelty of the entire meeting and the
thing that made the biggest hit was that the
Phonograph itself made part of the plea before
the committee. A Home Phonograph was used
and two standard blanks which had been dic¬
tated to a few minutes before the meeting.

JOBBERS ADVANCE ORDERS MUST BE
MAILED BY THE TENTH.

The continued practice, month after month,

month, we have no desire to be arbitr
the contrary, we are only seeking to i
trade in a proper manner. The exte:
demand for the monthly supplemen
no other course open. The total oi
vance orders is more than double wh
a year ago, and is constantly incrci
has reached a total that cannot be
time for shipment by the last of th
unless Jobbers will co-operate by g<
ders in on time. Jobbers will serve I
interests by giving us this co-opcratic

SALESMEN CHANOES.

EDISON PHONOGRAPH MONTHLY.

RECORD MUSIC PUBLISHERS.

Becnuse of a desire on the part of some
Dealers to know in advance the names of
music publishers whose compositions are rep¬
resented in our monthly list of new Records,
we have decided to return to the plan of
printing the names of publishers a month in
advance. Consequently the February and
March list is given below. It is as complete as
we can make it. Where a publisher is not

A STRIKING OIL PAINTING.

A calendar for 1906 was mailed to tile entire
trade early in January. Its principal feature
was a reproduction by the three-color process
of an oil painting of an old couple listening in
delighted amazement to an Edison Phono¬
graph for the first time. The original of this
picture was painted by Massani, a noted Ital¬
ian painter. It was imported a year ago by
William Johnson, then of Fifth avenue. New
York city. Its first public exhibition in this
country was at the Clialfontc Hotel, Atlantic
City, where Mr, Johnson had an ext '

EDISON .PHONOGRAPH MONTHLY.

ic past two or three months
i not a violation of contract
' Phonographs on the mail
repay or allow transportation

ords and would sell machines on the instal¬
ment plan, they would be able to control all
the sales in their territory, provided, of course,
that they took reasonable means to make it
known that they were in business. The clause
in our contract preventing Jobbers from al¬
lowing transportation charges on goods ap¬
plies only to the trade to whom goods arc sold

cn a Phonograph is bought from a
distant point and charges are pre-
fwed on its delivery, the purchaser
t it at any less price than he would
bought it from a local Dealer,
the distant Dealer is paining no
>vcr the local one. In most cases
iduals are induced to buy a Phono-
a distant point it is either because
)calcr does not carry a sufficient
spcrly supply the wants of the in-

ritory is being trespassed upon by others h
the remedy entirely in their own hands, i
will be able to retain all the local business
they take the same steps to secure it that t

EDISON PHONOGRAPH MONTHLY.

EDISON GOLD MOULDED RECORDS FOR
MARCH, 1906.

The twenty-four Records in the March list
may he had anywhere in the United States for
?8.40 and no other similar expenditure in the
whole wide world can buy such a variety of
amusement and pleasure. Twenty years ago
twenty-four Records like these could not be
had at any price. How many Phonograph
owners to-day appreciate what labor, time and
money lias been expended to bring Edison

The Record is a "scream” from beginning to
end. Many will decide it to be the artist’s most

No. 1)224 "Some One Thinks of Some One,”
py Irving Gillette, is a beautiful ballad in
oT “Mamm°Vs'VBov” byi' ^cd Helf-,comP<»er

JM. WS

our Record hThis Glllcttc sings .,h.e sonB for
fed 'S {’“"''‘I by the orchesb?' MjcGil-

EDISON PHONOGRAPH MONTHLY.

I HE grand opera records.

Announcement will be made in the April is¬
sue of tlte PnoNooiiAPii Monthly of another
list of ten Edisou grand opera Records made
by the same artists as sang for the first list.
It has been decided not to issue these Rec¬
ords more frequently than once every three
months. This will make the issuing dates for
1906 ns follows: May 1st, August tst and
November 1st. Probably not more than ten
will appear at one time. This arrangement
will enable the trade to provide ways of carry¬
ing a stock without crowding their stores, and
it will give ample time for a thorough ex¬
ploitation of eacii new list.

Nothing that this company has ever done
has been such a pronounced success as the
first ten of these grand opera Records sent
out the latter part of January. The judgment
of the Jobbers and Dealers, based upon hear¬
ing die sample Records, has been amply con¬
firmed by the public. The Records have now
been before the public n month. The new or¬
ders of the trade in that time have been
double the advance orders and are still com¬
ing in at a rate that is astonishing every olfi-'
cial of the company. What the total for the
first three months will be no one now attempts
to guess. Dealers who placed small orders arc
coming back for more and Dealers who were
so skeptical that they would not order cannot
now get them quick enough.

We have received many letters from Job¬
bers, Dealers and individuals, saying all
sorts of complimentary things about the grand
opera Records and congratulating us upon
putting them out. Steps are being taken to¬
ward having grand opera Records made by
other noted singers. No expense will be spared

some of these Records.

STEP IN THE RIGHT DIRECTION.

We are very much pleased with the first is¬
sue of the Grand Opera Record scries. They
Ml a long-felt want among Edison patrons, and
still further enhances tile value of the Edison
Phonograph as a home entertainer. The Na¬
tional 'Phonograph Co. is to be congratulated
VP°" tl!iSctCp m-.tll.c.r!?hl direction. — C. 1.
Hcppc & Son, Philadelphia.

BOUGHT THE ENTIRE TEN.

■ re purchased the e

I have purchased the entire set of Grand
Opera Records. I think that these Records arc
hope that you will continueto’ issue thcscCR«-
who enjoy these’ Records "Tmuch^s Tde

OUR RECORDING DEPARTMENT.

The Recording Department of the National
Phonograph Co. was on February 1st, moved
from 65 Fourth Avenue, New York City, to 79
Fifth Avenue, corner lGth Street. The new
quarters arc about twice as large as the form¬
er ones and provide much needed room for the
work of this important department. The Re¬
cording Department is in charge of Walter H.
Niftier, whose Phonograph connection dates
back to the time when Mr. Edison built his
laboratory at Orange. He has since been
continuously identified with the Edison Phono¬
graph and Edison Records and has played an
important part in their present development.
Mr. Miller has an able, careful and painstak¬
ing assistant in W. H. A. Cronkhitc, who is
.. trained musician and upon whom devolves

upon their musical rendition . on Edison
Records.

PUBLISHERS OF MUSIC IN APRIL LIST

The publishers of the compositions made
for our April list of Records so far as we can
obtain them, are given below. Where the num¬
bers arc omitted they arc cither not published
or we arc unable to give the names of the pub-

NOT OUR MISS NELSON.

Several correspondents have asked if the
Miss Grace Nelson, who was killed in a rail-
load accident at Charlton, Mass., last Sep¬
tember, was Miss Nelson who sang for the
Edisou Phonograph. We are glad to say that
the woman was not our Miss Nelson. '

EDISON PHONOGRAPH MONTHLY.

METROPOLITAN ARTISTS.

IIP . — - -

16 EDISON PHONOGRAPH MONTHLY.

that “Double Service” will
JTIUUr Increase YOUR Business

EDISON !i|

Phonograph Monthly |

PUBLISHED FOR TRADE USE ONLY BY Ifjjf

THE NATIONAL PHONOGRAPH CO. Hi 1

; I]

1 E.R. GUTHRIE

j BICYCLES, PHONOGRAPHS

\ International Oorraopondonos Sohoola, Lincoln, neb. Jan. 9. 1906.

1 Soranton, Pa.

Gentlemen:

Replying to youre of 5th lnot. regarding my ouooaoa In Belling
the I. C. S. language Outfits will eay, there is no other phase of the

VOL. IV. ORANGE, N.

NATIONAL PHONOGRAPH CO.
Orange, N. J.

NATIONAL rtlONOORAPII CO., LTD., q CLEHKENIYELL
ROAD, LONDON, ENG.

EDISON PHONOGRAPHS AND RECORDS.

J., APRIL, 1906. No. 2. Ill

AN UNCHANGED SITUATION. ' jf.

no change in the trade situation so fa^Mh lilsi

relates to Edison Phonographs and Records. ;i !|

It has brouglit no relief to our executive, office . j]

and factory force, all of whom have worked ! !i|i!

at the highest pressure, early and late, in their j> ;|iEj

efforts to meet the demands of the trade. It • j 8

has brouglit no increase in the daily and i fyj

weekly output, for every existing resource has -j ; J

for months been utilized and a further in- 1 311

a EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.

(Contlmiod from pago 1.)

TO ENTERTAIN OUR JOBBERS

ADVANCE LIST FOR MAY, 1906.

the extension of every department of the fac¬
tory, cither by the enlargement of existing

The National i*lionograpli Company is
ning to tender a complimentary entertai:
to its Jobbers in the United States and

DECORDS listed below will he rend v foe cl.i - . „„ Mo.. .0.

Onr Record making facilities, which six

ada at New York City on July 17th, 18th

EDISON PHONOGRAPH MONTHLY.

AMONG THE JOBBERS. of the largest single express shipments ever

ice Phonograph Co., of Poughkeep- made to such a distance from the factory. Mr.
removed on March i to larger guar- Andrews is one of the largest and most loyal
3 Main street, that city. They now Edison Jobbers in the country.

ry handsome establishment, contain- - - -

Sc exhibition room and five new PERSONAL.

_ _ EDISON PHONOGRAPH MONTHLY.

PRINTED MATTER. INCREASING THE EDISON FACTORY

A large size reproduction of Mr. Edison’s FACILITIES,

photograph has just been mailed to the entire The phenomenal growth of the Edison bu:

EDISON PHONOGRAPH MONTHLY.

omcc nuiming. it wl]
Lakeside avenue and 5.
thoroughly fire-proof.

trade letters on new grand

OPERA RECORDS.

Supplement No.VofTe EdtaGrand Opera
Dcakre ' raV° J“St bCCn mail'd *° Jobbcrs and

EDISON PHONOGRAPH MONTHLY. '
QRAND OPERA RECORDS.— Supplement No. Z

The second list of Edison Grand Opera Records will go out on May
of the greatest single success in the history of the Edison Phonograph,
these Records were fairly on the market it was uncertain how the trade

C.UISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY

EDISON PHONOGRAPH MONTHLY.

Proof

that “Double Service” will
Increase YOUR Business

BICYCLES, PHONOGRAPHS

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

VOL. IV, ORANGE, N. J., MAY, 1906. No. 3.

NATIONAL PHONOGRAPH CO. TAKING MEASURES FOR RELIEF.

Orahgs, N. J. The action of this Company in deciding to

mew york : 377miok square. the Jun« Est ?£ Ediso" Records,

International Correspondence Schools

Box 920, SCRANTON, PA.

EDISON PHONOGRAPH MONTHLY.

way (our Record No. 9231). Miss J01
sings the song with orchestra accompanimen
.No. 9295, “Everybody Gives Me Good A

EDISON PHONOGRAPH MONTHLY

Made with orchestra accompaniment.
t ?°n ?3°°V^f Washington Should Come to
Life, by Billv Murray, is another one of
George M. Cohan's clever songs and sung by
him m his well-known play, "George Wash¬
ington, Jr. The song tells of the strange

"Here It Comes Again,"
a coon song by Bert A.
s by Alex Rogers and
5 sung by Mr. Williams ii

You Try?” by Mi:

EDISON PHONOGRAPH MONTHLY.

AGREEMENT MUST NOT BE
VIOLATED.

I CONCERNING THE JUNE PHONOGRAM.

EDISON PHONOGRAPH MONTHLY

A WORD TO JOBBERS.

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST OF ORAND OPERA RECORDS.

Supplement No. 3, August, 1906.

Tlic ten Edison Grand Opera Records listed below will be „

with the regular August selections and, all things being favorable, they win rcacn an i
ben, in the United States and Canada before- July 27th. Like the regular list the Gr
Opera Records must not he placed on sale by Jobbers or be re-shipped to Dealers bcforl
a. At. on July 27th. . Supplements, hangers, etc., will be shipped at the same time and these a

e shipped by freight from Oral

must not be distributed in advance of Records.

Jobbers are required to mail orders to us on
^be considered as second orders and filled later.

Dealers should place orders for Grand Opera Records with their Jobbers before June 1

ar before June loth. Orders not so' mailed 1

re prompt and complete shipment when Jobbers’ stock is received.

The third list of Grand Opera Records presented herewith will be even more popular tl
“ *“ts Previously issued. These selections comprise four in Germnn, three in Itali
'■ French. Each is sung by a different artist and tit

in Spanish and 01

The lit

st introduces four new artists in Mine. Rappold, soprano; Miss Bessie Abott,
prano; Mine. Jacoby, contralto, and Alois Burgstallcr, tenor. All of these artists sang lead!
roles at the Metropolitan Opera House last winter and are, therefore, singers of the first rai
For artistic rendition, natural and smooth reproduction and musical qualities these I
selections will be a delight to all lovers of the music created by the great composers.
NATIONAL PHONOGRAPH Co., Orange, N. J.

New York, London, Paris, Berlin, Brussels, Sydney, Mexico City.

Edison Grand Opera Records, price 73 cents each in the United States; 83 cents each in Canal
SUPPLEMENT NO. 3, AUQUST, 1906.

•Snug hi Laim Orchestra accompaniment
B. 22 — “FANGET AN.” “Die Meister-

By "heinrich K^o-ra^Tenor."

Sung 1,1 German Orchestra accompaniment
B. 23— -L'AIR DES BIJOUX,

“Faust” . . Gounod

By Miss Bessie Anorr, Soprano.

Sung in French Orchestra accompaniment
B. 24— ERZAHLUN G,

“Konigin von Saba” . Goldmark

By Andreas Dippel, Tenor.

Sung 111 German Orchestra accompaniment
B. 25 — ARIA (“Ein Band dcr Frcund-

schaft") "Don Giovanni”. . .Mozart
By Alois Burgstaller, Tenor.

Sung in German Orchestra accompaniment

26— E LUCEVAN LE STELLE.

“Tosca” . Pucc\

. By Romeo Berti, Tenor.

Sung in Italian Orchestra accompanimc

B. 27— LOS OJOS NEGROS . Alt’**

„ By Gustave. Berl Resky, Baritone.

S ung in Span ish Orchestra accompan ime
3.. 28— ARIA DEL PAGGIO,

“Gli Ugonotti” . Mcycrbc

-* Mme. Jacoby, Contralto.

Sung in Italian Orchestra accompanimc
B. 29— ARIA, “Wic oft in Mccrcs
tiefeu Schlund”

“Der FJicgcnde Hollander” JVagn

- - . . ' Rooy, Baritone.

Sung in German Orchestra accompanimc,

l . 30— “M’APPARI,” “Marta” . Floto

By Florencio Constantino, Tenor.
Sung in Italian Orchestra accompanimci

AN INTERESTING EXHIBIT.

I THE PHONOGRAPH AS A PEDAGOGUE

EDISON PHONOGRAPH MONTHLY.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

a EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR SEPTEMBER, 1906.

jD ECORDS listed below will bo shipped from Orango in time to reach nil Jobbers In the

EDISON PHONOGRAPH MONTHLY.

THE JOBBERS’ ENTERTAINMENT.

Jobbers of tbo United States and Canada by
the National Phonograph Company at New
York and Orange on July 17th to 20th, will
be unique in the history of the talking ma-

Erie Railroad. On the Jers
ferry a special train will
carry the party to the Edi'
factories at Orange. Here

’f the Reception Com

EDISON, PHONOGR/

MONTHLY.

EDISON PHONOGRAPH MONTHLY.

PRINTED MATTER.

, Form 940, This succeeds No. 840
ins all Records listed to and includ-
The selections cut out in the May
1C Phonograph Monthly have been

I ORAND OPERA RECORDS.

EDISON PHONOGRAPH MONTHLY.

AGENTS OR TERRITORIAL RIOHTS.

is becoming quite common for Dealers to
jnate themselves as Edison Phonograph
ii ts and generally making use of the word j
it in a way to create the belief that they are

will be fastened to the rear of
This crane will take the place c
stand, now shown as part of the cc
incut in our machine catalogue.

ted the Dealer to discontinue su
but the cases which come to c
c probably few compared to (

ay one continuing^ the practice of designat-
makes himseff liable to suspension from

EATH OF A. T. E. WANOEMANN.

, Theodore E. Wangemann, who for many
s had been connected with Mr. Edison in
irimental work on the Edison Phonograph
Edison Records, was killed while attempt-
to board a moving train at Bath Beach,
5 Island, on June 2d. Mr. Wangemann
bom at Berlin, Germany, February 13th,
. He had lived in this country many years.

near Cape Town on May 21st. The loss was
covered by insurance. As soon as our For¬
eign Department learned of the loss it dupli¬
cated the shipment.

AUSTRALIAN BUSINESS GROWING.

A total of 1746 cases of Edison Phonographs
and Records were shipped to our Sydney
branch in May. This is excellent evidence of
the growth of the Edison business in Australia.

A GOOD LETTER.

Following is a letter being sent by the Read¬
ing Phonograph Co., of Reading, Pa., to pros-

Records before they are formally listed
his musical ability made him a useful
iber. He is survived by a wife. He was
umber of the Pleiades Club, of New York
which had charge of his funeral in Brook-
on June 5th. In accordance with his own
ics his body was cremated at Fresh Pond,

:tions named below and, when our 1
k of these Records is exhausted, v
inable to fill orders for them:

of knowledge to the Dealers, and I always
read it from beginning to end. We have been
selling the Edison Phonographs and Records

iastic over our steadily increasing business.
The company's new plan as to the time new
Records arc to be placed on sale ought to meet
with the approval of every Edison Dealer all

HANGE IN CONCERT EQUIPMENT.

EDISON PHONOGRAPH MONTHLY.

NEW OFFICE BUILDING AT ORANGE.

The new concrete office building of the Edison companies at Orange, shown abo’
idly nearing completion. The time department has already taken possession of iti
on the ground floor. The departments that are to occupy the first and second floors
move in before August 1st. The third and fourth floors will be occupied later.

This building is practically five stories high, for the basement floor is almost entir
ground. It is 137 feet along on Lakewood avenue and 50 feet deep. A hallway rut
length of. the structure on each floor, with offices on either side. The building wi
complete elevator service and every modern equipment for business. It is built entir
enforced concrete, and is absolutely fire-proof.

PUBLISHERS OF MUSIC IN SEPTEJI-
BER LIST.

The publishers of the compositions made for
our September list of Records, so far as we
can obtain them, arc given below. Where the
numbers arc omitted they are cither not pub-

A MISTAKE SOME DEALERS .

Indications would tchd to show
more than half of the Edison Deale
country reach the pages of the Pin
Monthly and look over the literatu:
them by this company once or mi
month. This is a serious mistake
part and one that is undoubtedly caus
losses in money and business all t
Everything we send out to the trade
"■r - — instruction of unq

enough money in Edison goods tc
Dealer, did so with the idea of makir
on the line. He cannot, therefore, be
informed on the business and cannot
slight any opportunity to gain infom
ideas that will enable him to become
ful. Most of the matter in the Phc
Monthly is dry reading and much o

careful reading or inspection of every
will pay. Try it, Mr. Dealer, and ap

F. K. Dolbecr, Credit Manager of th

What IS the

I.C.S. Language Outfit?^*

The I. C. S. Language Outfit consists of an Edison
Standard Phonograph with I. C. S. repeating attachment,
recorder, special head-band hearing tubes with patent
sound modifier, 1 ‘1-inch brass horn, brush, 25 conversa¬
tional gold-mould records, and four textbooks for the
study of French, German, or Spanish. The records and

ciation guaran- Complete I.C. S. Language Outfit

absolutely correct. The I. C. S. system is indorsed by
the French, German, and Spanish embassies and all the
leading educators. For you it is a proposition that will
appeal not only to new trade, and to people who would
not invest in a phonograph for amusement
I.C.S. LANGUAGE SYSTEM purposes, but to every phonograph owner
p , > in your section as well, who will be only

find “ we" asa

I pleasurable use for their phonograph.

Past experience has proven that it will increase your
business. For proof, ask the dealer who has tried it.
Write today for particulars and prices.

International Correspondence Schools

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

a EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY. 3

If; ■

NEW EDISON GOLD MOULDED RECORDS.

day. The difficulties of past summers in lay¬
ing off part of our force, cutting down the out-

JOBBERS ENTERTAINMENT A GREAT
SUCCESS. — PRESENTATIONS BY JOB-

ADVANCE LIST FOR OCTOBER, 1906.

up to the capacity again, has this year been

GILMORE.

1; 1

T* ECORDS listed below will be shipped from Orange in time to reach all Jobbers in tho

IV United States and Canada before September 27th, all things being favorable, but they

must not be placed on sale by Jobbers or re-shipped to Dealers before 8 A. M. on ^

the limit right through the summer.

We shall probably make fifty per cent, more
■Edison Phonographs . between now and Janu-
• ary ist, than ever before in the same ncriod.

the United States and Canada by' t’li'National
Phonograph Company, at New York City and
Orange, from July 17th to aotli, has passed

tor

To Whom
You Can Sell

I.C.S. Language Outfits —

Any dealer who gives the matter serious and
thoughtful consideration must ndmit that there is an
enormous field for I. C. S. Language Outfits. The aver¬
age person who purchases a phonograph and records
for amusement purposes sooner or later becomes tired
of his fad and stops investing in records. If he can
put his now unused phonograph to some profitable use
by purchasing an I. C. S. Outfit, he will readily do so.
Here is one big fiejd for the I. C.'S. Language Outfit.

Next, there is ft class of people, which consists of
the wealthy and highly cultured, whom you can never
interest at all in t|ie phonograph for amusement pur¬
poses, but who are the easiest to sell I. C. S. Language
Outfits to, since nearly all of them arc desirous of
learning a foreign language either for purposes of travel
or culture. Here is the second big field.

The third fiel^ consists of all present phonograph
owners, including your steady customers, who would
only be too glad to find a profitable as well as a pleasur¬
able use for their phonograph.

In addition tq this large and ready market, you
have an article to sell which is of real worth, and which
would naturally appeal to any person. The I. C. S.

I.CS.lANa^ESYSTEtt

(^tomasCl.SdUon^. is the purest of native tongues, guaranteed
PHONOGRAPH to be absolutely correct, and indorsed by the

II French, German, apd Spanish Embassies. The phono¬
graph is an Edison Standard phonograph with the I. C. S.
attachments specially designed for Language study.

Could anything be more conducive to increased
business for YOU than such a field, and such a meri¬
torious article? Dealers who have tried them out,
heartily indorse the I. C. S. Language Outfits. Have
you ever given them a trial? If not, send now for
particulars and prices.

International Correspondence Schools

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
_ THE NATIONAL PHONOGRAPH CO.

ORANGE, N. J., SEPTEMBER, 1906.

EDISON PHONOGRAPHS AND RECORDS.

The Business Year Opens .

Advance List of Edison Gold Moulded

Records for November. 1906 .

At tile Factors- .

The Phonogram . "]

Only Name “Edison” on Cabinets

Dealers’ Labels on Cartons .

Net Thirty Days, Two Per Cent Ten Days

Among the Jobbers .

Six New Hebrew Selections . .

Publishers of Music in November List. . .
Mica Diaphragms Cannot be Furnished..

Foreign Selections Cut Out .

Dealers May Now Get Printed Matter

Ahead of Records .

Record Cartons Five Cents Each .

Notice to the Trade Concerning Phono¬
graph Equipments .

Advance List of Supplement No. 4, Grand

Opera Records .

Comments on Edison Gold Moulded Rec¬
ords for November .

Offending Jobbers 'Punished . 1

Notice to Dealers Concerning Edison

Model D Repeating Attachments . 1

Full Page September Advertisement . 1

Complete List of Edison Jobbers . 1

Suspended List for September . 1

No.

THE BUSINESS YEAR OPENS.

September is practically the last call to the
enterprising man who would plan to do a
prosperous business in the coming fall and
"'inter. The man who docs not complete his
plans this month may be set down as indif¬
ferent to his own best interests. To an un¬
usual extent those engaged in the sale of Edi¬
son Phonographs and Records have been buy¬
ing goods and laying plans for two months
past. I lley are the ones who will be found
doing the business a few months hence. They
will have the stock and be taking good care
of their trade, while others are clamoring for
goods. There are still many others who have
put off stocking up or arranging to do so, be¬
lieving that they will be taken care of some¬
how if the demand comes, and they continue
skeptical as to the demand being as good as it
•vas last fall, winter and spring. To such, this
rticle is especially addressed.

The Sales Department and all others con-
ectcd with the National Phonograph Com¬
pany can sec nothing in the next nine months
but a period of unexampled demand for Edi-
con goods. Every indication points to such
condition. We have kept our factories Tun¬
ing to their utmost limit right through the
“mmer, making more Phonographs and Rcc-
rds than at any time in the history of the
company. The little surplus gained over the
regular demands of the trade has already dis¬
appeared into the stores of the forehanded
Jobbers and we begin September on practically
From now on the weekly out-
- of the trade. This out-

1 little later be getting an increased output by
"•’“on of the new buildings being erected and
new machinery installed. Still we arc con¬
fident that the demand will exceed the supply.
“'Hce to the trade, therefore, is to
in advance. If you arc a Jobber

THE ADVANCE LIST OF NOVEMBER RECORDS APPEARS ON PAOE 2.

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR NOVEMBER, 1906.

RECORDS listed below will bo shipped from Orange in time to reach all Jobbers in th
United States and Canada before October 27th, all things being favorable, but the

must not be placed on — *— - — • - - — ■ - - *

shipped to Dealers before 8 A.
will be shipped with Records. 1
not be circulated among tile public uo,u,u
for October Records on or before September 10th. Di
Jobbers before September 10th to insure prompt and i

on sale by Jobbers or leave their places of business, or ..
A. M. on October27th. Supplements, Phonograms and Bullol
’ ” "luted to Dealers after October aoth, but m

d place October orders with

EDISON PHONOGRAPH MONTHLY. 3

(Continued from page i.) THE PHONOORAM.

arrange for periodical shipments covering sev- There seems to be no limit to the popularity
eral months at least. If you are a Dealer get of the little PhonoRram among Jobbers and
your Jobber to promise you a certain number Dealers. Its monthly edition is rapidly near-

of machines each month and as many Records mg the half million mark— a most remark-

as you may need. At the same time put in a able showing considering the circumstances

stock as large as you can afford. We are under which it is being distributed. For the

quite selfish in offering this advice, and yet benefit of new Jobbers and Dealers we print

the trade will later find that it will benefit below the schedule of prices at which it is

them quite as much as it will us. sold to the trade. These prices are alike to

Dont think, however, Mr. Jobber or Mr. Jobber and Deater. The former handle them

Dealer, that all you have got to do is put in without a margin, realizing that the more

_ _ EDISON PHONOGRAPH MONTHLY.

SIX NEW HEBREW SELECTIONS. I ™

PERSONAL.

; . , . and Mrs. Thomas A. Edison at

usl made six new Hebrew selections as named ily arc making a five weeks' automob
below. These Edison Records will be ready i„ Canada. They left Orange on Aug
for shipment on and after September 1st. Ad- and will make the entire trip be *
vancc orders may be placed at any time and automobiles,
shipment will be made after September .st, when too late to note the fact in
with other goods by freight, unless different Phonogkahi Monthly, a decision

shipping instructions arc given. A limited to retail
number of a special supplement will be printed the Agr
and where orders for them arc given by Job- 0fl-,ce j,
bers they will be shipped with Records. The takc cha
selections are as follows: mcrrinl

retain Frank E. Madison a;
Agreement Department at tl
cf instead of sending him

MICA DIAPHRAGMS CANNOT
FURNISHED.

Now that the copper diaphragm ha
adopted as the standard in conncctioi
Edison Reproducers, the trade is here
vised that we arc unable to furnish
duccrs equipped with mica diaphragms
furnish mica diaphragms as extras, i

All of these songs have been selected be¬
cause of special demands, each composition
being very popular among Hebrews. Mr.

Smulcwitz, who sings them for our Records,
is very prominent in the musical world. He is !
the author of about 250 musical compositions,
including three successful operettas. Mr.
Smulcwitz is a very fine tenor and his voice is I
especially suitable for Record singing.

selections named below and, when our f
stock of these Records is exhausted, u
be unable to fill orders for them :

The publishers of the compositions made for I
our November list of Records, so far as we
can obtain them, arc given below. Where the

EDISON PHONOGRAPH MONTHLY

*1 PHONOGRAPH MONTHLY,

EDISON PHONOGRAPH MONTHLY.

Albany. There may have been s
pable of singing these songs, bt
h of months and after trying s<
it talented performers on the vat
he right man was found here
city of the Empire State, in the
rew Keefe, once a junk dealc
iducting a retail stove store,
ssing a hearty laugh that is

gefdrygoods,ltte tha| happen t!

■cfc sets you laughing as he makes 'the Y'

!tnfScr“ClU0Ubj'emP',aSizi',,;it I -

hscovery off Keefe by the talking ma- Hi
icn was mute an accident. While a
v?!>h traveling man— Mr. Ilcddcn— was 111

W. J. Ki Ilea's store here, about three 1
.ago, Keefe came strolling in. I

EDISON PHONOGRAPH MONTHLY.

YY'HAT you want is your kind
of music. It may be class¬
ical or it may be “rag-time.” It
may be the “hit” of the latest
musical comedy or it may be
Jm a selection from “Faust.”
With the

f Edison Improved
Phonograph

1 you can have your kind of music
and your friends can have their
kind. This wonderful music-
maker has no single specialty. It
is a versatile entertainer. It pro¬
duces, with fidelity, the songs of
all singers ; the music of the mas¬
ters ; the old tunes as well as the
popular airs of the day.

National Phonograph Co.

18 Lakeside Ave., Orange, N. J.

>0N PHONOGRAPH MONTHLY.
EDISON PHONOGRAPHS AND RECORDS.

EDISON PHONOGRAPH MONTHLY.
JOBBERS OF EDISON PHONOGRAPHS AND RECORDS-Co

EDISON PHONOGRAPH MONTHLY.

To Whom
You Can Sell

I.C.S. Language Outfits —

' Any dealer who gives the matter ' serious and

thoughtful consideration must admit that there is an
enormous field for I. C. S. Language Outfits. The aver¬
age person who purchases n phonograph and records
for amusement purposes sooner or later becomes tired
of his fad and stops investing in records. If he can
put his now unused phonograph to some profitable use
by purchasing an I. C. S. Outfit, he will readily do so.
Here is one big field for the I. C. S. Language Outfit.

Next, there is a class of people, which consists of
the wealthy and highly cultured, whom you can never
interest at all in the phonograph for amusement pur¬
poses, but who are the easiest to sell I. C. S. Language
Outfits to, since nearly all of them are desirous of
learning a foreign language either for purposes of travel
or culture. Here is the second big field.

The third field consists of all present phonograph
owners, inclcding your steady customers, who would
only be too glad to find a profitable as well ns a pleasur¬
able use for their phonograph.

In addition to this large and ready market, you
have an article to sell which is of real worth, and which
would naturally appeal to any person. The I. C. S.

I (VC I ANCIIACF SYSTEM LanEuaRe system is indorsed by the best
I.L-.A-LAINtjU^j c, oYo L.IVt educators in the country. The pronunciation
d.£dUon— is the purest of native tongues, guaranteed
PH O N O G RAPH to be absolutely correct, and indorsed by the

French, German, and Spanish Embassies. The phono¬
graph is an Edison Standard phonograph with the I. C. S.
attachments specially designed for Language study.

International Correspondence Schools

BOX 920, SCRANTON, PA.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

VOL. IV.

ORANGE, N. J., OCTOBER, 1906. _ No. 8.

NATIONAL PHONOGRAPH CO.
Orange, N. J.

EDISON PHONOGRAPHS AND RECORDS.

CONTE NTS

Advance List of Edison Gold Moulded

Records for December .

Advertising-Present and Future.

Printed Matter .

Personal .

Among Jobbers .

Not Earlier than the 27th .

. Dealers Should Advertise .

Jobbers and Phonograms .

Go After New Dealers .

No More Framed Pictures .

Return Record Proposition .

Australian Jobbers in New York .

Jobbers' Exchange Proposition .

Dealers’ Exchange Proposition .

Edison Gold Moutdcd Records for Dc-

An Interesting Suggestion . 10

Something Doing in Maine . 10

Mr. Sousa’s Attack . • 10

Publishers of Music in December List.... 10

Factory Buildings . 11

Our October Magazine Advertising . 13

Jobbers of Edison Phonographs and

Records . 14

Suspended List October 1, 1906 . 15

RETAIL SEASON OPENINd STRONO.

October may be set down as the opening
month for retail trade in Edison Phonographs
and Records, and judging by reports from
Jobbers and Dealers generally, the season is
beginning fully up to the expectations of the
most sanguine. It also promises to be all
that has been predicted for it, namely, the
greatest season in the history of the business.
With the retail season fairly opened, greater
activity may be looked for in the entire trade.
Orders thus far placed with us for Edison
goods have been largely from Jobbers with
plenty of capital and ample room to store a
large stock of machines and Records. These
Jobbers have exhausted our surplus stock of
machines and kept our Record making plant
on the jump to fill their orders. Now will
come the Jobbers, whose facilities will not
enable them to carry a heavy stock. The
demands of the retail trade will cause the
stock of these Jobbers to move quickly and
then will follow the usual fall demand for

We never have been in such good condition
as at present to meet the requirements of the
trade, and the demand must be great indeed
that wc cannot handle reasonably quickly.
Both the machine and Record making depart¬
ments are in splendid shape. They have been
working up to their capacity right through
the summer and consequently arc turning out
the maximum number of Phonographs and
Records, avoiding the delays of previous years
incident to putting on and breaking in new
men and gradually working up the weekly-
output. The trade will recall the delay of a
year ago, due to the working up process. The
output is now and for months has been con¬
siderably greater than the best months of last
year. For months we have averaged over a
thousand Phonographs a day. The present
output is still greater. This will be main¬
tained and probably increased through the fall

THE ADVANCE LIST OF DECEMBER RECORDS APPEARS ON PAOE 2.

EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR DECEMBER, 1906.

must not be placed on sale by Jobbers or leave their places of business, or be re-
! nipped to Dealers before 8 A. M. on November27th. Supplements, Phonograms nnd Bulletins
will be shipped with Records. These may bo distributed to Dealers after November 20th, but must
lot be circulated among the public before November 27th. Jobbers are required to place orders

Wn O Leave Me Not Dear Heart (7 Ho Mallei)

A standard sentimental song. Always ut
2-1 12 He's a Cousin of Mine (Smith)

Marie Cahill’s coon song hit from ‘‘Marrying Mary." Orchestra accom.

9-1 ij The Swan (Saint-Sacns) Hans Kronold

Cello solo from Camdlc Saint-Sacns’ “ The Carnival of Animals.” Piano accom .

94 M I’ll Do Anything in the World for You (Cobb and Edwards) Harry MacDonough
A cute serio-comic song. Orchestra accom.

9415 Camp Meeting Time (Williams and Van Alstync ) Collins and Harlan

The nno coon song duet. Orchestra accom.

94*6 Meistcr’s Musical Masterpiece ( Original ) A humorous vaudeville specialty Len Spencer

9417 Iola— Intermezzo (Johnson) Edison Military Band

Another ‘ Hiawatha " say its publishers

9418 Hottentot Love Song (Hein) Ada Jones

Mane Cahills other song hit in Marrying Mary.” Orchestra accom.

9419 Norma Darling (Ball) Sentimental ballad. Orchestra accom. Irving Gillette

9420 Two Little Sailor Boys (Jardon) Harlan and Stanley

9422 Annie Laurie (Dnun)

The old Scotch song by soprano. Orchestra ac
9! 2.1 Abraham Jefferson Washington Lee (Von Tiber)

EDISON PHONOGRAPH MONTHLY.

(Continued from page 1.)

and winter. Stock orders now on file from
Jobbers will take about three-quarters of the
output till January at the present rate of man¬
ufacture. The orders yet to come from Job¬
bers must be filled out of the remaining quarter
and the additional machines and Records
gained by an increased output as wc get pos¬
session of our new buildings. It will, there¬
fore, be seen that in spite of the greatly im¬
proved manufacturing situation it is going to
be a struggle to keep up with the demand of
the next six months or more. It is not too
late to urge Jobbers still hanging back to ar¬
range with our Sales Department for periodi¬
cal shipments of Phonographs and for sufficient
Records to make their stock complete. To de¬
fer it much longer will be to take chances that
may later cause much regret. The Record ex¬
change proposition referred to on other pages
is also going to complicate the Record situa¬
tion for some time and make it even more
•desirable to arrange for future shipments.

ADVERTISING-PRESENT AND FUTURE.

The advertising that the National Phono¬
graph Co. is now doing and will do during the
fall and winter is going to be an important
factor in creating a demand for Edison goods.
We shall not only advertise as much as ever in
the general magazines and periodicals of large
■circulation, but wc shall also spend an equal
sum in one of the largest and most thorough
newspaper campaigns in the history of the
trade. This takes no account of the many mil¬
lion pieces of printed matter that will be placed
in the hands of Dealers for the purpose of get¬
ting business. AH of this advertising is going
to be so distributed that it will benefft the en¬
tire trade. Remote indeed will be the Dealer
whose business will not be improved by it.
Dealers generally will benefit by it according
to their preparedness. If they are carrying a
stock sufficient in size and variety to meet or¬
dinary demands it will do them much good.

PRINTED MATTER.

Dealers in the large cities, when
brews live, should make an effort
snle of the six now Hebrew Rei
September ist. Copies of the I-Icb
ment may be had from Jobbers. T
be mailed to special lists and cspcc:
brews who own Edison Phonograpl

Copies of a very pretty card prii
colors and gold arc being mailed t
with this copy of the Phonograph
It is a reproduction of the now fa
sini painting "The Phonograph,” s
old couple listening in amazed de
Edison Phonograph. It is Form N<
ders from Jobbers arc now being
most of them will be in a positioi
Dealers by October 15th. This
nicely printed that it should be usc(
ter grade of distribution than thre
around the street. We believe tl:
would get the best results from the
ing copies to prospective customers

Between August ist and Scpti
nearly four million pieces of prir
were shipped by our Advertising !
to Jobbers for use by Dealers at c<
The demand by Dealers has been cm
had exhausted our entire stock of fo:
for fair use by September 15th.
readily have disposed of much gre
tity had it been available.

No more orders from Jobbers cr
for Forms Nos. 635, 690, 746, 825, 8;
945- The editions are exhaust ‘
be reprinted.

In ordering Record catal
should remember that a new is
in November and not order ;
longer than November 15th.
will contain all Records to an
November supplement. None c
will be shipped till November
edition will be in use till Marcl

PERSONAL.

EDISON PHONOGRAPH MONTHLY.

JOBBERS AND PHONOORAMS.

robber recently asked the Advertising Dc-
lcnt if the giving away of Phonograms
lalcrs by a Jobber constituted a violation
reement. We replied that, although it was
cchnically a violation, the practice was
deplored, because if continued it would
:r or later make Jobbers stand the entire
isc of furnishing Phonograms, or possibly
el its eventual discontinuation. This, re¬
lit. A more careful consideration shows
giving away Phonograms in quantities to
rs docs constitute a violation of that
raph in the conditions of sale which fer¬
tile giving away of premiums of any
to induce the sale of goods. When a
r gives a Dealer a quantity of Phono -
r without cost he certainly does so as an
ement to that Dealer to buy of him. If
obbers arc sending Phonograms to Dcal-
i quantities without making the usual
e for them we hope that they will stop !

RETURN RECORD PROPOSITION.

The return Record proposition, which i
into effect October 1st and lasts for six cl
gives every Jobber and Dealer a great chs
to get rid of his entire stock of surplus, cut¬
out and defective Records and to begin the
season with a stock of live, good selling, per¬
fect Records. The Dealer who carries over
any unsalable stock has only himself to blame.
Dealers have but to order two new Records for
every one they return and they are given two
months in which to place orders. A more gen¬
erous return proposition has never before been
made. All Jobbers and Dealers should care¬
fully read the literature on the subject mailed
to them. The letters are also printed in an-
• other column.

AUSTRALIAN JOBBERS IN NEW YORK.

Our Foreign Department was recently fav¬
ored with a call from M. Francois Albert, of
Albert & Son, Sydney, N. S. W., Australia.
Albert & Son are important Jobbers of our
apparatus in Sydney, and are veterans in the

QO AFTER NEW DEALERS.

EDISON PHONOGRAPH MONTHLY.

e letter below was mailed to every Jobber on September 25th,

JOBBERS’ EXCHANGE PROPOSITION.

r ist, and until October 6th, inclusive, authorized EDISON Jobbers may
Surplus, Cutout and Defective EDISON Standard (not Grand Opera or
dcr the following conditions :

tout or Defective Records must be packed in separate cases, barrels or
gc must be plainly marked, on the outside, with the shipper’s name and
scords contained therein, and whether they arc surplus, cutout or dcfcc-
morc than one package in a shipment, they must be numbered consccu-
t up, and on each individual package must also be marked the total
n the complete shipment. The wording of the enclosed form must be

5th. CREDIT will he given the Jobbers foi
ediafely an Exchange Certificate is sent the
cr), but credit will not be given the Jobber fo
shipped and invoiced to him double the qua
7th. All shipments made from October isl
rs received prior to or from October ist to
>rds returned, but Jobbers must send us sufii
oublc the quantity during that time.

3th. Only genuine EDISON Standard (not
med and they MUST be in EDISON carte
>rds will NOT be accepted under any condi
3th. GRAND OPERA or CONCERT Rcc
ioth. This proposition does not include Rccc
Innc Operators or Exhibitors, and any Rcco
rned to us, will be absolutely refused,
nth. No deduction for Records returned c
cred, until Credit Bill covering the rcturnc
12th. All Records returned will be given a
ild any be discovered that are not subject to
: he any shortage in count, OUR DECISION
51 . BE FINAL.

i.lth. Any Records returned after October
URNED AT YOUR EXPENSE.
IMPORTANT, If all the Terms. Cnmllilnn

EDISON PHONOGRAPH MONTHLY.

'VT'OU may think you know what a
A Phonograph is ; you may think
you have heard one ; but you do not
know what a Phonograph will do —
you do not know how good it can be
until you have heard the

Improved Edison
Phonograph

ctober Mognzlnes.]

Thomas Alva Edison invented the Phon¬
ograph idea. The Edison is his own
best development of the Phonograph
idea. It possesses the marvelous quality
of giving you “ your kind of music ”
better — that is clearer, more entertain-
ingly, more musically — than any other
talking, singing or playing machine.
“Your kind;” that is the keynote of the
Edison Phonograph. You don’t have to
learn to like it. It plays what you. like.

National Phonograph Co.

IS Lakeside Ave„ Orange, N. J.

EDISON PHONOGRAPH MONTHLY.

OF EDISON PHONOQRAPHS AND RECORDS.

EDISON PHONOGRAPH MONTHLY.
JOBBERS OF EDISON PHONOORAPHS AND RECORDS

JOBBERS

EDISON PHONOGRAPH MONTHLY.

What the
“Other Fellow”

Is Accomplishing'

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY.

THE NATIONAL PHONOGRAPH CO.

, NOVEMBER, 1906.

No. 9

NIW YORK t 31 UNION SQUARE.

EDISON PHONOGRAPHS AND RECORDS.

Ready for the- Holidays? .

Advance List Edison Gold Moulded

Records for January, 1907 .

Give Phonograph Concerts .

Factory Building Progress .

About Special Outfits .

Record Return Proposition .

Printed Matter .

Among the Jobbers .

Reprint of Supplement No. 4, Grand Opera

Records .

Our New York Recording Plant .

Why Some Dealers Cannot Sell .

Grand Opera Records .

No Longer a Side Line .

Publishers of Music in January List......

Comments on Edison Gold Moulded

Records for January .

The Cry for "Brains” (front Pearson’s

Commercial Department— Representatives

Appointed . ; • • •

Jobber’s List of 250 Good Selling Edison

READY FOR THE HOLIDAYS?

So smoothly do the orders come in and the
Phonographs and Records go out that it is
difficult to realize that the volume of business
being done by this company is nearly fifty
per cent, greater than it was a year ago at
this time, when we were way behind on orders
and the entire trade was clamoring for goods.

irders for machines have been running
ahead of the output for several weeks but no
'ias yet been seriously inconvenienced.
The Record situation is in good shape. Run-
the factory at its full capacity right
through the summer and increased factory
room arc the two important reasons for the
present condition of affairs.

With the approach of the holiday season we
would urge Dealers and Jobbers to see that
their stock of machines and Records is ade¬
quate to meet the demand. Bear in mind
that as the weeks go on it will be a little more
difficult for Jobbers to get quick shipments
from us and for Dealers to get their orders
promptly filled by Jobbers. It is, therefore, ad¬
visable to order somewhat farther in advance

Suspended List, November 1, 1906. ..

It would seem as if the demand for Edison
Phonographs and Records would be greater
than ever during the holiday season this year.
The interest of the public in “canned music”
continues to grow in spite of Mr. Sousa’s de¬
nouncement, and with our country’s present
great prosperity more Phonographs than ever
should be sold.

Don't forget the trouble you had a year ago
in getting machines and Records. Remember •
the sales you lost because you did not have
the goods in stock. Don’t get caught in the
same straits again. Add fifty per cent, to the
sales you made in November and December of
last year and stock up accordingly. What if
you don’t sell out? The stock is as salable as
I flour and last January the business was fully
as good as in December.

THE ADVANCE LIST OF JANUARY RECORDS APPEARS ON

PAGE 2.

EDISON PHONOGRAPH MONTH!

a EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR JANUARY, 1907.

OlVE PHONOORAPH CONCERTS.

One o! the most effective methods of adver¬
tising and selling Records by Dealers is to give
public concerts once or twice each month. It

EDISON PHONOGRAPH MONTHLY.

I* SPECIAL OUTFITS,
l of our Legal Department was
to the advertisement of a
er, in which the latter had in-
led to give prices of several ac-
included in a special outfit at a
ince this is a feature of selling
not understood by all Dealers,
tter of our Legal Department in

small, will share in its benefits. Dealers them¬
selves, however, can get the maximum amount
of good from it by doing some advertising on
their own account and otherwise letting the
local public know that they have the goods, for
which we arc creating the demand. Edison
goods sell readily and easily, but they will sell
even better if the local Dealers will do their

icription of the Gem, Standard,
umph outfits, you omit to spcci-

the prices of the horns a:.._
l in the several outfits arc spcci-
u will refer the reader to such
rice list, there will be no objcc-
dvertisement as it now stands.
Df the requirement to specify the
article included in the outfit is
ic extra articles are included at
i at which such articles are sold
hcrcforc, if under each outfit
i special catalogue which gives
hese articles, this object would
since the trade and the public
tion to ascertain at what prices
les are included.”

WINTER ADVERTISING.

our full page advertisement in
azincs, printed on page 21, is the
s that will appear in magazines
5 for the next six months. The
ries is wholly unlike any other
ic advertising now before the
atter what the first impressions
may be, we believe that before
lalf completed it will be recog-
ising of unusual merit and value,
t it is going to be of great bcnc-

RECORD RETURN PROPOSITION.

The Record exchange proposition in effect
in this country from October ist to 6th has
been universally proclaimed by the trade to
be the most satisfactory of any ever pro¬
mulgated by this company. The conditions
imposed were all that could be expected! They
were easily understood, and compared to the
large number of shipments the friction and
errors were of no consequence. The number
of cut out, surplus and defective Records re¬
turned by many Dealers was surprisingly
small for each/ The aggregate, however, has
given the specially created “Exchange Depart¬
ment” at Orange a most busy month. Prob¬
ably two-thirds of our 9,000 Dealers took ad¬
vantage of the exchange proposition and made
shipments to Orange. All of these arrived by
freight within two weeks. With the arrival
of the first shipment a- score or' more of trucks
and wagons were put into commission. Yet
at one time fourteen carloads stood on the
siding awaiting tiie trucks and wagons. For
a time the local freight officials were literally
"up in the air.” At the factory the “Exchange
Department” worked like beavers, checking
the cases, getting them opened, taking the
Records out of the cartons, inspecting them
and filling in the necessary blanks. It is dif¬
ficult to imagine in advance the magnitude of
a task of this kind. It is practically over now,
and since the trade is so well satisfied we are
greatly pleased.

An exchange proposition like this gives a
new impetus to the Record business. It gives
every Dealer an opportunity to return all his
unsalable stock and put in a supply of newer
and more up-to-date selections, for which there
is a greatpr demand.

A Record exchange proposition, similar to

EDISON PHONOGRAPH MONTHLY.

PRINTED MATTER.

A Jobber suggests that we point out to
Dealers that numerical catalogues should not
be used as copy when ordering a supply of
Records. Numerical catalogues are issued for
store use only and, as Jobbers are held down

copies! The Record order sheets, printed espe¬
cially for the purpose, arc much more conven¬
ient for ordering Records. Jobbers will sup-

A new edition of the Foreign Record Cata¬
logue, Form No. 990, has been printed and is

the trade. Copies arc not being mailed, for
with the exception of the addition of the six
new Hebrew selections and the omission of a

cicnt to warrant those having a supply of the

copy of a four-page folder printed especially j

two colors. On the first page is Santa Claus,
with his reindeer team, flying over the house¬
tops. The most conspicuous article in his
sleigh-load is an Edison Phonograph. On the
following pages, under the caption of “A Gift
Worth While,” is an argument on the merits
of an Edison Phonograph as a Christmas
present. In order that these folders may be in
the hands of Jobbers in ample time to redis-

cach Jobber without waiting for his order. In
some cases these may be shipped with the De-

Owing to a delay in printing the new edi¬
tion of our Record Catalogue No. iooo, we
shall be compelled to continue to fill orders
with the present edition No. 94° for about
two weeks longer. Those who have been
waiting for the new issue should order small

SUPPLEMENT NO. 4 GRAND OPERA
RECORDS.

A supply of supplements for List No. 4 o
the Edison Grand Opera Records, togethe
with the Records themselves, arc in the hand
of all Jobbers in the United States and Can
ada. Many Dealers have put in a stock 0
these Records and arc meeting with much su
cess in selling them to high class musical trad
All other dealers should follow their cxampl
They should make* up a mailing list of the be
people in their towns and send a Grand Ope
supplement to each, putting in one or more
each Grand Opera Record to meet the deman
No one expects the sale of these Records
approach the sale of regular Records, but eve
Dealer should carry them in stock and co
stantly use them to gain the interest of thos
of good musical tastes. Following is a n
print of supplement No. 4:

George B. Dillon, Edison Dealer at M
Arthur, O., prints the following at the top

Dear Friend : — The clear, rich tone of a go
Phonograph or talking machine in your hoi

AMONG THE JOBBERS.

:dison phonograph monthly.

EDISON PHONOGRAPH MONTI

sistant back to the
mograph stands on
room. The horn
i the opposite side,
litc and his assist-
ass judgment upon
lists. Mr. Cronk-
f the department,
y of the company
nftstcr record lias
manufacturing dc-
l had his seal of

mean ability, and
:d, varied musical
invaluable in his
t interesting theat-

chinc shop, with lathes and other machinery,
microscopes and a lot of other paraphernalia
only to be found in a department of this pe¬
culiar character.

Our Recording Department came into an
official existence shortly after the incorpora¬
tion of the National^ Phonograph D>. For

Edison factories in Orange. This was Even¬
tually found inconvenient for the “talent” and
three years ago the top floor of 65-69 Fourth
avenue was leased and fitted up for the work
of the department. These quarters proved
inadequate to meet the demands of our rapidly
growing business and some months ago the
department moved to its present location.

WHY SOME DEALERS CANNOT SELL.

PUBLISHERS
The publishci

EDISON PHONOGRAPH MONTHLY

COMMERCIAL DEPARTHENT.

;al representatives are

APPOINTED.

sufficient will noti

prospect, after bci

Sfrom the br
amount of ir

THERE is nothing so good for the family
as laughing. Anything introduced into
the family circle which will increase the
number of laughs per person per evening is a
benefit to the health of the home.

The Edison Phonograph is able to furnish
good, hearty, wholesome fun. It is not always
funny, but it can be made funny when you
like it funny.

The first work of the Edison Phonograph is to amuse. Some
people are better amused by things that are not funny. Music,
operas, hymns, ballads, old songs — whatever it is that you like
best — that is what the Edison Phonograph can give you best.
There are good dealers everywhere who show it and sell it. Write
for the book and you will know why you want the Edison.

National Phonograph Company

EDISON PHONOGRAPH MONTHLY.

JOBBERS OF EDISON PHONOORAPHS AND RECORDS.
ALABAMA. I NEBRASKA.

EDISON PHONOGRAPH MONTHLY.
JOBBERS OF EDISON PHONOORAPHS AND RECORDS

EDISON PHONOGRAPH MONTHLY.

What the
“Other Fellow”

Is Accomplishing*

prominent firm in Atlanta is going to open a regular school
of language study with the aid of our phonograph system.
They are waking up all along the line to the possibilities of
• the language feature of the business. How

I.C.S. LANGUAGE SYSTEM about YOU? Do you realise what I.C.S.Lan-
PHONOGRAPH y' " * ' ™ k “ t n.ln*

y»“ know that with these outfits you can reach
a class „f trade that would not think of using
a phonograph for ordinary purposes, that you can reach'those
people who have become tired of their phonographs as an1
amusement fad, and that you can quickly interest your
regular customers in this PROFITABLE use for the phonograph?

the game and^et YOUR share of this trade. Write TODAY

International Correspondence Schools

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPH MONTHLY.

two months should elapse between each mail¬
ing. Each time a cordial invitation should be
extended to call and hear a demonstration. Or
still better, ask for the privilege of making a
demonstration in the home of the party ad¬
dressed. In nine cases out of ten where such
consent can be secured a sale can be made.

was beyond our control we could only explain

Those still waiting will appreciate how impos¬
sible it is to send them the credit papers until
we get the complete shipments. We are doing

Those who have given mailing lists a good
trial find them very profitable ways of increas¬
ing their Edison business.

THREE NEW CANADIAN JOBBERS.

C. H. Wilson, General Manager of Sales of
this company, spent a week in Canada during

FEBRUARY RECORDS ON JANUARY 28TH

•Since January 27th, 1907, falls on Sunday,
February Records cannot be placed on sale un¬
til the following day, January 28th. The trade
must bear this in mind and under no circum¬
stances permit February Records to leave their

the early part of last month and established P,ac« of business on Sunday or earlier date,

three new Jobbers of Edison Phonographs and Such a contingency was provided for in the

Records. Up to the present time our only original notice sent to the trade.

Canadian Jobber was the R. S. Williams & - — -

Sons’ Co., Ltd., with headquarters at Toronto NO MORE BRONZE PAPER WEIGHTS,
and a wholesale branch at Winnipeg. The The trade is .hereby advised that we have
growth of our business in Canada made it ad- discontinued the sale of bronze paper weights,

yisablc to have a greater number of distribut- Reference to them will be eliminated from fu-

ing points than these two cities, and it was turc catalogues.

EDISON PHONOGRAPH MONTHLY.

fcrcncc represents one of the reasons why Mr.
Edison regards the cylinder record as the best
medium of reproducing sound.

PERSONAL.

Florencio Constantino, the famous Spanish
tenor, whose beautiful Edison Records have
been so greatly admired, arrived in New York
last month. He has made a three year contract

list of new Edison Records. At the bottom is
a piece of sand paper for striking matches.
The printing is done in two colors and is
printed in such a manner that a copy of the
Record supplement can be pasted on each
month and the whole mailed for one cent

HAS GIVEN COURAGE TO DEALERS.

_ EDISON PHONOGRAPH MONTHLY. u

PUBLISHERS OP MUSIC IN FEBRUARY, PEW TOWNS TOO SMALL.

1907, LIST. Dealers frequently complain that their towns

The publishers of the compositions made for are so small that they cannot sell many
our February list of Records, so far as we can Phonographs and Records. The letter printed

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOQRAPHS

RECORDS — Cor

EDISON PHONOGRAPH MONTHLY.

S«7r^-DN&EK®CHNl?R‘V”s!»rket.t.

00 i£“ hYndkrmann” ’bUshwick' “phonc

State Center-ORA SARGEANT.

w Yo^5,te^«TvARM^RONG' or’ ameri-
AUTOMATIC°ZITHbR<i CO* V.'co'hon, Prop.,

hdwar^hielpeLK^wIui.'avo.

BRONX PHONO. CO. or DAVID SWITKY
SC»5 Willis QVO.

R. L. CORWIN : also Newark, N. J.

EAGLE PHON6. CO., or C. LOWENTHAL
EMPIRE PHONO. CO.. • W. i.lh street.

S'or«8 CorVlondt'.t,1- Ri ^ pV? fl(d7 Jj* Jcl*r

HAWTifoR^EM4rrl?IEBL'E, .o7 Bco.dwor
also Philadelphia, Pa.

HOLOBER^BROS.,^0, <ax and 491 Weat at.

suE^iiiV1i,,7-DP.V,MX»MoL-

PENNSYLVANIA.

PhlllHA?^0&J^S^4*^^hSSi?itItjor

penn<jk?v4l¥y ca,‘« sooth 9tB it
PUUburjr— A. LIPPARD, «ij Wjllo SVo.

EDISON PHONOGRAPH MONTHLY.

WHEN the King of England wants
to see a show they bring the
show to the castle and he hears
it alone in his private theatre. In this
country we are all kings as far as having
our own private show is concerned. We
simply buy an Edison Phonograph and
listen to the latest popular song, to the
famous tenor opera singer, to a fine old
hymn, to a rag-time dance or to a funny
dialogue.

Anything that can be spoken, or sung, or played, can be reproduced in the Edison
Phonograph with great naturalness.

EDISON PHONOGRAPH MONTHLY.

What the
“Other Fellow”

Is Accomplishing!

e line to the possibilities of

I.C.S. LANGUAGE SYSTEM atottt“YOU?B"Do“yo”re°ali« wh ““ c!s. Lam

- with — ^ guage Outfits will do for YOUR business? Do

^OnonUU y0U know that with these outfits you can reach

PHONOGRAPH • „ cla5S o[ trade thnt would not think of using

a phonograph for ordinary purposes, that you con reach those
people who hove become tired of their, phonographs as an
amusement fad, and thnt you con quickly interest your
regular customers in this PROFITABLE use for the phonograph?
"Dealers who have tried it" have increased their business
from 10 to 80 per cent, and more. Don’t be slow. Get lute
the game and get YOUR share of this trade. Write TODAY

International Correspondence Schools

Box 920, SCRANTON, PA.

EDISON PHONOGRAPH MONTHLY
(1907)

EDISON

Phonograph Monthly

ORANGE, N. J.. JANUARY. 1907.

NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPHS AND RECORDS.

About Trade in General .

Advance List of Edison Gold Moulded

Records for March .

The Proposed Copyright Bill .

New German Records .

Retrospective and Prospective .

Publishers of Music in March List .

Printed Matter . . .

An Annoying Situation .

Just a Little Patience.. .

Among the Jobbers .

Building Progress .

Grand Opera Records .

About Inferior Parts .

A Tip About the Foreign List..... .

Advertising Edison Goods .

Edison Records for March . i

Edison Business Phonograph— How the

Trade May Handle It . i

Group of Stores of Edison Jobbers and

Dealers . I

January Magazine Advertisements.. id and t

A Thanksgiving Menu . l

A Good Soliciting Letter . I

An Interesting Contest . 2

Jobbers of Edison Phonographs and

ABOUT TRADE IN GENERAL.

"Oar general Phonograph business is above
the average but our Edison business is remark¬
able,” is the way an Edison Jobber stated it in
an interview in the early part of December and
this remark seems to be typical of the talking
machine business everywhere. All makes of
talking machines have enjoyed an excellent fall
and holiday trade, but the demand for the
Edison Phonograph has outstripped them all.
The season has been most satisfactory in more
ways than in volume and profit. The ability
of our factory to practically meet the require¬
ments of the trade for Phonographs and Rec¬
ords, large as they were, has made the doing of
a large business easy and pleasant. There has
been little of the troubles of a year ago in the
matter of getting goods. Few sales have been
lost on this account. Much correspondence
and needless friction have been saved. What
has been our gain in sales has been our com¬
petitors’ losses, for a year ago many machines
of other makes were bought because Edison
Phonographs could not be had in sufficient
numbers.

The trade must not now look for a falling
off in business simply because the holiday sea¬
son is over. On the contrary, it should pre¬
pare for a still larger sale of Edison goods.
In January of last year the demand for Phono¬
graphs and Records, but especially the latter,
took a tremendous upward jump and con¬
tinued with increasing force right into hot
weather. It behooves every Edison Jobber and
Dealer to place orders at once that will make
his stock as complete as his store or storage
facilities will permit. We are preparing at
Orange to take care of the greatest business
in our history as a company but hardly expect
to be able to fdl all orders complete. We
hardly need tell cither Jobbers or Dealers
that there is absolutely no risk in carrying a

E ADVANCE LIST OF MARCH RECORDS APPEARS ON PAGE 2.

EDISON PHONOGRAPH MONTHLY.

A TIP ABOUT THE FOREIGN LIST.

"It is too had that so many Dealers knot
nothing about the Edison Records in the for¬
eign catalogue” said L. Kaiser, manager of the
talking machine department of S. B. Davega,
New York City, to the editor of the Phono-
graph Monthly recently. “There arc many
fine Records in the foreign list that would find
a large sale if Dealers knew more about them.
For instance, there arc about a dozen of these
I feature among my trade and the order de¬
partment at your factory will tell you that I
order many of these numbers. They are fine
and as good as anything in the domestic list.
My Dealers arc playing them for their cus¬
tomers and doing a nice business in tl
At our request Mr. Kaiser furnished a 1
these Records, as follows:

1=945 Here, There and Everywhere — British
Military Band.

'3»S. Farewell March— British Military Band.
13001 Kaiser Frederick March— British Mili-

18781 Monte Cristo — Quintctc Jorda.

Co. a

sells, Riloitc Islan.l anil Cumicctic'i'itl'''^0' Massnc,lu*
'■"'iK- A. Ileililcn— Vermont amt New York Stale,

11^ a*' Turner— "om 'i/*"'*1 t"1! A k.

e.fJt^hijiJ!iTN7r'h'nXi"' n"t.l.,cn'ns"1''

o PK A n Rm gs-?-r-

II. K. Miller — I - ......

Idaho, Nevada and

ADVERTISING EDISON GOODS.

On pages iti and 17 of this issue arc
copies of Edison advertisements that ai
hearing in the January issues of many 1
lending publications of the country. On
vcrtiscs tlie Edison Phonograph and the
advertises Edison Records. In magazine:
arc appearing 011 opposite pages and in
publications either side by side or 011c
the other. Each advertisement is stroi
itself and each must he a potent factor in
mg sales. Together they will he irresi:
This plan of advertising in general met
will he continued for some time at leas
with the newspaper campaign being carrii
in jobbing cities cannot, in our opinion, f
make the Edison business in 1007 as mud
tor than that of 1906 as the latter was I
titan the year before. The demand for E
goods is hound to continue indefinitely, a
that the trade should hear in mind botli ii
vertising and in carrying ail adequate s
ft will pay to keep a full line of machines
Records and it will pay to advertise tile
We wish that space made it possible to
even a brief reference to tile many advei
incuts sent us during the past month by
hers and Dealers in all parts of the country
Canada. A mere list of the names of tllcsi
vcrtisemciits would include a largo pcrcer
of the progressive Jobbers and Dealers,
advertising proves that the trade is keenly :
to the advantages of letting the people of 1
localities know that they have Edison g:
and thereby reap the benefit of the general
vertising we are doing. A general adver
incut in a general medium and a local one
focal paper makes an ideal combination fi

JANUARY 28th IS THE DATE.

Since January 27th falls 011 Sunday, Jobbers
should he careful not to allow Edison Records
to leave their stores until 8 o’clock on the
morning of January 28th. To permit them to
go out on the Sunday or Saturday before will
be a violation of the rules laid down for tile
proper regulation of the plan now being fol¬
lowed. This plan is working most satisfac¬
torily to all interested in the business.

FOREIGN RECORDS CUT OUT.

ONLY WANTED EDISON RECORDS.

EDISON PHONOGRAPH MONTHLY.

New Edison Records for

January

SEND for these three books to-day.
They are the Edison free library
for lovers of the Phonograph —
new every month; free to every asker.
Mailed December 27th.

Do you remember to buy new records
for your Edison Phonograph? Have you

_ forgotten how you liked the

! records you now have when
you first got them? Do you
notice how entertaining they
are to your guests who hear
them for the first time? Then
bear in mind that every new
record renews your interest
in your phonograph. It is

When you bought your
first supply of records, you
possibly bought the things
you liked at that time. There
are other good things — per¬
haps different from what you
liked then, but which appeal
to you now ; which appeal to
your friends. Besides, there
The Edison Phonograph is the

; new records every month. The Edison Phono
me phonograph. It is the records which change.
Go to your dealer and hear the new records.

Three Books Free— Send for the complete catalogue of Edison
Records, the Supplemental catalogue of Edison Records for January
and the Phonogram, describing the records for January. All published
December 27. They will give you a new interest in your Edison
Phonograph.

National Phonograph Company

Lakeside Avenue Orange, N. J.

[Magazine Advertisement for January, 1907]

EDISON PHONOGRAPH MONTHLY.

EVEN John Philip Sousa, who has
no use for phonographs, has been
forced to recognize the Edison
Phonograph as a formidable competitor.
The two-step king says that people will
no longer go to concerts if they can
have music in their own homes so easily
and so cheaply as they can with the
Edison Phonograph.

This is nil unwilling tribute, but it nevertheless is a tribute.
The man who has an Edison Phonograph has a concert in his own
home. Even a king could not have more. At a store in your
town you can hear the Edison Phonograph right away.

National Phonograph Company

Lakeside Ave., Orange, N. J.

[Mogozlnc Advertisement for January, 190S]

EDISON PHONOGRAPH MONTHLY.

THANKSQIVINQ MENU.

)f printed mutter is the "Thanksgiving Menu”
, as printed below.]

KNOSKE’S MUSIC STORE

THANKSGIVING

RECORD

November 29, I 906

Hotel Donavin Block

Sea SlicII waltz

No. 9106

Imagination
No. 8835

Rabbit Hash
No. 8328

A Rare Old Bird ? wth Wings or tovi

No. 8925 No. 8710

iris" Canary Kangaroo Mr. Thomas Cat

No. 8647 No. 8727 No. 8132

Brandywine ..diet
No. 8748
Old Apple trie No. 8958

EDISON PHONOGRAPH MONTHLY
SUSPENDED LIST, JANUARY 1, 19

What the
“Other Fellow”

Is Accomplishing;

LANGUAGE STUDY IN CHICAGO.

f Correspondence Schools of Scranton, Pa., Is In
chargo of a special brnnch In tho retail depart¬
ment of Lyon & Healy’s devoted to tho oxplolta-

Another story of a "dealer, who has tried it.” And a
prominent firm in Atlanta is going to open a regular school
of language study with tho aid of our phonograph system.
They are waking up all along the line to the possibilities of

I.C.S. LANGUAGE SYSTEM

gunK,e 0l,t",s "'l" a° tor Y0UR b“sincss? Do

PHONOGRAPH y0U kl">w **’“t 'vlUl these outfits you can reach

- ■ n class of trade that would not think of using

a phonograph for ordinary purposes, tlint you cun ranch thoso
people who have become tired of their phonographs as an
amusement fad, and that yon can quickly interest yonr
regular customers in this PROFITABLE use for the phonograph?
"Dealers who have tried it" hnve increased their business
from 10 to 30 per cent, and more. Don’t be slow. Get into
the game and get YOUR share of this trade. Write TODAY
for further particulars.

International Correspondence Schools

Box 920, SCRANTON, PA.

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY **

_ THE NATIONAL PHONOGRAPH CO.

EDISON PHONOGRAPHS AND RECORDS.

Tlie Year Opens Well .

Advance List of Edison Gold Moulded

Moulded Records for April .

New York Phonograph Co. Suits .

Up to the Dealers .

Go After New Dealers .

Expensive, Rut It Pays .

Printed Matter .

Among tlie Jobbers . ".......

Not Merely a Talking Machine . ....

A Furniture Firm’s Letter . .

Brooklyn Eagle Commends It..' . .

A Good Letter for Dealers _ ............

Doubtful Points Legally Interpreted .

Why It Grows . ,

Publishers of Music in April List. . . . . . . .

Foreign Records .

Comments on Edison Records for April ... t
Grand Opera Records . I

Did Edison Invent the Talking Machine. . !
The Phonograph— My Pet Invention and
the Possibilities I Sec in It (an intcr-

The Old and the New Method . 16

Uncle John and .the Phonograph . IS

Jobbers of Edison Phonographs and

Records . . . !p

Suspended List for February (1907) ...... at

(THE YEAR OPENS WELL.

January lias performed its part in miking
1907 the greatest year in the history of the
Edison Phonograph and the National Phono¬
graph Company. It has broken all past records
I1 pai;<! that succeeding months will find
it difficult to keep up with. In volume of orders,
goods manufactured and shipped, collections,
hands employed and, naturally, in expenditures
the month of January outdistanced ail of its
predecessors. December had not closed before
Jobbers began to place unusually large orders
for stock Records, not waiting as heretofore
until they had taken the yearly or semi-yearly
inventory, and the orders are still coming. The
increased business found our factory force fully
prepared and waiting. Some of tlie increased
facilities afforded by the new buildings came
mto play at once, making it easy to add to the
Record making force and thereby increase the

before. We regret that it is not deemed"^
policy to give figures showing the January oi
put. It is doubtful, anyway, if we would g
credit for telling the truth, for the actual fi

business in Edison Phonographs and Records
is not something for a day or a week, but for
an almost unlimited time to come. It is a
| business m which it is as safe to invest money
in as that of a grocer or butcher. It has
grown and grown, is growing and growing and
will grow and prow in the future for every
man with the faith necessary to put his money
into it and push it. To the man who doesn't

a _ EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR APRIL. 1007.

■ _ EDISON PHONOGRAPH MONTHLY

NEW YORK PHONOGRAPH CO. SU

Jobbers and Dealers in the State of New York, against whom sui

EDISON PHONOGRAPH MONTHLY. _

BROOKLYN EAGLE COMMENDS IT. ized that the letter was an advertisement, the
The Edison Commercial System for dictation effect was all that the sender could desire:

EDISON

CORRECTION.

> of photographs of J

EDISON PHONOGRAPH MONTHLY.

OPERAS REPRESENTED.

The operas represented in the Ed
of Grand Opera Records arc as folio

. Sung without accompaniment,
in, "My Mariuccia Takc-a Steamboat
by the Edison Military Hand, includes
nilar songs, "My Mariuccia Takc-a
t” (Record No. 5430) ; “In a Climi-

°.° EDISON ^.NVENTJHE TALK.NO

The letter given below was written by Frank
L. Dyer, General Counsel of the National
Phonograph Company. It was addressed to
J. R. Schennerhorn, Chairman of Directors of
the National Phonograph Company, Limited,
If "don, and published in the Loudon edition
of the Euiso.v PiioNOcaapn Monthly for
January. This letter will be found very inter¬
esting by our readers. It sets at rest a contro-
tcrey that has been carried on in a London
talking machine publication and straightens
out some errors that have found believers
through the persistency of companies and indi¬
viduals unfriendly to Mr. Edison.

dRAND OPERA RECORDS.

fifth instalment of Edison Grand
Records are now in the hands of .all
Jobbers. Every Dealer who has not
done so shoutd put in a slock of the
arty-fivc Grand Opera Records thus far
;ct a supply of supplements and go after
f the best people in his town. These
ss Records will aid in affecting the sale
- Phonographs to people who with ordi-

Thc automobile show in New York City
brings to the city each year a number of Edison
Jobbers who sell automobiles (shall we say
as a side line?) in addition to Edison goods.
Poliowing its usual custom, the National Pho¬
nograph Company became the hosts of such
Jobbers as could be induced to attend an in¬
formal dinner at the Cafe Martin, Broadway
and Twenty-sixth street, on the night of Jan¬
uary 17th. Thirteen Jobbers, with ten of our
own representatives, sat down. A number of
other Edison Jobbers were in town during the
week, but returned home too soon to attend the
dinner. It was the intention of President W.
E. Gilmore to be present, hut he was unavoid¬
ably kept away. Those who attended were :

Representing the Jobbers— E. F. Taft, East¬
ern Talking Machine Co., Boston; C. I?. An¬
drews and Mr. Corey, Boston Cycle and Sun¬
dry Company, Boston; T. II. Towcll, Eclipse
Musical Company, Cleveland, Ohio; C. B.
Haynes, Richmond, Va. ; W. D. Andrews, Syra-

i'ff UiaV* ****** a^mpUshHicnl! sSn^^lhat1' at

Phonograph K

EDISON PHONOGRAPH MONTHLY.

JOBBERS ..OF EDISON PHONOORAPHS AND RECORDS-Cou

SUSPENDED LIST, FEBRUARY I

EDISON PHONOGRAPH MONTHLY.

WHEN a man leaves home in the even¬
ing it is because he seeks amusement.
The best way to keep him home is to
give him the amusement there. Make home a
competitor of downtown, the club, the cafe, the
theatre and the concert hall. No one thing will
furnish so much amusement for so many people,
so many times, and in so many ways as the
Edison Phonograph.

Talk about versatility! If you had a brass band on tap and
several leading concert hall singers on salary, and two or three
funny men to crack jokes, and a beautiful soprano to sing ballads,
you could not give the same amount of varied entertainment that
the hdison Phonograph gives by simply changing records.

You can hear the whole program at some nearby store in
this town. 1

National Phonograph Company

_ _ EDISON PHONOGRAPH MONTHLY.

GrandOpera^rjsfcEJjsonPhono^r^jh

THIS is the month of grand o
greatsingers of the world has 1
stein's Manhattan Opera Hoi
city in the world where grand opera is
at the same time. This unusual intere:

apera in New York. A new interest in the
been given by the opening of Hammer-
>use, and now New York City is the only
. given on a grand scale in two opera houses
sst in grand opera gives a special point to

.20 Lakeside Avenue National Phonograph Company

_ EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY ^

™E NATIONAL PHONOGRAPH CO.

3 EDISON PHONOGRAPH MONTHLY.

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR MAY, 1907

EDISON PHONOGRAPH MONTHLY.

cslc lie ponders deeply,
loro, gen'rul manager, goo, but lie gets
\ Walter Stevens with an armful of old
a^s, can you see mo now, I can't go on,

ore, Mr. Gllmoro, up In the air you go,
vo your ‘golden locks

loro, tho Committee, dli
ilUo geVlTshlnc,

er. Wober, Pelzor, Walter Mlllor,
rd and Len McChesney put It up
the latest balled, "Pedro and the

Mexican business, and, until the early part c
last year, this was handled by our Foreign D<
partment at Union Square, New York. B t
Iicving, however, that a much larger trad
*d be secured by direct rcprcscntatioi
following out the policy of extending on
business in foreign territory, a company wa
organized (the Mexican National Phone
graph Company), and Rafael Cabanas wa
appointed Manager. Immediately this con
pany was organized, quarters which wci
thought ample to meet their requirements wci
secured at Callc Prolongacion del Cinco c
Mayo, 67-77 Mexico, D. F.

After the lapse of a few months, howevc
it was realized that the accommodations at tl
address above given were inadequate to cat
for their constantly increasing trade, ar
the matter of securing larger and more con
modious quarters was given careful attentio
A thorough canvass of the City of Mexico r
stilted in our people securing the greater pa
of a large building on one of the mai
thoroughfares of tl ’’ ““ A '

_ _ _ the city, No. 117 Avcnu

Oricntc. The several floors will be utilize
for office, exhibition, stock, packing and sht|

Ping r<

s increased spac

growing tr

MARCH ADVERTISING.

The March advertising of this compai
again comprises two full pages in most of tl
monthly magazines of national circulation ar
similar double space in the weeklies lil

Phonograph copy is another of the silhouet
scries. The Record copy gives the list
March Records. It is reprinted on page
of this issue. This advertising is making Ec
son’s business greater every day and the Dei
er who is letting people in his locality kne
that he represents the Edison Phonograph

A CONVERT WITH ONE HEARING.

Here is an incident which will of itself sho
the high ^regard in which the Edison Gol
Moulded Records are held; A customer in 0
store selected twelve Records for a disc ir
chme and stopped to listen to an Edison ir

; being phved for a lady pi

EDISON PHONOGRAPH MONTHLY.

AllONG THE JOBBERS.

& Chase, Edison Jobbers at Oak-
, have opened a jobbing branch at
tosh. They placed the same inf-
as now required from all Jobbers,
ready in the business or not.

;ina Company, of 41 Union square,

: City, have become Edison Jobbers,
iglit the Edison jobbing business of -
, of 3 East 42d street.

:tit, Edison Jobber at Newark, N. J., I
vend years has been located at New 1
r streets, lias just moved to 57 Hal-
about 100 feet north of bis former
At the new number he is occu-
mtirc building and has more than
space afforded by the old quar-

Tlie business will be continued
same firm name, with Frederick
manager. Mr. Smith has been a

ABOUT ORDERS.

Our Sales Department has in its pc
an order for 161 records which it has j
able to identify. It was received at our
in Orange on February 6th. It was ir
on regular Record order sheets, bi
neither name, date or location. Uni
meets the eyes of the firm sending the 0
an inquiry Is made as to why it has n
filled, no attention can be paid to it.
and Dealers cannot be too careful in
all orders, for an instance like the abov<
.much annoyance and trouble. The trade
also have in mind that all orders sh<
sent to our New York office. They a
acknowledged, approved and forwari
Orange. To send them direct to
causes a loss of time and not a gain, f
are sent to the New York office to
through in the usual way, before getti
attention at the factory.

jobbers at our New York office
ruary were the following: Harry
H. A. Weymnnn & Son, Phila-
ir. Shields, Denver Dry Goods
Colo.; W. O. Pardee, Pardce-EI-
a., New Haven, Conn.; Mr. Colc-
Williams Co., Toronto, Canada;

ndrews, Boston Cycle and Sundry

Personal.

cer, Credit Manager of the Nation-
ill Company, left on February 13th
recks business trip in the South

smith has been a The trade is hereby advised that nc

manager for some orders will be filled for Record No.

“Simple Confession,” a violoncello sc
New York office Hans Kronold. It will, however, be con

Following: Harry »n the Record catalogue for some time i

in & Son, Phila- the trade may dispose of any supply tha

ro the rescue.

er part of January a
o Waterloo, Iowa, sp<
>nc could undcstand.
ind failed to discover

pondencc Schools took up the case. Hi
the old fellow tell his wants into a Phonoi
and the record was forwarded to the I

a™ the record was forwarded to the I
.... Office of the International Correspom
‘s. Thomas A. Edison and family Schools at Scranton, Pa. Prof. Lai

lary 25th for their annual visit after some trouble, discovered that the tc

2 “,fnta,!°n- ThCy Wi" spoken byfpe SLfSSttS
_ * WCCKS~ ,n a district in Austria. The old

JT FOREIQN RECORD. a 3?eo5®? YoIeb ; h‘s !

EDISON PHONOGRAPH MONTHLY.

ADVANCE LIST EDISON GRAND OPERA RECORDS

SUPPLEMENT No. 6. MAY. 1007.

JOBBERS OP EDISON PHONOGRAPHS A
^MASSACHUSETTS. I

»• ps

V^.t«.itrilvor^o*if.oSlb^‘^ u'MA'co.^’i'sUliial' SJ_

MICHIGAN, Portl*°‘

MINNESOT^ |

5 MISSOURI. PltHburi

EDISON PHONOGRAPH MONTHLY.
SUSPENDED LIST, MARCH 1, 1907.

_ EDISON PHONOGRAPH MONTHLY.

Buy the New Edison
Records for March
for Your Phonograph SffiUp

If you haven’t a Phonograph, go to some ‘
dealer and hear them. Then you will want &$$$$'
both the Phonograph and the Records. 5

The March selections, a complete list of
which is given below, cover the whole field of r^ir^

entertainment, from pathos to roaring comedy.

Each is the work of an Edison artist. Every-
body will enjoy Ada Jones’ rendition of “ My •;

Irish Rosie, ’ a new song hit made famous by v

Hattie Williams in her musical comedy, “The LittleCherub.” It’s
an I rish love song, catchy and bright. All New York is whistling

My Irish Rosie

The power of the New Edison Records for March
Edison Phonograph as On Sale February 27th

taincr cannot be half 2!? Kto*' . .'stagey

• , EDISON

Phonograph Monthly

PUBLISHED' FOR. .TRADE ! USE ONLY BY '

THE NATIONAL PHONOGRAPH COMPANY.

N ATIONAL PHONOGRAPH CO. more than fifty per cent, increase.

Orange, N. J. ' The final year of the National Pho'nograph

— ‘ 'STT Cl0S“ 0n.the Iast day ot February

■ vo«: a, 50„„, m each year and consequently much tinie has

national ntomeura co„ un., „ _ ' ' “P during March: in "footing” nn

•oao, London, tile. tbrngs.' The factory at Orange was closed

national rnoNooRAM, co. or Australia, ltd., do™. fromi the:night of February 28th tb the

EDISON PHONOGRAPHS AND RECORDS

More than Fifty Per Cent Increase....
Advance List Edison Gold Moulded Rec¬
ords for June . . .

An Important Edison Patent Sustained!!!!
Sale of Inferior Parts not a "Square Deal"

Printed Matter .

About Advertising .

Personal . ] .

Publishers of Music injunc List!

To the Trade . ” "

Grand Opera Records..,. . !!!!!!!

More Mexican Records . .......

Among Jobbers .

Concrete Work Again Under Way!!!!!!!!

Mr. Edison's * Playday .

Comments on Edison Gold Moulded Rec-

A^Scvenieai Cent Phonograph Made by

The Human Voice in Cold Stora^! ! ! ! ! ! !• ! . 1
J°bhcrs of Edison Phonographs and Rec-

Suspended List for April!'! !'! ! ! ! ! ! ! !•! '•’ "
Group of Stores of Edison Dealers;.:.;!'. 1!
April Record Advertisement . . i.

m *.vmiuiL-;nignc.ot hebruary 28th to the

morning of March 4th to take the annual in¬
ventory, although we could hardly spare the
time for the task. Figures were not needed to
tell any Edison official or employee that the

RDS ,k.nc'yi? a Bcncral wayXtUSthef>rbusTnMs°of

- - the twelve months had been phenomenal in its

miLv volume. It has been none the less gratifying,
however to see the exact figures. These have
= , d a fascinating story, of success. We

£ thought that the volume of business for 190s-

_ 06 was a wonder, and it was.a record-breaker

-yet the year 1906-07 showed an increase of

. 1 more than fifty per cent over its predecessor.

itill, many people are surprised that Pho-
■ 2 nographs arc yet sold. Such individuals

• 3 would find it hard to believe that for every

4 1,000 Edison Phonographs made , in 1905-06,

• 4 more than 1,500 had been manufactured in the

• 5 past year..

‘ 5 , ^h,at ,stiU morc interesting is the out-

• 5 look for the new fiscal year. The demand for

• & Phonographs and Records has greatly in-

• 7 creased in the past few weeks. . The orders

7 for Records have been especially. heavy. Since
0 March 1st the factory precedents for both ma¬
ts chines and Records have been exceeded,* with

8 every prospect of hn equally, great demand for
months to come. Hands are b^ing.added in

9 .every department, new machinery is being in¬
stalled, new buildings are bcin^ occupied and

n nothing else left undone that will, assist in
'3 meeting the demand for Edison goods, no mat-
. . terwhat its volume may-be. ■ •'• •: ..

15 From a selling . standpoint, the outlook is
17. none the less rose tinted; .' Applications from
Its firms who want to become Edison Jobbers are
19 Dll"! • (Continued on pace. ,.) . . ..

THE ADVANCE UST OF JUNE RECORDS APPEARS ON PAGE 2

EDISON PHONOGRAPH MONTHLY. _

NEW EDISON GOLD MOULDED RECORDS.
ADVANCE LIST FOR JUNE, 1907.

— EDISON PHONOGRAPH MONTHLY.

constantly bdng^turncT'dovm 'it bcin Judge Ray "

was

of the business makes it desirable and nnt APpea,s did
merely to sell goods. The report of the Sales . TS,,Uch . *?0'
Department on March 2d shows i ♦fir fate£! solely

keing our ££ ** »d *• P»‘«t as being limited
jobbing firms ° ' ‘f ™ d'vl« by Mr. Edison

neral welfare AoJ.T L ^ bUt with this the Court of
able and not ..i t d,d "ot asrM' and said:
t of the Sales i "°va[1lyJh J°'yevtr. cannot be predi-

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTH!.'

_ EDISON PHONOGRAPH MONTHLY

EDISON PHONOGRAPH MONTHLY.

■DISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY.

New Edison Records

sard the first Record on your Edison
T new Edison Record that you buy.
Records are added to those which
hey are on sale at all Edison stores
scords for April are especially good,
idy and hear them. You will not
fa dozen to try on your Phonograph

EDISON PHONOGRAPH MONTHLY.

In the Words of Others
Sell LC.S. Language Outfits

EDISON

Phonograph Monthly

PUBLISHED FOR TRADE USE ONLY BY
_ _ THE NATIONAL PHONOGRAPH COMPANY.

ORANGE, N. J., MAY, 1907.

NATIONAL PHONOGRAPH CO.T EVER growing in volume and

Orange, N. J. PRESTIGE.

EDISON PHONOGRAPH MONTHLY, _

' (Con- of Letter being Moiled to the Trade.)

NOTICE ABOUT ADVERTISING NEW RECORDS BEFORE THE 27TH.

_ _ EDISON PHONOGRAPH MONTH

HOW THE EDISON DEALER IS MAKING I li,

MONEY REPRESENTING THE COM- T1)“ dc ,

MERCIAL DEPARTMENT. " department she

The organization of the Commercial Depart- ' ■*' _

ment in tlie large cities, containing an Employ- PUBLISHERS O

Orange, N. J, April

COMMENTS ON EDISON GOLD MOULDED

EDISON PHONOGRAPH MONTHLY

MONTHLY.

■ r :>. i

p -~i

W1 bS

' ( "~'l ppsj

l Wi

■l ■

SHHnfigft •

I i M

[§ • «— ™ 1 |^§

Library of Music : Th
Phonogram for May, th
Supplemental Catafogu

Five New Grand Opera Records

NATIONAL PHONOGRAPH COMPANY, Lakeside Ave., Orange.NJ

EDISON PHONOGRAPH MONTHLY. _

NEW EDISON GOLD MOULDED RECORDS
ADVANCE LIST FOR AUGUST, 1907.

EDISON PHONOGRAPH MONTHLY.

:eet The colui
be designed heavy
idditional stories,

ccupants for the
die completion of

firm of Grinncll
. and Clayton A.
etroit from Ann

have since opened
, Escanaba, Flint,
Fort Huron, Sag-
Traverse City,
the Conroy Piano
.ouis, in speaking

ut Kansas, Okla-
i other tributary

and tlie demand
we carry.” He
tmarkable show-

° -rtf*

in July, joining
in Berlin.

The J. F. Schmelyzcr Sons Arms Co., Edison
Jobbers at Kansas City, observed the fiftieth
anniversary of the founding of their business
on April 30th. They started in business in
Leavenworth, Kas., in 1887.

Koehler & Hinriclis, Edison Jobbers of St
Paul, Minn., have found their business increas¬
ing to such an extent that they have been
compelled to enlarge their stock rooms. It is
their intention to carry 100,000 Edison Records
in stock.

Visiting Edison Jobbers at our New York
office during May were: Thomas Hcxt,
Hcxt Music Co, Denver; R. Wurlitzer,
Jr, R. Wurlitzer Co, Cincinnati; W. H.
Beck, Eastern Talking Machine Co, Bos¬
ton; James Fintze, Ball-Fintzc Co, New¬
ark, Ohio; C. N. Post and J. F. Bowers, Lyon
& Hcaly, Chicago; W. E. Henry, Powers &
Henry, Pittsburg.

MR. BERGMANN AT ORANGE

tory during May was Seligman Bergmann, who
has had a business connection with Mr. Edison
or his interests for many years. In 1878, with
a factory at Avenue B and 17th street, New
York City, Mr. Bergmann manufactured a
quantity of the old style tin-foil Phonographs,
modelled after the original Phonograph in¬
vented by Mr. Edison while at Menlo Park.
The original Phonograph made in the Edison
Laboratory at that place now occupies a place
in the Kensington Museum at London. The
numerous "original” Phonographs which come

nart of the

PERSONAL.

William E. Gilmore, President of the
National Phonograph Co, accompanied by
Mrs. Gilmore, who sailed for Europe on the
Baltic on May 8th, had the unpleasant experi¬
ence of being delayed twenty-four hours oil
Sandy Hook by the boat grounding on the
bar. A large party of personal friends and
company officials were at the pier when they
left New York. As stated last month, they
expect to return early in July, accompanied
by J. R. Schermerhorn, Assistant General Man¬
ager, and family. Mr. Schermerhorn has been
in charge of the London office for nearly two

J. W. Aylcsworth, one of the chief experi-
menters of the National Phonograph Co.,
sailed for England on the Baltic on May 8th

Kauffman was well known in the talking it
chine trade. He was thirty-three years c
and married.

SALES DEPARTMENT CHANGES.

C. Ireton, Assistant Sales Mam
headquarters at 31 Union Square,
York, was on May 13th relieved of the v
that he has been doing for some time
in connection with the correspondence of
department, and made general superinten

if the tr

. nave,, ng salesmen, retaining hi
.ssistant Sales Manager. It is the ci

le number of salcsi

covering the country more c
ever before. Frank E. Madison, neretotor
charge of the Agreement Department, wil
Chief Correspondence Clerk. E. E. Da
heretofore in the general correspond!
e, will have charge of the Agreement

FACTORY EXTENSIONS.
By the recent transfer of the tit
! the other 80

Edison intern

c 133,

JOKE ON THE JOKER.

Jokes, like chickens, sometimes come home
to roost. Confirmation of this fact will be
furnished by L. E. McGrcal, of McGrcal Bros,
Edison Jobbers at Milwaukee. The Phono-
oaarn Monthly for May contained a para¬
graph to the effect that Mr. McGrcal was mar¬
ried on April 2nd to Miss Helen Gannon,

■ of the entire block now occupied
— — Jison factories. This block is bourn
by Valley road, Lakeside avenue, Aidcn str
and Watchung avenue. It has for years b,
owned and occupied by the Edison compan
with the exception of the two lots referred
These would have been bought long ago I
for a difference of opinion as to their val
The dwellings standing on them will now

etc buiidi

cd in their stead in the near futu

PUBLISHERS OF MUSIC IN AUGUST L
The publishers of the compositions made

'"sa uuo DES IIIRONDEUES, "MICNON" A. Thomas

17810 BONJOUR TOII

17811 UESCHEN ET I'RITZCHEtf (DUO) Ogtnbach

0 NEW GERMAN RECORDS.
:Iow comprise a variety of se

EDISON PHONOGRAPH MONTHLY.

EDISON PHONOGRAPH MONTHLY

EDISON PHONOGRAPH MONTHLY.

PHONOGRAPHITIS STILL SPREADING.” I is an old one. The militarv bands with the

_ EDISON PHONOGRAPH MONTHLY.

JOBBERS OF EDISON PHONOGRAPHS AND RECORDS

_ EDISON PHONOGRAPH MONTHLY. _

JOBBERS OF EDISON PHONOGRAPHS AND RECORDS-Continued.

EDISON PHONOGRAPH MONTHLY.
SUSPENDED UST, JUNE .1, 1907.

EDISON PHONOGRAPH MONTHLY.

^EDISON PHONOGRAPH

TO the Edison Phonograph can be^ applied the old saying: “A pleas¬
ure shared is a pleasure doubled.” It is the art of entertainment
expressed in tangible form. Three is never a crowd when one of
Li? jbree 's. an Edison Phonograph. Love songs, dances, funny
songs, ballads, all kinds of music in your own home, with less trouble arid
greater enjoyment than any other form of entertainment, and especially than
any, form of musical entertainment. Today is the beSt day for going to your
dealer s to hear an Edison. You cannot possibly know how well the Edison
Phonograph reproduces by listening to any other make of talking machine.
NATIONAL PHONOGRAPH COMPANY, Lakeside Ave., Orange, N.J.

[Phonograph advertiiement in June Mtgnzinei.]

EDISON PHONOGRAPH MONTHLY.

EDISON RECORDS for JUNE

A V ™ below and notIce how many things there are that you
27-Jnnw V 7 ? y°Ur °Wn Edlson Phonograph. Then on May
buvTt fk f 3 drayjlon8el"T8° 1P y°ur dealer’s and hear these hits an3
buy those that you find as good as they promise.

to sukevetylSter “ °f mUsic and the befl of eacb kind

9555 ::::::::::: . Edison f on"rt *and

9557 ^rA?eU(Durna„7),nCo“°(MaiCa8ni)VOCal 'mi'a"°n °' “ ^ ^

C?S-

956? UeV^Ma^(Lte°,d M°,her'5 (M°h0 • EdW- jy’-ri

9562 School Dnyn (Cobb & Awards) . o ' ““°n biliary Band

l5*3. Retime Well Underhand (cinahan) ' V. .AnSl pw™

9572

9573 Dainty Dan,en (Blake) Bella . . J°“

9574 Lulu and He, La, La. La (Von Tiber) . . . ....... V.'.'. . Aiber! Benzie,

ne« Hanagan's Married Life (Original) . Stev/fWr

9576 The Land League Band (J. W. Kelly) . . ! W Mverl

9577 Poo, John Medley (Original) . ", . . .

KEEP posted on the new Records for the Edison Phonograph as
well as the old. There are three books which will
be sent free on the 27 th of May to anyone who
asks for them, who cannot get them at a dealer’s or
who would rather write than go to a Store and ask for them.

1 hey are the Phonogram, the Supplemental Catalogue and the _

Complete Catalogue. They are sent on request. Write today. <ZoCjaEiltm.
NATIONAL PHONOGRAPH COMPANY, Lakeside Ave., Orange, NJf.

EDISON

Phonograph Monthly

published' for trade use only by

THE NATIONAL PHONOGRAPH COMPANY.

EDISON PHONOGRAPH MONTHLY.

j EDISON PHONOGRAPH MONTHLY

NEW EDISON GOLD MOULDED RECORDS
ADVANCE LIST FOR SEPTEMBER, 1907

SOMETHING ABOUT OUR CONCRETE
BUILDINGS.

As we have fifteen concrete buildings com¬
pleted, a sixteenth in course of construction.

in the proport

For the colun

ms the
ach col

EDISON PHONOGRAPH MONTHLY.

it twenty-five ce
‘but you haven'

9018, “The Blue Jay and the Thrush,"
lrlan and Belmont, is a singing and
tig duct, very pretty and tuneful. Mr.
1 sings about a bird, and what the bird
whistled. The effect is uncommon and
The orchestra accompanies
music and w
timent March,
is a fine, swinging

of the brass in the second movement is

ANENT FOREIGN RECORDS.

almost as good as carrying the complete
logue himself.

In the history of successful Edison D
it is always the man who carries th<
stock that has prospered; for once let s

plain ofnTac^ofhLrtomhaVe *°

We have recently made nearly four
dred Cuban and Mexican Records •
should prove exceedingly popular. So
interest is being evinced in this country
cerning Cuba and things Cuban, that
Records should prove quick sellers. M
becoming each year a more valuable e

MONTHLY.

Jobbers of Edison Phonographs and Records

Edison Phonograph
_ Monthly

V()L. V.

August, 1907

No. 6

6 Edison Phonograph Monthly, August, 1907

Copy of letter just mailed to entire trade.

To the Trade

Notice of Change in Horn Equipment and List Prices of Edison Phonographs,
to take effect September 16, 1907

New York, July S3, 1907.

HORN EQUIPMENT

Edison Phonograph Monthly, August, 1907 7

come in the light of a surprise. Although we
have before made no official statement as to this

Edison Phonograph
Monthly

Published for die Man Who Sells Edison Phonographs and
Records by The National Phonograph Co. , Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., 5 M CLEKKENWELL ROAD, LONDON
NATIONAL PHONOGRAPH CO. OK AUSTRALIA, LTD., 310 HUNT STREET, SYDNEY, N S \X
MEXICAN NATIONAL PHONOGRAPH CO, AVENIDA ORIENTE No. 117, MEXICO CITY.
COMPANIA EDISON IIISPANO-AMERICANA. f.15 VIAMONTE. HUENOS A IKES, R. A
EDISON GKSKLLSCIIAFT, M. Ii II., SUD-UFER ’21 25, IIERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPIIE EDISON, -12 RUE DE PARADIS, PARIS

VOL. V.

August, 1907

No. 6

About Our Advertising Dealers’ Imprints on Posters

That an advertising campaign when thought¬
fully conducted is productive of definite re¬
sults, is a fact generally admitted by intelligent
business men. We ourselves have proven it to
our entire satisfaction, and it is on this account
that we look on our continually growing ad¬
vertising as a positive help to Jobb
Dealers. The first and foremost help
them is the Edison Phonograph and Uold
Moulded Record. These stand forth unequalled,
and nothing can add to or detract from their
merits. But, by the world wide publicity we
/c them, we- awaken interest, foster curisoity,
*' desire and finally sell them. As
we ao not sell direct to the public, it follows
that the Dealer gets the benefit of this. We
aim at making our advertising national in the
broadest sense, so that the man in the small town
has the Edison Phonograph brought to his notice
as forcibly as the dweller in the big city.
Wherever the great magazines go, our advertise¬
ments go with them. To people who do not

stimulate tl

because they arc the largest Dealers, or again be¬
cause they alone of the other Dealers expend
a good deal of money in advertising inde¬
pendently.

Wc arc obliged in every instance to refuse
these requests because It is part of our carefully
thought out policy never to give one Dealer an
advantage denied to another. If Dealers would

tat our attitude is one which
benefits the trade at large. Wc protect all our
Dealers equally as soon as they sign our agree¬
ment; and they enjoy advantages enjoyed by
few in other lines of business. If, however, we

10 Edison Phonograph Monthly, August, 1907

not feel offended nt being told lie couli
time if he wanted to and he might hi
glad to avail himself of the installmi
yery wisely a stamped envelope was sei
nearly always draws* a reply that m
atherwise have come, for happily the r

:haser or not it would make no difference to
Mr. Ilartez’s manner or that of his assistants.

In the event that the inquiry was dictated by
mere curiosity, and not a desire to buy, as is
jften the case, he could not fail to be impressed
yy his townsman’s way of doing business and
would certainly buy from him, if at a later date
ie thought seriously of purchasing an Edison
Phonograph. Honesty in business is allowed to
ie the best policy and courtesy is a good second.

Among the Jobbers

The Nebraska Cycle Co., Edison Jobbers of

e receiving and shipping departments. C. B.

Phonograph business, the Phillips & Crew Co.,
of Atlanta, Ga., Edison Jobbers, have moved
their retail sales department from the second
floor front, to the first floor, where several sound¬
proof booths have been built for the accommo¬
dation of the machines. They will be fitted up
with electric lights and fans, so that every com¬
fort is afforded the customer while he listens to
the selections and makes his choice.

If. A. Weymann & Son, of Philadelphia, Edi¬
son Jobbers, are about to vacate the premises at
323 Market street occupied by them for the past

tion at 1010 Chestnut street. The firm was
founded in 1864 and has a long and honorable

» the sociableness of music it conforms

iplying to improve that passion with
finds its auditors most affected. — Fuller .

Personal

Edison Phonograph Monthly, August, 1907 11

E SILVERSTONE TALKING MACHINE

Marks Silverstone, of the Silverstone Talking
Machine Co., an interior view of whose store
we reproduce, became an Edison Dealer on

come Edison Jobbers grew daily; for the 1
stone Talking Machine Co. understood b;
what the Edison proposition meant to prog:
men. On March nth of this year they re
a letter from the National Phonograph Ci
vising them that they would be taken on a

, instantly placed and a vigorous campaign w
were to- begun throughout the immediate States for t
an Edi- Dealers1 business. That their success in tl
neighbor, particular line has been crowned with success

12 Edison Phonograph Monthly, August, 1907

purchaser.

The Silvers tone Talking Machine C
sidered one of the most progressive in
and is quoted as an object lesson to
Dealer. Mr. Silvcrstonc says to such :

It Need Not be New to Win

IS machines and nearly i,ooo Records, at
lay our stock always consists of at leaj
nachines and labeled boxes holding ove

I consider this our most important line and
ill open regular parlors on our second floor,
id hope to be able to triple the above in the

II season.” — R. A. Kishpaugh, Fredericksburg,

>f one make of rival machine, and one of an-
>ther, the latter being equipped with four horns
if different size. The superintendent of the
cliool, together with one of the directors, acted
is judges. They only allowed us to play about
ix records, each, and told us that the board of
lirectors would meet on the following day and
lecide. After this meeting we were called up
nd told to order, them a Triumph machine. We
Iso sold a 42-inch horn and a nice1 lot of
lecords.”— Pepper & Powell, Salem, West Fir -

The Small Dealer

We have recently had a good deal to say about

Printed Matter

Copies of the Numerical and Alphabetical
Catalogue of Records, Form No. 2120, have just
been mailed to the entire trade. This includes
in one cover the catalogues which have hereto¬
fore appeared separately. It supersedes Numeri¬
cal Catalogue, No. 1020, and Alphabetical Cata¬
logue, No. 1025. It contains all Domestic and
Foreign Records listed to and including July,
1907, and will be current for six months. The
Domestic, Grand Opera and Foreign lists are
first given in Numerical order, followed by the
Domestic list in alphabetical form. This com¬
bined form will be a permanent feature, for we
believe the catalogue will be more useful in one
cover than in two. This catalogue is intended

ited quantities, and will not be furnished for
distribution to the public. Jobbers will please

Edison Phonograph Monthly, August, 1907 13

Our Exhibit at Grand Rapids 'vere brous,“ ,0sc,her at ‘'>a> pia« and w«e

The exhibit of Edison Phonographs and Rec- Scott, our >
ords made at the Grand Rapids Furniture Ex- • has made a
position during June and July attracted much furniture in

the experience of J. 1
w England salesman, w
:ess of selling our goods

attention among furniture men
on the instalment plan. The
charge of B. R. Bark low and h<

The One-Price System in
Other Lines

14 Edison Phonograph Monthly, August, 1907

rhe Edison Phonograph at Visiting Jobbers

the North Pole

In the Words of Others
Sell LC.S.Lanpage Outfits

The best proof that it will pa; you to sell I. C. S.
Language Outfits comes from the statement of dealers
that have tried them. We have published several of
these letters before; here is another one from the Denver

International Correspondence Schools

SCRANTON, PA.

EDISON

PHONO¬

GRAPH

MONTHLY

September, 1907

CONTENTS

&K Trade, use only by
Phonograph Co.. Oranqe,W.J.

Jobbers of Edison Phonographs and Records

2 Edison Phonograph Monthly, Sept., 1907

The New Edison Gold Moulded Records
Advance List for November, 1907

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada befoiy
October 28th, all things being favorable, but they must
not be placed on sale by Jobbers or leave their places of business,
or be reshipped to Dealers before 8 A. M. on October 28th. Supple¬
ments, Phonograms and Bulletins will be shipped with Records.
These may be distributed to Dealers after October 20th, but must
not be circulated among the public before October 28th. Jobbers
are required to place orders for November Records on or before
September 10th. Dealers should place November orders with Jobbers
before September 10th to insure prompt shipment when Jobbers’ stock

> When Summer Telia Autumn Good-Bye
'his descriptive, sentimental song, the words
cddcd “when summer tells autumn good-bye,
omain is thoroughly at home in this type of
ecomc increasingly popular. Orchestra accom
amb; publishers, Helf & Hager, New York
i Oh, Oh, Mias Lucy Ella
i sentimental coon duct, excellently rendered
F work. The melody is bright and the word

good-bye," is set to fitting and melodiou
is type of song, and has made a fine R
>tra accompaniment. Music, J. Fred lie

Orchestra accompaniment. Music, S. R. Henry; words, Alfred Bryan; publishers. Jos. W.
Stern & Co., New York. ’ •

Honey Boy . Reed Miller and Reinald Werrenrath

Ihcse artists, tenor and baritone respectively, have each made solo Records for us previously,

Edison Phonograph Monthly, Sept., 1907

*695 A Coon Courtship

A really funny vaudeville sketch by two of the m
public, in which Miss Jones introduces the coon
Mose is supposed to be “a midget niggah,” who n
who is inclined to doubt his kissing capacity. Sus

6. Edison Phonograph Monthly, Sept., 1907

AdvanceList Edison Grand Opera Records
Supplement No. 8, November, 1907.

RECORDS listed below will be shipped -from Orange in time to
reach all Jobbers in the United States anrl Canada before
October 28, 1907, all things being favorable, but they
must not be placed on sale by Jobbers or leave their
places, of business, or be reshipped to Dealers before 8 A. M. on
October 28, 1907. Supplements will be shipped with Records. These
may be distributed to Dealers after October 20th, but must not be cir¬
culated among the' public before October 28. . Jobbers are required to
place orders for Grand Opera Records on or before September 10th.
Dealers should place Grand Opera orders with Jobbers before
September 10th to insure prompt and complete shipment when
Jobbers. stock is received.

B. 55 Steuermann.lied, (“The Helm.man'. Song") "Dor Fliagande Hollander" Wagner

liy HEINRICH KNOTE, Tenor, Sung in German, Orchestra Accompaniment
Partly from the legend of the Flying Dutchman, which had been told him by sailors when, on
a voyage to England in 1839, his vessel was driven by storms to take refuge in a Norwegian
• fjord, and partly from Heine’s “Salon" Wagner wrote this celebrated work. The Flying
Dutchman was a sailor, who, when attempting to weather the Cape of Good Hope, was
repeatedly driven back hy the winds. Angered by these vain efforts he cried out, “Though

t “Martha" would have been forgotten long

8. 57 Quamjjfcro Paggio (“When I

Ain B\ flr?N,° scott1, Bi1

sprightly of aMiis many splendid
Shakespeare’s “Merry Wives of Wi

Vhen I was a Page") « Fal.taff” Verd

m, Baritone Sung in Italian, Orchestra Accjmpaniment
written in Verdi’s eightieth year, it is the most vivacious and
iplendid works. The libretto follows^ almost literally the text of

>r of the plav to perfection. . “Quand ’ero Paggio" is sung by Sir

etti’s last compositions, this opera contains the cleverJJt music tl
in eight days. Don Pasquale is an elderly man whosAnephew
heiress, preferring instead the young and beautiful widow Nor

ut, is so delighted at getting rid of her that lie j
fortune. The very charming cavatina Norina sin
a beautiful lady and the hold knight Richard.

Edison Phonograph Monthly, Sept., 1907 7

slightly in typographical make up, and will he
The new Machine Catalogue, prepared in view
go into effect on September itf, will not be avail*

e Summer and early Autumn,
ke good use of these two folders
in them from their Jobbers with¬

in the new Accessories Catalogue, Fi
which we are now distributing, an erro
on page xo. Eight motor frame springs
motor frame screws are required for
style Home Phonograph. The list prici

them to the trade by September 16, as we ex¬
pected. As soon as they are ready, orders will
be filled without delay.

“It Sounds Good to Me," is the title of a new

Thomas Graf

, Calling at the offices of the National Phono¬
graph Company, Ltd., recently, we had the pleas¬
ure of meeting Mr. Thomas Graf, the new man-

Continent, in building up and consolidating their
We do not think the National Com-
jK£ successfully perform, the duties^ of the

folder is a very clever one, provocative of m

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange, N. J.

NATIONAL PHONOGRAPH CO. OK AUSTRA1
MEXICAN NATIONAL PHONOGRAPH CO
COMPANIA EDISON IIISPANO-AMKR
EDISON GESELLSCHAPT, M

September, 1907

Grand Opera Records

Although it Is not likely that Grant! Opera

of Phonograph owners who wll
eagerly. These Records have done t
the Phonograph welcome in the In

The Value of the Window

The value of display, in attracting notice and
winning custom, is as old as trade itself. The
first form of such display took the form un¬
doubtedly of the seller spreading his goods around
him as he sat in an open market or bazaar. This
form still survives and is likely to do so for a

to delicate wares. The old time merchant who
lived in London, at Cbeapside, or on old London
Bridge when that structure had rows of shops

'ow, and utterly unfitted for display purpost
the London merchant of Elizabethan tin
not necessarily ignorant of the value of di

i lock securely the great oaken door,
^ !t j“rc<J 111 wi,l,- ittsrghcrs if they

Edison Phonograph Monthly, Sept. , 1907 9

to the gaze of the curious, not only prevents bur¬
glary, but is the grentest local advertisement the
proprietor can have. When a Dealer takes

tisement unskillfully, that advertisement will not
have nearly the beneficial effect of one written in
a clever style. Similarly the value of the win¬
dow can be enormously increased by the manner
in which it is treated; for windows, like women,
pay for dressing. In making a display of Edi¬
son goods it may be urged that they are some¬
what unwieldy and do not lend themselves to
decorative effects, like millinery goods or the
myriad packages that come to the grocer's hand

We are certain that with thoughtful attention
Edison goods will make very attractive effects if
handled properly, and the window space is suf¬
ficient and well lighted; and we want to urge

dow displays. It is not enough to have the goods
if the passers by don’t know of it. They must
find your window attractively dressed; so at- 1
tractively dressed that they pause to look in and 1
without knowing it get impressed with what they J
see. Windows should be frequently re-dressed,
and the ingenuity of the owner and assistants !
should be brought to bear on them. The Dealer
who neglects his window is throwing away the
best free advertisement it is possible to obtain;
and the Dealer who spends a lot of thought and _

results. In a subsequent issue we shall have j
some hints on the subject of window dressing that
may be helpful to those Dealers who have been
content with the usual mediocre display but be¬
lieve that they might do better.

Among the Jobbers !

lo. Mr. Andrews has a very attractive stocl
machines and Records at his Seneca Strec
arerooms in Buffalo.

The Rudolph Wurlitzer Co., of Cincinnati, 0.

so ago was thought sufficient for their needs for
rapidly^ growing business. They have secured

of the business will hove the space it hos needed
for some time past. One floor will be given over
to Records and another to talking machines.

The Conroy Piano Co., of St. Louis, Mo., Edi¬
son Jobbers, state that their jobbing trade on Edi¬
son Phonographs, has been far beyond their most
sanguine expectations, while the retail trode in
July by its volume was a very pleasant surprise.

In redecorating their quarters on Fourth ave¬
nue, Louisville, Ky., the Montenegro-Riehm
Music Company, Edison Jobbers, adopted an en¬
tirely unique series of designs. The walls have
been stenciled with figures showing the various
parts of a piano from sounding-board to keys.
The colors are pink, green, silver and gold, and
all fixtures are of solid mahogany.

Foreign Records iCut Out

Begging by Phonograph

A Berlin (Germany) deaf and dumb beggar
finding business slow, has thrown away his stock
in trade of pathetic appeals hung around his neck
and purchased a Phonograph. On a specially

10 Edison Phonograph Monthly, Sept., 1907

Fo Add New Equipment to Those Foreign Records

Present Machines For some years now, enterprising Dealers have

Jobbers and Dealers' are especially urged <o fou1nd ".“V on',of ,llc b«t R'cord5

aok for and carefully read .be direction sbee. ,s * Phonograph concerts at winch the

ncloscd with this Issue of the Edison Phono- lle'v !s(s ,ar' Il a^ct ovcr’ ln

adopt this plan should never fail to ptay one or
or two of our Foreign Records with the usual
monthly list. People who hear them played are
loud in their praises, and it would undoubtedly
tend to popularize them if a few were played

f they were pushed. These Foreign Ri
re all exceptionally good, being, indeed, t

here is a great deal of
le of the German and
nd some in the lighter
. They arc made by

and deserve recognition as such
French, German or Swedes, as th
but by all Edison Phonograph 01
preciate good vocal Records.

What the Dealers Say

Phonographs on Canoes

wholesale and retail. It was during this time,
that Dr. McCarthy, of Footscray, Melbourne,
drew my attention to an Edison Phonograph,
which he had brought back from the United

much interested in it aiid its possibilities that I
wrote to the Dealer from whom the Doctor’ had
purchased his machine and received full particu-

order. It called for a Gems, i

poorly represented in Melbourne. The goods

Phonographs and 50,000 Records in _ , .

shows to what an extent my Edison Phonograph
the four years that have

The Australian public buys well and ki
good things when it sees them ; cheap and r
goods find no market, and hence it is that
son goods are foremost all the time. In
places the Edison .Phonograph and Records

ir, this. wonderful in

Australian Appreciation

14 Edison Phonograph Monthly, Sept., 1907

Know Your Goods

One day I was talking with a gentleman who
s a member of a music firm. During the con¬
versation he said: “The trouble with the talking-
nachine business is that the people do not realize
lie marvelous strides that have been made in
mproving them. Most people have heard the
>ld-style machine, which was uneven in tone and
very indistinct, and so hardly a single person
vill bother to listen to an up-to-date one.”

That evening I got to thinking about what h»
tad said. The next morning I went to him with

The Phonograph’s Popularity

A curious case was tried by a magistrate in
Rochester, N. Y., last month, which showed very
plainly that the Phonograph has endeared itself
to many of the good citizens of . that city. Two
men, Robert Burke and John Krell, were charged
with annoying a certain Johanna Warren by

racket of a Phonograph.” When she had made

I started to work, my idea being "hearing is
>elieying.” I went first to my friends, and made

ome evening. Of course I assured them that
hey would be under no obligations to buy. Out

Some “Don’ts” for the
Dealers

The following list of "don’ts” was compiled by
one of the most successful talking machine men
in Canada for the benefit of his staff, and is

to rend and remember when a machine is play-

\ Model Phonograph Store

Edison Phonograph Monthly, Sept., 1907 15

New British Record Making
Plant

buildings which our English branch, the Na-

manufacture of Records, the demand for whicl:
is steadily increasing. It is substantially con¬
structed. of brick with a floor space of 45,00c
feet, the total area of the property being twe
acres. It has been filted with the necessarj
machinery by our European Superintendent of

SUSPENDED LIST, SEPTEMBER I, 1907.

Supplementary to list of Suspended Dealers dated June 1, 1907, which is still in force

16 Edison Phonograph Monthly, Sept, 1907

An Unfailing Source of
Real Entertainment

START an Edison Phonograph going anywhere and it im¬
mediately becomes the center of interest. As an enter¬
tainer it has no competition — its fund of music, songs, or
stories is unlimited. With each new record, whether an air
from the latest musical comedy, a waltz or two-step by band
or orchestra, a selection from grand opera or a ballad of long
ago, the Phonograph becomes a new pleasure. A Phonograph
in your home means enjoyment for each member of the family
and for all occasions. Hear it at any Edison store.
NATIONAL PHONOGRAPH CO., Lakeside Ave., Orange, N. J.

CO N’T ENTS

Co-operation and Enthusiasm Essential Fac-

New Plan' for Cash Diacounts’to Dealers! ! ! !

. 'Advance List of Edison Gold Moulded

Records for December, X907 .

Differentiation in Cash and Instalment Sales.
Talking Machine Jobbers’ National Associa-

The New Agreement . !.!!!!!•

Allowance for Horn Crating .

Making Room for New Records . .

An Annoying Delay . 1

No More Rough Bla:
Among the Jobbers.
List of Cut-out Forei
List of Suspended De

Jobbers of Edison Phonographs. .Cover pp.* 2

Published for Trade use only by
Ihe JVational Phonograph Co., OrangeMJ.

Jobbers of Edison Phonographs and Records

3. Reyn aids, 167 Dauphin at

°lQver0flL>n CyCl° & Sundry Co,» 48 B

Edison Phonograph
Monthly

Vol. V. ' October, 1907 No. 8

2 Edison^Phonograph Monthly, Oct., 1907

The New Edison Gold Moulded Records
Advance List for December, 1907

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
November 27th, all things being favorable, but they must
not be placed on sale by Jobbers or leave their placesof business,
or be reshipped to Dealers before 8 A. M. on November 27th. Supple¬
ments, Phonograms and Bulletins will be. shipped with Records.
These may be distributed to Dealers after November 20th, but must
not be circulated among the public before November 27th. Jobbers
are required to place orders for December Records on or before
October 10th. Dealers should place December orders with Jobbers
before October 10th to insure prompt shipment when Jobbers’ stock
is received.

9698 Wall* from Romeo and Juliet Eduon Concert Band

and his droll fun rises above everything. Flanagan introduces his mother into this sketch
and she seems to be a very industrious old lady. When he brought her a pair of pants
that Ins thoughtless tailor had left with one leg longer than the other, the old lady set to
work to even things up, and by. cutting a bit off one leg and a bit off another, reduced
them in time to a necktie. Flanagan has some funny things to say as usual, and starts by a
discussion on “pants.” “Now, what would a man be without a pair of pants? Why, he’d be
arrested 1” The sketch concludes with a humorous verse, sung to the Professor, on the origin
of pants. Orchestra accompaniment. Original sketch and not published.

J705 Honey Boy Medley Albert Benzler

This medley, brilliantly played on the xylophone by Mr. Benzler, introduces the three
very popular Records in the order named: “Honey Boy” (No. 9679), “When Summer Tells
Autumn Good-bye” (No. 9675), and “When the Band Plays Yankee Doodle” (No. 9696).
Orchestra accompaniment. Special arrangement, not published.

)706 Wouldn’t You Like to Have Me for a Sweetheart? Ada Jones

This is one of the most prominent successes in Raymond Hitchcock’s musical farce, “A Yankee

A diverting street scene of three rubes viewing New York from a “rubberneck” coach and
their amusing comments on what they see and hear. Lifelike effects are introduced from
the Grace Church chimes to a fire alarm, and the rubes are finally left to walk home from
Grant’s Tomb owing to the failure of their automobile. One of the best things our Vaude¬
ville Company has done. Original and' unpublished.

18 I Get Dippy when I Do that Two Step Dance Arthur Collins

Edison Phonograph Monthly, Oct., 1907

Differentiation in Cash and 5y!lcm- T1,e National Phonograph co. ins

hdmmSab nothing 'but prosperity and" '

The following letter, mailed to all Jobbers and lotions between itself, Dealers and Jobbers fol
Dealers under date of September 7th, disposed of as a direct result.

1 5J* cl,sclIS5cd ,lJlest,on: The proposal, therefore, to place cash and

propowd alfowaoccTa' 5% 'discoum'fofcaJh S,almCm ,Salc! ,up°n » p°°'i"S was

on Edison machines sold at retail, we wish to 0ur “I’1"1011 calculalcd to destroy in a mom

state that this proposition has received our most. w*,at ^as been lauded not only by the Natic
careful consideration, and we are of the'opinion Phonograph Co., but by its Jobbers and Dea
that for the best interests of all our Jobbers and as a perfect protective system It did *v.i,
Dealers, a discount for cash, or otherwise, should 1“ T , evc.n 11

not be permitted on retail sales of Edison Phono- than ‘hat. II was ills thin end of a wedge,
graphs, or parts, Records nr Blanks. creation of a precedent which could only h

The success of this company, and the conse- an unsteadying effect on the trade. It was
SSrsUaTl whole liaTbecnfduer|o°bh °b* abandonment °f ,he strongest position. In (
lishment and maintenance o'f the'one-price’sys- la'" commercial crises suclt a sudden change
tern, and it is our opinion that any deviation from, PobPy might be justified. In the event of
or variation of the one-price svstem, would, in looked for trade depression there might be si
the end, prove prejudicial to the interests, not justification for it. But at a time when ren,
only of this company, but equally so to the bus • r.„m ,n . .. 1

ness of our Jobbers and Dealers. fT0? al1 par“ °f the country sndscate a pi

We have, therefore, decided without any Parity greater than ever before enjoyed by
equivocation whatever, that under no circum- trade, it would be highly injudicial to run
”l11 Pfrroit the allowance of a dis- risk of dispelling the feeling of security whici
mld by thu'^an”.01 raa"ufK1“red « now enjoy, under the one price system.

Yours very truly, _

W. E. Gilmorb,

When ,h. committee of the- Easternlo^r,- Machine Jobbers

Association waited upon W. E. Gilmore. Preai- JNatlOnal ASSOCiatlOIl

Edison Phonograph Monthly, Oct., 1907

The New Agreement b'““se of °ay desi" on our p.“" 10 b' arbj,rarj';

Edison Phonograph Monthly, Oct. , 1907

n-on;,,.and!,r<1 and ir,fc™r P»n». We have found from i
',"“y to wte^fcS.nn«'£d i"maklnB. repair, (and thi, appl

r n.on;s,?na!>rd and '“«n®r parts. We have found from p
Uriv to B^nw™ f?.d „d , d Par» arc “Md tn making repairs (and this appli

'"7 “apphtres, feed-nuts, matn-springs, belts, etc.), the operation of the machine is

machine*!,' condemned 'as a^ whole^Furt^ermore, hn Itli ^ase^wimK^tm-standard1 o/lnf
are employed, faulty reproduction of the record is the result, and the user invariably
he record, and in many cases accuses the Dealer of selling worn-out rccords Another
this requirement is to prevent indirect price cutting.

a 5ew sf,c,io.n' b“> '< defines a Practice heretofore established rega
inS™ r S! S' Hereafter all advertisements, and particularly those advertising an oul
tng of an Edison machine and accessories of other manufacture, must state the make of no
sdcb E°°.dsf arc s'ml|ar to goods manufactured and sold by us, so that the public will not
*J ZZrrj** #re, '.nclutl'd'. ,Ttm applies particularly to records, and will prevent
IwTl B complaints, which, on investigation, show that the Conditions of Sal
violated, but merely that the advertisement misled the public and the trade.

In the Dealers* Agreement w
Jobbers and Dealers. At the foe
Jobbers must complete.

(b) In the case of an old Dealer the Jobber mu
signed, the date of the previous Agreement, tu- -JJ~

II Dealers1 Agreements must be countersigned by the Jobber.

NATIONAL PHONOGRAPH
F. K. Dolbi

Allowance for Horn Cratin

3 Ldison Phonograph Monthly, Oct., 1907

Edison Gold Moulded Records

Advance List of French, German, Norwegian,
Polish and Scandinavian Records

The French, German, Norwegian, Polish and Scandinavian Records named
relow will be r' jhy for shipment from Orange between November 1st and 10th.
Samples of any!'oVall of them will be shipped October 1st to such Jobbers as place
orders for them. None will be shipped without orders. Jobbers’ stock orders received
>y October 20th will be shipped as fast as possible after November 1st. Care will he

42 New French Selections

Making Room for New
Records

distinct hardship to progressive Dealers, who
want to carry as large a stock as possible, if we
allowed the list to grow to unwieldy proportions,
either in domestic or foreign selections.

A much wider interest is being taken by the
public in foreign selections. Dealers who have

10 Edison Phonograph Monthly, Oct., 1907

An Annoying Delay

The following letter is self explanatory:

Important Changes

Following la a copy of an unusually in
ing announcement mailed to the entire
under date of September 10th:

the same list prices as heretofore. After October
ist^ all ^Edison ^ Phonographs must be equipped

list prices. Should you require any machines
with the old equipment to fill orders to Septem-

partment.

Hereafter please address all orders, remit¬
tances, telegrams and general correspondence to
National Phonograph Co., Orange, N. J., instead

We also find it will be impossible for us to get
out the new Agreements in time to take effect be¬
fore October ist. They will therefore bear

Edison Phonograph Monthly, Oct. , 1907 1 1

Sign Now, Mr. Dealer — Don’t Put It Off

Just as soon as you have read over the New Agreement,
sign it without delay and mail it to your Jobber. He will
forward it to us. This will keep you in a position to pur¬
chase goods of our manufacture and continue in good
standing as a Dealer.

Do It Now, Mr. Dealer — Don’t Delay

Printed Matter

With this issue of The Phonograph Monthly

The new style Edison Ideal Phonograph appears
in this catalogue for the first time.

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWHLL ROAD, LONDON.
NATIONAL PHONOGRAPH CO. OK AUSTRALIA, LTD., &10 KENT STREET, SYDNEY N
MEXICAN NATIONAL PHONOGRAPH CO., AVENIDA ORIENTS No. 117, MEXICO Ctf
COMPANIA EDISON IIISPANO-AMERICANA, VIAMONTR C1C, BUENOS AIRES.

October, 1907

Edison Phonograph Monthly, Oct., 1907

New Trade Prices on Records cnabIe our E°°d8 to marketed evei

The following is a copy of a letter mailed to 8 U.nif°rm pricc' and t0 work ™th

all Edison Dealers in the United States under mainta,n,n6 conditions that have be

date of September x 8th: proclaimed as one of the best syste

business world of to-day. To volunta
To Retail Dealers. our own profits for the purpose of

... . Orange, N. J., September x8, 1907. those of our Jobbers and Dealers can
bcr :9LCgioo7n0,«he n°? °” ?*?: add \° our 9trcnBth with the trade, an

Moulded Records to DealeriTwill be twenty (20) fal1 ,n. ,°ur cxpcclations if Edison R

cents each, the list price to remain as heretofore not so,d t0 a Sreater extent than ei

at thirty-five (35) cents each, or four dollars

and twenty cents ($4.20) per dozen. * -

There will be no change whatever in the Tile Mew Hnrnc

price of Grand Opera or Concert Records. 1 • ^“W ilOmS

wWewould respectfully advise that your Jobber . Every new style Edison horn will b

18 -Cl Edison Phonograph Monthly, Oct., 1907

To Add New Equipment to Correction

Present Machines Wt sometimes wonder if the trade reads the

We reprint below the information published Ponograph Monthly as it appears from month
in the September Phonograph Monthly, giving t0, montI'* b“t when an crror. crcePs int0 ,ts
instructions for adding the new equipment to such co.1"'""s we hava abundanl eytdence that it is

Every Jobber and Dealer knew that this was
contrary to Section 4 of the Dealers' Agreement,
and no inconsiderable number promptly “jumped"
on us. Section 4 covered the matter as follows,
and the same sentence has been included in the
new Agreement :

“This does not prohibit the acceptance of a
talking machine at full list price, if good as new,
(or less cost of necessary repairs to make good
as new) in exchange for an Edison Phonograph
sold at full retail list price; but does prohibit
the acceptance of Records or Blanks of any kind,

No More Rough Blanks

Up to the Top Notch

1; Home, 754 Phonograph at Gospel
Meeting

^ To help the Sunday services of the Gos

Edison Phonograph Monthly, Oct., 1907 19

Among the Jobbers be fi,,ed “p as

the past few weeks in the appearance of the store
occupied by Louis Buehn & Bro., Edison Jobbers,
at 45 N. Ninth street, Philadelphia. New booths
have been erected and the interior largely re¬
modelled. This has been necessitated by the
growth of their business. For the same reason
a third floor has been added, which will be de¬
voted entirely to wholesale stock.

L. E. McGreal, Edison Jobber at Mil¬
waukee, did an unusual bit of advertising last
month. He printed a list of his Dealers in Wis¬
consin and the Northwest, with a caption stating
that the public could buy as cheaply from them
from and he distributed 100,000 through-

□t his territory.

“I have never seen Dealers more enthusiastic

pect of a fine fall trade,” says Mr. Towell, of
the Eclipse Musical Co., Cleveland, O., who
has just returned from a business trip. Mr.
Towell declares that business is 50 per cent
better than it was a year ago at this time.

. About Our Advertising

We might be criticized for not making

Phonograph Monthly about the advertising
being done for the furtherance of our
business^ and we could hardly deny the impeach-

The Eastern Talking Machine Co., of Boston,
Mass., Edison Jobbers, has been utilizing the
quieter months to carry out alterations necessary
to steadily increasing business. An electric pas¬
senger elevator is being installed and the need
f additional room has resulted in the opening

Mr. Ketterer, Manager of the talking machine

Jobbers, St. Louis, Mo., declares that their fall
business has already opened with such a rush
that they confidently anticipate that this year’s
business will by a large margin exceed that of
previous ones. They are adding more record

stock of Edison Phonographs and Gold Moulded
Records in the history of the firm. The new bins
have a capacity of nearly 50,000 Records.

about it, is because the demands upon the col¬
umns of The Phonograph Monthly every
month seem to crowd out reference to it. The
work of getting our catalogues and other printed
matter in editions that run into millions goes on
quite the same as if we said more about it. There
is no let up in bill-posting, railroad bulletins,
special electric signs, etc. The magazine adver¬
se publications named below^n the

e magazm

part of September and October/

‘"""t, Argosy, Associated Sunday Maga-
ury, Collier’s Weekly, Cosmopolitan,
*, McClure’s, Metropolitan, Munsey’s,

The Boston Cycle and Sundry Co., Edison Job¬
bers of Boston, Mass., anticipate a splendid fall
business. Manager Andrews said recently, “I
think this is going to be a record breaker for the
talking machine business. I find Jobbers through-

.... - „ - — „ three of the

ussi newspapers in every jobbing city.

Newspaper advertising has been a feature for
the past two^ears and it will be larger and better

said about advertising next month.

Additional Boiler Equipment

ditional boiler house was begun at our Orange
factory. It is being built of reinforced concrete,
like all the other buildings now in process of
erection. It will be. 25x60 feet in size and about
40 feet high. It will be at once equipped with

Exhibition, and much . interest was aroused

Harger & Blish, Edison Jobbers, of Dubuque,
la., have recently decided to lease the central
store in the new Security Building. Extensive
alterations are to be made and it is anticipated
that when finished it will be one of the finest -in
the State. On the fourth floor a large room will

Record No. 12896"Cut Out

The trade is advised that we have no more
moulds of French-Canadian Record No. 12896
“Ayez ,piti6 d’elle,” by R. Harmant, and as soon
as our present stock of this selection is ex-

be omitted from the next Foreign Record Cata- •
logue in addition to the list printed on another

20 Edison Phonograph Monthly, Oct., 1907

Cut Out List

Edison Gold Moulded Records
Foreign Selections

The Trade is hereby advised that when our stock of the following
Foreign Selections is exhausted no further orders will he filled. These
selections will he omitted from the next edition of our Foreign

24 Edison Phonograph Monthly, Oct., 1907

Hear The Edison
Phonograph

T TAVJS you it Phouogiaph? IIow long lias it Loon since you have

. I - 1 critically listened to one ? Do you know how good The Edison

A . A Phonograph is today, how pure the tone, how satisfying the repro¬
duction? If you have one, you know. If you have not one, you ought to
know it’s easy to know. Somewhere near you there is an Edison Store. Go
there and hear. Learn how inexpensive it is for a complete outfit, including
records-and how favorable the terms. Then think of the pleasure you can
give yourself, your family and your friends with the world’s best music, its
most catchy songs and the monologues and dialogues of its funniest com-
“‘™s- ^ after doing all this you’ll buy one— you simply can’t help it.

NATIONAL PHONOGRAPH CO., Lakeside Ave. , Orange, N. J.

In the Words of Others
"Sell I.C.S. Language Outfits

The best' proof that it will pay you to sell I. C. S.
Language Outfits comes from the statement of dealers
that have tried them. We have published several of
these letters before; here is another one from the Denver

■- _ Dry Goods Co.

!■»_. , % au This is piling up

t evidence that you

are losing profits of

cerit! on0 Toufbus'-

iLu-jj™™"* ** ness if y°u are not

SwKfiiSfcS 6W& . handling these Out¬

fits. The phono-
ssalBsnaum graph system is

fast becoming reo-
ipu«r;'l£ i«iKp7g,ii5MlS3lSi,jkTr.i ognized as the most

world to teach for-
eign languages. As

»« iiu ir«trVi.uiu.« tern has always paid
dealers well in the
n».nras.Wnooi»-»-., past, and it is grow-

V. very rapidly.

Wouldn’t it be a
good idea for you
to write us today for full particulars of what we can do
for yon? Let us put our advertising to work for you. It
will not' only bring you customers for language work, but
will increase your regular business. Send us a postal
card NOW.

International Correspondence Schools

SCRANTON, PA.

EDISON

PHONO¬

GRAPH

MONTHLY

Vol. V

November, 1907

CONTENTS

le Exchange Proposition . x

jreign Selection Cut Out . i

Advance List Edison Gold Moulded Records

for January, 1908 . a

Advance List Hebrew Selections and South

American National Hymns . 5

The Stuff that Sella Phonographs . €

Separate Prices on Horns and Cranes . 7

No. a^Bujlding Being Replaced . 7

About Signing Up! ! '. ’. ! '. '. '. '. '. '. '. '. j

Change in Record Selling Date . 8

An Advertising Suggestion . 8

A Letter to Dealers on Exchan
Why Shipments are Delayed..

Active Foreign Records ...
Reduced reproduction of doi

Our Maga2lne8AdveSskigC
Andem Indicted For Forger]

A New Edison Official .

New Jobbers .

What Dealers Say. . .

Mexican Records Cut Out.

Two Dealers’ Stores .

For the Special Attention of

Edison Phonograph
Monthly

Vol. V. November, 1907 No. 9

New Equipments a Great
Success

Many thousands of Edison Phonographs with
the new horn equipment have been shipped from

Orange to Jobbers, have been passed along by

the latter to Dealers, and by the latter have been
sold to satisfied patrons, and the success of the
new outfit seems an assured fact. Putting the
new conditions into effect, however, has been
complicated by such a heavy increase in orders
that it has not been possible to supply the trade
with sufficient machines to know just how great

From a trade standpoint its approval has been
enthusiastic and complete. Considering the al¬
most radical change in equipment and price, the
adverse opinions have been so few as not to be
worth consideration. Even these critics refer to
minor features of the change, and not to the

no trouble m filling them promptly and com¬
pletely. The factory output of Records for the
past two months has been the greatest in the
history of the business, but it has been difficult
to accumulate a stock to take care of the exchange
proposition referred to below, which is always
followed by a large volume of business in spite
of the liberal terms upon which the exchange is
made. In spite of the present great Edison busi¬
ness, the outlook for the future never looked
brighter.

The Exchange Proposition

The Exchange Proposition, treated in detail
in another column, is one of the many features
of the business of the National Phonograph Com¬
pany which makes it strong with its Jobbers
and Dealers. It provides the yearly opportunity
of the trade of returning to us all surplus, cut
out and defective Edison Records at no other

2 Edison Phonograph Monthly, Nov., 1907

The New.Edison Gold Moulded Records
Advance List for January, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United Statesand Canada before
- December 23d, all things being favorable, and they may
be reshipped to Dealers at 2 P. M. on December 23d. They
must not.Jhowever, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8. A. M. on December 24th. Supple¬
ments, Phonograms and Bulletins will be shipped with Records.
These may be distributed to Dealers after December 20th, but must
not be circulated among the public before December 24th. Jobbers
are required to place orders for January Records on or before
November 10th. . Dealers should place Januaiy orders with Jobbers
before November 10th to insure prompt shipment when Jobbers’ stock
is received.

4 Edison Phonograph Monthly, Nov., 1907

Orchestra accompaniment. Music and words, Bert Fitzgibbon.

™ The Rotary Han. Kronold

Mr. Kronold s expressive playing of this fine selection for the violoncello will win for him
many added laurels. “ The Rosary ” is universally known as a standard number— one of the

Edison Phonograph Monthly, Nov. , 1907 5

Advance List of

Hebrew Sele&ions and South American
National Hymns

The Records named below will be ready for shipment from Orange
between December 1st and 10th. Samples of any or all of them will
be shipped November 1st to such Jobbers as place orders for them.
None will be shipped without orders. Jobbers’ stock orders received
by November 20th will be shipped as fast as possible after December 1st.
Care will be taken to make shipment at one time to all Jobbers in the
same city. Separate supplements of each list will be shipped with
Records to all Jobbers who request a supply. State quantity required
of each kind.

These advance lists comprise the third lot in the series of Foreign
Records being issued to bring our catalogue up-to-date. All of the
masters were made by the best artists obtainable. They are high-
class Records in eveiy particular.

12 New Hebrew Selections.

19121 Tanzt Bridcr Tanzt, J . Brody, Comic Song.

19122 Wciber, Weibcr, Louis Friedsefl, Comic Song.

19123 In dcin is sliildig nur mein iius, Perlmutter & IVohl , Comic Song.

19124 Schabes Haltcn, S. Smuirzvitz, Comic Song.

19125 Das Yidisclic Hcrz, Perlmutter & IVohl.

19126 Sol Meins ibergehn, S. Smulnvitz , Comic Song.

Songs by Kalman Juvelier, Tenor. Orchestra Accompaniment.

19127 Das Yidali in Cheider, Mogulescu, Sentimental Song.

19128 Dcr Talles, Perlmutter Gf IVohl, Sentimental Song from the opera “Der Yud in Sabiesky's Zeiten. ' '

19130 Ben Hador, Perlmutter & IVohl, Sentimental Song from opera “Ben Hador.M

19131 Der Stamm Davids, Wolfsthal, Histone Song from opera “Bostonni.”

19132 Das Ziffcrblatt, Kopelman , Sentimental Song.

South American National Hymns.

By the Edison Military Band.

19077 Hinino National Cosla-Rica. .19080 Hinino National Venciolano.

19078 Hinino National Blaziltiro. 19081 Himno National Repoblica de Colombia.

19079 Himno National Argcmino. 19082 Himao National Ecuador.

6 Edison Phonograph Monthly, Nov., 1907

The Stuff that Sells Phono- sta" ■ H““*™i* B°ins- Most people would

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange, N. J.

Vol. V. November, 1907 No. 9

Why Shipments are Delayed

Justice to our Jobbers demands that an ex¬
planation should be made to Dealers as to why,
in many instances, Jobbers have been unable to
more promptly fill Dealers’ orders for machines
with the new equipments. The principal reason

volume of business at Orange, which for a time
at least has made it impossible to give the trade
the service it should have. The notice sent out
in July, fixing September x6th as the date when
the new equipment would become effective, was
followed by an immediate falling off in the orders
for machines with small horns, just as we in-

We have been from seven to ten days behind
on horn shipments to Jobbers, and the latter
have for this reason been behind in filling the
orders of Dealers. Unless the business doubles
that of the same time last year we will not be

sible that the present influx of orders can con¬
tinue indefinitely. We feel confident that within
. another month the trade will have no reason to
complain of delay in the shipment of either
machines or horns. Until then we must ask the
indulgence of Jobbers and Dealers.

Record Carrying Systems

12 Edison Phonograph Monthly, Nov., 1907

Edison Phonograph Monthly, Nov., 1907 13

The Joys of, the
Phonograph

The Edison
Records /w’
November

are better than ever

V HIS , M

A-GUia) fcoc t/i-*

14 Edison Phonograph Monthly, Nov., 1907

Our Magazine Advertising

ing the Edison Phonograph there is an implied
contract between yon and the National Phono¬
graph Company that the latter shall do a certain
amount of advertising to help make a market for
the goods.

The selling of an article of luxury— that is, en¬
tertainment— requires advertising. People must
buy food, and clothing, and shelter, but after the
necessities of life arc satisfied, they turn to en¬
tertainment, and there is a wide choice. There¬
fore, the manufacturers of the Edison Phonograph
spend a great deal of money in teaching the peo¬
ple that there is more entertainment in the Edi¬
son Phonograph than they can buy in any other

We use large spaces in large sized publications
like Collier's, Associated Sunday Magazines and
Youth’s Companion, and we have used this fall
a two-page ad in the Saturday Evening Post,
the largest single advertisement of any one
article published in any publication except a
newspaper.

Look over the magazines yourself, each month,
and see what we say both about Phonographs and
Records. Notice that we are pushing Records
just as hard as we are the Phonographs. It is

Publications. Circulation.

Collier’s Weekly . 600,000

Saturday Evening Post . 700,000

Edison Phonographs how much fun they cai
get out of them. A very large proportion of tin
money will go into the magazines which read
everywhere. We are using a list of thirty-om
magazines having an aggregate circulation o:
1 r, 528,378. In round numbers this is over fiftj
million readers, two-thirds of the population o:

Review of Reviews .

Ladies’ Home Journal .

Woman’s Home Companion

to a special two-page advertisement in colors i
the Saturday Evening Post for October 26th an
suggesting that you place a copy in your sho

ir store is manifest. You can make ji
ch money selling Edison Phonographs t
\ selling anything. There are a lot of

Edison Phonograph Monthly, Nov., 1907 15

Andem Indicted for Forgery la" **j

Our readers have been informed from time to To All Jobbers

time of the many attack, which have been made 0ur attention ha, been called to the fact that
on tin. Company by James L. Andem, formerly Jobbber. have been writing and tilegraphing
01 Cincinnati, Ohio, on behalf of the New York direct to the Horn Manufacturers regarding ship-
Phonograph Company and other licensees of the ™ent5 of horns, which had been delayed in tran-
defunct North American Phonograph Company, ’"we would respectfully advise that although
So far, these suits have been futile, and we con- shipments arc made direct from the horn manu-
fidcntly expect that they will never in the slight- facturers, they arc made under our instructions,

est degree interfere with our business or in oui
relations with Jobbers and Dealers. We ar<
sure that our friends will be interested in hear
ing that Andem, last month, was indicted bv tin
Federal Grand Jury at Trenton, New Jersey, foi
forgery in connection with one of these suits
The charge is a most serious one. Andem is a
present awaiting trial, having furnished twi
thousand dollars bail. We understand that tin
case will be tried shortly, before Judge Lanning
of the United States Circuit Court.

A New Edison Official

E. H. Phillips was on October 14th appoints
Manager of Salesmen of this company. Mr. Phil

i all communications on the subject, or in any
y relating to such shipments, should be ad-
rssed to the National Phonograph Company,

tindly give this your attention.

National Phonograph Co.,

F. K. Dolbeer,

General Manager of Sales.

New Jobbers

Mew Edison Jobbers during October were the

with II. L. Judd & Co., of New York City,
leaves that company to enter the employ of
National Phonograph Company. He had ch
of the Philadelphia office of Judd & Co. dti

The “S” Sound

For a long time Edison’s Phonograph refused
to say “spec! a” — it dropped the “s” and said
“pccia.” To produce that single sound he needed
something delicate enough to receive impressions

up and down, exactly reproducing the vibrations
which had made the impressions. The scientists
told him there was no such substance in existence.

“Then we must produce it,” insisted Edison.
They declared it could not be done, because
the qualities which he demanded were incon¬
sistent and exclusive of each other. He declared

city, and Report on Railroad Signs

oy of the Dealers throughout the country will do us a
id charge grcat favor if t),ey wju Write us w|,enevcr they
o. during find any of our railroad advertising signs down,
t time he out 0f rcpajr or jn p00r condition generally. Ad-
Hc has dress -such letters to the Advertising Department,
ssmanship Orange, N. J.

,ry- A Magnificent Heritage

“I want to say that I am very much pleased

fullest measure of happiness ought to be the
tion of Thomas A. Edison during the remai

in general has had placed within its reach, pt
song and melody even to satiety and rhythm!

sales of Edison Phonographs and ^Records i
standing still.

For the Special Attention of
Edison Dealers

In getting out a new Dealers Agreement the National Phono¬
graph Company was actuated by a desire to serve your interests as well
as its own. The agreement contains nothing that is nbt designed to
maintain and improve the welfare of both. Its conditions are simply
intended to protect the prices on Edison Phonographs, Records,
Blanks, etc., and to guard against infringements of the Edison patents.
No one in the business doubts the wisdom of this policy. We know
that you full}' believe in it.

We now want your further co-operation by signing this new
Agreement without delay. It is necessary to do so even though you
may have recently signed the old one. We want your prompt assent to
the new conditions.

If your Jobber has not provided you with a triplicate set of the
new Agreement ask him to send them at once. Sign all three in the
presence of a witness and return them to the Jobber. He will do the
rest.

A reasonable time will be given Dealers to re-sign and those who
do not will be considered as out of business. Their names will be re¬
moved from our files and mailing lists.

NATIONAL PHONOGRPH CO.

ORANGE.- N. J.

22 Edison Phonograh Monthly, Nov., 1907

A Kentucky Dealer’s
Advertisement

A. Scott Haynes, a Dealer at Owensboro, Ky.,
published the following advertisement in a local
paper recently:

THE EDISON.

The article is preceded by a half-tone of a
view taken in Mr. Haynes’ store, in all produc¬
ing a most commendable advertisement.

Dealers’ Advertising

Grinncll Bros., Edison Jobbers at Detroit,
Mich., are publishing a series of advertisements
in their local newspapers, exploiting the new
equipment in a manner most commendable. The

in which the new list prices are announced, and
their free trial offer, combine to produce ads
which as business producers are hard to equal.

Ricker & Son, of Emporia, Kans., devote a
half page in the Emporia Gazette to the exploit¬
ing of Phonographs and Records, and pay par¬
ticular attention to the musical education
acquired through the purchase of one of our in-

SUSPENDED LIST, NOVEMBER 1, 1907.

SUPERSEDING ALL PREVIOUS LISTS.

Jobbers of Edison Phonographs and Records

Continued from page 2 of cover

GRAPH

Jobbers of Edison Phonographs and Records

Edison Phonograph
Monthly

VQL- V- December, 1907 No. 10

Edison Phonograph Monthly, Dec., 1907

J7S2 Under Iho Metro. Tree Ada Jon,

The composer call, this selection "A Ghetto love song.” The words are humorous and
the melody delightfully tuneful and characteristic. Miss Jones creels in the rendition of such

Orchestra accompaniment Words a
Publishing Co., New York.

1753 The Girls of America March

Orchestra accompaniment Composer, A

it sellers in our catalogue. Mr. Ben;
Record by introducing well executei
lion Duganne; publishers, Keystone

The beautiful song offered by M&. Anthony as his solo contribution
question one of tber. very- best" he has made. Both the words and i

a»ssar Words, John Everett Fay ; rnus?c,CJames RG

this selection, it is to be inferred that “Rain-in-t

6 Edison Phonograph Monthly, Dec. , 1907

Return Agreement Under 1°11,V I7"1^^eint''th-^^rllf:?”1°-”l-.l--atJ-e---i1l

Sealed Cover them a chance to get the new Recordt on their

Edison Phonograph Monthly, Dec., 1907 7

me Dealers have been taking adva

Personal

William Pelaer, of the legal staff, was recently
elected Vice President of the National Phono¬
graph Company, a position that has not hitherto

8 Edison Phonograph Monthly, Dec., 1907

Our Newspaper Advertising

The annual newspaper advertising campaign campaign is, therefore, widespread. It gets into
For Edison Phonographs and Edison Records c;t;es arK| towns not on our list. Dealers in
was begun on November tath and 13th in 14: sucb p|„c„ cim gtt „|m0,e nI mudl b^fit from
newspapers published in ninety of Jhe largest it „ those in jobbing cities by doing some local
allies of the country. The first advertisement advertising of their own.

was twelve inches deep and three cSIumns wide. A newspaper advertising campaign was also
It was attractively illustrated, the argument was begun in Canada on November t«th. It has
tonvincing and was altogether a most striking b«n planncd on the same general lines as the
advertisement. On November 23d and 25th a United Statra campaign. The same large ad-
larger advertisement appeared in the same papers, yertisements are being used in daily newspaper;,
advertising Phonographs in the main, but also witb sma|)er copy in a number of weekly publi-
lalking about the December Records and giving Catj0ns o( gcnerai circulation. The advertise-
a complete list of them. This advertisement was mtm, a„ appearing in about eighty publica-
fourteen inches deep and three columns wide.. t;ons> C0Vering cities and towns. We look for
Following the same plan, similar advertisements a grgat business throughout the entire Dominion
will appear on December 10th, nth,, 23d and became of t)l!s advertising.
a4th. Future months will be treated in the Sbecls giving narocs 0f Ute publications and a
same manner. . ... . . sample advertisement being used in these cam-

We have no hesitancy in claiming that this is
the best newspaper campaign ever put out for
talking machine advertising. . It covers more
cities and uses more papers than any similar
campaign conducted by ourselves or any other
company. The advertisements prepared for the
entire series arc forcefully written and strongly
illustrated. We ' confidently believe that the
campaign will have a marked effect upon the

Danish, Not Scandinavian

The eighteen Records listed in the October
Phonograph Monthly as Scandinavian selections
should have been called Danish. They are sung

languages. The same error was carried through
the printed supplement. The trade should care¬
fully note this correction and explain it fully to
their patrons, for many will buy Danish Records
who would not know what was meant by Scandi¬
navian. We reprint the list for the convenience

to it when first published:

EIGHTEEN DANISH RECORDS.

making

Edison Phonograph Monthly, Dec., 1907

Change in the Management !Upplcrncn“ i« quantity from their j,
of Our Mexican Co. Sou,h Ameri.can Nation.al Hymn. ar

«"< ons!*11 Except Bfb h 'n'lbe

ducted the busmen of our Mexican branch, the just the same as La in

Na!ional. Ponograph Co., at Mexico list They wet. made by the Vdb
, Band at our own recording plant,

> . be as saleable as any Record in the dt
i logue. Dealers carrying the full ca

, Department, at to Fifth avenue. L. L. Lewis,
who, umil recently, has been connected with

Cabanas’ successor. Mr. Lewis, for the past
two years, has had charge of the I. C. S. Lan¬
guage Study Department of Lyon & Ilealy’s Chi¬
cago store, and has resigned that position to
accept the management of our Mexican Com¬
pany. Mr. Lewis Is thoroughly conversant with
trade conditions in the Republic of Mexico,
having been in business in Monterey, Mexico,
for some time prior to his accepting a position
with Lyon & Healy. He has a thorough knowl¬
edge of the Spanish language, and we arc sure,
he will prove a worthy successor to Mr. Cabanas.

A new edition of the domestic Record Cata¬
logue, Form No. taao, is now being shipped in
quantity to Jobbers everywhere in the United
States, whether an order has been placed or not.
A supply should be in the hands of every Job-

obsolete, and we hope that Jobbers and I
to plan our work of shipping printed mal

Jobbers have been supplied with i

1180. It is called “The Best Th
Tree,” showing the children’s preferi
Phonograph over the usual toys. 1
printed in two colors.

The Phonograph Price Cards, ]
have been corrected and brought up
correspond with the new list prices,
glad to fill Jobbers’ orders for a limil
of them.

Imitation Parts

Machine and record manufacture
ported as conferring on some form

10 Edison Phonograph Monthly, Dec., 1907

Cuban Records Dropped From Catalogue

Edison Phonograph Monthly, Dec. , 1907 1 1

Advance List of

Bohemian,. German and Mexican Selections

The Records named below will be ready for shipment from Orange
between January 1st and 10th. Samples of any or all of them will be
shipped December 1st to such Jobbers as place orders for them. None
will be shipped without orders. Jobbers’ stock orders received by
December 20th will be shipped as fast as possible after January 1st.
Care will be token to make shipment at one time to all Jobbers in the
same city. Separate supplements of each list will be shipped with
Records to all Jobbers who request a supply. State quantity required
of each kind.

. 9 Bohemian Records

•5»4 “Tece voda prod vode" n&rodni piscn Otaknr Marik

IZll "Huhioka” O.akar Marik

Eg Viclav Klimlnt

Will Arle^Grerni'na z'opc: '-EulTona in” vlcllv Kliment

7 Club Verde, Vais, ’fl. Camfioddmco

o La Pnloma, Danza, R. Iradier
i Felix Diaz, Marcha, Felt no M. Presa
x Soil an do, Vais, A, Fega
3 Ln.TiroIesa, Variaciones de Saxof6n, Rossini
4- El Toreo, Paso Doble Flamenco, R. Gascdn
S Machaquito, Paso Doble Flamenco, R. Gascdn

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co.,' Orange, N. J.

NATIONAL P!IONOORAPliyCO.IClTD.,IBFSBRKBN\VEl.X. ROAD, I. ON DON •

NATIONAL PHONOGRAPH CO. OK AUSTRALIA, LTD., 810 KENT 8TRBET. SYDNEY, NSW.
MEXICAN NATIONAL PHONOGRAPH CO , AVENIDA ORIENTS No. 117, MEXICO CITY.
COMPANIA EDISON HISfANO. AMERICANA, VIAMONTE 016, UORNOS AIRES

Vol. V. December, 1907 No. 10

What the New Horn Means
to Dealers

A Good Opportunity

14 Edison Phonograph Monthly, Dec., 1907

Phonograph Sketches by Dealers’ Advertising

Prominent Artists The Dixie Mueic Co, of Winston-Salem, 1

The illustrations now appearing in our maga- <=., advertise themselves as Dealers for "Nos.t
zine advertisements are reproductions from a Shpargonohp." These peculiar looking wort

series of sketcl.es drawn especially for us by a « ** beg.nn.ng of their a I roused con ,

number of leading artists of the country. They «'«>>'« curiosity, until it was explained, "Vr

arc the most expensive illustrations that have ™ay nat 6 0 e t0 f*a 1 ,s* ut 1 you .rea

ever been made for talking machine advertis- « backward, you ml find on, .ha. we has

ing and are, in our opinion, the ra *

The one shown in the June and July magazines
was drawn by Charles D. Williams, of New
York; that in the August magazines was the
work of J. J. Gould, of Philadelphia. Lucius
W. Hitchcock, of New York, drew that used

I. C. Adams, an Edison Dealer at Calistoga,
Cal., sends a series of clever four pussy cat
post cards that he is sending to his prospective
Phonograph customers. One shows kitty in the

Jobbers Must Ship Machines
With Complete Equipment

Some Jobbers have complained that Dealers
have sent them orders for machines without the
new. equipment, it evidently being the intent of
such Dealers to add an equipment of their own
and work off some of the horns they have in
stock. This is desirable from their standpoint

Jobbers are
without the nt

chines up-to-date may, however, be purchased
from Jobbers at the prices listed in the Piiono-

the impossibility of maintaining prices under A FolloW-Up LettCI*
such conditions. It would be equivalent to mak- The following copy of a letter which E. C.

ing as many different trade prices on a ma- Erickson, an Edison ^Dealer at Hornerstown,
chine as there are kinds of horns. - N. J., writes to prospective purchasers, is one

The attention of all Dealers is particularly 0f the best that has come to our attention. It

directed .to paragraph No. 4 of the Conditions ;s reproduced that Dealers in general may learn

of Sale, in the Dealers’ Agreement, reading as 0f t|lc interesting argument it is possible to pro-

follows: duce with but little effort.

Edison Phonograph Monthly, Dec. , 1907 19

EDI

PHONOGRAPHS

I Edison Phonograph. How much

concerts, and otli
far less money yi
Phonograph am
new Records,
and hear the ncv

George W. Hardwick

Muriel Instruments

2 1 Pearl St., Hartford, Conn.

EDISON

PHONOGRAPHS

sell the Edison Phonograph,
vv the most perfect sound-
producing machine, Mr. Edison’s
favorite invention,' which contains all

We arc now showing tte new model
with the big horn, the greatest triumph
in Phonograph making. Don’t forget
that Mr. Edison is the inventor of the
entire. Phonographic idea, and that the

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J.

■ Date . 190 .

Mail Electros No... .

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for other electros. We intend running a .

inch advertisement ,

Name . .

'' Street..; . . . .

City and State. . 1 .

We buy through..

Edison Phonograph Monthly, Dec., 1907

A Dealers Poetical Ad

Another Phonograph
Disease

Edison Phonograph Monthly, Dec., 1907

Factory of The National
Phonograph Company at
Willesden, England

Edison Phonograph Monthly, Dec., 1907

Df the spacious experimental room, in which a
staff of experts will be constantly at work seek¬
ing any possible improvements *in material ami
manufacturing processes.

It is expected that the factory will be in full
operation early in the present month, and we
must congratulate Mr. Riehl on the rapidity with
which he is carrying the work through, taking
into consideration the attention which has been
bestowed in securing perfection in every detail.

Six hundred hands will, we understand, be im¬
mediately engaged, and the present plan in¬
stallation will have a capacity of 50,000 Records
per day, an output which, if required, can be
quickly doubled, as there is plenty of space avail¬
able in the factory for the necessary increase of
machinery.

Vibrations of the Voice

duced by sound vibrating at the rate of 356 per
second. The farther a note is removed on the
treble or right hand side of the piano from mid¬
dle C, the higher it will be, and the farther it is
removed on the base or left hand side, die lower.
The highness or lowness of a voice — called pitch
—is regulated by the number of vibrations per
second, the high voice being nroduced by the

Dealers and Home Records

tition scheme to encourage home Record making,
have been adopted by a number of progressive
Dealers, who have thereby awakened a great
deal of interest in it and will ultimately derive
considerable advantage in consequence. It may

making of home Records is exclusively a feature
of cylinder machines, and this ought not to be
lost sight of when making sales.

M. L. Abbey, Edison Dealer, of Hudson,

good results from the form letter which we print
Other Dealers who have thought less about this
end of the business than of selling Phonographs

Edison Phonograph Monthly, Dec., 1907 23

Important Notice!

On January 1st, J 908, we will remove from our
files and mailing lists , the names of all Edison Dealers
who have not signed the new Agreement and will con¬
sider all such as not entitled to Dealers discounts and
as no longer interested in the sale of our goods.

Active Dealers who have delayed re-signing, should
sign at once. Not to do so, will cause trouble and
annoyance to everyone after January 1 st.

Jobbers, are urged to ascertain the names of their
active Dealers who have not yet signed and induce them
to forward new Agreements without delay. Jobbers
are asked to send in Agreements as fast as possible.

SUSPENDED LIST, DECEMBER 1, 1907

In the Words of Others
Sell I.C.S. Language Outfits

The best proof that it will pay you to sell I. C. S.
Language Outfits comes from the statement of dealers
that have tried them. We have published several of
these letters before; here is another one from the Denver
Dry Goods Co.
~ This is piling up

evidence that you
are losing profits of
. _ . from 10 to 30 per

cent, on your busi-

International Correspondence Schools

SCRANTON. PA.

EDISON PHONOGRAPH MONTHLY
(1908)

Edison Phonograph
_ Monthly

January, 1908

Vol. VI.

No. 1

2 Edison Phonograph Monthly, Jan., 1908

The New Edison Gold Moulded Records
Advance List for March, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
_ February 25th, 1908, all things being favorable, and they may
be reshipped to Dealers at 2 P. M. on February 24th. They
must not however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on February 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be distributed to Dealers after February 20th, but must not be circulated
among the public before February 25th. Jobbers are required to place
orders for March Records on or before January 10th. Dealers should
place March orders with Jobbers before January 10th to insure prompt
shipment when Jobbers’ stock is received.

) Cavalry Charge

in exceptionally stirring military “charge” by the composer
vhich proved so popular when^ this opera held the attcn

Edison Military Band
"Prince of Pilsen” music.

fact in itself is sufficient evidence of the high character
ns, with an imitation of a cavalry charge, are heard at
Composer, G. Liiders; publishers, The John Church Co.,

1771 When the Springtime Brings the Roses, Jessie Dear
This latest sentimental ballad will do much to sustain Mr. 1
foremost minstrel tenor.” The tuneful introduction to the ^
Mr. Romain’s peculiar style of delivery, all will recall tl

te melody throughout, and
y similar successes which
rhe story is the familiar

rords of "Golden Sails” tell a pretty story of “childhood’s happy hour”
a storv books, of a fairy prince whose ship “would come some day, it
l golden sails.” Miss Hinkle's ability to accentuate the composer’s idea,
swliat unusual way in the words, will surely be appreciated by those who
)rchestra accompaniment. Words, Wallace Irwin; music, Alfred G.

New Foreign Records

Do Your Part

6 Edison Phonograph Monthly, Jan., 1908

Keep Up Stocks The Use of Mr. Edison’s

we do not want to imitate -the hosts of advice Picture and Signature

givers and tell the Phonograph trade that the During the past four months there- has been a
way to help restore business confidence is to buy tendency among some of our Jobbers and Dealers

more goods than ever, for we cannot overlook to llse pictures of Mr. Edison for advertising

the cruel fact that they will have to be paid for, purposes in a manner objectionable to Mr. Edi-

something that many moralists don’t seem to take son nmi ourselves, and so as to make it appear

into consideration. At the same time, there is as if Mr. Edison was doing the advertising per-

always a danger in times like these that Jobbers sonally. Consequently we have decided not to

and Dealers will let their stocks run down too permit the use of Mr. Edison’s photograph by

low and get caught “without the goods,” when tj,c trade jn any Way whatever different from

the demand returns; We are not going to buy t)lc use to which we put it ourselves. That is,

v material that we don’t need just be-
one tell us it’s the thing to do. Nor
ct Jobbers to load up just because we
l goods. For the same reason Dealers
jy to relieve Jobbers of their stock.

bers would lack business acumen if they di
keep their stocks in shape to meet any ord:
y increased demand from Dealers, and th
:er, in turn, will lose money if they do n<
ry such a stock of Phonographs and Record

only in a way to call attention of the public to
the fact that genuine Edison Phonographs and
Records bear this trade-mark signature. We will
not permit the use of this signature in advertising
in a way to make it appear that the trade-mark
is a signature to some statement purporting to
come from Mr. Edison or this company. The use
heretofore made of the full-size or three-quarter
photograph of Mr. Edison does not meet with
either the approval of Mr. Edison or this com-

That business in Edison goods is going to be as
'good as ever after January ist we feel assured,
and we arc going to manufacture to meet it. We
want Jobbers to place such orders as will bring

Special Notice About Mail¬
ing Phonograms and
Supplements

v Records go on sale, so as
timers in the first delivery on
lay. They must not be mailed
mers on the day before. The

Volume 6, No. 1

Edison Phonograph Monthly, Jan., 1908 7

Advance List of
Seven Selections by Harry Lauder
The Great Scotch Comedian

Or,,??6! I}ecordVn?mecL below will be ready for shipment from
Orange between February 1st and 10th. Samples of them will be
stock odrder1<;Urprr ' ^ M “"r Jobber® whether ordered or not. Jobbers’
after Februirv' jan.V,“7 20ljb Wl11 be shipped as fast as possible
o all Tob P „\t,5 Wl11. be>ken ,t0 shipment at one time

Record, TomU 1 1 STe Clty> Supplements will be shipped with

m" t. ll'LSl* ”’h° req°“ * *«*• S““ W

his best manner" “ T 8 llas a rol,icklnB -r, which Mr. Lauder handles in

19174 She’. My Daily.

ppr choice’oHhe he? charm's 1,15 t™"?. Dai,>r-

feViliir ° rs£°;i jrvis? ? ? *1^ is c

fa«. he i, the thickest oiVZTa cbv’eMd."' a"d Gen'ra' are V'r* thiak' in

19175 Tobermory.

19179 Slop Yor Ticklin’, Jock.

^waValwftequVn" arark on'a' °ridina7 Pr0«M o£

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange,^ N. J.

NEW YORK: 10 FIFTH AVENUE.

K'A*niNAT PiIONOr.KAPIt CO.. LTD., 2.1 CLERK BN WELL ROAD, LONDON.

NATIONAL PHONOOKAPll^U;. v . STREET, SYDNEY, N. S. W.

NATIONAL PHONOGRAPH CO. OH AUSIRALIA, ^ uy MEXICO CITY.

V.AMONTEM^ »«"<»*«»

January, 1908

No Let Up of Any Kind

n *pite of the present depression in business

Last Call for Unsigned
Dealers

om our files the names of all unsij
iul will deny such firms the prlvilef
lison goods at Dealers' discounts,
it to drop a single name. We wai
firm now selling Edison Phonogr

ilans for the coining year. We shall do
much newspaper advertising, use just as

periodicals and there will be no less biil-
advertising, no fewer railroad bulletins,

Our January Advertising

Suspended Lists

Edison Phonograph Monthly, Jan., 1908 11

Electrotypes Cut From New Horn a Decided Selling
Catalogue Advantage

."“Jr Form°8«Vlne "eC' WhCn, 8'" Edis“» Nil

o™olc . and r nr. iT ' ■ ■ "Z ” C0"i|,'"e madliac' for use. The horn

fnrrhrr nrdees fue them “

No,: |3f; IU 533 and {Ji ™ lltl !• !mrn mak” « soiok appeal. It look, the part-

No,. 535 and 535, on page 10, large, l’rc,lllJr 8,mped and designed in every way

Nos. 545, 545, J47 and 548, on page 13. ,0 !e* 'be Phonograph off to line advantage.

N™ pag! ‘ti You need carr>r ll0rn ««* for tire benefit

No,: 580! 581’ a,f,l ??, “5pa» P,T *5' °f Edison Phonograph customer,. The Edison

No,. 615, fii6 and 617, on page 24. horn^ which they get with the Phonograph i,

No. 539, on page 32. Edison instrument in a shape and size best calcu-

We have also decided not to list smnller elec- baled to enhance its sweet, clenr tones,
tros than .a single column size of our various ma- Ti'e Price protection which Edison Dealers have
chinch, and will nor, therefore, be able to fill ' always enjoyed is now as true of horns as of
orders for cuts similar to Nos. 50:, 521, 541 and Phonographs. The same prices for complete Edl-
*“'• ,ons prevails everywhere and every Dealer, is

Our reason for discontinuing the furnishing of »“ured of n good horn profit ns well ns a good
.electros with fiower horns is that they are prac- Plionograph profit. Taking it ail in nil, the new
tically the same as the horn now being furnished «|uipment of the Edison Phonograph is the most
with all our machines, and since we are now important happening in the talking machine
filling orders for electros illustrating the new world.

equipment, it seems unnecessary for us to carry - - '

' KS™ ^'P^sM'^ond. j, Australian Comments

ence if they will make note of the above correc- “* G‘ “°“on» manager of the New Century
ttons in the Electrotype Catalogues in their pos- Talking Machine Company, Aukland, N. Z..
session. We arc correcting all of our originals writes the following:

fZe .0 issue IS; ISZie ,ln“ in prai!£ af *• Edison good.

Catalogue. P U 1 E,cctrotype The following unsolicited testimonials have

. , reached us lately, and no doubt may prove useful

c also decided not to list smaller el
i single column size of our various n
d will nor, therefore, be able to

Our Advertising “Extra”

Ison's, so we forward-
le different make,

ly diabolical, and If

advertising plans, especially when everybody Is
talking as if business was going to the demnition
bow-wows, and we wanted to do it in a way that

Another Dealer says: “I do not think
,,ers£nJ,as askc,d ,t0 ,,ear *he ‘disc machine’ si
jie Edison goods have been in the store. We
hem: Hens cackle when they lay an egg.' 1
Dealer, Edison goods are golden eggs, and wl
advertiseh 'm ‘<:!1Ck,', aDd ,h' PUbl,'C

12 Edison Phonograph Monthly, Jan., 1908

Printed Matter

Wc regret that the semi-annual edition of the
Numerical and Alphabetical Catalogue for the
trade, due January rst, will not be ready for use
till February. Orders from Jobbers will not be
filled till after it is mailed to the trade, and even
then the orders must be limited. This catalogue
is for trade me only, and as we will mall one
copy to every Dealer there is no occasion for
Jobbers wanting large quantities.

Supplements of the new Bohemian, German

Name of “Ideal” Changed
to “Idelia”

Because of the difficulties in some countries _

nographs, the name of the new Ideal Phonograph
has been changed to "Idelia.” This is a coined
word. This change will be made effective as
fast as catalogues are reprinted and new trans¬
fers will be placed on the Idelia horns as soon
as possible. The similarity in the old and new
names will prevent confusion being caused by

i2Sa, respectively, have just been mailed to the
trade. Jobbers will supply these supplements to
Dealers stocking the Records.

Quantities of a new colored hanger, Form No.
1160, have been shipped to all Jobbers. It will
not be mailed. Dealers may obtain copies from
their Jobbers. The hanger shows a charming

Another Injunction Against
a Price Cutter

We print in full below copies of an order and
writ of injunction obtained by the National

Edison Phonograph Monthly, Jan., 1908 15

Classical Music With the
Phonograph

Tl.t B. E. Nelson Drug Co,, Edison Dealers at
Gramte Falls, Minn,, sends tlite following copy
of an announcement made in the Granite Falls
Journal, of a coneert of classical music given by
an Edison Phonograph at their store on Novem-
bcr 1 6th. We prim the programme as well as the
announcement, because it is one of unusual ex
cellence and will serve a, a model for o.hei
Dealers who may not be so familiar with classical i
music. Such a programme would not be possible i

Recognizing the importance of cultivating a

IS”?

Sell Records and Blanks

The constantly increasing sale of Edison Rec-
orders and Blanks shows that more and more
Dealers are recognizing the business to be gained
by interesting Phonograph owners in making
Records at home. Our business in both Re-

French Records

Edison Phonograph Monthly, Jan., 1908 17

PHONOGRAPHS

A business man’s best
relaxation comesin
the form of music avail¬
able with the least

effort. You want, in
two words, .the Edison
Phonograph. It gives
not only the new popu¬
lar airs, but also all
kinds of music. It can
be adjusted perfectly to
your taste in entertain¬
ment just as it can be
adjusted to 3'our pocket-
book in purchasing.

JOHN WESBROOK

23 Ogden Street
Denver, Col.

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J. •

Mail Electros No . Date . . 190 .

cnnMSniTe,RB'elt0c USe tt!Cm ncwspapcr advcrtisine and to send you copies of papers

inch adle“ hel” y°“ °r °ther e'eCtr°S' We intend running a . . . .

Name. .

Street .

City and State .

We buy through .

18 Edison Phonograph Monthly, Jan., 1908

Edison Dealers who have not signed the Agreement
are urged to do so before January 1st, if they intend
continuing in. the business. Shortly after January 1st
we shall remove from our files and mailing list the
names of all old dealers who have not re-signed.

SIGN NOW AND SAVE TROUBLE FOR YOURSELF,
YOUR JOBBER AND US.

20 Edison Phonograph Monthly, Jan., 1908

NOTHING cun equal the satisfaction of offering your guests
delightful entertainment that takes care of itself, which does
not interfere with other forms of amusement, hut rather helps
them. Such an entertainer is

The Edison Phonograph

It can amuse the guests by rendering music, popular or classic, or aid
them with dance music, marches and other tilings played by the best
orchestras and brass bands. It costs less than the hiring of even a small
orchestra for a single evening’s entertainment.

HeartheJanuaryRecords

(out December 24th)— hear the song hits that everybody is talking
about — hear the best orchestral and band music splendidly performed
—hear the fine instrumental solos by well-known virtuosos — hear the
talking records ' of really funny comedians — and then
buy generously of the January records, for in no other
way can you obtain for so little money so much delightful
entertainment for your family and friends.

Ask your dealer or write us for these three books. The Piioxoouam, describing
each Record In detail; the SurruEMEKTAt. Cataeooue, listing- the new January
Records and theCoMiu.ETECATAi.oouE, listing all Kdison Records now in existence

NATIONAL phonograph company,

Edison Phonograph
Monthly

February, 1908

Plan for a Bigger Year
than Ever

If he has lost sales because he did not carry T ■

sufficient stock, he should arrange to increase it t-,1111 Cler ivccorcis (jOing Big

this year. If the lack of a little additional capi- The Lauder Records, to be shipped to Jobbers
to haa bMn a handicap, especially in making in- early in February, are a tremendous success
stalment sales, efforts should be made to get The advance orders from Jobbers are especially
more capital- in 1908. If his business has suf- heavy, and' we believe that the after orders
fered from lack of advertising, circularizing or will be even larger. Jobbers who have not

Edison Phonograph Monthly, Feb., 1908 3

9799 When You Steal a Kiaa— or Two Ad* Inn— nsti rut

for Ihc January li.t by the Sami popular artists! The chorus T S ’ S ’ Sm‘le' raade

Wb!f r"S m 1'tflS' jKlJl” m ,!k' b," h“ 1

c™“m“ a v-T,Panimcnt- Music and words, Kenneth S. Clark? Duwi.h™ ' M.

lon ina vvona uont iroat Tou Kight, Come Home Rnh Rnk*.-».

i sjss;sns;s o&^«^.8»rahS

song. Orchestra accompaniment. Publishers, Rose & SnyderC^New Y«k. d * 4
98<An fntem°*— ^ Inlermezeo Edison Symphony Orchestra

6 Edison Phonograph Monthly, Feb. , l9og

Our Selling Contracts Sus¬
tained by England’s
Highest Court

On December x8, 1907, the Lord Chief Justice
af England, Lord Justice Buckley and Lord
Justice Kennedy, sitting in the Supreme Court
Df Judicature, rendered a decision in the case of
National Phonograph Company (Limited) vs.
Edison-Bell Consolidated Phonograph Company
(Limited) which is a sweeping victory for our
selling contracts. Each of the justices wrote a
separate opinion, but they all agreed in holding
that one who causes a factor (Factors in England
arc what we call Jobbers in the United States)
to break his contract with the National Phono-

above stated, decided the suit in favor ^
Edison-Bell Company, holding that the NtitJoo^S
Company was not entitled to the relief
The National Company thereupon took dd*
appeal, resulting in a reversal of the dech^*
of the lower Court, by the Court of final
and in the complete final vindication of Hjj,
ing contracts of the National Phonograph Qoar

The views of the Justices are suggested by
following extracts from their opinions,

Lord Chief Justice says, after citing the
of the contract above quoted:

"It was suggested in argument that thU ir*“
striction imposed by the plaintiff upon
tors was open to some objection. I am Uni»,ur
to appreciate upon what ground any ,Ucj ^

Edison Phonograph Monthly, Feb., 1908

National Phonograph Company (Limited). A
case involving the same question was before the
United States Courts in Edison Phonograph Com¬
pany and National Phonograph Company vs.
Pike, 116 Fed. Rep. 863, in which, as in the case
in England against the Edison-Bell Company,
an injunction was granted against interference
with the carrying out of our selling contracts. It
is not strange that this question should be de¬
cided the same way in the two countries, for these
decisions arc not based on statute law, which
varies in different countries, but* on broad, equit¬
able principles, which arc as .established and
controlling in America as in England.

Meetings of the Selling Force D'°

the one in Chicago. R. H. Veal
Florida and Georgia, could not
salesmen present represent the f
Ohio. Messrs. Ewan and Koc
Canada. The entire afternoon v
with brief addresses by Mr. Doll
Philips, hearing reports from the s
ing upon the condition of busii
outlook in their respective distrlc
general discussion of selling plans

8 Edison Phonograph Monthly, Feb., 1908

New Prices on Horns and Cranes

TO ALL DEALERS: Orange, N. J., Jan. 27, i9°8*

On and after February 1st, we will discontinue listing or supplying the standard finish
new style Edison horns and horn cranes in sets, as heretofore, and will thereafter list and supply

MAHOGANY FINISH HORNS.

We will also list and supply mahogany finish horns for different ty

manufacturing cost of Phonographs, w
considerably greater than when the c
were fixed. To uniformly maintain

NATIONAL PHONOGRAPH CO.,

F. K. Doloeer,

General Manager of Sales.

Edison Phonograph Monthly, Feb., 1908 9

Advance List of

French and Holland-Dutch Selections

1 . The Records named below will be ready for shipment from Oranrre

i rdnip: ,lsrr oti?- Tsampies °f °r «« °f them win l

shipped March Is to such Jobbers as place orders for them. None
ieiPPe ,Thr 0rfers- j0bbers' Stock “*»» received by
Jdll £ ,2J h r 1 b.e sh,'?ped as fast as P°ssible after April 1st. Care
will be taken to make shipment at one time to all Jobbers in the same

S T h?aratVUPPlementS °f eadl Hst Wil1 be shipped with Records
to all Jobbers who request a supply. State quantity required of each kind.

15 French Records

I7<57 La Marseillaise

■7S»7 La Muette de Portid, Auber (Dual M. Baer

•7830 Plaisir d’Amour, Martini 1 M- Gluck M. Ragneau

1783a Louise (Air du Pire), Charpentier M' Gilibert

■7839 Le Retour au Pay., Seipieri M. Alber.

17840 Le. Mimoirea de I’ln.titutrice M. B8«rd

IITT . -I ,, rca “e 1 'inilitutrice

17841 La F5e Verte

•784a Lakrni (Stance.), Lea Delibes

W\t barmen (Boo de MIcaella et de Don Jos6), Bine

17847 La Pericliole (Lettre), Ofenbael,

.785a Monsieur Beautemn. (Tyrolienne), Chenllier

■ 7853 Don Juan (S6r<nade), Mozart

*7855 Le. bdieux de Suzon

17857 Xaviere (Duo de ia Grive), Th. Dubo'-s

Will ^ Petite Mariie (Couplet du Pode.tat), Lecoeq

17860 Musique d’anticbambre (Duo), Brunt et Guyon

M. Gilibert
le. Ida Vaudere et M. Gluck
Mme. Ida Vaudere

15 Holland-Dutch Records

18448 Loterij, Paulas

[8464 Wiihclmina van Nassauwe, Phil.

J*et Liedje can den Smid, A. Lome,
■86 f) ne MocdcrtaaI» Brandts Buys

• r, i • ^ ^ II. M. Ilollcnian, President of the Te:

foreign belections Out Uut Piano ft Phonograph Co., [ISdison Jobbers
The trade is hereby advised that we have no Houston, Texas] recently entertained the c
more moulds or masters of the following selections ployes of the company at his residence in Hj ..
and we will discontinue furnishing them as soon I*arkt in order to fittingly mark the close of the
as our stock is exhausted: most prosperous year in the history of the house

rc Licdcr (German) . Porten £ line ^musical program was arranged.— Music

Edison Phonograph Monthly, Feb., 1908

liary, 1908. The “Foreword” cn- Record Exchange

catalogue^ gives some interesting Proposition.

16 Edison Phonograph Monthly, Feb., 1908

Remove Marks from Cases

§13,500 Edison Business
in a Town of 5000

Practical Gratitude

Edison Phonograph Monthly, Feb., 1908

Catching the (

18 Edison Phonograph Monthly, Feb., 1908

A “Gem” Victory (

Louis J. Gerson Succeeds

Edison Phonograph Monthly, Feb., 1908 19

Suggested “Copy” for Dealers’ Advertisements

f| ", ,,e following matter is printed for the purpose of furnishing Dealers with suitable
copy” for changing their advertisements in local newspapers or to encourage them in
beginning such advertising.

PHONO Gil A PH “ COPY ”

HEAR THE EDISON PHONOGRAPH

RECORD “ COPY ”

A NEW PLEASURE IN EACH NEW
EDISON RECORD

h |“U |S ncw— ;n.0^ *hu Phonograph.
!«"l "lien you liuard it for ill. fin! Inne! "KTay w

• h",» « “II the enjoyment you should. is to hear the
:w Records and pick out those you like. Let us help

THE EDISON PHONOGRAPH

. . - an ^adaptation of Ids idea. ^ Conic in at

- " ™ 'Sif o°L

GET THESE NEW MARCH EDISON
RECORDS FOR YOUR PHONOGRAPH

The best tnlcnt in the land is represented in

The Phonograph may be a plaything and amuser, but
it is neviiriliKlost » scientific article and must be made
a particular laboratory which knows

with great - ...

just how to make i

the fact that it reproduces perfectly all soun Js. Thus it

THE BEST TALENT IN THE LAND MADE
THESE MARCH EDISON RECORDS

that delight is to buy the new Records. You would get

DANCE

THE EDISON PHONOGRAPH

Edison Phonograph Monthly, Feb., 1908

Ready-Made Ads

;e number of Dealers have taken ad-

ins in these ready-made, ads. We arc
say that all of them have not complied
request to send us copies of papers or
natter in which the electros were used,
vho have failed to do this will not re-
y more of these electros. If Dealers
zomply with so simple a matter as send-
evidence that they have used electros
sent them, thev cannot complain if we

If there is any one
class of young men
who can appreciate
an entertainer like

Edison Phonograph Monthly, Feb., 1908

“ store and

except by older people, hear some of them on the
winch can be restored by Edison Phonograph,
the Edison Phonograph. You will never rest until
Look over the cata- you own one.
logue and see how many GEORGE mac^m
of your favorites are to be la Suf°* L..

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J. '

Mail Electros No . . . . . " . .

We agree to use them in newspaper advertising and to send yob copies of papers
containing them before asking you for other electros. We intend running a

Name .

Street . .

City and State. . ... . ^

We buy through .

Edison Phonograph Monthly, Feb., 1908

Busier Than Ever

24 Edison Phonograph Monthly, Feb., 1908

-EDISON PHONOGRAPH

Makes home the most entertaining spot on earth. You can give a
dance with an Edison Phonograph, supply music at a reception,
accompany a singer, entertain the children, break the ice at a party,
while away pleasantly a few hours when you are alone.

Put it to the test. Go to the nearest Edison store and hear the
new model with the big horn. Let the dealer play for you some of
the NEW FEBRUARY RECORDS. (Out January 25th.) /

If you already own an Edison remember that to get the fullest
enjoyment out of it you must keep up with the new records.

Ask your denier or write to us for the new catalogue of Edison
Phonographs, Tim Phonogram, describing each Itecord in
dctnil ; the SuiTLKMENTAi. Catalogue, listing the new February
Records, and the Complete Catalogue, listing all Edison Records
now in existence. Records in all foreign languages.

NATIONAL PHONOGRAPH COMPANY, Lakeside Av., Orange, N. J.

Advertiaement in February Magazine!

Edison Phonograph
Monthly

March, 1908

. “ 'las' ,lle I”*' fcw months, undergone a
shrinkage that ,n the aggregate is large, and
that lias varied considerably, according to the
character of business. No one of sense will deny
these facts and no good will he had by concealing
tnem. The facts arc like the proverbial spilled
milk, they cannot be recoiled. What caused the
trouble is now of little moment, except to point out
reefs to be avoided in the future. The chief con-
corn of every business man should now be: What
can I do to aid in building up the financial anil
industrial interests of our great country? Every
man, with his eyes to the future, should resolve
lhat be will strive to do his full share in restor-
mg prosperity.

Such will be the effort of the National Phono-
graph Company and it solicits the co-operation
of every Jobber and Dealer to the same end. In
common^ with nil other manufacturers we have

this reduction has not been Tything ' like’w'llat'
some other lines have suffered. An offsetting

character of the orders sent in by Jobbers evi-
, , nc',s " !imi,llr condition with the latter. The

’ rr,0^’ °f ar' bul » reSection of

. ' •<* •into of business with Dealers. Considering

'hat Phonographs and Records are classed a. lux¬
uries, (although many thousands seem to regard
'hem a, necessities), the talking machine trade i,
m splendid shape.

The trade can co-operate in making it better
by not only puttjng forth tl.e same efforts as they
formerly did, but by increased effort.' After oil
urncty per cent of the people are as well off os’
they ever were. They have suffered no loss of
positions or wnges, and they are jiist as able as
ever to buy Phonographs and Records. Dealers’
advertising, circularizing, window displays, sales¬
manship and personal work will make sales
almost as readily now as at any time |„ ,he past.
Hi. fact that we are doing „„ 1„, advertising,
arc getting out ust i_..,i _

the re-organization of departments to a greatt
efficiency at less cost. From an organization an
expense standpoint the depression has b— n -d
vantogeouB, although we frankly admit that w
would rather not have been compelled to reorgan
ize and reduce. The same conditions have pro
vailed throughout the talking machine trade
All Jobbers and Dealers have eliminated even
unnecessary expense and are now doing busincs:
on a solid and substantial foundation. They arc
m splendid shape for the future.

f the feeling that it won’t pay; tl
n pushing things a few months a
has happened since has not been s
make a material change. ’ Don’t se

Keep Up Stocks

Conservatism- in ordering Phonographs and
Records is a trait to be commended in all Dealers,

2 Edison Phonograph Monthly, March, 1908

The New Edison Gold Moulded Records
Jobbers’ Advance List for May, 1908

RECORDS listed below will be shipped from Orange in time to
- reach all Jobbers in the United States and Canada before
- April 25th, 1908, nil things being favorable, and they may
be reshipped to Dealers at 2 P. M. on April 24th. They
riuist not, however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on April 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be. distributed to Dealers after April 20th, but must not be circulated
among the public before April 25th. Jobbers and Dealers may,
however, deposit Supplements and Phonograms in Mail Boxes or Post
Offices after 5 P. M. on April 24th, for delivery on the following day.
Jobbers are required to place orders for May Records on or before
'March 10th. Dealers should place May orders with Jobbers before
March 10th to insure prompt shipment when Jobbers stock is received.

, A Record descriptive of daily life in a co

Allen Waterous
jnded by luxury, the singer
■ departure in the following

“The Merry Widow.” The Record begins as they are leaving the thea

The Merry Widow” has a rival in the
s first presentation at the Broadway T

'• *" «« s* a aaisvTs

9823 My Gal Irene

Helfj publishers, Helf & Hager Co., New York. J J M* FuIlon and Fred

9825 La Papillole « e ' ^ ,

sfibk

DitsonCo., R J e'm' ComP°»«|-. R- Grucnwald; publisher., Oliver

26 When Sweet Merle We. Sweet Sixteen Frederic Ro.

"l* "" Popular, jentimental ballads, in which a tale of love is set to enticing musical
t am., . Its composer will be remembered as the writer of "Sweet Marie.” Tile chorus!

In faPryUn? oVwoLTand rrecn,!X<C'n’

1C or love IS set to enticing must
Sweet Marie.” The chorus:

wiae popularity and his ballads are re

company. Orchestra accompaniment. Music, Ernest R. Ball: wort
lishers, M. Witmark & Son, New York. ’

9827 My Mother’s Prayer

A sacred selection with solo by James F. Harrison, accompanied by
the quartette of mixed voices. It is a Record fully up to the high stt
catalogue. The hymn is a well-known favoril
Music, W. S. Weeden; words, J. W. Van de Venter; published in h

nied by the organ and chorus
high standard of the departmc
a favorite. The rendition i> fit

Charie?HaK“r^enwmYork.M“l'iC’ T°m L™oinicri P«nT B.‘ William." publisher,

9829 Under Freedom’. Flag March • Editon Mi|i|ary Band

Onfro7fhrrCmarch\X'1‘Par!HiC,Cha-raCI'r| rc.nd'r'd precision by our Military Band,
une of those march selections that win a lasting popularity. Composer, F. Nowowieski;

9830 Hanniha. Hope Arthur Collin,

Hannibal is a moke who left his Nashville home to go with a circus show. The circus is billed
fol id,” a',U.lm°”rrday-|In|d \ 'C S0!,g lc ’ hOT?,.hi> gir! Mindy Green is enthusiastically waiting
“!■ odven1,-1 Hannibal plays the steam calliope, which according to Mandy’s notion of music-
Mh'janE' ? B°l<len harps played lo a standstill. Introduced into the Record are the effects
of Mandy and a crowd of spectators waiting for the ci ■ -- ■

Edison Phonograph Monthly, March, 1908

The animals cry, laugh and roar. Mandy
the fearful music of the calliope fills the air.
n exaggerated burlesque of the calliope. Or-

Edward M. Favor and Chorus
experience on the comic opera stage
tincl clearly enunciated Record. The

to-oo, Aint You Coming Out To-Night?

»ng will ttarry most men back to the days of their boyhood, wl
: dusk in front of their homes and shrilly cried out the above t

Byron G. Harlan
n, their playmates gath-
e. Johnny wants to go

Orchestra accompaniment. Music, Harry Von 1

ic leading songs in the coming
y know what they are talking
words, Jack Mahoney; pub-

Edison Phonograph Monthly, March, 1908 5

9839 The Country Constable _

§S?g 'mmmmm '

and “hand out" some remarks of thcFr own in return5’ ZehhnrT ,q.ucst,on3' Ect pwt replies

“Kellis

aaAn cj „ „ *’ 8 ° wonUei' wl'“t "as bccomi: »f his wagon. A funny number.

6 Edison Phonograph Monthly, March, 1908

Edison Phonograph Monthly, March, 1908 7

N„6t Freight Rateon Horns

day on Tuesday, February 11, and in the evei ' ' r “m,n"

Phonograph Works, Edison Manufacturing Co.,
Bates Manufacturing Co., Edison Portland Ce¬
ment Co., and the Edison Storage Battery Co.,
men whom arc brought in contact with him more
or less frequently in their daily tasks. They were:
R. A. Bachman, VV. G. Bee, F. A. Burnham,
Jr., W. H. A. Cronklute, D. A. Dodd, F. K
Dolheer, N. C. Durand, W. E. Gilmore, J. E.
Helm, A. M. Hird, A. C. Ircton, W. S. Mallory,
L. C. McChesney, H. F. Miller, John V. Miller,
W. H. Miller, J. H. Moran, A. T. Moore, H. I.
Moyer, C. S. Osborne, Fred Ott, William Pelzer,
E. H. Philips, Edward S. Porter, O. A. Rogers,
Walter Stevens, A. P. Waterman, Peter Weber,
Alphonse Westee, C. H. Wilson, Albert Wurth
and Charles Wurth. Messrs. Weber, Moore and
Durand had charge of the arrangements. The
Jinner was of the most informal character and
he entertainment that followed was marked by
he same lack of formality. A number of songs
vere rendered by Harry Anthony and Edward

made the subject of some comments that greatly
amused all present because of their familiarity
with them. No speeches were mode. A number
of late motion pictures were shown. Among them
was a specially posed reproduction, in colors, of-
the "Old Couple" picture so familiar to the
trade. The "old couple" were shown bringing
in a Phonograph and setting it on a table. After
a bit of by-play by the man and a display of
eager expectancy by the woman, the machine was
set in operation and the couple dropped into the
pose shown in the regular picture. The repro¬
duction made a great hit. The half-tone of Mr.
Edison shown on the opposite page is made from
one of his most recent photographs.

Edison Record Talent

This may be of interest to people who like to
lave the pictures of the Edison artists while the
nachine is playing. I have cut the photos out
>f all the Phonograms I had, and have pasted
hem on a board, and they are always handy to
iee the singers. — Adolph Blumenthal, Standish,

■ H\ I: Tran!c Manager of the Na¬

tional Phonograph Co., appeared before the West¬
ern Classification Committee at the Homestead
Hotel, Hot Springs, Va., on January ISth in

classificationUrf rlk-0" f°V r“l,,':,ion on lhe

the only representative present interested in th”!
proposition. Our petition was favorably acted
about Aprii 1st, the following

neJ'd-°f ’d'" ir°" amplifyinS ll0rn3, first flats

be charged, minimum weight of 16,000 pounds
The class. fication on brass and nickel plated
horns will remain the same as her-tofore
The advantage of the above change to the
men' " ' n J°bb'r’ ‘“,d Dealers !” makin6 ship-

heretofore; and first class on shipments of 'two
or more nested horns as against one and one-half
times first class charged formerly.

It will be especially beneficial to Jobbers
located west of the Mississippi River, os it will

hers located east of the Mississippi. ° ’

Australia. Reduces Duty on
Phonographs

Australia has abolished the duty on Phono¬
graphs and Records. For several years, and until
August 9, 1907, this duty was twenty per cent
ad valorem. On and after that date this duty
was increased to thirty-five per cent. This in¬
crease in duty brought forth a storm of protest
from the users, dealers and jobbers, and also
from the press, and efforts were immediately
made to have the duty restored to the old rate,
which resulted in a petition being presented to
Parliament, praying for a reduction of the duty.
The matter came up for discussion on Friday,
December 6th, and on that date the duty on
Phonographs and Records and accessories was
entirely removed, these articles being put on the
,ist- This nows proved very acceptable to

there was an enormous sale of Edison Phono¬
graphs in Australia, the removal of the duty
(which naturally means a substantial reduction
in the price of Phonographs and Records) will
still further increase the sale of our goods In that
territory.

The New York Case

latest development in the litigation which
past seven years has been pending against
impany, involving its right to do business
State of New York, comes in the form of
nion by Judge Hazel, of the United States
: Court. The immediate action in question
motion to punish the Company for con-
of an injunction granted in March, 190S.
time of the injunction we were advised by

On the whole, considering the persistent and
untiring efforts of our adversaries to do us harm,
and the proverbial uncertainty of litigation, we
feel that the present situation is one for sincere
congratulation, as it would seem to effectively
put a quietus on the avowed determination of the
New York Phonograph Company to control the

Pushing the Game

Edison Phonograph Monthly, March, 1908

, John F. Randolph ^d^VS !“ ,wt> dau6h,e

t IS with the deepest regret that we announce Mr- Randolph was unassuming and retiring
death, at his home in West Orange, N. J,, on “ fault- He could not he induced to join I
ruary 17, of John F. Randolph, Treasurer of f,cllow °ffi«rs and employees in the various fur
National Phonograph Co., and private secre- *'ons **lat D<;cur in all large corporations. I

to Thomas A. Edison. His death was can;
wound from a shot-gun, self-inflicted whi
orarily insane. The sad affair shocked at
■cd his employers and his business associatt
r. Randolph was born at Metuchen, Ne

was a member of practically no societies or o
ganizatlons. He seemed to have no other ar
bition than to perform the duties devolving upi
him by day, and be with ids family by nigl

Mr. Randolph was the private secretary of
botli Mr. and Mrs. Edison, even their household
expenses being paid by him. He was Treasurer
of the National Phonograph Company, Edison
Phonograph Works, Edison Manufacturing Com¬
pany, Bates Manufacturing Company, Edison
Portland Cement Company, Edison Storage Bat¬
tery Company and of several other lesser com¬
panies. He personally signed every check drawn
by ail of these companies and lie performed an

Most Old Dealers Have
Re-signed

On February 1 we removed from our files ai
mailing lists the names of those Dealers who d:
not sign the new Agreement dated October
1907. This operation showed that 80 per cei

10 Edison Phonograph Monthly, March, 1908

Foreign Records Edison Idelia Phonograph

. Our repealed reference! to foreign Record! ma

making opportunity afforded by an intelligent
handling of some of these Records. The foreign
born population of this country is large. The
average foreigner has a greater appreciation of
music than Americans, and he is more delighted
when he can hear it in his own language. With
the possible exception of some parts of New
England and the South, every Dealer Is located
in the center of some foreign bom people. They
may be German, French, Italian, Hungarian,
Swedish, Danish, etc., but whatever language
they speak, Dealers should find out what it is,
put in a stock of the best Records in their tongues
and then get some of them to call and hear them
played. The sale of a machine or two in an
Italian settlement, for instance, would soon be
followed by others, and in a short time a sub¬
stantial trade in Italian Records would be cre¬
ated. Jobbers who do not carry foreign selec-

A reproduction of the new Edison Idelia
Phonograph, printed in four colors, was mailed .
to the entire trade on February 15. The print
clearly brings out all the colors of the cabinet,
the oxidized finish of the machine and the
mahogany finish of the horn. Dealers are asked
to put it up in their stores and call the attention
of their patrons to the merits of the machine.
In every community, however small, there are
people who will buy a high-grade Phonograph
when they would not consider one of ordinary
cost. The Idelia is fully described in current

In printing the new order sheets with numbers
of the foreign selections (from 12000 up) blank
spaces were left at the end of each scries of num¬
bers for such numbers as might be listed later,
the idea being that the trade would fill them in
by hand when using the sheets for ordering.
Since but few of the sheets are being used in this
way, it would look as if the matter was not so
understood. We prefer that Jobbers, any way,
will use these sheets in ordering Records from us,

selection of the best sellers. Many Dealers are
now doing a nice business in foreign selections
and many more would do equally well if they
gave the subject the proper attention.

No Flower Horn Con¬
templated

ill foreign selections listed

rs that would Numerical Catalogue,
sketch. We The German selection
e been better by Rost'sches Solo-Qua

Made-Over Records

lot difficult to make sales in competition
sbted* to the National Phonographs Co

Edison Phonograph Monthly, March, 1908 11

To the Trade. Change in Equipment

h* b# * h°n *ftCr F®b^Uary 1*t a* «ircum*tance* will permit, we shall discontinue furnishing a
a sample bottle of "3 in One” Oil.

This change will be effective when our present stock of each type of Phonograph is
exhausted and the time may vary with each different type. No effort will be made to have
shipments uniform in this respect— part may be equipped each way. Nor will any attempt be
mado to change the equipments of machines now in the hands of the trade.

The principal reason for the above change is
to bring about the use of a standard brand of oil
for use on Edison Phonographs— a brand that
can be had everywhere. We have found that

kinds that are suitable. “3 in One” Oil is n
the only good kind, but its present universal di
tribution makes it the best for our purpose. Tl

i had from all dealers. Heretofore if a dealer
id not carry our regular Phonograph oil, his
istomer used any kind that came handy. ”3 in
ne” Oil is especially well adapted to Phonograph
ork and we believe that its general use by the
ade will be beneficial to all. It is sold in two
zes, retailing at ten cents and twenty-five cents
bottle. Its price to the trade will be: 10c.
ze (sold only In two dozen packages) per dozen,
I cents; per gross, $9.00; 2Sc. size (sold only
one dozen packages) per dozen, $1.50; per
oss, $17.50. It will probably be carried by

Miss Jones is in Good Health

A report has apparently gained considerable
circulation in the Middle West to the effect that

est regret should the report be true. The esteem
in which. Miss Jones is held cannot fail to please
her, however much she may not relish the report
about her health. Dealers are asked to deny the
report when repeated in their hearing.

Mailing Supplements and
Phonograms

As stated in the heading over the Advance List
on page 2, Dealers arc now permitted to deposit
Supplements and Phonograms in mail boxes or
local postoffices after 5 P. M. on the day preced¬
ing the selling date, for delivery on the selling

Edward L. Aiken, Assistant Superintendent of
the factory of the National Phonograph Co., and
Thomas J. Tighe, foreman of the moulding
plant, sailed on the Lusitania on February
8 for London, where they will spend several
weeks at the Record moulding plant connected
with our London branch. They will introduce
some new features of this department that have
been successful at Orange.

F. K. Dulbeer, General Manager of Sales of
the National Phonograph Co., and Mrs. Dolbeer
will sail on March 7 to spend three weeks on the
Bermuda Islands.

Record No. 12470’ , 'Cut-Out

Edison Phonograph Monthly, March, 1908 13

Mr. Randolph’s Successors A New South Wales Opinion

1 lie positions in the various Edison companies
left vacant by the death of John F. Randolph
have been filled as follows! Alphonse Wcstee
has been made Treasurer of the Edison Phono¬
graph Works, National Phonograph Co., Edison
Manufacturing Co. and the Bates Manufacturing
Co. and some of the smaller companies, in addi¬
tion to his former duties as Secretary of the some
companies; Harry F. Miller has been appointed
private secretary to Mr. Edison and Assistant
Treasurer of the above companies.

Mr. Westee has been identified with the Edison
interests from boyhood. For the past ten years he
has successively filled many important positions in
the various companies. Mr. Miller entired the
employ of Mr. Edison when he built the laboratory
at Orange in 1888, and in point of service is now
one of the oldest in Mr. Edison’s employ. For
several years past he has been cashier of the
Edison Phonograph Works, National Phonograph
Co., Edison Manufacturing Co. and the Bates
Manufacturing Co. The exigencies of business
made it necessary for both Mr. Wcstee and Mr.
Miller to enter upon their duties the day follow¬
ing Mr. Randolph’s death. Walter Eckert, for¬
merly Assistant Auditor, has been appointed
Cashier vice Mr. Miller.

Thomas Alva Edison

.Thomas Alva Edison was sixty-one ycata old
yesterday. But if we were to measure his life
by what he has accomplished, we would find him

South Wales, recently issued a circular to the
prospective patrons in his vicinity, expressing his
views about the Edison Phonograph in the fol¬
lowing terms:

All who are acquainted with Edison's Phono¬
graph, and the present day Gold Moulded
Records, are of one opinion, that they are without
doubt the best means for home entertainment
procurable and the price is now so reasonable that
they are within reach of all classes of the com¬
munity.

of the true Edison Phonograph proven to some
degree unsatisfactory. The Edison Phonograph,
which I have in my home, is one that delights
my family and friends and I have always pleas¬
ure in introducing it to my visitors. It is an
endless source of delight and merriment, repro¬
ducing perfectly the singing of the best artists of

such as the qua'druplex and sextuplex d
the phonograph, based on a principle upon
all talking machines are constructed; the
descent lighting system, the kinetoscope ar
the simple megaphone. The world owes

The Difference

been in the Talking Machine bi

A gentleman came into our place of busiqess,
lot to buy a talking machine, neither does he own
me, but to make inquiries about' a man who used
o^vork in the store. While talking to the pro-

14 Edison Phonograph Monthly, March, 1908

Gives Music With His
Stamps

( From the Chicago Daily News,)

Some of the most even-tempered postal patrons
in Chicago belong to Winnemac station of the
Chicago, postofiicc. Bowmanvillc is the othei

even if it has to do so by looking backward.

And now for the songs: Two riotously funny
affairs, judging by Lauder’s convulsive laughter,
interfered with his really funny monologue when
he broke into the bill yesterday afternoon. Usually
when a comedian laughs at himself, you’re quite
content to leave it all to him. Your shy smile
fades away and hides itself under— well, what¬
ever you happen to be wearing. But it’s different

and told it to spread itself through the horn
You may have heard “Stop Your Tickling, Joel
before and thought it very silly, but now y<
.know it is silly and rejoice in the discovery th
you are equally silly.

Lauder’s next song, “I'm the Saftest of t
Family,” was horribly funny, just as a hal

of the money-order department the superintendent
scans a face as the. owner fills out an application.

knows exactly what kind of music will best please
the patron. While the writer is still scratching
away on the bit of blank on the desk, the super-

My Scotch Bluebell,” as Lauder sang a
anced.it, with a pretty, light-haired girl, v
ure, . light-hearted gay.ety. . He pranced abc

por^xr that Winnemac is one of the
best-managed stations in Chicago.

The foregoing clipping from the Chicago
Daily News was sent us by Mr. Potter with the
following comment:

Easier to Keep Than to
Break

Under date of January 15, F. K. Dolbeer, Gen¬
eral Manager of Sales, sent a letter to all Dealers
In Cleveland, Ohio, reading as follows:

We have been advised that some of our Dealers
in your city arc still selling Edison Phonographs
with the old equipment, notwithstanding the
fact that you have been notified that such action
upon your part would be considered a violation
in “IT cTS t"d Contfitlo,njS ,of SaJ* as outlined

We cannot believe that you would place your-
. *elf >n a position to be suspended for a violation
of this nature, and we would respectfully re¬
quest, if you have been disposing of Edison
Phonographs with anything other than the equip¬
ment supplied by our factory, that vou discon-

Machine Troubles

Having had a peculiar experience with a Home
machine I herewith write you the way I cor¬
rected the trouble. This machine always had a
peuliar tremble or tremlo tone which I looked
long to find the cause of. It was in the governor
disc, which had become untrue in the flat, and
each revolution the felt pads on the friction de¬
vice would cause a mometary stop or rather re¬
tarding which gave the tremlo effect. To cor¬
rect this I removed the disc and sleeve and put
in a jeweler's universal or bezel chuck and turned
a new face with a slide rest and tool, after which

A Monster Newspaper
Advertisement

The Knoxville Typewriter Sc Phonograph Co.,
of Knoxville, Tenn., broke all advertising records,
(so far as we have any knowledge) on January

t is my opinion that a Dealer who has no
e principle than to violate any conditions of
Dealers’ contract should be cut without delay.

names of those who have- purchased talking ma¬
chines from the firm in the past four years, these
being part of a total of over 5,000.

Form for Recital Invitation

The form given below is a reproduction of an

October 1, 1907, any horn other than Edison.

Hugh Gulley,
Prop. Talking Machine C

Edison Phonograph Monthly, March, 1908 19

20 Edison Phonograph Monthly, March, 1908

Ready Made Ads

Judging by tl

ic demand f<

,_rers that we receive containing
them, these ready-made ads have struck a popular
chord among Dealers. Either or both of the
electros shown in the ads on pages 20 and 21,
either single or double column, will be mailed to
any Dealer who will comply with the simple
provision that copies of papers containing them
shall be sent to us. This must also be done by

yet sent us papers containing them. These elec¬
tros can be had in no other way than direct from
our Advertising Department. They will not be
supplied to Jobbers for redistribution.

About Edison Jobbers

Charles C. Adams & Co., of Peoria, III., one
of the largest music and piano houses in the State
outside of Chicago, have become Jobbers of
Edison Phonographs and Records. The Peoria
Journal on February 7th contained the following
reference to th'c fact:

afternoon, consigned to the Charles C. Adams
r™*™ on South Adams street. There were
>n Phonographs and 15,000 Records, all

•n distributors of

A fire in the establishment of I. Davega, Jr.,
125 West 125th street, New York, January 18,
inflicted damage to stock to the amount of $5,000.
It was fully insured, and since then the loss has
been satisfactorily adjusted. The place has been
redecorated and rearranged throughout, the
wholesale talking machine department now being
transferred to the basement, 20 x S5 feet, which is

partment is on the second floor, with the sporting
goods stock in the store off the street. Mr.
Davega occupies the entire building, and reports

The Standard Talking Machine Co., of Pitts¬
burg, who secured the business of the Theo. F.
Bcntel Co., last March, have recently purchased
and taken over the entire talker business of H.
Kleber & Bro., piano dealers, who have been
handling talking machines for the past fourteen
years. They have also bought out the Keystone
Musical & Specialty Co., 444 Sixth avenue,
Pittsburg, and have greatly increased their record

The pleasure of
the Edison Phono¬
graph as an enter-l
tainer in the home]
cannot be guessed.
You must try it to
know.

EDISON

PHONOGRAPHS

You can hear an Edison
Phonograph at our store with
very little trouble, and you
can buy one with very little]
outlay.

Ask to see the new model,
hear some of the new Records,
and find out what
payment plan is.

John Palmer & Co.

Elizabeth, N. J.

Edison Phonograph Monthly, March, 1908 21

For the Whole
Family

''HE EDISON Phono-

_ graph is the greatest

wonderwork of the Wizard of Llewellyn Park. It
is the genius of Edison that has made possible the
interpretation of sound into Records, and then of
Records into sound. All music with perfect clear¬
ness can be had with the Edison.

A. B. PIERSON

44 Wood Street, Secremento, California

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING .DEPARTMENT, ORANGE, N. J.

Mail Electros No .

Date .

. 190 .

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for other electros. We intend running a . .

inch advertisement.

Name. . .

Street . . . .

We buy through .

24 Edison Phonograph Monthly, March, 1908

m EDISON PHONOGRAPH

"For it’s always fair weather when good fellows get together
—particularly if that prince of good fellows, the
Edison Phonograph, happens to be one of the
crowd. Never was there a jollier companion or a
more versatile entertainer. It’s a whole show in
itself. It sings all the new songs, has a wonderful
repertoire of all sorts of good music and can tell
a funny story with the best of them: You need
never be lonely or blue, or lack for amusement
if you have an Edison Phonograph for company.

with the big horn, or semi for booklet describing It.

A Remarkable List of March Records

On stile at all Edison stores February 25th.

Edison Phonograph
Monthly

Vol. VI. April, 1908 No. 4

More New Dealers Than.
Ever

One of the most gratifying features of the
Edison business at the present time is the un¬
usually large number of firms who are becom¬
ing Dealers in Edison Phonographs and Records.

Business Outlook Bright

Business is coming back in a healthy manner;
steadily, surely, and bearing with it the un¬
doubted marks of general confidence. It is
healthy because conservatism is still the strongest
factor in the make-up of every order. There

2 Edison Phonograph Monthly, April, 1908

Advance List of New Edison Records
for June, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
- May 25th, 1908, all things being favorable, and they may
be reshipped to Dealers at 2 P. M. on May 23d. They
must not, however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on May 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be distributed to Dealers after May 20th, but must not. be circulated
among the public before May 25th. Jobbers and Dealers may,
however, deposit Supplements and Phonograms in Mail Boxes or Post
Offices after 5 P- M-. on May 23d, for delivery on the following Monday.
Jobbers are required to place orders for June Records on or before
April 10th. Dealers should place June orders with Jobbers before
April 10th to insure prompt shipment when Jobbers stock is received.

9842 Thousand and One Nights Waltz Edison Concert Band

One of the earliest and best known compositions of the famous “Waltz King.” It may truly
be styled a dance classic. It was originally from the operetta “Arabian Nights/' Everyone who
has ever danced will recognize the air as an old friend, even though they may not know its

Edison Phonograph Monthly, April, 1908 3

cha'rra?. ‘ 0«h«tra Spanimenq avtoll“o*blta"to a. an
and words, Will R. Anderson; publishers, M. Witmark & Som, New York C’ US‘C

r,riV"?„ Edi.cn Mixed Quartette

Rev. Robert Lowry. Unaccompanied. Published in hymn bwks by th'

9849 SomebodyLove. You, Dear Anthony

I™ »!:£;: teu.wrtowjte.dw.

chimin a's^he wnrd^i!nd.'ii8h,tful “cn,!ra'”,al Mlad. , Mr Tjhon* singing j, quite

ley; publish™, M. Wimar k & So^SXr''’'' U,i° ““d ™rd"’ A"nie AndroJ Ha“-

9850 When It’s Moonlight on the Prairie Byron G Harlan and Chb™.

iisL^ph^i^rcorirY^^ s- R Hcnry: words- R°be«

■ Humoresque on “The Merry W

m hear the Phonograph public exclaim, upoi
public once hears tills Record played it wii
lete without it. It gives the famous w

Edison Phonograph Monthly, April, 1908

A selection that is brimful of darkey melody and dance nuiafo-quite typical of this light¬
hearted and music-loving race. Interpolated in the band music is the chorus:

It is one of those Records combining band music ond singing, so popular in the past and of
which we have not. made one in some time. Composer, Charles Lovenberg; publisher, Carl
Fischer, New York.

157 Over the Mountain of Sorrow James F. Harrison

It is some time since Mr. Harrison has made a solo Record for us. His rich baritone voice is
heard to excellent advantage in this sacred selection, with its sweet melody and beautiful
words of comfort and hope. Orchestra accompaniment. Music, George Lowell Tracy; words,
Dexter Smith ; publishers, Louis H. Ross & Co., Boston.

Edison Phonograph Monthly, April, 1908

9865 Harry Lauder

Edison Military Band

The tremendous popularity achieved by the Harry Lauder vocal Records will gain for this
medley a wide and heavy sale. It introduces: “Tobermory” (Record No. 19175) [ "We
Parted on the Shore” (Record No. 19176); “Stop Yer Ticklin! Jock,” (Record No. 19179);
I L"v« » Lassie” (Record No. .9,78) ; “The Safest o' the Family” (Record No. .9.77) i
“She’s My Daisy,” (Record No. 19174).

5 Selections Made Over

We list below five selections that have be.
printed matter prepared for retail use will com
-their stock of the original Records of these numl
14 Bridal March from Lohengrin
1559 Where is My Wandering Boy To-night?

tin these selections. ■

Edison Phonograph Monthly, April, 1908

Trade Information for Dealers

We append herewith price list for Edison H

Standard, Home and Triumph chain rod and chain .

Standard, Home and Triumph upright rod and thumb Screw .

Standard, Home and Triumph base .

Standard, Home and Triumph brace .

Standard, Home and Triumph base holder and 9 .

These prices are based on the Triumph style of horn crane, which hn9 nc

•n Crane will be just double those of the Standard, Home and

Beginning at once all Phonographs ordered with mahogany cabinets will be equipped with ma¬
hogany finish horns, Instead of the regular black horns, as heretofore. This will change the prices of
the complete outfit, and instead of quoting an extra price for the mahogany cabinet and horn (as
heretofore), we will quote prices on the outfits complete, which will be as follows:

Made Over Selections

selections which have recently been made over by the same or nc
pin last month, we will print them as part of the June printed m

a! March from Lohengrin Edison Concert Band •

re is My Wandering Boy To-night? Reed Miller

Formerly by Harry MacDonough

Edison Phonograph Monthly, April, 1908 9

If you are not ordering these Records regularly and do not exploit them among your patrons,
you arc overlooking an excellent opportunity to increase your Record business. These made-over
selections are equal in every way to the new Records listed by us each month, and in reality should
be considered as an addition to the twenty-four.

German Selections Re-listed

The trade is hereby advised that we have obtained new moulds for German Records No. 15x02.
“Die Kappellc,” by the Mcistcrsangcr Quartette, and No. 15351, “O Susanna,’* by H. Grossman, and
are now in a position to fill orders for both selections.

Orders cancelled in December last, because of our inability to fill them, due to defective moulds,
should now be renewed, and Jobbers who have not ordered at any time should put in at least a

Phonograph Co., Sales Department, Orange, N. J.

It has been brought to our attention that, in anticipation of a continuation of the Record Ex¬
change Propositions which have taken place during the past two years, certain Jobbers are already
taking back Records from their Dealers and storing them, with the expectation of returning them
to us whenever the next Exchange Proposition takes place.

If this policy is being pursued now, it, no doubt, has been in the past. Such methods are not
only a direct violation of agreement, but are, and always were, directly and absolutely contrary
to the interest and purpose for which our Record Exchange Propositions were adopted.

• It may be that such conditions do not now, or never did. exist, but to prevent any controversy
or misunderstanding arising later on, we consider it advisable to now notify you that there will be

Production Dept. Bulletin No. 1 —March 20th, 19C

FOR UNITED STATES AND CANADA DEALERS .

It is pleasant indeed to record the return
health of that notable inventor, Thomas A. E
son, of whom all Americans are proud. At
close of last month, after submitting to a di
cate operation, the life of this grand old m
according to medical experts, was for a sh

has been steadily improving ever since. He is
now out of all danger ana has been removed
from the hospital, a statement which will glad¬
den the hearts of thousands of World readers in
every land on earth who have grown to admire

The Alva a Wonder

last we have the Phonograph, “The Alva?'
;reat, and to say that it’s the wonder of the
tieth century is expressing it very mildly,
and all of us join me in wishing a speedy
n to good health of our dear friend, Mr.
>n, and to you all, continued success. — Sol.
r, 235 7P. 102nd St., Nnv York.

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange, N. J.

Edison Phonograph Monthly, April, 1908 1 1

i'n'diarge Interesting But Visionary

of the Mexico City office, but tvho has been in Everyone is familiar with the legend “with
New York for eome months past, returned to P^E^P1'5" which appears on the title pages
Mexico at the same time. Mr. Cabanas will of books' Some day tl,e ,'E'"d b' «-
shortly sever liis connection with the company p|,,,dc<1 10 „ read: "With Pb°iographa and

and become a Jobber in Edison Phonographs and PhonoeramJ. ar. perchance, one may come upon

12 Edison Phonograph Monthly, April, 1908

Window Dressing

Are you one of the Edison Dcnlcrs who takes
advantage of the splendid opportunity to adver¬
tise your business by constantly keeping an at¬
tractive display in your show window and
changing it from time to time?

If you are, then we want to congratulate you
upon your enterprise and progressivcncss. You
doubtless have your own ideas about attractive
window displays, and do not need assistance
from us, although you may get some additional
ideas from this department.

graph of an attractive window display, with
some comments on it that will aid Dealers in
duplicating it bo far as the size of their window
and stock of goods will permit. The displays
will be simple in character, care being taken to
use only such stock and material as can be had

plays be made that will require unusual or diffi¬
cult carpentry.

Before dressing a window, the Dealer should
see that the glass is clean and bright and
that dirt and dust are removed from the space

Edison Phonograph Monthly, April, 1908 13

Having carefully cleaned the glass and display
space, tack up green cheesecloth lengthwise and
with an occasional fold, so as to give a draped
effect (sec illustration). Do not tack it smoothly
like wall paper. Next tack up a festoon of white
cheesecloth at the top of the green cloth, to get
the effcct shown in the picture. The rosettes are
made by gathering up the cloth at regular inter¬
vals and fastening it with pins.* Lay white
cloth on the floor, getting the same loose effect

A Compact Record Stock

I send a photograph of my Record Stock, the
feature of which is the small floor space and the
unusual capacity for the space occupied. The
floor space is 5 feet 4 inches by 10 feet 4 inches
and the Record capacity 1,829; height of Record
shelves, 6 feet 5 inches. Cost of counter and
shelving in cash, $4.50. I did my own work.
Your paste-board fillers, or what you pock Rec-

“Follow-up” Letters

Ready Made Ads

C. W. Graves, Edison Dealer at Logansport, Whether or not Dealers use the ready ra
Ind., uses with much success, in "following-up" ads that we are running In these columns ii
prospective customers, the two letters printed be- Httle moment, so long as they do some kina
low, the second following the first after a short at|vcrtising. It docs not follow that these sp
interval: mens represent the best advertising that

tising it is important to change the matter with
each insertion. If you cannot write an advertise¬
ment of your own, these ready made ads will

Dealers may have an electro of either or both
of the illustrations in these ads on request They
must, however, agree to send our Advertising
Department copies of the papers containing
them. If they have had electros of previous ads
they must send us papers showing them or no

who prefer to use an electro of the Phonograph,
or a combination of the Edison portrait and
signature, or any other electro carried in regular
stock by us, may have it mailed by stating type
of machine or otherwise designating electro
wanted. Requests for electros must be addressed
to Advertising Department, Orange, N. J.

The Customer is the One
You are Trying to
Please

He wasn’t pleased with the old Edison Phono-

Another Dealer’s Invitation

This is why we brought out a new Edison
Horn with crane to support it and have included
this equipment in the price of the Phonograph.

Edison Phonograph Monthly, April, 1908 17

PHONOGRAPHS

A t less per week than the price
of a cheap theatre ticket
you can put the Edison Phono¬
graph into your home. And it’s
a lot more comfortable and a lot
more enjoyable to hear good
music in the easy chair at your
own fireside than it is to hear it in
a hard, uncomfortable seat at the
theatre.

F. K. SMITH & CO.

No. 57 Henry Street
Columbus, Ohio

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J.

Date. . 190 .

Mail Electros No .

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for other electros. We intend running a .

inch advertisement

Name . .

Street .

City and State .

We buy through..

20 Edison Phonograph Monthly, April, 1908

SOME music never grows old, particularly if it recalls
pleasant memories. The Edison Phonograph can
reproduce for you the marches, ballads and airs that
stirred you in the old days, just as well as it can sing the
song that is the current hit in the metropolis, doing it
with a clearness, a fidelity and a beauty and volume of
sound that is not to be found in any similar instrument.

The Edison Phonograph is all things to all men at all
times. Simply by changing a Record it may be a brass
band at one moment and a violin virtuoso the next, a
singer of ragtime or of grand opera, a funny vaudeville
team or a quartette singing a sentimental’ ballad.

If you haven’t heard the Phonograph lately, you’ll be
surprised at the wonderful improvement in the new
model Edison with the big horn. Ask your denier to
show it to you or send to us for booklet describing it.

On March 25th go to the nearest Edison
Store and hear the April Records

The April list of t>venty-four assure you rare plcasurein listen-

new Records is made up of the ing to them. And if you hear

choicest bits of vocal and instru- / Y the April Records you’ll buy —

mental music recently produced j ) there’s no doubt of that,

together with a sprinkling of V / Ask your dealer or writo to us for Tint

things not new but good. These Phonooram, describing each Record In

Records have been made bythe

best procurable talent with a "o . Cataiochjb, listing nil Edison Records in

skill and artistic finish that &momdb Ci £f WOit% RcconlB In n11 forc|sn ,nn*

NATIONAL PHONOGRAPH COMPANY, 24 Lakeside Ave., Orange, N. J.

APRIL MAGAZINE ADVERTISEMENT

Edison Phonograph
Monthly

Vol. VI. May, 1908 No. 5

Loosen Up

If we should ask every Edison Jobber and
Dealer to raise his right hand to the question:
‘.‘Are you to-day making the same effort to get
business that you did six months ago?” we doubt
if one in a hundred would put up his hand,
rully nine-tenths would frankly admit that they
were not doing so and would defend their posi¬
tion with the claim that business did not war¬
rant their making the effort or spending
the money. This is one of the great drawbacks
of quiet times. When everything is booming
and everybody is doing a big business, every
”'i advertises, circularizes and

solicitors and

Phonographs and Records. It's a case of “tickle
me and I’ll tickle you.”

But let something happen to business generally
and everybody instinctively lets up in his ef-.
fotts. Advertising of all kinds is cut down,

comes the cry. Many times this is done before
a firm’s business shows any signs of being af¬
fected and apparently only in obedience to a cry
of “wolf.” Clerks

se for re

. The n:

efforts, the families of salesmen will have more
money to spend and before long the wheels of
business will hum as merrily as ever. Put your
shoulder to the great business wheel and do
your part in making it go round. Don’t lie
down, crying: “It’s no use.” That is not the part
of the up-to-date American business man.

An Absurd Claim

Our attention has been called to the fact
that the traveling salesmen from a competing
company are making the statement that the rea¬
son for the difference in price between their
Records and ours, is due to the fact that we are
compelled to pay them a heavy royalty.

This statement is so absurd on the face of it,
that we have never paid any attention to the
matter, but In order that the trade may be fully
posted on the situation, we need only say that
the report is absolutely false and without any
foundation, and that the difference in price be¬
tween the Edison Records and those supplied
by our competitors, is due to the care with which
our Records are made, the special quality of
materials used, and the high character of labor

suit of such a state of affairs is to make business
poorer and times harder. The tickling game
once stopped, the volume of everyone's business
suffers. Those who have ready money hold on
to it like grim death, fearful that it will not

Business to-day needs nothing but a loosening
up on all sides. Edison Jobbers and Dealers can
do their part by patronizing the printer, the
newspaper publisher, by putting men on the
road and doing all the things they did six
months ago. It may seem unprofitable for a
short time, but the printer will put more men
at work, the newspaper publisher will extend his

Orders for No. 8591 Held Up

We have no more moulds or masters at pres-,
ent of Record No. 8591, “Come Yc Discon-
.sol ate,” mandolin solo, by Samuel Siegel. It is
expected that we will be able to secure Mr.
Siegel some time during the month to make over
this selection, and that we will again be in a
position to fill orders about the middle of June*
In the meantime we ask the indulgence of Job¬
bers who have orders on file for this selection;

Now is the time to sell Phonographs to people
going to the country for the summer. They can-

get than an Edison Phonograph.

2 Edison Phonograph Monthly, May, 1908

Advance List of New Edison Records
for July, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
- Tune 25th, 1908, all things being favorable, and they may
be reshipped to Dealers at 2 P. M. on June 24th. They
must not, however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on June 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be distributed to Dealers after June 20th, but must not be circulated
among the public before June 25th. Jobbers and Dealers may,
however, deposit Supplements and Phonograms in Mail Boxes or l ost
Offices after 5 P. M. on June 24th, for delivery on the following day.
Jobbers are required to place orders for July Records on or before
May 10th. Dealers should place July orders with Jobbers before
May 10th to insure prompt shipment when Jobber’s stock is received.

9866 Poll.h Danes, No. 1 Edl.on Concart Band

A famous composition by a 'amous composer and known tbe world over. Our Record gives
a true interpretation of tile grace, gay abandon and fire of this national dance of Poland.

It is played in mazurka tempo. Composer, X. Scharwenkaj publisher, Carl Fischer, New York.
9867 Needle, and Pin. Edward M. Favor

In three verses and three choruses the old saying, “Needles and pins, when a man marries
his troubles begins,” is made the subject of a funny travesty on married life, beginning with
the little hen-pecked man who wrote “No Wedding Bells for Me/’ and ending with^ Yankee

J. Fred Helf; words, Edward Moran; publishers, Helf
8 Tell Me the Old, Old Story
Few gospel hymns are better known or more popular
Many hymns have been written by Mr. Doane, but
more admirers than "Tell Me the Old, Old Story." T
Hankey. The singers are accompanied by the orchestr;

A beHs sob of^one of the «mgs ^featured in "Playing^ t

ong the dukes and counts and
’ Orchestra accompaniment, h
fc Hager Co., New York.

tasrve methods and O’Brien had changed the title of the song. Orch
Music, George Evans; words, Stanley Murphy; publisher, Jeromi

lemick & Co., New York.

.*’ The 'Record is one of unusual attractiveness and
whistling is clever, as usual. ’ Orchestra accompani¬
st is special and not published.

Edison Phonograph Monthly, May, 1908 3

Miss Jones cleverly addi to the realism of the song by singing
of a five-year-old. Orchestra accompaniment. Music, Albert Von
worth; publishers, York Music Co., New York.

1873 Fawn Eyes

poser, Charles L. Johnson ; publisher., Charle. L. Johnson 1- Co!, I
874 'Parson Jone.’ Throa Reasons

The parson. also makes an address between the first and second verses. Orchestra accompani¬
ment. Music and words, Arthur Longbrake, (writer of "Brother Noah Gave Out Checks for
Rain,” our Record No. 964a) ; publisher, Joe Morris, Philadelphia.

98~, . Wh‘n W° M-A-Double.R-I.E-D Ada Jone. and Billy Murray

iS!iUiT spelling duct Is one of the successful songs in “The Talk of New York,” in
na ! ‘' Nd. a BcrSctt and Jack Garden ar. The love passages between the happy

pair as sung in the chorus are particularly original. A witty dialogue follows the first
ohorus. Music and words, George M. Cohan; publisher. F. A. Mill. New York
J876 Queen of the Earth Alan Turner

An old standard song very much admired by vocalists who cater to audiences that enioy
music of the higher grade. Mr. Turner’s rendition is that of the true artist. Orchestra accom¬
paniment; music, CiroPinsuti; writer of words unknown; publishers, Oliver Ditson Co., Boston.
)877 ’ Whistling Intermezzo Edilon Military Band

An intermezzo full of bright and catchy melody, introducing a chorus of whistlers, who
assist in emphasizing the principal theme. The whistling feature is n decided novelty in
band Records. It will make the selection a pleasing and popular number. Composer, Leon
Copeland; publisher, L. J. Scovelle, Milwaukee, Wis.

►878 You Have Changed the Winter in My Heart to Glad Spring-Time Manuel Romain

The title of this song leaves little to tell concerning its character or its sentiment, just as the

Music and words, Jean Havez; publishers, Helf & Hager Co., New York.

>879 When the Roll is Called Up Yonder Ediso

Another well known sacred hymn reverently and splendidly rendered by oi
tette. Messrs. Anthony and Harrison sing the verses as a duet and the quar
refrain. This makes a new combination of duet and mixed quartette. Orche
ment. Music and words, J. M. Black; published in hymn books.

when Mr. Murray sings. Orchestra accompaniment. Music, Egbert Van Alstyne; words,
Harry Williams; publishers, Jerome H. Remick & Co., New York.

►881 Medley of Irish Jigs John Kimmble

An accordion solo of a number of well known Irish jig airs. The large and steady sale
of Mr. Kimmble’s Records shows how popular the accordion is throughout the country. This
selection b made with a piano accompaniment as usual, bands and orchestra accompani¬
ments serving to confuse the peculiar melody of the accordion. Original and not published.

►882 Topeka Frederick H. Potter and Chorus

A spirited song descriptive of Indian life on the plains and telling of the love of W Indian
brave for his little maid Topeka. The chorus:

•This selection will be illustrated on cover of the July Phonogram.

Edison Phonograph Monthly, May, 1908

r,.L

H, Remick 4 Co., New York.

9883 Nothing Hardly Ever Bother. Mo , Collin, and H«rl.r

° A jolly coon duct, full of mirth and laughter. This happy dusky couple never borrowed
rid $ SMS bved they "were

■Ss.«.,J“ffe.52d & 9SSLI? -AT! c'k NB mo p hi 1 0 Yo k TST

1885 Tho Rose of Mexico Waltz Edison Symphony rc es

J. Dunn; publishers, T. B. Harms & Co., New York.

►886 Common Sense Bob RoberU

AnotlTTong hhby the writers of “He's a Cousin of Mine” (our Record No. 94»»). J™
Green was a Tennessee coon, who was credited with being the bravest ma" t°wr|;
dnv the dreus came to town and Jim was offered one hundred dollars to. lead the lion
around. Jim declined, declaring that one hundred dollars wouldn't be t0 Jj1™

i£ b4tUgdwi,l?',he^nt.Cr,,o

become a target for the enemy. Orchestra accompaniment. Music and words, unris. am
and John Larkins; publishers, Thompson Music Co., New lone.

1887 The Fri.ky Farmer and the Mode.t Manicure Ada Jone. and Len Spencer

A vaudeville sketch which opens with a scene in a barber shop. The futl begins there t After
the Irishman (who is slightly under the influence) has been tonsortly and electrically treated,

' friskv farmer enters. Hi is at once taken in charge by the modest mercenary manicure,
who pro?eedl to trim hi. nails and likewise hi, purse The dialogue between the farmer
and the manicure is extremely witty and the sketch concludes with Mis, Jones singing The
Modest Manicure,” a song from “The Hurdy Gurdy Girl.” Orchestra accompaniment.

Then follows an exchange of compilin'

ring strains and military da
m. Like these champions, it
s F. Deuther, Chicago.

Edison Phonograph Monthly, May, 1908 5

Advance List of Edison Grand Opera Records
Supplement Number 10, July, 1908

RECORDS listed below will be shipped from Orange in time to
\onJol?h” m ^ UTited States and Canada before June
- 25th, 1 908, all things being favorable, and they may be reshipped
to Dealers at 2 P. M. on June 24th. They must not, however
8AeXM on ’ w ‘ °£Ttei °rP,IaCecI °n ^ Jobbers or Dealers until
Th25 th' Sl'ppl?.me.?ts T11 be shipped with Records
•when otdend. These may be distributed to Dealers after June 20th,
3 nt?tbe ?lrculat,ed among the public before June 25th. Jobbers
Miv ?0thd n PlaCe 0IJdel? for these Grand Opera Records on or before
• 1?,?alers.should place G«nd Opera orders with Jobbers
before May 10th, to insure prompt shipment when Jobber’s stock is

. « , Sungjn Itah'ai1, Orchestra Accompaniment

6 Edison Phonograph Monthly, May, 1908

B. 112 n fior che avevi a me to dnto, (“The flower you gave to me”) “Carmen” Bizet

By ANGIOLO PINTUCCI, Tenor. Sung in Italian, Orchestra Accompaniment

When first the fickle Carmen spies the soldier Don Jose, she begins to coquet with him and
finillv nlurki a flower from her hair and throws it in his face, while she scampers away# Don
Jose picks up the flower and tucks it away in the bosom of his military coat. It follows afterward
that Carmen cajoles him to aid in her escape, while on his way to prison; then the two meet again
in an inn, and here she dances for him, and makes him a slave to her charms. He is recalled to
the sense of duty by the trumpet signal of his regiment, and he prepares to leave. In rage, that
lie can have thoughts other than of her, Carmen bids him go, and jeers at his declaration of
love He protests, and taking the faded flower from its hiding place in his uniform, he sings
is romance, which is one of Bizet's most lyric inspirations.

Trade Information for Dealers

Sales Dept. Bulletin No. 5— April 13th, 1908

FOR UNITED STATES AND CANADA DEALERS

Correspondence concerning this Bulletin

Phonograph Co., Salej Department, Orange, I

ts number and be addressed to National

Sales Dept. Bulletin No. 6-April 22, 1908

Texas Sentiment

its moonlight, Mary darling, ’ne

>ice selections on the E
nothing catchy by Bob He
r or something snappy 01

m glad he. invented it; why life without
1 be. as desolate as a home without hap-
or its home newspaper. — From the "Mid-

Edison Phonograph Monthly, May, 1908 7

Advance List of New German, Polish and
Swedish Selections

The Records named below will be ready for shipment from Orange
between June 1st and 10th. Samples of any or all of them will be
shipped May 1st to such Jobbers as place orders for them. None
air “6 “hipped without orders. Jobbers’ stock orders received by
May 2Uth will be shipped as fast as possible after June 1st. Care
will be taken to make shipment at one time to all Job'bers in the same
Clty- separate supplement of each list will be shipped with Records
to all Jobbers who request a supply. State quantity required of each kind.

10 German Records

, , , . Mit Orchesterbegleitung Robert Leonhatdt

is««4 Ich bete an die Macbt der Llebe, Bartmamki Nebe-Quarteit

uoiatismied, a us Geisha, Stdney-Jortn HofopernsBngerin Gertrud Runge

Made! gib achtl Walzerlied, ' 'U°g. Opernsangcr Paul Biegler

We„„ ich ein Kannibale war ,

. Couplet mit Orchesterbegleitung

Piccolo-Duett aus Walzertraum” O. Strauss Adelheid Rubeos und Max Steidl

Aennchcn von Tharau,^.^'' Opernsanger Car. Nebe

. . . M»t begleitung der Billau’schen Klavier-Orgel

Zich hinaus beim Morgengrau’n, Quartett. Dregert Nebe-Quartett

Lehmanns Hochzeitsfeicr, Humoreske,. Original . Martin und Paul Bendix

6 Polish Records

16 Swedish Selections

Pojkar haVi smitt om Bond-tur, Comisk S5ng,
De a synd om mSnnisikorny, Comisk Sflng,

Lei e. Karl Johann, Comisk Sing,

Aldng cn Fris, Quartett,

Gubben och Sancte Per, Drag Spel och Sing

Soldatgossen,

.Ljungby horn,

Edison Phonograph Monthly, May, 1908

Stock Up and Advertise £

ur advertising campaigns arc designed not ,omcr wju very little. It pays Dealers to
to cover the whole field of magazine readers know ajj tliey can about t|,c Rccords they sell,
by special advertising in local newspapers anj t0 kn0W| makes ,|)e selling a hundred per
tir up a wide universal interest in all parts ccnt ea8ier.
lie country. This great publicity will result -

greater demand than ever before for
Phonographs and Records. Every E
ler must get the advantage of this, bi
who reaps the greatest profit from it

lys in evidence among buyers of Edison
lographs. If another Dealer has the machine
red, the purchaser will seldom wait until
first has stocked up. The small Dealer can
tr be expected to carry a full stock of Records
i large number of Phonographs; but if he
ies his customers' tastes he will seldom go
ng in ordering from the monthly list,
o Dealer should imagine that because we
d an enormous amount of money in adver-
g and advertising literature, he is relieved
i doing any for himself. He should sup-
lent what we do with advertisements in his
e papers, fitted to local conditions. If he is
t district given up to agriculture, he should
e special efforts to make sales to farmers,
should remember that farmers cannot always
e to town as readily as other people, and

Among the Jobbers

The Pittsburg Phonograph Co.,‘ of 937 and 939
Liberty aveuue, Pittsburg, waft completely burned
out on the night of April 9th, causing a loss of
from $20,000 to $25,000. covered by insurance.
The company occupied the two lower floors of

fixed at $15,000. The Pittsburg Phonograph
Company have secured temporary quarters, have
put in a stock of goods and are already filling
the orders of their Dealers.

The Utica Cycle Co., Jobbers of Edison Phono¬
graphs and Records in Utica, N. Y.( have pur¬
chased the property at xx and 13 Columbia
street, and will erect a modern four-story build¬
ing 55x112 feet. The site will be completely
cleared and the work of erecting the new block
will be started about May x, with the expecta¬
tion that it will be finished about October 1.
The front and side walls of the building will be

Edison Phonograph Monthly, May, 1908

Grinncll Bros, will have two stores on Woodward T nnrlnn Dffir'p Rmran

avenue, and besides their establishments in De- ^0110011 UltlCe KemOVI

troit, the firm have seventeen branch stores in Most of ,hc dcParlmcnts of the Nations
the largest cities of Michigan and one branch "offapl> Company, Limited, London, havt

The corporate name of the Clayton Music Co.,
Edison Jobbers at Salt Lake City, has been
changed to the Clayton-Dayncs Music Co. In
all other respects the business is unchanged.

R. C. Bollinger, Music House of Fort Smith,
Arkansas, arc new Edison Jobbers. A large part
of their initial order for approximately $11,000
worth of Phonographs and Records has already
gotie forward. The firm is one of the largest
and oldest established in their section of the
country, having been actively engaged in the sale
of high grade musical goods since 1878. For
some years they have had remarkable success as
Edison dealers and Mr. Bollinger has been of
the opinion that they could repeat their success in
the jobbing field. W. H. Petrie, late of Lyon &
Mealy, Chicago, is to have full charge of the
talking machine department, and altogether it
looks as if the Bollinger Music House are to be
very important factors in the distribution of

New Equipment a
Achievement

vantage of its trade. Present trade conditic
Great Britain are satisfactory, all things c<
ered, and the future holds out good pro:

Personal

F. K. Dolbeer, General Manager of Sales
Credit Manager, spent three weeks during
on a trip through the South. He visited n
all of the Jobbers in the Gulf States.

W. E. Gilmore, President of the Nat
Phonograph Company, with his family, we

Phonograph, for less money than he or she would Binder foi* PhonOglclph

otherwise spend. , You are assured a profit on the A/fnnflilv

horn as well as on the Phonograph, as one can- _ a tl . 7' „

not be sold without the other nnd the nr*r of ^0U ” * a numl,ers the EDISON PH

Idelia Reproducers and
Recorders

When asked recently for an opinion concern¬
ing the proposed compromise copyright bill be¬
fore Congress, Frank L. Dyer, general counsel for
the National Phonograph Co., who has followed
all the copyright developments with great inter¬
est, and who spoke at tiic hearings, said:

“The National Phonograph Co, have signed no
agreement providing for a two- cent royalty. The
agreement to which you refer does not appear to
include any talking-machine manufacturer.

“It was' suggested by Senator Smoot at the
close of the copyright hearings in Washington,
on March 28, that the conflicting interests, if pos¬

ter this purpose should be held in New Yc
“Admitting that copyright protection cai
ititutionally extend to talking-machine r<

The New Phonogram.

In accordance with our practice in the past
we reprint below the terms upon which Phono¬
grams may be had by the trade, this information
being chiefly of value to firms who have become

DBUVBRBO WITH 'cOODS.

lor expedient. Matters of this sort, involving
normous commercial interests, cannot be dis-
losed of hurriedly, but should have, serious
onsideration in order that the rights of all par¬
ies may be protected.

“I am willing at any time to meet the respon-
iblc interests which favor the new legislation,
nd to discuss the question fully with them with

Dealers ordering Phonograms sent by mail are
requested to send cash or stamps with their or¬
ders. The amounts are too small to handle in
any other way.

Phonograms must be sold by the Jobber to his
Dealers at the prices quoted above; any reduc¬
tion of these prices will be considered as a viola¬
tion of contract. The Jobbey who gives Phono¬
grams away is offering a special inducement to

Shelving from Record Boxes

F. M. Atwood, Edison Jobber at Memphis, Tenn,,
recently wrote to the Talking Machine World as
follows; “I have lately increased the capacity
of my Edison Record bins from 12,000 to 22,700.

Franklin E. Bomberger went to York City, Pa.,
a short time ago and, representing himself as
an agent of the National Phonograph Co., se-

posc of handling a line of Phonographs and
Records. His actions, however, aroused suspicion,
and the officers of the National Phonograph Co.,
at Orange, were communicated with. They in¬
formed those interested that Mr. Bomberger was
qn imposter and asked that he be arrested. Bom¬
berger, however, fled the city. A few days* ago,
however, he was captured in Lancaster and is
now in the county jail in York awaiting a hear- .
ing. He is charged with improperly securing a
signature to a lease for a room and with falsely
representing himself as an agent for the Na¬
tional Phonograph Co. in making a lease for a
Bell telephone.

Edison Phonograph Monthly, May, 1908 13

The Edison Won

A little incident occurred here recently which
we thought you might like to hear as it is rather
complimentary to your Phonograph. One of the
moving picture halls in this city Is using a

- to sing the illustrated songs, and also

for music during the performance. We, went
to him at the request of many of our friends
enthusiasts, a.

Will Tell Story by
Phonograph

If what I tell you here below is of interest
to you, the Phonograph Monthly can have it
for what it is worth. In 1857 a band of Sioux
Indians massacred all the settlers at Spirit
Lake, Iowa, 42 in all, and carried into captivity
three white women and one little girl, 13 years
old. In memory of this event the State of
Iowa erected a monument on the grounds of
the massacre and Spirit Lake has become one
of the great summer resorts of the Northwest.
The little girl that was taken captive fifty-one
years ago is now the only survivor of the Spirit
Lake massacre and during the outing season
she returns to her father’s log cabin on the
banks of the lake in which her father, mother

migl-r /

system has been wrecked^ by the continual strain.
0 repeat the

honograph, v
fimediately c

... . . . ic for him

machine. He said t)

very distinctly; She
ionograph^ and will
rowing event of her girlhood. Here in SpencerJ

le it in the old log cabin tc
. jwing event of her
where the Records w

long to hear the Phonograph story of the
in massacre.— H. S. Jones, Edison. Dealer at

The Same But Different

“In offering an Edison Phonograph to the
public on instalments,” said an Edison Jobber
recently. “We never quote the total price, as for
instance, ‘This Edison Phonograph and six
Records, $40.00/ but placard the machine or
quote as follows: ‘This Edison Phonograph and
six Records, $3.00 down and $1.30 weekly, for

play both machines, and let the peopie decide
which was the best. The majority decided for
the Edison. The good point, however, is tiiat
it created a great deal of talk, and was the
best advertisement we have had since we have
b:en in business. As a result we have had an
exceptibnally good sale on Phonographs. We
sold every Phonograph we had in stock, and were
compelled to bring down a Phonograph from
home to play Records. We have placed an
order for more Phonographs, and will probably
receive them to-day. Among the Phonographs
sold in the last week, was one to another picture
parlor in this city. We wish to say that The
National Phonograph Co. is the most satis¬
factory firm we have ever dealt with. We are
putting out a great many Phonographs in this
vicinity.— Shaw Bros., Aledo, III.

Pertinent Points for Dealers

Quit thinking about what this or that comp&l^
tor of yours can seemingly do so much better

this or that store so much “bigger” than yours.
Work your own field. Use all your 0

j - **cr i,ow |;tt|e y0U ar“ — *

Admit that you cannot advertise on the scale
of the big fellow. Don’t try to do so. Do less,
but make that distinctive. — Talking Machine

Jobbers and Dealers.

You Get the Benefit

It isn’t enough that we make the best
Phonograph that can be constructed. It isn’t

best. It is necessary that the user, the Phono¬
graph buyer, should know. That is why we
advertise. This trade- will go by your store if

regarding the extensive advertising in the local
dailies by the National Phonograph Co. Not only
is large space being used, but the text is forceful
and convincing and presents in simple but strong
manner the advantages of owning a phonograph.
A systematic campaign such as the Edison people
are making along these lines cannot but enable
Edison dealers to make sales to many people
whom they have not hitherto found it possible
to interest. — Chicago Correspondence of the Talk¬
ing Machine World.

C 501501!

<W.I ED3SON

1 S|PX0c«shS

4 Edison Phonograph Monthly, May, 1908

Edison Phonograph Monthly, May, 1908

Our Buenos Aires Branch

Window Dressing

A Good Reading Notice

16 Edison Phonograph Monthly, May, 1908

A Good Store and Complete
Stock

Under another cover I am sending you a

Ready-Made Ads .

we began printing ready-made

columns

DEPARTMENT i

Edison Phonograph Monthly, May, 1908

EDISON

mpOfilr

EDISON

PHONOGRAPHS

■p\ON’T let the young folks get
into the habit of seeking

X^OU needn’t be barred from

I the fun of having an Edison

amusement outside of their own
homes. It’s so easy to give them

Phonograph in your home simply
because you can’t afford to pay for

the best sort of amusement — clean,
hearty, wholesome fun — in their
own homes by means of an Edison
Phonograph. It sings the songs

it all at once. We’ll be glad to fix
it so that by paying a small amount
down you can have the Phonograph
delivered and begin to enjoy it at

they like to hear, gives them the
monologues of clever comedians,
plays the music they arc fond of

once, paying the rest in instalments
that will be less than it costs you
for an evening’s entertainment at
the theatre.

that set their feet a-tripping.

YOUMANS & CO.

M. J. MONTAGUE

409 Pearl Street

Duluth, Minn.

Toledo, 0.

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J.

Date . 190 .

Mail Electros No .

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for other electros. We intend running a .

inch advertisement.

Name. . . • .

Street .

City and State .

We buy through...

“One touch of harmony makes the ■
whole world kin.”

THE Phonograph would never have become the great
popular entertainer it is but for Edison. He made it
desirable by making it good; he made it popular by
making it inexpensive.

The EDISON PHONOGRAPH

.has brought within reach of all, entertainment which formerly
only people of means could afford. It has even displaced
more expensive amusements in homes where expense is not
considered.

THE NEW RECORDS FOR MAY

e the work of artists of reputation. Each is perfect of its kind and many of
your kind are included. You can hear them at any Edison store
April 25th. Get of your dealer, or of us, The Supplemental
Catalogue, listing all the new May Records, ThePhonogram,
describing each Record in detail, and the CompleteCatalooue,
which lists all Records now obtainable for the Phonograph.
NATIONAL PHONOGRAPH CO.. Lakeside Avenue, Orange, N. J.
MAY MAGAZINE ADVERTISEMENT

2 Edison Phonograph Monthly, June, 1908

Advance List of New Edison Records
for August, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
- July 25th, 1908, all things being favorable, and they may
be reshipped to Dealers at 2 P. M. on July 24th. They
must not, however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on July. 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be distributed to Dealers after July 20th, but must not be circulated
among the public before July 25th. Jobbers and Dealers may,
however, deposit Supplements and Phonograms in Mail Boxes or Post
Offices after 5 P. M. on July 24th, for delivery on the following day.
Jobbers are required to place orders for August Records on or before
June 10th. Dealers should place August orders with Jobbers before
June 10th to insure prompt shipment when Jobber’s stock is received.

9890 Sweet Sixteen Merch Edison Military Bend

Kerry Mills’ latest march and one of Ids best. To many this is the only recommendation
IT Ed: mt' °IXln'nH "0> lnfcc,]ol!s .military running through it and has inspired

Edison Phonograph Monthly, June, 1908

rlnce,” the newest Cohan show. The breezy musical dialogue as given by Ada Jones and
illy Murray will be pronounced O. K. from A to Z. Orchestra accompaniment; music,
id words by Geo. M. Cohan; publishers, Cohan & Harris, New York.

Pm Savin' Up My Money for a Rainy Day Edward Meeker

genuine comic rag-time song that recalls the well known “All In, Down and Out” (our Record
-92)- Like his selfish predecessor this coon belifeved firmly in holding on to a dollar every
nc he got his hands on one, only his stinginess carried him to much greater extremes, which
e told about in the song. The chorus has a musical swing. Orchestra accompaniment;
usjc, Percy Wenrich; words, C. P. McDonald; publishers, McKinley Music Company, New

“Dialogue” — Flute and Clarinet < Edison Symphony Orchestra

imething decidedly new: on animated musical conversation between a flute arid a clarinet
ith the orchestra “butting in” between times. A clever idea, which was originated by a well

A love song by the compose
is Mine” (our Record 0371
Love of You,” but we feel
of sentimental ballad as its
chance to display his sweet

Harry Anthony

t most popular ballad of the day, “Love Me and the World
v songs have been waited for more eagerly than “AIL for
will fully measure up to expectations, as it's the same style
is predecessor and gives Mr. Anthony equally as good a

Orchestra accompaniment; music, Ernest R. Ball; words, Dave Reed; publishers,' M. Witmark
& Sons, New York.

1907 A High Old Time in; Dude Collins and Harlan

We feel perfectly safe in guaranteeing a great demand for this dandy negro duet by those
two past-masters, Collins and Harlan. It’s in the same class as “Nigger Loves His Possum”
(our Record 9160) and “Bake Dat Chicken Pie” (our Record 0499). Rastus and his Mandy
have been north and are “Gwine Back to Dixie.” A farewell committee of friends wait on
them at the train and there are great doings. As the train pulls out the clang of the engine bell
and the toot of the whistle are mingled with cheering and affectionate good-byes. Orchestra
accompaniment; music, George Schlciffarth; words, Ben Lowen; publishers, Albright Music

Edison Phonograph Monthly, June, 1908

, Fun at the Music Counter
. laugh-malting burlesque on familiar st
■om the saleslady taking the literal mean

fVun"!',5hieh°i,%GranH' irl!hma"' Rube. Tough’ n"d seferal ^onX

salcslacty.^Original vaudev’iUe Sketch X'iSsff "MUC'' °b,iE'd * Y°U” ■“« * *»'
*9912 Finnegan’s Flat St P t

S *£! ’ t-Tu^ f are v!X,d sounds of a free-for-all fight and Mike returns to Marv Ann
fearful namesb but Mike caution’, 7h° on ” 10Ld "if “Du,chraa",” ®"<l b'Bins to ca^l him
original and S no. pushed. h'r’ D°n' >P“k' ,ho' way 0 the d«ad-" The sketch i,
9913 “Smarty” Medley Edi.nn Mill..™ n.

^ngBinVh1chdL/ Jones YcXdTe',?' S”/' re“nnl 5m,'8 hi‘V “Smarty,” the dainty child"

gs^T^

2 Selections Made Over.

... ,We '■« below two selections that have been made over by the same talent The Aueo.t

j-*"

fS97 Over the Waves Waltz Joe Behno

3838 Jovial Joe Edison Military Ba,

Formerly bjr Edison Concert Band

•This selection will be illustrated on the cover of the August Phonogram.'

Edison Phonograph Monthly, June, 1908

Ten Edison Records by William Jennings
Bryan

WE take great pleasure in announcing ten Edison Records by William Jennings
Bryan. They were made by the "Great Commoner” in tile library of his home
in Lincoln, Nebraska, one of our recording experts going there for the purpose.
They arc among the plainest and most natural Records we have ever turned out. No
one who has ever heard Mr.. Bryan speak will fail to recognize all of the wonderful charm
of voice and manner for which he is famous.

Mr. Bryan needs no introduction. His prominence as the two-time and prospective
third-time Democratic candidate for President, together with his remarkable gifts as an
orator, have made him known everywhere, while his upright, Christian character and fear¬
less exposition of his political beliefs stamp him as one of the foremost Americans of
history.

The Records are composed of telling passages chosen by Mr. Bryan from his favorite
orations. Hearing one of these tabloid addresses produces the same effect as a long
speech from almost anyone else, so carefully has Mr. Bryan chosen his remarks.

In soliciting trade on these Records, Jobbers and Dealers should not fail to make it
plain that the Records arc made by Mr. Bryan himself and that they will appeal very
strongly to women as well as men, as women always flock in large numbers to hear Mr.
Bryan whenever he makes a public speech.

The Bryan Record should go. a long way towards offsetting the present trade dull¬
ness. We shall not be surprised if they outsell any set of Records we have ever issued,
owing to Mr. Bryan's prominence in the current Presidential campaign.

'HE Bryan Records will be shipped from Orange to all Jobbers
Canada as soon after June 1st as possible, and they w
Dealers as soon as received. They may be placed on sale at
ip Supplements to such Dealers as place orders for these Records
ired. Dealers should at once place orders with Jobbers to insure pr

-i the United States
U be reshipped to
nee . Dealers will
State number re -
mpt shipment when

TEN RECORDS BY WILLIAM JENNINGS BRYAN

9914 Swollen Fortunes

8 Edison Phonograph Monthly, June, 1908

Newsy Notes

Ross P. Curtice Co., Edison Jobbers of Lin¬
coln, Neb., are getting out a house organ, which
they call "The Curtice Phonometer.” The first
issue is highly creditable and contains much
interesting news matter. The Phonometer will
be mailed free to Dealers in Phonographs,
pianos, small instruments, and sheet-music In
the section tributary to Lincoln.

Lawrence McGreal, Edison Jobber of Mil¬
waukee, Wis., has moved to his handsome new
quarters at i7»-i76 Third street. Saturday, April
25th, was formal opening day and zo,ooo visitors
including Mayor Rose and the city officials, call¬
ed to inspect the beautiful store. Each visitor
received rose and carnation souvenirs of the oc¬
casion. Mr. McGreal was also the recipient of
a large number of floral offerings from Milwau¬
kee’s leading business men. A feature of the
new establishment is eight sound-proof Record
Parlors. These are octagonal in shape and are
finished in mahogany and French bevel plate
glass. The equipment of the entire store is of
correspondingly high grade. Every improved
feature for the conduct of the wholesale and re¬
tail Phonograph business on a large scale is to
be found on the four floors of the building, which
makes one of the handsomest talking-machine
establishments in the country. Mr. McGreal has
been in business in Milwaukee since 1902 and
has quickly become recognized as one of the fore¬
most business men of the city.

Charles E. Robertson, formerly a successful
Edison Dealer at 4223 Lancaster Avenue, Phila¬
delphia, has discontinued business at his old
stand in order to take charge of the retail de¬
partment of Louis Buehn & Brother, 45 North
9th Street, Philadelphia.

The Milner Music Company, 25-27 West 6th
Street, Cincinnati, Ohio, have bought out the Edi¬
son Jobbing Agency of L. E. McGreal of that
city, and will succeed that firm as wholesale
representatives of the Edison goods. The Milner
Music Company are widely known as successful
dealers in pianos, Edison Phonographs and musi¬
cal merchandise. Joseph Milner, President, and
Raymond Strief, Secretary and Treasurer, are
excellent types of hustling, modern music trades¬
men and there is no doubt that they will make
a fine record as Edison Jobbers.

Louis Buehn & Brother, Edison Jobbers at
Philadelphia, suffered about $1,200 water dam¬
age from a fire on the fourth floor of their
building May 2nd. There was no interruption
of regular business.

sell as rapidly as have the 10 German, 16 Swed¬
ish and 6 Polish Records announced in last
month’s Phonograph Monthly. They arc being
ordered out in unusually large numbers by Job¬
bers who look for a wide demand. They arc
better than any previous Records in those lan¬
guages. Jobbers’ shipments will go forward be¬
tween June zst and 10th.

Jobbers should see to it that their Dealers get
the benefit of the reduced freight rate on horns.
Nested horns in shipments of two or more now
take first-class rate, as against 1 x/z times first-
class previous to May zst. Single horn ship¬
ments take 1*6 times first-class, instead of the
old double first-class.

The five new Grand Opera Records for July
will probably prove to be the most popular
we have ever issued. Jobbers’ orders are even
heavier than expected. Dealers who have not
already ordered, should do so at once, or Jobbers
may not be in a position to supply them in time
for opening day, which is June 25th.

The fifteen French and fifteen Holland-Dutch
Edison Records that went on sale April zst are
having a very gratifying sale. Are there any
French or Holland-Dutch people on your list
of Phonograph owners? They will be greatly
pleased with these excellent Records. Arc there
not a number of families of these nationalities

music by the best native singers?

A few of the three-color prints of our famous
oil painting, “The Phonograph,” are left. Job¬
bers who speak quickly can get them for their
Dealers’ use. No charge.

We shall be very glad to hear from Dealers
who have made a success by putting in the com¬
plete line of Domestic Records, also from those
who are building up a good trade on the For¬
eign Records. Address the Advertising Depart-

Truth in Advertising

The more truth you put into your advertising
the stronger it will be. A promise made must
be .kept, beeausc no business can now be sus-

people may not be abused without a reaction.
Once lost it is never regained. Some misstate¬
ment is made and it will take a generation to
kill that lie. — Talking Machine JPorld,

Edison Phonograph Monthly, June, 1908 9

Tolstoy Uses the Phono¬
graph

learn with interest that that wonderful old gen¬
tleman, now eighty years of age, has just begun
using an Edison Phonograph as a labor saving

Tolstoy learned from Stephen Bonsai that
many newspaper reporters used Phonographs.
Bonsai told the story to Tolstoy, while visiting the
grand old Russian, and the latter was deeply in-

Subsequently ‘Arthur Brisbane, of the New
York Evening Journal , who had bought seven
of the Edison Phonographs at different times for
his own use, sent to the Edison Business Phono¬
graph Company an order to ship a Phonograph
with full equipment of cylinders, etc., to Mr.
Tolstoy in Russia, as a present from the Hearst
newspapers.

The order reached the hands of Thomas A.
Edison, who insisted that he himself would send
the Phonograph to Tolstoy.

Tolstoy got the Phonograph, and is using it, as
may be seen from the letter received by Mr. Bris¬
bane some time since from Vladimir Tchertkoff,
Mr. Tolstoy’s literary agent and intimate friend.
Dear Sir:— My ^ friend, Leo Tolstoy, has ^re-

received the Phonograph so kindly sent him. He
thanks you most cordially for your kind attention
anJ Mh" ykUft0 tr-ansmit to Mr’ Edison h*9 sin"

He does not usually care about new inventions
of a complicated mechanical kind, seeing that
their practical application is as yet mostly con- '
fined to the needs and fancies of the wealthy and «
used for purposes of more successful oppression 1
and exploitation. But in this particular case he is
exceedingly glad of the possibility granted to him
of dictating into this wonderful instrument an¬
swers to the numerous letters he receives and has 1
to deal with after his day’s literary work, when *
he naturally feels tired from writing and desires j

I may add that incidentally this instrument will 1
be the means of conserving his voice for those
who are not able to converse personally with him,' i
and for future generations, which will undoubt¬
edly afford great pleasure to many and many.

1 have just come from.Tasnaya Poliana, where, '
together with another friend, I have fixed up the
apparatus, sufficiently well to take and reproduce
his dictation and reading. But in order to put
everything in perfect order and give his daughter,
who is his amanuensis, the necessary instructions N

kindred writings in English, issued under
forms of “The Free Age Press,” and beg you
Mr. Edison to accept them as a very slight tt

Yours very sincerely,

Vladimir Tchertkoff,
Editor of “The Free Age Press.”

cident in its editorial columns, says:

. “The use of the Phonograph is perfectly sim¬
ple, but it is intensely interesting to know that
Mr. Tolstoy, in his old age, is still young enough
to utilize this modern invention to simplify the
task of communicating thought to the rest of the

How beautifully and simply mankind’s prob¬
lems are solved when human beings co-opefate
to help one another, instead of combining to fight
one another!

Here you have the mechanical genius of an
Edison serving marvelously the literary genius
and the high conscience of a Tolstoy. The fine
combination of two kinds of human genius bene¬
fits the entire world. Thomas A. Edison repre-

’ou have so kindly given m
nlsunderstanding the letter
vithout having previously be

jar, been suffering from, I am
Yours very sincerely,

Leo Tolstoy.

Edison Phonograph Monthly, June, 1908 13

How Many Records?

way means sales to that customer's friends. „ ™cre are a, 7.0 Record, listed in the three

YOU have no idea how many people there are K et 5? 2s£

who are ready to buy Ed, son Phonograph, but „ 6 Forcign, and 6 Grand 0 4’a. The

hold back simply because they are no, asked by Domtstic ,, about al, divi/d bmvMn
some home Dealer to buy. In order ,0 appreciate vaca, and instrumema, selections. There are 596
the impress. on that being made by our adver. Vocal Solos, 1C1 Vocal Duets and 93 Vocal Quar-
tlitng, winch reaches >5,000,000 people r.gu arly |et , Band and , Orchestra Rccord,. ln the
month after month, you must do a little adver- Foreign Cata, ,an are reprc!e„ted,

ttstag yourself, remtndmgyour par, of the public viz.. Bohemian, British, Chinese, Cuban, Danish,
that the latest type of Ed, son Phonograph and Franch> p„„Bh.Cnnadian, German, Hebrew,
all the new Record, are right at their door,. Holland-Dutch, Hungarian. Italian. Japanese.

While others are saying to themselves "What's Mexican, Polish, S. A. Bands, Spanish and Swed-
Ihe use?” and letting the cobwebs grow on their fsls. The Grand Opera Records are sung in
stock and in their doors, is the time for you to five different languages and are divided: French
make a noise like "the biggest Edison Dealer in 4, German 21, Latin 2, Italian 3C, Spanish 2.

your section.” You will find the ready-made ad:
that we supply free of all charge a very grea
help in doing this.

Personal

W. E. Gilmore, President of the Nationa
Phonograph Company, has returned from a threi
weeks’ vacation spent \vith his family at Virginu
Hot Springs.

Walter Stevens, Foreign Mnnager, is bad

Our New Power Plant

Ig Oil Steadily for some time past. It Is now
it finished and the long line of white walls
ad out over more than eighteen acres of
tnd presents an appearance not unlike that
sme great fortress. One of the last buildings

Edison Phonograph Monthly, June, 1908

Edison Phonograph Monthlyjune, 1908 17

Jobbers’ Convention

The annual convention of the National Associa¬
tion of Talking Machine Jobbers will take place
at the Hotel Cha'lfonte, Atlantic City, N. J.,
July 6th anti 7th.

^The committee of arrangements in charge of

Blackman, proprietor of the Blackman Talking
Machine Co,, New York City j C. V. Henkel,

tion for membership.

It may be that some of tl
demand the benefits of m
therefore well to explain t
important features is the sys

Wu Ting Fang Visits Mi

Edison-Phonograph Monthly, June, 1908

Effects of Trade Depression fr; ,imv° b'<*. •hoiiid fim

20 Edison Phonograph Monthly, June, 1908

present time to advertise, at cut prices, goods will be considered a part of the organization

known throughout the world as standard in price, who has — . 1 *- * -

therefore i
During the sumt

make use of the present slackening of busine;
and prepare to stimulate the business with in

S meats that will make the talking machit
try as desirable as ever. The jobber w*
maintains a suitable stock of goods will hold
what trade he has and probably draw trade from
others, who have not had the required amount of
optimism to keep them alive. The deal
maintains a suitable stock and puts in

porary for the foundation r _ r„.v .

here. I believe it will have a wholesome effect
on the country and on every individual, employer
and employe. If he makes use of the lesson it has
taught he will realize (if an employer) that cer¬
tain methods which he may have used in com¬
peting are not safe, risks that must not be taken
again, and thaHn time of prosperity his meth-

the inroads of adversity. The employe will
realize that when it comes to the question of
the supply being more than the demand, it is
the employe who has worked for something more
than his salary that will hold his position, and

spare time in getting in touch with everyone in
his territory, will be known and remembered in
the fall when, I believe, everything will again
have assumed a good momentum/’

THE EDISON
BUSINESS
PH^pOAPH

Dealers Wanted

After three years perfecting the
Business Phonograph and se¬
curing electric motors for all
electric currents, we are pre¬
pared to appoint dealers in
every locality to sell the appli¬
ances at a liberal discount.
Write for circulars and terms
of agreement TO-DAY.

Edison Business Phonograph Co.

Ct GJkiotu.

ORANGE, NEW JERSEY

REQUEST

FOR ELECTROS

Mail Electros No . *

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for otht
inch advertisement.

Name. .

electros. Wc intend n

We buy through..

Edison Phonograph Monthly, June, 1908

New‘ Ready-Made Ads T~P =T -

Here are two more Ready-Made Ads that we
furnish free for Edison Dealers' use in news¬
paper advertising. Hundreds of live Dealers
all over the country are asking for these electros
and using them regularly in their local papers
with fine results. The thing that pleases us
most, neat to seeing them advertise, is that they

the cuts we send in preference to using the talk
we print in the Ready-Made Ads. This shows
that they are going in to win. They are think¬
ing the. matter out for themselves, and the re-

heen doing, that part
We will send you
illustrations shown

include tlie illustration and
l" or "Edison Phonograph,"
e. Dealers then add reading
i whatever space they wish,
'ings from which our electros ■
work of the best New York
ite costly, but we figure that
too good for the goods they
ng os they help Edison Dealers
heir advertising as they have
rt is all right.

u either or both of the electro

EDISON

^EDISON

PHONOGRAPHS

Don’t make the
mistake of think¬
ing that every
talking machine
is a Phonograph.

The Edison Phonograph is the
only one invented by Thomas
A. Edison. It gives clearer and
better renditions of music than
any other form of sound-repro¬
ducing machine. Hear the new
model at our store.

R. W. FOSTER
197 North 18th Street
New York City

I (I I - rJ • ly an Edison Phonograph to m:

CWinn 1 J. if things lively — what better combi

tion can be imagined? Stop ;

PHONOGRAPHS

hear the Edison Phonograph and have one sent home. A very sn
preliminary payment will make it yours.

L'jW. MACK

14 Cosmopole Street, Scranton, Pa.

2 Edison Phonograph Monthly, July, 1908

Advance List of New Edison Records
for September, 1908

RECORDS listed below will be shipped from Orange in time to
reach all Jobbers in the United States and Canada before
- August 25th, 1908, all things being favorable, and they may
' be reshipped to Dealers at 2 P. M. on August 24th. They
must not, however, be exhibited, demonstrated or placed on sale by
Jobbers or Dealers until 8 A. M. on August 25th. Supplements,
Phonograms and Bulletins will be shipped with Records. These may
be distributed to Dealers after August 20th, but must not be circulated
among the public before August 25th. Jobbers and Dealers may,
however, deposit Supplements and Phonograms in Mail Boxes or Post
Offices after 5 P. M. on August 24th, for delivery on the following day.
Jobbers are required to place orders for September Records on or before
July 10th. Dealers should place September orders with Jobbers before
July 10th to insure prompt shipment when Jobber’s stock is received.

9924 Mexican Kisses Ediion Concert Band

lumber that has much in common with the ravishingly
ma I dance. It is built upon a melody that is as dreamy
lanseuse of old Spain could wish for. As usual with
castenets are introduced with fine effect to emphasize
» J. Roberts; publisher, Carl Fischer, New York.

Edison Phonograph Monthly July, 1908 5

2 Selections Made Over

Edison Phonograph Monthly, July, 1908

Appellate Division of New
York Supreme Court De¬
cides Davega Case in
Favor of the National
Phonograph Co.

The decision of Judge Keogh, in the Davega
suit in favor of the New York Phonograph Corn-

decision of the Appellate Division of the Su¬
preme Court of New York. As several hundred '

f expenses incurred by Mr. Edison in mak-
is subsequent experiments and in securing
itcnts, and therefore, under the terms of its
ment with him, acquired no right to such
lions. The decision of the trial Court,

Edison Phonograph Monthly, July, 1908

J obbers’ Convention

' !mf°ihe cri!Ju:Slre.fVhV'co0„rtrl"'b! ond T.i 1™ ^“ylWng ■» ■'» readiness for the annual con-
depended on the making of aubaequent inventions by vent*on of the .National Association of Talking

iljj, “'".°.n'.fS’rheiC.llu“'<l ""n"’r *l,0“ld b“°m’ “■ Modline Jobbers nt Atlantic City, N. J, July

.Another contention which lie, n. the founda- t “d* C°7;"" °f ""“”7““

tion of the claims made by the New York Pho- ports that thcre wlI! be a fine attendance and

nograph Company was that the National Phono- roany Dealers will also make the trip, as it offers

graph Company, which acquired a part of the an unusual opportunity for combining business

assets of the North American Phonograph Com- and pleasure. Atlantic Cit~‘ -

1 unusual opportunity for combining business
id pleasure. Atlantic City is the nation’s play-

8 Edison Phonograph Monthly, July, 1908

H°W to Unpack and Set Up 8Ct

Jidlson Phonographs After the strips are out look out for a parcel

There 1. a right way to unpack Edison Phono- p°"0noaranh i! found 'S'tlv^Z.^Vn' ,JJh

Ed, son Phonographs reach the Dealer in the left end catches to hold it in position. Now re-
lame shape as when they leave the Edison Phono- move the straw-board blocking that is under-
l ipV S iu t „rsn?hiy J" “ ‘ ■ •' nM<h ,l,e barrel. [See illustration below.]

Edison Phonograph Monthly, July, 1908

m the Phonograph cylinder after it is played,
t it into the carton straight. Don’t put it in
a slant, knocking against the edge of the box.

Push the Bryan Records

What arc you doing on the William J. Bryan
Records?

The question* is suggested by the fact that the
Bryan Records will help you to do a much larger
. summer business if you push them properly.
Many Edison Dealers began advertising the

Edison Phonograph Monthly

Published for the Man Who Sells Edison Phonographs and
Records by The National Phonograph Co., Orange, N. J.

C0" I,m' VICT0»I* «0*^*WII*BSDBH, LONDON.
TIONAD PHONOGRAPH CO. OP AUSTRALIA, I.TD., 540 KBNT STREET SYDNEY N f
MEXICAN NATIONAL PHONOGRAPH CO., AVBNIDA ORIBNTB No. 117, MEXICO CITY
COMPANIA EDISON HISPANO-AMERICANA, VIAMONTB 516, BDENOS AIRES
EDISON GESEU.SCHAPT, M. B. H„ SDD-OPER 2125 BERLIN
COMPAGNIE PRANCAISE DO PHONOGRAPHE EDISON, 42 RDE DB PARADIS, PARIS,

ber of Edison Dealers who _ _

selling Edison Phonographs the way sewing _

chines are sold, That is, they have a light wagon
that will accommodate one of each of the three
leading types of Phonographs and about 50
Records. They get up their lists of prospects and
make regular rounds so as to let the people hear

he year 1908-09.

'ecially in si
scattered t

:tive way of gi
all towns whei
rough the cou:
with an offet

This Really Happened

A Dealer’s salesman was playing an Edison
Phonograph for the benefit (?) of a customer.
Tile Phonograph was going at a fierce clip that
ought to have gotten him arrested for exceeding

mobile instead. The customer quickly left (with¬
out buying of course) and the salesman’s atten¬
tion was called to the mistake. Imagine the
surprise that resulted when he replied, "Oh,
that was ail right. I was hittin’ her up to get

Are YOU studying your customers’ likes and
playing the Records you think will please them
most so as to make them feel they simply must
own an Edison Phonograph? Are you going
about it as if you really enjoyed it as much as
anybody? Or are you “Hillin’ her up to get
through in a hurry?”

ANOTHER WAY INSTALLMENT
SALES FIGURE AHEAD: THE
PROFIT ON RECORDS SOLD TO IN¬
STALLMENT BUYERS OF PHONO¬
GRAPHS WHEN THEY CALL TO
MAKE PAYMENTS, TAKES CARE A
HUNDRED FOLD OF THE INTEREST
ON THE MONEY OUTSTANDING.

Edison Phonograph Monthly, July, 1908 11

William E. Gilmore to go
Abroad

William E. Gilmore, President and General
Manager of the Natjonal Phonograph Company
and the several other Edison interests, will leave
July 7fh for Europe on a year’s vacation.
His family will accompany him. During his ab¬
sence the executive management of the Edison
Manufacturing Co, National Phonograph Co,
Bates Manufacturing Co, and Edison Business
Phonograph Co. will be vested in an Executive
Committee composed of Frank L. Dyer, Chair¬
man) P. Weber, C. H. Wilson, A. Westee, F. K.

Over the Counter

(The Dealer in EDISON PHONOGRAPHS,
w,‘° Counter Convocations regularly

every month it going to get a mighty good line on
"f Mi ,ha‘ u,h EDISON PHONO¬
GRAPHS and RECORDS.)

^ CUSTOMER: "What kind of talking ma-

SALESMAN? "We sell the genuine EDISON
PHONOGRAPH. But I hate to hear it called a
talking machine. IPs considerably more than a
talking machine. It’s the greatest musical in-

Dolbeer and L. C. McChesney. The committee
will meet regularly once a week or oftener if
necessary. The report that Mr. Gilmore had re¬
signed from the management of the Edison in-

The EDISON PHONOGRAPH is the one that
vas invented by Thomas A. Edison and
lean his trade-mark signature. Edison has been

Edison Phonograph Monthly, July, 1908

Ready for Your Scissors

Order the display ads. and sec that your paper runs the^eaders free as news’mntter!1 "
(Advertisements) The Genuine Edison at $ta.Sn and !

• HAVE A TIME ON THE FOURTH $r.oo-a-week payments.

Get the family together. Call in a few friends. C<™' °"d h'ar ‘he Rccord'-
Start up your genuine Edijon Phonograph with (DealePt name and addreu.)

'Yankee Doodle,' ''Dixie,’’ "Stars and Stripes For- ( Reading Notices )

ever,'' and "Star Spangled Banner”— all played WM, J. BRYAN IN TOWN

I- Edison Phonograph Monthly, July, 1908

Questions and Answers Fourth of July Window

BBS

Magazine Advertising

Fourteen of the highest class and most widely
circulated monthly and weekly periodicals will
carry our advertising for July. The advertise¬
ment, of which a reduction is shown here, will
occupy full pages in Ainslie’s, Cosmopolitan, De¬
lineator (200 lines), Everybody’s, Munsey’s, Re¬
view of Reviews, Success, Sunset and World’s
Work. It will also occupy half-pages In Col¬
lier’s Weekly and Saturday Evening Post and
quarter-pages in Associated Sunday Magazines,

of the next month is a good time to go doubly
strong on your newspaper advertising and win-

Our national magazine publicity creates a de¬
sire for the Edison Phonograph and Records,
but the dealer should supplement this with re¬
minders to the readers in his town that his store
is the place to secure the goods.

Newspaper Advertising

The advertisement above is a reduced dupli-

20 Edison Phonograph Monthly July, 1908

REQUEST FOR ELECTROS

National Phonograph Co.

ADVERTISING DEPARTMENT, ORANGE, N. J.

Date . . 190 .

'Mail Electros No, .

We agree to use them in newspaper advertising and to send you copies of papers

containing them before asking you for other electros. We intend running a . .

inch advertisement.

Name. .

Street..

City and State..

We buy through..

^/Te EDISON PHONOGRAPH MONTHLY

VoL VI- _ AUGUST, 1908 No. 8

If the new, big, flat envelope
which carries this issue of the
Phonograph Monthly has in¬
duced you to look inside, and
the attractive cover of the
publication has induced you
to investigate farther, then we
would like your attention
for a minute to say — that

beginning with this number we shall endeavor to make this little publication
more informing and more helpful to you than ever before.

We want you to read every issiie for your good and for ours. If you
have been in the habit of laying it aside for future perusal and then forgetting
about it, or if you have decided that it contains nothing that will make you
any money, then break the habit or reverse your decision as the case may be,
for you arc wrong on both counts.

It is impossible to get out a publication every word of which will be vital
to every dealer. But we are positive that somewhere in each issue every
dealer will find some bit of advice, some helpful suggestion, some item of
news that will be worth the effort of sifting it out.

This publication is our best method of keeping in touch with you. We
want to help you all we can and we want you to help us. We are the pro¬
ducing end of the business; you are the selling end. We have experience
that you need; you have experience that we need. Let us swap this valuable
information.

Let us consider the Phonograph Monthly a Clearing House for ideas.
Send us yours and we will print them along with our own.

Ask us questions and we will answer them. Call for our views on any
subject and we will give them. Thus we will have a live publication that will
help all of us to make more money.

2 Edison Phonograph Monthly, August, 1908

For the New Dealer, the
New Clerk and the
New Owner

After our advertising has created- an interest
—after your advertising has brought an inter-

Phonograph.

The demonstration is the important thing. It
either clinches or kills the sale.

Most Edison Dealers are experts in the hand¬
ling of the Phonograph. These suggestions on
how to play a Record are for Dealers who have

old Dealer and possibly, for all Dealers to re¬
print and give to purchasers so that they may
get the same results at home as the demonstra¬
tion at the store afforded.

Wind the motor by inserting the winding crank
in its hole at the right end and turning it to the
right with an even, steady motion. Be very
careful not to over-wind. Stop winding when
the spring seems to "give.”

Open the swing arm at the right end of the
Record cylinder. Put the Record on the cylin¬
der, having the title end next to the swing arm.
Push it as far as it will go with a slight pres¬
sure. Close the swing arm.

Make sure that the horn is swinging just
right by sliding the reproducer to the center of
the Record cylinder and regulating the length

swing arm and remove the Record with the right
hand by inserting two fingers in the end and
spreading them apart.

A “Bryan” Window

A very clever and original window display on
the Bryan Records was that gotten up by the
Silverstone Talking Machine Co., St. Louis. A
Ferris Wheel nine feet in diameter was made
of wire. Edison Record cartons were fastened

inch horns were placed around a smaller circle
half way between the center and the outside rim.
“Gem” machines where suspended from the cross
beams to represent the cars of the Ferris Wheel
and on each was a price ticket.

In front of the hub Bryan’s picture and the
words, "Records by Win. J. Bryan For Sale Here”
were shown on a pasteboard card. On the spokes
of the wheel were pasted strips with the titles
and numbers of the different Bryan Records. All
of the lettering was taken from one of the Bryan
hangers sent out with the Records.

The wheel carried twelve red, white and blue
electric lights and revolved slowly so that all
of the wording could be read. Across the bottom
of the window at the front there were nine
Standard machines bearing price cards.

A Fourth of July Float

Edison Phonograph Monthly, August, 1908 3 jf

Store Management

A monthly comment on things Edison dealers have done with a few
suKCestions on what they should do to increase sales.

s v;

:■

,j[:

Edison Phonograph Monthly, August, 1908 7

The Jobbers’ Convention Repeating Profits on Repeat-
j ' n! ■convl™ion °f-thc Tal*i"8 ing Attachments

papers prepared by leading members on the
different features of the business, and to open
discussion of means of fostering the growth of
the talking machine business.

The former officers were re-elected, as fol- |
lows: President, James F. Bowers, Chicago;
Vice-President, W. D. Andrews, Buffalo; Secre¬
tary, Perry B. Whitsit, Columbus; Treasurer,
Louis Buehn, Philadelphia; Executive Commit¬
tee, Lawrence McGrcal, Milwaukee; \V. E.
Henry, Pittsburgh; Edward H. Uhl, Chicago;

E. Percy Ashton, Detroit; J. Newcomb Blackman,
New York.

Important matters discussed included “cut
outs” and defective Records, the convention
favoring a plan whereby such Records would
be exchanged on an even basis. Another sub¬
ject was that Dealers be required to invest more

be limited in different localities. Disaporoval

e purchase of a Phonograph is something

Among the temptations which the purchaser
of a Home or Triumph machine meets with is a
Repeating Attachment which enables the Phon¬
ograph owner to hear a favorite Record over .
and over without going near the Phonograph.

Also for dance music, when everybody wants
to dance and nobody wants to operate the Phono¬
graph, this device keeps the wait* or two-step
going indefinitely.

Model D Reproducing Attachments for both

w- Gilmore Sails for

on* Jobbers 6 n“f fU‘UrC that Europe

hairman of the executive com- E. Gilmore, President of the National Pho-

tal Phonograph Company, as- nograph Co., sailed for Europe July 7th, on the
that President Gilmore’s pol- Kronprinzessin Cccilc of the North German line
^ lns^abicnce Hc ,vas accompanied by Mrs. Gilmore and tiiei

TeUCRoya°I Palace Hotel,*1 Mr, atm aml daughter. As Mr. Gilmore was embark
from Mr. Edison regretting h»B he was handed a special delivery letter con
ake advantage of the invita- veying the good wishes of the National Associa
tonvenion. ,ion 0f Talking Machine Jobber's, who were hold

Id applaud that the' National inS T"”' co,,vcn,i°" at Atlantic City

Edison Phonograph Monthly, August, 1908 9

To Help the Window Sell
the Goods

If the illustration is ri
is right, then you have
large as your window l

Window cards need not be pretty. The most
effective window cards ever written were done
with a blue pencil on wrapping paper.

What they need do is say something of interest

it in the most legible way at yoi
We show here some good sentence
in connection with your window dis
will help the window sell the gooc

xZr'fl.tL 'r^-trr\

EDISQAI

PHONOGRAPH

PARTY

THf NEW RECORDS
AMO A FEV/ FRIENDS

BETTER THAN A }
ROOF-GARDEN

Your front porch an

Edison Phonograph

Md iht New Aowtl *ceotd<

An. EOliO'N
| *PhoNO^rAph»
It Keeps the
children happy
and heep$ iht
father home,

10 Edison Phonograph Monthly, August, 1908

12 Edison Phonograph Monthly, August, 1908

Lessons for Dealers

Lesson I.

Our ad-ver-tis-ing sends Pho-no-graph
buy-ers to some Edison store.

Your ad-ver-tis-ing should bring Edison
buy-ers to your Edison store.

All we can do is make cus-to-mers. But
cus-to-mers do not put mon-ey in your till
un-til they are your cus-to-mers.

There-fore, you must hitch* your ad-ver-
tis-ing to our ad-ver-tis-ing to sell the goods.

* Hitch: This is, of course, a figure of speech referring to “ team-work.”

Edison Phonograph Monthly, August, 1908 13

This Big, Trade- Bringing Banner is
Free to Edison Dealers

EDISON ^rnuudSlimL,

PHONOGRAPHS

AND RECORDS

btack letters and you were 'to change it some
morning to red with gold letters, more people
would see the new sign than ever saw the old.
That is because we soon fail to notice the
things we see unchanged for a long time.
Variety is the ginger of business.

Every new way of attracting attention to
your store is a paying investment whether it Is a

Phonograph in operation or an advertisement in
the newspaper.

the same whether you use it for advertising pur*

The banner illustrated above will make your
store front work for you. It is made of heavy
muslin, painted in four colors, and will cover a
space ten feet long and three feet deep.

Put it across the front of your store and it will
reach the eyes of everybody on both sides of the
street from one end of the block to the other.

If you have not already ordered one, fill out
and send us the coupon below and you will get
a banner free. It would cost you several dollars

Send for it, put it up and make your store
the most conspicuous one in the block.

National Phonograph Company,

Orange, N. J.

Please send me through my Jobber. . .

one muslin banner as per your offer in the Phonograph
Monthly. In consideration of its being- sent me free of
all cost, I agree to prominently display it on the front
of my store.

Name..

Street ...

City

State.

14 Edison Phonograph Monthly, August, 1908

Advance List

New Edison Records for October, 1908

tty1, however , deposit Supplements and Monograms in Mail Boxes or Post Offices
rptember 21th, for delivery on the jo Hawing day . Jobbers are required to place
Records on or bejore August 10th. Dealers should place October orders with Jobbers
io insure prompt shipment when Jobber's stock is received.

Edison Phonograph Monthly, August, 1908 15

* 9953 Jubilee Minstrels Edison Minstrels

The curtain rises on “College Life,” sung in real “rah I rah 1” style by the entire company.
Then follows a volley of new and breezy jokes (no sign of a chestnut among them) by the
Edison Company’s famous coterie of minstrel men. If there’s anything in the saying, “It
makes you smile to see others smile,” this Record is due to score a huge success. It’s one
endless succession of riotous fun with those king-pins of minstrelsy, Collins, Harlan, Murray
and Porter, “whooping ’em up” to the last strains of the closing chorus, “I’m Happy When
the Band Plays Dixie.” Arrangement original and not published.

9954 1 Lost My Heart When I Saw Your Eyes Manuel Romain

Admirers of the great minstrel tenor (and their name is legion) will enthuse over this

Indeed, it is just such a tenor solo as a Lew Dockstade/or A^g/ Fields would select* as^ie
vocal center-piece of an old time minstrel performance. The title tells much of the story, but
it must be mentioned that the refrain, which is the prettiest part, is in the ever-pleasing
waltz time. Orchestra accompaniment. Music, J. Fred Helf: words, Arthur Lamb; pub¬
lishers, Ilelf & Hager Co., New York.

9955 House Cleaning Time Ada Jones and Len Spencer

A thrilling domestic episode that everyone knr ' — ' ' ‘ ‘ "

16 Edison Phonograph Monthly, August, 1908

9961 When IPs Moonlight on the Silv’ry Rio Grande James F. Harrison

Here is a song published in far-off Australia about our famed Rio Grande River. The writer,
it seems, is a wanderer, with memories of a happy home there. The air is one of charming
simplicity, not unlike Record 9428, “In the Evening by the Moonlight, Dear Louise.” A bells
oblicato accentuates the effect of the pretty refrain, and Harrison’s robust baritone voice is

equally as pleasing as in his best known solos, “Heart
“In Old Madrid,” (Record 7007). Orchestra accompa
Millwood and McAllister; publishers, D. Davis Sc Co., Sy

A new singer in an old, old favorite, “Ah l So Pure,” from the opera “Martha.” Mr. Frce-
mantel has a sympathetic tenor of remarkable range, his tones in the upper register being
especially pure and well sustained. Ilis interpretation of Flotow’s classic is masterly, to
say the least, and will serve to emphasize anew its depths of romantic tenderness. Sung in
English. Orchestra accompaniment. Composer, Frederick von Flotow.

9963 Matt Keefe’s Yodle Song Matt Keefe and George Stricklett

Something new and decidedly different in a yodle song. The song (by Stricklett) and the
yodie (by Keefe) alternate throughout. There arc no less than ten different yodling parts,
some of them entirely unique. The wide demand last month for Keefe’s first Edison Record
proves that yodling is as acceptable as ever when well done. It is easy to understand Malt
Keefe’s success on the stage after hearing his latest yodle. Ilis notes arc as clear as a
mocking bird’s and reproduce perfectly. Song and words, Matt Keefe; not published.

9964 Wishes Collins and Harlan

Collins and Harlan score again with a new duct that will fit right in with the best of their
old-time successes. This one is a hodge-podge of foolishness, highly interesting and set to the
merriest tune imaginable. There is not very much connection between the three different
verses and choruses and the verbal tilts that are sandwiched in between them, hut there is a
keen contest on all the time as to which will win the most laughs. Orchestra accompaniment.
Music, Ben M. Jerome; words, Irving B. Lee; publishers, F. B, Haviland Publishing Co., New

9965 If You Cared For Me Frederic Rose

A new love ballad with an enticing waltz refrain, by those clever song writers, Rose and
Snyder. If possible, Rose sings it more effectively than any of his earlier songs. His Record
will do much to fulfill the prediction that the song will eventually he heard from coast to
coast. In any event, it represents an added triumph for Frederic Rose, whose manly tenor
voice has won him golden plaudits since he became a member of the Edison staff. Orchestra
accompaniment. Music and words, Rose and Snyder; publishers, Rose Sc Snyder Co., New

You Will Ha

Edison Phonograph Monthly, August, 1908 17

O’Brien, after it is over. “Not yit, I got it on trial.” “Then tell the man we don’t care for it.”
Incidental features include numerous admiring remarks by a crowd of neighbors, the turning
of various cranks and levers, the chug, chug of the auto engine, and finally the head-on col¬
lision with an ice wagon. Original street scene; not published.

1971 Genee Waltzes from “The Soul Kiss” New York Military Band

New York idolized Mile Genfe in “The Soul Kiss” last season. Genie’9 dancing was
the feature of the production, which ran all season. The bewitching waltz melodies to
which she danced arc here combined in a fascinating medley, of which the band gives a
highly artistic performance. The Record is played in even dance tempo, so can be used for

5 Selections Made Over

l The Way to Kiss a Girl
\ Nearer My God To Thee
> Home, Sweet Home

Edison Symphony Orchestra
Arthur Collins
Samuel Siegel
Samuel Siegel
Samuel Siegel

18 Edison Phonograph Monthly, August, 1908

Advance List

New Hebrew and Norwegian
Selections

rHE Records named below will be ready for shipment from Orange between September
ist and loth. Samples of any or all of them will be shipped A ugust ist to such Job¬
bers as place orders for them . None will be shipped without orders. Jobbers* stock
orders received by August aoth will be shipped as fast as possible, after Septetr' ~
ist. Care will be taken to make shipment at one time to all Jobbers in the same city. Sepa.
supplements of each list will be shipped with Records to all Jobbers who request a supply.
State quantity required of each kind.

IS Hebrew Records.

21000 Das Yussemil, from “Ben-Ami,” Goldfaden

2100 1 Die Welt is Meschuggc, Friedsell, Comic S mg

21002 Die Golclcnc Hochzcif, from “The Golden Wedding, ” Friedsell

21003 Das Torale, from “Jacob and Esau," Ferlmutter & Il'ohl

21004 Shulom a) Jisruel, from “Ben Hainelcch," Ferlmutter & U'ohl

21005 Dus Vcigele, from “Black Jews," Ferlmutter & U'ohl

21006 Jaffc, from “Jewish King Lear," Ferlmutter & U'ohl

21007 Kabet Es owicliu, from “House of David,” Ferlmutter & U'ohl
2x008 Roscnkcs mit Mandlen, from “Shulamitli,” Goldfaden

21009 Em AH Right, Brody, Comic Song

2x0x0 Das Kiduschin Ring, Smulewitz, Comic Song

2X012 Dus Ferdil, from “Ben-Ami,” Goldfaden

2x013 A Brivcle dcr Mame, Smulcwits, Sentimental Song

Simon Paskal
Simon Paskal

Kalman Juvelie
Kalman Juvelie
Kalman Juvelie
Kalman Juvelie
• Kalman Juvelie
Kalman Juvelie

13 Norwegian Records.

15768 Maxim visen, Lehdr

15769 Af Maanens Solverglod, Kjerulf

15770 Opslag, Sfmx

15771 Ved Rondarnc, Grieg

15773 General Bomssang, Offenbach

1577+ Viljalied, Lehdr

15775 Barcarole, j\/o« Schjelderup

15777 Det var en dag, Sig. Lie

15778 Den forste manden min, Sfinx

15782 Prinsessen, Kjerulf

15783 Min Elskte jeg er bunden,

Ingolf Schanchc
Fru Catly Monrad
Brandt-Rantzau
Fru Else Frohllch

Karoline Mork
Fru Gcrda Danielson

Brandt-Rantzau
Fru Else Frohlich

Fru Gcrda Danielson

Edison Phonograph Monthly, August, 1908 19

Suspended List, July 20, 1908

SUPERSEDING ALL PREVIOUS LISTS
This list is supplemental to the Suspended Lists
primed in the Edison Phonograph Monthly for
June and July, 1908, which are still in force and
must be given the same consideration by the trade
as if reprinted in full herewith.

CM.., Chico— MorUa Kyrous (or Kryicua).

Tho Poatolllco Nows Stand.

CO I.., Ouray — C. C. Stratton.

CONN., Ml* ride 11 — J. F. Malloy.

MASS., Newlmryjiorl — Per tucket Phono. St
M. Ii. McKinney, Prop.

MINN., *131 kIii — J. Wattorson.

,11 IS., *SedoIln — S. R. Payne.

N. J., * Plainfield— L. Solacl.

REINSTATED.

Canada. The United States prices ai
aaine as before, as follows:

For Home, Triumph, Balmoral, Conqueror

For Idelia . ^12.50

If any of your retail customers should discover
this error, kindly explain the matter as above.

National Phonograph Co.

Legal and Agreements Department
Bulletin No. 2, July 16, 1908
Trade Information for Dealers

l^Mrm^rnh.SATmAL matiOGRAm COMP AAr. LEGAL

Please take notice that we have this day sus¬
pended A. J^Dcninger, 345^ North jttreet, Roches-

forming part of our Jobbers’ Agreement.

National Phonograph Co.

Legal and Agreements Department
Bulletin No. 3, July 16, 1908
Trade Information for Dealers

Sales Department Bulletin No. 13,
July 3, 1908

Trade Information Jor Dealers

Your attention is called to an error in the
prices of Model D Repeating Attachments on
page 27 of our latest Phonograph Catalogue,

Quincy, III., which firm name appears on our
Suspended List for violating the Dealers' Agree¬
ment, are endeavoring to obtain Edison goods by
offering in trade merchandise or goods of other
manufacture or nature, for Edison goods.

We^ herein notify all Dealers of Edison goods
that if they accept any such proposition, they
make themselves liable to suspension from the
advantages and privileges of an Edison Dealer,
inasmuch as they woulu not only be instrumental
in making it possible for a Suspended Dealer to
acquire a stock of Edison goods, but the accept¬
ance of goods or merchandise of other make or .
nature in exchange as whole or part payment for
Edison goods is distinctly prohibited by our

National Phonograph Co.

rPHE thing to consider in purchasing a sound-reproducing
A instrument is the fidelity with which it reproduces the
human voice in songs or speeches and the musical notes of
instruments. Until you have heard

e1§& EDISON PHONOGRAPH

you cannot appreciate how far Mr. Edison has carried his invention in this respect.

Every note of music and every syllabic of a speech is not only clear and distinct, but
also a perfect reproduction of the singer, band, orchestra or speaker who made the orig¬
inal Record .

The mechanical excellence of the Phonograph, its delicate reproducers, sensitive wax
cylinder Records and smooth, indestructible reproducing point — all exclusive features —
give the Edison a richness of tone and a faithfulness of reproduction of all sounds not to
he found in any other type of machine.

National Phonograph Co., Lakeside Ave., Orange. ^■^-^Cm^O.GdUo,

Edison Phonograph Monthly, Sept., 1908

Change of Officers

[Cofiy of letter mailed to entire trade.]
Orange, N. J., July 29th, 1908.

At a meeting of the Hoard of Directors of
this Company, held on July 23d, 1908, the fol-

Frank L. Dyer as President, and Carl H. Wil¬
son as General Manager.

Mr. Dyer will continue to act as* Chairman
of Executive Committee and General Counsel.

The other ollicers of the Company remain
unchanged.

NATIONAL PHONOGRAPH CO.,

President.

.. Dyer, who we¬
nt olHcc on July 23,
‘3. C., on August
le public schools
c Columbian (now
Jnivcrsity of that city.

having charge of the extensive litigation in
which those interests have been involved and do¬
ing much of the active work connected with them.
This experience brought (urn into intimate re¬
lation with the commercial branches of the
National Phonograph Co., and the various other

new duties with .i complete k now ledge of the
entire machinery under his control.

Mr. Dyer not only assumes the executive
management of the National Phonograph Co.,
hut also of the Edison Manufacturing Co., Edi¬
son Phonograph Works, Edison Storage Battery
Co. and Hates Manufacturing Company. He
is a Director and General Counsel of the Edison
Portland Cement Co. and of the Pohatcong Rail-

Work Off the Cut-Outs

The cut out list printed in full on pages 27 and

Edison Phonograph Monthly, Sept., 1908

Store Management

A monthly comment on tilings Edison dealers have done with a few
suggestions on what they should do to increase sales.

After all, there is not a great deal of dif¬
ference between managing a store right and ad¬
vertising. ’Fite way you manage your store, the
way you and your clerks treat possible buyers, is
all advertising.

You should always act as if you wanted to sell
an Edison Phonograph. The Dealer or clerk who
reluctantly gets out Records and plays them for
a prospective purchaser, or who is not well posted
on his stock, and on the subject of Records, who
doesn't know all about the new Amberol Records
and the attachment that makes it possible to play
them on the old Edison Phonograph, who doesn't
know that Bryan has made ten Records and Taft
twelve, upon subjects that everybody is talking
about, is not going to sell Edison Phonographs
and Edison Records as often ns he might.

Nobody ever got rich keeping store without
working for it. It is not enough to simply open a
store. There should be an atmosphere of selling
goods about the store all day long. You should
make people who come in so welcome that they
■will keep coming in. You should take special

Surely you or one of your clerks can get time
each week to spend two or three hours in dress¬
ing up a window that will sell goods. If there is
not time during the week, then do it out of hours.

clerks something extra, and make it worth Ins
while to study up window dressing— the kind
that sells goods. If you have to pay a clerk a
dollar an evening extra to dress a window, it will
be one of the best investments you ever made.

See that it is done every week. There should
be a fresh window every Monday morning. This
doesn’t mean a startling change— just something
fresh and new each time— a new arrangement of
the old goods, Sometimes a window of Records,
sometimes a window of Phonographs, sometimes
both. The National Phonograph Company sup¬
plies you with enough cards and other things to
help make your window inviting. We do' every¬
thing we possibly can to help you, but the rest
of it is. up to -you.

Dealers Attention

Edison Phonograph Monthly, Sept., 1908

lity. We do not know everything, but pected. So he gave one o
c clearing house for thirteen thousand instructions to make typewritt
We have the benefit of their experience marked portions.

a dozen years, and all this experience is candidate at work,” says Mr. ]

benefit if you will write and ask for it. >»> the afternoon we had a chat

make this department of benefit to you Pl»y* He was the center of a
ery other Edison Dealer. on die lawn and was easily the

Every now and then the fan

A. Dw<nnlg

his secretaries
n copies of the

hed Presidential
filler, “and later

group of friends
jolliest one there,
lous Taft laugh

►

Selling the Goods

ADVERTISING: — One of the most important and often one of the
most neglected branches of a dealer’s business.

Edison Phonograph Monthly, Sept., 1908

which play both Amberol and old Records; take
space in the newspapers; get our- window cards
and put them in place, and especially get up an

mg a great deal of the fact thitfit is Mr. Edi¬
son’s scientific achievement that makes them pos-

If the Edison dealers understood the wonderful
power of judiciously applied advertising, not
only would our business be doubled, but so would
theirs. We cannot sell any mor^ Phonographs
and Records than the Dealers sell.. We have no
other avenue of outlet except through' ’’you. It is
up to you to make the most of jhc market, and
by just so much increase your prdfits. . .

The Dealer who doesn’t believe that the Edi¬
son Phonograph and Edison Records are a good
thing, and who does not express , that -belief in
every kind of advertising, will not 'make the sales
he could easily make.

Your business day is just so long. Your store
is open only so many hours. You cannot add a
minute to the working day, but you' can make
each minute of the working day earn a better
profit by keeping your store full of -buyers, your
clerks busy and your stock turning over fast.

Nothing is so easy to sell- as an Edison Phono¬
graph, but to sell it you must make an effort and
you must have buyers to work upon.

The only way to get the buyers to come to your
store is by advertising. Advertising and adver¬
tising alone has built up the great business of
such retailers as Marshall Field, John Wnna-
maker, Siegel-Cooper and others. . Advertising

combination attachments, and ask Dealers to- be
satisfied with less than the usual margins, so that

to invest in the attachment without delay. That
will mean the biggest Record business ever
dreamed of, for the Edison Amberol Record is
grand value and everybody is going to want

er the way

Doesn’t it make you feci good alt o\

Edison Phonographs and Records are pusiung
ahead ?

We have given you Edison Records by both
Presidential candidates, and right in the midst
of a red hot Presidential campaign.

And both Messrs. Bryan and Taft gave the
Edison first choice for introducing their personal
views into American homes.

Was ever such a compliment paid a talking
machine?

The Republican and Democratic campaign

the candidates realize that the Edison is “First in
the hearts and the homes of the people.” And
they openly acknowledge that the Edison Phono¬
graph and Records do justice to Bryan and Taft’s

And now, added to the Taft and Bryan
Records comes the Edison Amberol Record, the
greatest improvement since the Edison Gold

It looks as if the Edison Dealer will have the
field all to himself from now on.

Let’s everybody — Dealer, Jobber and. Manu¬
facturer— get together now and make all past

Edison Phonograph Monthly, Sept., 1908 9

Lessons for Dealers

Lesson II. ;

There is a par-a-ble which ad-vises us not
to hide our light un-der a bushel. j

This par-a-ble was not spe-cial-ly writ-ten
for the Pho-no-graph Month-ly .as a trade help
in sell-ing Edison Am-ber-ol Rec-ords, but its
ap-pli-ca-tion is un-ques-tion-able.

Your cus-to-mers will want Am-ber-ol Rec¬
ords. You will have them.

Light your can-dle.

And put it where ev-er-y-one sees it.

Edison Phonograph Monthly, Sept., 1908 11

Trade Bulletins

Sales Department Bulletin No. 13, ■ 'August 1, 1908

Trade Information for Dealers'.

... «nmlvtU. lulldln ,h«dd ..... tti^numltr and hdjdm,,dl,Hi NJTlOtUL UtOSOGRAVH COMPANY. ULUS

October ist, 1908, will mark the beginning of a 1
On that date we will put !“*“ “ - ' - '

and Records that will mc_.. ... _ . . ... _ ... . . .

duction of the Gold Moulded Record and the Model C Reproducer of 1902. The tremendous increase
in the sale of Edison goods since that time is known to you all. The improvements then intro¬
duced have, we firmly believe, caused the sale of more Edison Phonographs and Records than
the combined sale of all other makes of talking machines. Therefore, the changes atfd improve¬
ments to be placed before the public on October ist next, will start with the prestige gained by
six years of unexampled success. When to this success is added new conditions even more im¬
portant than those that liave gone before, we confidently believe that you will fully agree with
our optimistic views regarding the future of the trade in Edison goods. The new feature will

1. A new Record made of a new composition, by a hew 'process and playing an average of
over four minutes, or about twice as long as our present Record.

2. A series of attachments by which at slight cost all present Phonographs except the Gem
may be equipped to play the longer Re:ord in addition to the present one.

3. Several new types of Edison Phonographs by which, both the present and the new Record
may be played at the pleasure of the operator. -• 7

1. The New Recorcb '

thread of 200 lines to the inch, or twice as fine as the present* Record of too threads. By this
meahs twice the playing length is secured' without increasing:*!); length or diameter of the Record

. - - - jful and accurate

tougher composition, also necessitated changes

More than' two years were* spent in experimenting to -secure these results, the work of several
being constantly directed and supervised by Mr. Edison.

Et the

The present two-minute Record will be continued without change until further advised.

2. The Attachments

With a Record of finer thread came the problem of devising a' plan by which the Record could
be marketed without compelling present owners of Phonographs to buy new machines. This was
solved by the construction of attachments embodying the' principle of the differential gear and in¬
cluding a new Reproducer with a smaller reproducing point. Attachments have been made for
all Edison Phonographs except the Gem. \UVA

3. New Types of Phonographs

On October 1st, we will placem en die market, three^new types of Phonographs to be known

and will have two reproducers. They will be sold at slightly higher prices than d^ present Stand¬
ard, Home and Triumph machines. At the same time we will supply the IdelitL Balmoral, Con¬
queror and Alva machines, equipped to play both Records, at no advance over^present catalogue

Edison Phonograph Monthly, Sept., 1908

Prices, Discounts, Etc.

How the Changes Will Be Made

lesmen will leave our factory about August 15th and call as rapidly as possible on all Jobbers
r respective territories. They will fully instruct the latter concerning the new attachments, etc.
,vill equip a Standard and a Home Phonograph in each Jobbers’ stock so that Jobbers in turn
: able to fully instruct their Dealers on the subject. It is hoped in this way to get the entire
Fully informed by October xst. Full instructions for putting attachments on all present
;raphs will be included with each attachment. It is also possible that copies of these in-
m sheets will be sent to the entire trade by mail.

How to Order

lie first list of Amberol Records will comprise 50 selections. The advance list is printed on page

12. This list has been made up of si
be impossible to supply Jobbers w
to place advance orders without 1

rs will change their machines to play th

October 1st the Selling Date

□1 Records, Attachments and Combination Type Phonographs v

Sales Department Bulletin No. 15,
August 20, 1908

Edison Phonograph Monthly, Sept., 1908 15

Your Campaign for Bryan and Taft Record Sales

should Include two or three ads in your local newspaper. We will send, free, electrotypes of these
portraits of Taft and Bryan to any Dealer who will insert an Edison Phonograph advertisement
in his local newspaper and send us a copy of the paper in which it appears.

We have these cuts in one and two-column widths. Say which.

With these "cuts” in the newspapers and the "cut-outs” in your window you will link our ad¬
vertising, your advertising and your store together with a chain that is bound to pull results for you.
Here arc two advertisements which your newspaper will set for you to use with the electrotypes.

Taft and Bryan

What they say and how they say
it will be interesting to hundreds of
voters and to many others who may
not hear either of them speak during
this campaign.

might think since you can buy for
35 cents at this store Records made
by both Taft and Bryan, giving their
sentiments on public questions in their
own voices and with their own in¬
flections. You should buy both Taft
and Bryan Records and compare them
in your own home and to entertain
your friends.

As the Campaign
Grows Hot

interest in the two candidates for
presidency deepens.

Think what it means to offer to
your friends or to enjoy by yourself,

Edison Phonograph
and the

Taft and Bryan Records
not only the sentiments of the two
candidates upon public questions, but
also their actual voices and inflcc-

Edison Taft and Bryan Records
for sale here — 35 cents each.

(Dealer’s name and address)

and address)

Edison Phonograph Monthly, Sept., 1908

\ suitable background, that docs not in the leas
)f the strings. Every one who loves music v
iccompaniment; composer, George Friedrich H

Dorothy Kingsley and Edward Meeker
call “A conversation with music.” An
pretty dairy maid (Dorothy Kingsley)

I My Dream of the U. S. A.
'he latest addition to the list <
iir past heroes who fought fc

crican liberty and the words describe his
:h the orchestra introducing short phrases oi
lent; music and words, Leonard Chick, Ch

Ted Snyder; publishers, Ted Snyder Co., New York.

>991 Dancing Spirits

What a storm of protests would be heard should the Bcnzler Bells solos fai
regular intervals] This month’s selection is a favorite composition by Carl Be
writer of music. It is given an entirely new and original setting, and will u
a very popular bells solo. Orchestra accompaniment.

/as there a scene when Jim’s bona fide wife arrived just in time to witness the "Soul Kiss?"
'here was. She leads her (?) Jim off a captive, but Jim’s "t’other fair charmer,” evens up by
nging "He’s My Affinity.” Original sketch, not published.

\ Come Where My Love Lies Dreaming Knickerbocker Quartette

m old standard song classic, by the composer of "Old Folks at Home” and "My Old Kcn-
teky Home.” This entrancing serenade as sung by the Knickerbocker Quartette, has an
rjginal four-part setting. Each voice is heard in delightful contrast with the other, ending

rd adequately reproduces. Composer, Harry J. L

Edison Phonograph Monthly, Sept. , 1908 19

Advance List

Twelve

Edison Records by William H. Taft

WILLIAM I-I. TAFT, Republican candidate for President,
has made twelve Edison Records. The Records consist of
the most striking portions of his Speech of Acceptance,
which was delivered at Cincinnati, July 28th.

As Mr. Taft says, the Records give his “personal views on the
leading political questions.” And, , we may add that they do this in a
wonderfully lucid and concise manner.

They are splendidly recorded in Mr. Taft’s most amiable voice
and do full justice to the distinguished Ohioan’s oratorical powers.

Now, for the first time, one can introduce the rival candidates for
the Presidency in one’s own home, can listen to their political views,
expressed in their real voices, and make comparisons.

The National Phonograph Company is proud of having intro¬
duced this epoch-making novelty. We are proud that of all talking
machines, the Edison was the first choice of . both candidates for reach¬
ing the American public.

Edison Dealers! The Taft Records, coming right after the
Bryan Records, present you with a talking point that should sweep
all before it. Make the most of this golden opportunity to sell Edison
Phonographs and Records.

The demand for the Taft Records is certain to be enormous. We
earnestly urge Edison Jobbers and Dealers to cooperate with us by
making their first orders large enough to cover their requirements up
to Election Day, Nov. 3rd. We shall do our utmost to fill all orders,
but'ihe time until then is very brief and the.trade should see to it that
they do not lose sales of either machines or Records by running short
of the Taft Records.

Edison Phonograph Monthly, Sept, 1908

First Advance List 1

Of Edison Amberol Records to be
Issued Oct. 1st, 1908

Edison Phonograph Monthly, Sept., 1908

dove" conversation of the coon and his “gal,” when she questions the t •

8 Vioieu” WnTtr C’ a"d Paltyl P“bli!l''r5' R™ick & Co., New Yci

it W”ldleufeli l’ubR"keTcarT FUc'lwrl New Y

28 Edison Phonograph Monthly, Sept., 1908

EDISON PHONOGRAPH MONTHLY

v°l- VI- _ OCTOBER, 1908 No. 10

Is anything more needed to make
the title of “Edison Jobber” or
“Edison Dealer” a greater business
asset ?

First, Records by William Jen¬
nings Bryan; Second, Records by
William H. Taft; Third, Edison
Amberol Records, attachments to
play them, and Combination Pho¬
nographs; Fourth, a policy that will
prevent Dealers from being loaded
up with unsalable cylinder goods
of other manufacture; Lastly, (so
far) a policy that will protect Dealers
in their towns against the indiscrim¬
inate establishing of other Dealers
in Edison goods.

These advantages do not take into
account the present Edison Records
and machines, all as salable as ever.
Are not all of these enough to make
every Edison Dealer anxious to.
retain his privileges ?

Edison Phonograph Monthly, Oct., 1908

Our New Policies

er makes of cylinder goods will not be
:o sell Edison goods, needs no apology
It has been widely discussed in the
chine trade. The response which has
both Jobbers and Dealers has been
itaneous and enthusiastic, and we have
is to the complete success of the new

ter of even greater interest to Dealers,
d in full on another page. It means
re going to regulate the matter of
iw Dealers and thereby prevent new
being established in places already

roper ly and is carrying an adequa
Jison goods will not be disturbed i
Seventy per cent, of our 13,000 Dea

ket, and yet the total, for a time, has put us in the
undesirable position of not being able to make
more than part shipments. Our advance plans
had provided for what we considered a big
business, but we were too conservative. The first
orders of Jobbers were large for a new product
but before a single shipment had been made
further orders were received from a large per¬
centage of the Jobbers and they are still re-order?
ing. As their salesmen and our own salesmen
get out among the Dealers they are meeting with
the same reception that was accorded us by Job¬
bers when the announcement was made. The re¬
sult has been a flood of orders that bids fair to
swamp Jobbers and demonstrates that no first
order placed by a Jobber will be large enough.

And the factory at Orange, N. J. After sev-

one of the largest forces a
history. It is sweet music
machinery humming from <

with their hundreds of thousands of fe
space, lighted at night from top to boti
gratifying not alone for the profits to
and ourselves, that will result from thi

Success Assured

Edison Phonograph Monthly, Oct., 1908 3

Store Management

A monthly comment on tilings Edison dealers have done with a few
suggestions on what they should do to increase sales.

\ -!
jj

Edison Phonograph Monthly, Oct., 1908

Selling the Goods

ADVERTISING: — One of the most important and often one of the
most neglected branches of a dealer’s business.

Tour Part in Our Advertising
Campaign

We want to have a few words with the
Dealer who doesn’t yet believe that advertising
of his own will help to sell more Phonographs.

Retail advertising of the Dealer is next in
importance to the national advertising of the

printed matter — and keep at it until you have
sold a Phonograph to every inhabitant of your
town who has the money to buy one and the in¬
clination to hear one. •

Have a Definite Plan for
Advertising

Edison Phonograph Monthly, Oct., 1908

Launching the Amberol
Records

The next big tiling for the Edison Phonograph

Records, the longest R
Phonograph, and the I
Our advertising for

your store. You must emphasize the fact that
Amberol Records are Edison’s greatest discovery
as far as the Phonograph is concerned, and the
greatest improvement in the Phonograph that has
been made in years.

VVe have special advertising for your news¬
papers for the Amberol Records, as well as mat¬
ter to be distributed, window cards and posters.

Advertising made the National Phonograph
Company what it is. Advertising created the
Phonograph habit.

The only way you can get more business for
Phonographs and Records is to advertise.

Points on Selling Attach¬
ments

The success of Edison Amberol Records and

One of the important little points about adding
attachments is the matter of adjustment so that
the machine will run freely. Unless rightly ad¬
justed there may be a bind that will cause the
machine to run slow and thereby reproduce in¬
correctly. Nothing will disgust a customer more
than this. If his machine does not run as well
with the attachment on as it did before he will
be dissatisfied and may want the attachment
removed. His machine will run just as well
with the attachment on, if properly adjusted, and
Dealers should, therefore, pay particular atten¬
tion to this feature.

Think what the sale of attachments is going
to mean to the trade. It will mean a profit on
the attachment itself, which, while not large, is
worth having. It will mean the immediate sale
of the Amberol Records with their handsome
margin of profit. It will mean a revival of in¬
terest on the part of those who may have for
the time lost interest in the Phonograph and
who are not now buying Records of any kind.
With their Phonograph changed over they will
buy Amberol Records and will again buy the
two-minute Records.

Then the Amberol Records arc going to
awaken a new interest in the Phonograph among
people who, because of the shorter Record, have
never bought a Phonograph at all. They will

ting it on that any intelligent man cannot do,
but he must first be shown. Our Jobbers, their
salesmen and our own salesmen are now doing
all they can to inform the trade. They will con¬
tinue this work as fast as attachments can be
shipped to Dealers by Jobbers. Dealers should
make it a point to take advantage of this instruc¬
tion whenever it becomes available, and if it

as already felt a want for a larger
: needs no long explanation to con-
at the Amberol Record is a good

8 Edison Phonograph Monthly, Oct., 1908

Don’t Blame the Jobbers About Establishing Branch

bera if for the next few weeks the latter cannot
611 orders for Ambcrol Records, attachments and
combination Phonographs, as they would like to
have them 611cd. Jobbers will not be as much
to blame as we are. Like many other important
changes, it is easier to plan them than it is to
carry them out as planned. The new product
involves many difficulties and some of them
have taken longer of solution and to properly
work out than we anticipated. Because of dif-
6cult manufacturing problems we have been able
to only make part shipments to the Jobbers, the
total aggregating about twenty-five per cent, of
the first order placed. Dealers will readily see,
therefore, that Jobbers will not be able to fill
more than twenty-five per cent, of their orders,
this assuming that the Jobbers’ first orders were
large enough, which they were not, for more
than half of them have since placed second and

About Establishing Branch
Stores

The following correspondence passed between
a Western Jobber and General Manager of
Sales F. K. Dolbcer. It covers a point that in¬
terests all Jobbers and some Dcaters:

The Question

with your ruling that Dealers shall only handle
Edison Goods, whether it would be policy where
a Dealer, who extensively dealt in the cylinder
line of other manufacture than yours, to organ-

violation of the terms o
is, provided such Dealc
tempt to display or sell
Records from the store i
ling the other cylinder 1

into the hands of every Phonograph owner. We
arc running the factory night and day, and doing
everything possible to increase the output. The
first partial shipments have been made to all
Jobbers, and some further shipments have been

Read Bulletin No. 15

Sign the Addenda

s just been mailed to i
signed the Addenda to

: Monthly will both
icr ist, and all Dealers
he Addenda are urged

Edison Phonograph Monthly, Oct., 1908 9

Edison’s Fame Secure

[Spokane Spokesman-Review, September 7.]
Thomas A. Edison enjoys a privilege which
comes into the lives of few men who achieve
an enduring place in the Hall of Fame. While

transmitting telegrams, by which it became the
practice, first, for four operators to be employed
on a single wire where previously only two
could find employment, and later for eight opera¬
tors to use instantaneously a single wire, were
in themselves sufficient to give him high rank

temporary estimates of the ability of genius of
generals and statesmen are frequently not the
verdict of history. Contemporary enthusiasm or
partisanship may unduly laud the achievements
of mediocrity, and, conversely, contemporary
rancor and prejudice may deprive greatness in
these fields of rightful honors which history will

And in art, literature and music we may
never be sure that the tastes of one generation
will be the tastes of succeeding generations.

But when Fulton made a success of the steam¬
boat, Morse of the telegraph, Howe of the sew¬
ing machine and Edison of the electric light,
their inventions were so revolutionary and en¬
tered so extensively into the lives and actions
of the masses that it was instantly apparent that
their fame would be secure through the centuries

Prior to Mr. Edison’s success, the electric
light had been no more than a laboratory ex¬
periment. He made it a practical, commercial
reality. His Phonograph is another invention
that would have given him enduring fame if
he had contributed nothing else to the world’s

ng pictures, the mimeograph, and attach-

Three More Lauder Records

An advance list of three more Records by
Harry Lauder, the famous Scotch comedian, is
given on page 19. These make a total of four¬
teen Lauder Records put out by this company.
The reception that has been given the Lauder
Records has been of the most cordial character
and none are more popular. Mr. Lauder is about
to make a tour of the principal cities of the
United States, and with each appearance his Rec¬
ords will grow in popular favor. No Dealer can
afford not to have a good stock of the entire four¬
teen selections.

An Interesting Comparison

ian given here. Note that the Ambcrol Record plays It

10 Edison Phonograph Monthly, Oct., 1908

The following is a copy of a letter just mailed to every Edison
Jobber and Dealer. Its purport is of the greatest interest to the
trade, and Dealers especially should read it with the utmost care:

To All Edison Jobbers
and Dealers:

In response to what appears to be a general sentiment in the
trade, we beg to announce that commencing December 1st, 1908, and
before that date, if possible, we propose to institute a new system for
establishing Dealers in the future, and on the details of which we have
been working for the past year.

When the new arrangement goes into effect no Dealer will be
established in any locality where our goods may be already satisfactorily
represented.

Before a new Dealer is established at any point, a formal appli¬
cation must be presented, giving complete information from which,
in connection with our own records, we may decide whether the
applicant’s territory is or is not properly represented; and, if not,
whether the application should be granted.

In this way we will be able to prevent the indiscriminate appoint¬
ment of Dealers in localities that may already be well represented, and
in some instances over-represented. At the same time the arrange¬
ment will in no way interfere with the appointment of new Dealers
in localities where a satisfactory field exists for the exploitation of the
Edison Phonograph.

Pending the final announcement of the proposed plan we hope
that our Jobbers will co-operate with us to the extent of not establish¬
ing new Dealers in localities where our present Dealers may now be
handling our goods in a thoroughly satisfactory manner; but in any
event, we shall not hesitate to decline to recognize new Dealers, who,
in our opinion, may be unnecessary for the good of the trade.

NATIONAL PHONOGRAPH CO.

FRANK L. DYER, PmUmt.

Edison Phonograph Monthly, Oct., 1908 11

The Muslin Banners He Goes After Business

No one is ns sorry as we over the delay in II. S. Jones, Edison Dealer at Spencer, Iowa,
getting to the trade the large muslin banners, sends a neatly printed booklet, containing a series
about which so much has been said. These of arguments concerning the Edison Phonograph,

front of his store by this time. Part of the trade
have already been supplied and we are daily
following up the manufacturers for enough to
supply the remainder. We hope to fill all orders
within the next two weeks. The trade may rest
assured that after an experience like this we will
not again discuss another new piece of advertis*
ing matter with Jobbers and Dealers until the

Conservative shipments of printed matter in
connection with Amberol Records, attachments,
combination Phonographs, etc., arc purposely

up with as many Phonographs as I may deem
advisable, and place them on trial in the homes
of those who have received the booklet. I find
them pretty thoroughly canvassed up in this wav
and only too glad to try the Phonograph, which
they have become interested in by the time I get
around. Then I go around again about the time
their enthusiasm is at high-water mark and sell
the Phonographs. During this summer I have
only had to take up three Phonographs and
carry them further on for purchasers.

Jobbers are Requested

Jobbers who may have received from Dealers
signed copies of the Addenda to Dealers' Agree¬
ment are asked to send them to us at once. Not
to do so may cause such Dealers much inconven¬
ience. Jobbers are also asked to canvass their

through to make sales to the public possible there
will be little use for printed matter. Jobbers
arc asked to use the quantities sent them in a

No Electros of Attachments
or Machines

have been supplied with a quail-
catalogues of Grand Opera Rcc-

combination type Phonographs sh
ciable difference from the present r
differential gears are entirely c<

A Jobbers’ House Organ

The Whittxt Monthly is the name of an
tractivcly printed house organ just issued by l
Perry B. Whits it Co., Edison Jobbers at Colu
bus, Ohio. Volume i, No. i, which is dat
September, is largely devoted to a statcm<
about the new Amberol Records, attachments, n

The unusual quantity of matter concerning th
new conditions and other important subjects ha
compelled us to omit much interesting trade in
formation from this issue. For all such short
comings, we ask the indulgence of our readers.

12 Edison Phonograph Monthly, Oct., 1908

Our Advertising of Amberol All Want Foreign Records

following standard magazines and weeklies:
Collier’s Weekly, Associated Sunday Magazines,
Youth’s Companion, American Magazine, Cos¬
mopolitan, Everybody’s, McClure’s, Munsey’s,
Review of Reviews, Ladies* Home Journal, Wo¬
man’s Home Companion, Ladies’ World, Success,
Pearson’s, Sunset, Home Magazine, World’s

Phonographs: The privilege of hearing the best
music of all nations/

Many of the foreign Records are irresistibly
beautiful, and well they should be. Take Ger¬
many, Italy, France, Spain or most any of the
foreign countries. They were busy building up
their musical literature centuries before America
and American music were ever thought of.

interesting and educational to know something of
the music of the different countries of the world
and a rare treat to be able to play it for one’s

Post can fail to see it. We would strongly urge
every Dealer to get a copy, open it in the center
and place it in his window. Attach a card to it,
reading something like this: “This advertise¬
ment cost the National Phonograph Co. $4,200.

A little later, as soon as the trade have suffi¬
cient Amberol Records, etc., to supply the public,
we shall advertise them extensively in daily
newspapers in most of the big cities of the coun¬
try. We also expect to advertise largely in the
important agricultural papers; also to have a
campaign in Canada that will reach every pos¬
sible Phonograph buyer in the Dominion. We
shall spend in the aggregate, more money for
advertising than ever before. We make the

If the trade will in turn advertise locally, they

German or French. But that has never aff<
grand opera’s popularity.

The words do not count nearly so much as
melody to which they are set. Take the 1
"Miserere” from the opera “II Trovatore.”
body ever enjoyed that any less because it

your Jobber. Ask for the Foreign Catalogue
advice on the best selling Records.

Good Talk

lie Southern Phonograph Co., Edi

Edison Phonograh Monthly, Oct., 1908 13

What the Dealers Think

The letter printed below fairly represents the

Dealers. It was written by Henry L. D’Entre-

tnous, of - > in reply to an invitation to On

join a Dealers’ association for the purpose of you 1
combatting our new policy, and inspired by the Talki
manufacturers of another cylinder line: one 0

Replying to your circular letter of yesterday’s Ediso
date, I would say that I am not in sympathy With
with the proposed Talking Machine Dealers’ mach
Association. As I deal only in Edison goods sales
at present and as they always treated me fairly creasj

Straws from Australia

On the arrival of the Massini picture, which
you forwarded me through the New Century
Talking Machine Co., Auckland, I placed it in

one of the windows of my shop, along with an
Edison Phonograph and a lot of Edison Records.
Within a few minutes of doing so I sold the

3o you know of any Company that is treating
ir Dealers any fairer than the National Pho-
jraph Co.? They make the goods that sell
i will continue to do so, notwithstanding the
a conveyed in your letter, that other corn-
lies might place something on the market that
uld “outdo the National.”
n conclusion, I would say that I signed the

One Dealer’s Experience

W. Chivers, Edison Jobber at Christchurch,
N. Z., sends a photograph showing a terrace of
six villas and a motor car, purchased, he says,
out of the profits arising from his business as an
Edison Jobber. Mr. Chivers is an enthusiastic
Edisonite, and pushes Edison goods energetically,

An Odd Incident

To-day Mrs. Glegg had to fill a dying man’s

urancc. (It’s to^ the Jobber’s credit
find^ nothing to indicate but that he
ng in good'faith.)' When firactically

14 Edison Phonograph Monthly, Oct., 1908

THESE are the rcaily-to-print newspaper advertisements to be used by you in
connection with the Ambcrol Records. The copy is set small here for lack of
space. Give them more room in your newspaper. They are worth it. We fur¬
nish electrotypes of the illustrations free on request. Order by the numbers.

tnmm No. 69»] [si retro No. 699]

Edison Phonograph Monthly, Oct. , 1908 IS

THAT is what window cards are. Don’t look at them from the
viewpoint of a millionaire buying pictures. . You are a seller of
Phonographs and Records, not an artist. Between good looks
and good talk in a window card, good talk always wins. Both are
desirable, but because you cannot make a card artistic is no reason why
you should leave your window speechless. It is what the cards say that
counts, and here are some counters. Put them on paper or cardboard,
as well as you can, with brush or pencil, but use them. Display one
every day in the week and two on Sunday, when you don’t work and
your clerks won’t work, but when advertising will work just as hard.

DONT VOTE

UNTIL YOU HEAR
BOTH SIDES.
TAFT AND BRYAN
EDISON RECORDS

THE NEXT
PRESIDENTS VOICE

IS ON SALE.

COME IN ANOPICK

IT OUT.

JOINT DEBATE

BRYAN andTAFT

COME tN

AND HEAR IT

MONDAY

TUESDAY

WEDNESDAY

EdisoaAtnberol

Records

FourMinute Concerts
ty New Stars

UNTIL YOU HEAR THE

EDISON

YOU haven't heard

A PHONOGRAPH

AMBEROLIZE

YOUR

PHONOGRAPH

We have the

attachments

THURSDAY

FRIDAY

SATURDAY

Amberol -

A NEW
RECORD

WITH A

NEW KECORD

J^AMBEROL

RECORD at 50 <t

Gives the same amount
of entertain ment ai two
regular EDISON RECORDS
at 35#

SUNDAY

16 Edison Phonograph Monthly, Oct., 1908

Trade Bulletins

Sales Department Bulletin No. 16,
September 24, 1908
Trade Information for Dealers

DEPARTMENT,

The attention of Edison Dealers is
the following information, the issuance of which
has been made necessary by omissions from Bul¬
letin No, 14, dated August x, 1908, or by omis¬
sions and misunderstandings that have since
arisen with reference to the prospective changes:

Some Jobbers and Dealers have obtained the
impression that with the issuance of the new
Record and the new Machine, the present
minute Record and the present types of .....
chines will be discontinued. This is incorrect.
The new conditions will make no change what-

with the present type of Record or with

- ‘ Standard, Home or ^ Triumph xk~

improve

chines. The

Jobbers who receive orders from Dealers for
Amberol Records only should point out to such
Dealers that they should also order a supply of
lunents and new-style machines. Without
the Amberol Records will be useless. Job-

It is also important that the four-minute repro¬
ducer shall not be played on two-minute Records.

The Model B Attachments for Standard,
Home and Triumph Machines, now being

je attached to the special machines sold

dered when v. _ - -

This paragraph applies only to the New
State trade, and to such Jobbers and Deale
the States bordering New York as have bt
some of these special machines.

s heretofore. The present Standard. Home and

Suspended List, Sept. 20, 1908

18 Edison Phonograph Monthly, Oct., 1908

Lessons for Dealers

Lesson III.

Get next, Ujotve flea??'™ baCk’ " "™I

Can you get next to this e-qua-tion? It
means that one Edison Am-ber-ol Record will
afford as much en-ter-tain-ment as two reg-u-
lar Edison Records.

Two reg-u-lar Edison Records sell for 70c.
One Am-ber-ol Record sells for 50c. This 20c
come-back will tic-kle the cus-to-mer.

Are you stung? Nit. For Am-ber-ol
Records will also tic-kle the cus-to-mer.

Instead of sell-ing one Am-ber-ol at 5oc you
will sell two at a dollar. This will tic-kle you.

Edison Phonograph Monthly, Oct., 1908 19

Advance List

Of Three More Edison Records by
Harry Lauder

ZitVDBR Records will be ready for shipment from Orange on or about October loth.
Samples will not be sent. Jobbers * stock orders received by October $th will be
shipped flj fast as^ possible after October loth. ^ dll first orders will go by freight.

shipment to Jobbers will be reversed, that is, shipments will first be made to Jobbers nearest
to A ew York City, those located jarther away getting attention later. Shipments will be made
at one time to all Jobbers in the same territory and it is hoped to complete the shipments within
ten days. Special Supplements and Bulletins will be shipped with Records to all Jobbers

Harry ladder, the famou

a twelve weeks’ tour of tl:

nth. This fact has induced us to put out three more of his Records. These are in ad
tion to the four issued in September and the seven put out in February last. Mr. Lauder is alrea
widely known in the United States and Canada, both because of his personal fame and the prot
ncnce gained by the tremendous sale of the Edison Records made by him. His salary of $s,ooc
week is one of the largest ever paid to a vaudeville star. His appearance in the principal cil
here is going to create a new demand for his Records, and every Jobber and Dealer should
that his stock of Lauder selections is complete and ample.

13757 That’s the Reason Noo I Wear a Kilt

This selection starts with an explanation by Lauder as to the reason for his wearing kilts.
He admits that they are not fashionable, but recommends their wear to married men par¬
ticularly. He says that when he wore breeches the pockets were exposed to too close inspec¬
tion each night, while he was reposing comfortably under the quilts, with the result that he
was stoncy-brokc every morning. How he made the discovery is told in his humorous way.
The selection ranks as a favorite with Lauder — and worthily so.

the same compartment of the train. After asking^her name, Lauder invites her to go' to
Inverary. In the first part of the chorus he sings of how he got “spoony” with Mary and
Mary got “spoony” with him. Lauder is unapproachable in the rendition of songs which

Lauder Records Previously Issued

I She’s My Daisy
> Tobermory

5 We Parted on the Shore
f The Saftest o’ the Family

20 Edison Phonograph Monthly, Oct., 1908

Advance List

Edison Phonograph Monthly, Oct., 1908 21

1001S Fun in a Barber Shop Veil L. Oilman

An original banjo conceit which presents Mr. Ossman at his best. The typical banjo tune
is extremely infectious ami is full sure to start a general patter of feet. The “fun” is
supplied by ludicrous slide trombone effects introduced in the orchestral accompaniment.
Orchestra accompaniment; composer, Jesse M. Winne; publisher, Walter Jacobs, Boston, Mass.

22 Edison Phonograph Monthly, Oct., 1908

twly organized Cohan k Harris Minstrels.
i*s idea of the new and popular semi-rag tun
Vfr. Murray give it such a snappy Cohanes
ry big seller. Orchestra accompaniment; i

EDISON

AMBEROL

RECORDS

are the new Phonograph Records
that play twice as long as the reg¬
ular Edison Records.

This is not done by making the Record larger or longer, but by engraving
more than twice as many lines to the inch as on the regular Record.

Thus Amberol Records can be used in the standard sizes of Edison Phono¬
graphs by the addition of a simple attachment or gear.

These new Records not only play longer than any oilier Record now made,
but they play better, their tone quality being richer, clearer and more delicate
than has been possible in the pnst.

To Play Amberol Records on Your Present Phonograph

requires an attachment comprising a change gear and a new reproducer. Your
dealer lias this attachment, will put one on your Phonograph at a moderate cost,
and will explain it to you.

We will be glad to send to anyone, however, a booklet describing the new
attachments, describing the Amberol Records, giving a list of the music now
available on these Records and giving all the other information necessary to make
it possible for you to get more than twice as much enjoyment out of your Edison
Phonograph as you are now getting.

NATIONAL PHONOGRAPH COMPANY,

Lakeside Av

^ EDISON PHONOGRAPH MONTHLY

VoL VL _ NOVEMBER, 1908 No. 11

Ts your stock of Edison Pho-
J- nographs and Records in
good shape for the holiday
trade?

Are you ready to get your
share of the purchases that
will be made within the next
six weeks ?

If not, then it is none too
early to get busy. Christmas
is only seven weeks away, a
period all too short for Dealers
who have not given much
thought to the holiday season.

We have Riven up a large part of this issue to helpful holiday suggestions
for Dealers and we commend them to every Dealer who wants to increase his
business now or at any other time. These suggestions, however, will be worth
nothing to Dealers who do not have a proper stock of Phonographs and
Records. Unless you have such a stock on hand or intend to get it at once
don’t waste time or money for advertising or for any other holiday plans.

But bear this in mind, if you are the only Dealer in your town and you
want to continue as the only one, you must do your part in taking care of your
locality. We are going to make the title of EDISON DEALER worth more
and more as time passes and we cannot afford to have Dealers occupy valuable
territory if they will not carry an adequate stock and push the business.

If you find that the mail-order-houses are selling Edison goods in your
vicinity, be as aggressive as they and you will have no reason to complain. The
Amberol Record alone ought to wake you up to the new possibilities of the
Phonograph business. Besides the possibilities for heavier sales the increased
profits ought to appeal to you.

Edison Phonograph Monthly, Nov., 1908

Addenda Must be Signed Going Some

Without Delay Did you ever see n factory working with a

A comparatively small number of Dealers have Jai|y f°rcc "f 4.5<w hamls, running all night in

failed as yet to sign and send us •the Addenda department! and part of the night in many

to our Dealers’ Agreement. The elTect of this u,l,tr8? Uo you «»«« number of Phono-
Addenda is to commit Dealers to the sale of SraP><*. a"d anacltmenls such a force

Edison goods as their only cylinder line. As '»• every week? Do you appreciate

was to be expected, a few of these Dealers will w'.at it means to have a weekly payroll of

not sign at all, preferring to handle oilier lines, $S»,«o? If you do then you may form an idea

hut the number is much smaller titan we antics- of die efforts we ore making to produce goods

paled. In fact, we hardly realised our full fa!t «n““Sh “Mb’ <''» w™n trade. We
strength in tile trade, until we found thousands ''ave a force of 4,Soo people; many departments

of Dealers eager to co-operate with us in tills a™ working night and day; they are making

new policy. We fully believe that nine out of Phonographs and Records at a phenomenal rate,

ten of the unsigned Dealers have failed to send and il ■> '“sting $50,000 a week to meet tile cost

as signed copies of the Addenda purely from of lab“r- Don’t it seem likely that such a way of

lawlessness or negligence. The following letter tunning a big factory must in a short time catclt

lias been sent to unsigned Dealers and it will, we “P wl,h orders and then keep up witlt the tie-

aelieve, bring the signatures of all Dealers who mand?

seriously intend continuing in business as talking G“d ProSrcss was ma,lc last month toward
nacliine Dealers: catching up on the first orders from Jobbers

catching up on the first orders from Jabbers
for Amberol Records, combination Phonographs
and attachments. Second shipments were made
to all Jobbers. These in many cases completed
the Jobbers1 first orders. A few unusually large
orders still remain to be filled. Many Jobbers
have already placed second orders, which ^ in

ones. The second shipments will ease up the
situation a little and relieve the Jobbers of some
of the strain to which they have been subjected
in the past six weeks because of their inability
to fill the orders of Dealers.

Although we are now making splendid pro¬
gress in manufacturing goods it will not he

Edison Records Cannot Be
Sold at Auction

Edison Phonograph Monthly, Nov., 1908

Store Manageme

A monthly comment on things Edison dealers have done with a fe\
suggestions on what they should do to increase sales.

as I thought they would and I ha
they would."

Your holiday trade in Phonograj
ords depend upon your belief in a l
your energy in backing up that bel
If you do not expect an unusual

>1 _ I A suggestion for

helping holiday trade
lot of much value after the holiday trade has

ou will probably do a good holiday trade
Itout making any special effort. It is the time
:n people spend.

The first step in preparing for
trade should be to have sufficient g<
“Sufficient,” in this instance, mi

You will find in this issue a number of ideas
that will bring you holiday trade that you would
not otherwise get.

You cannot do these tilings at the eleventh

gested Christmas buying to them.

for hundreds of years, and yet most dealers have
never acquired the habit of grasping time by the

the belief that you intend doing
business of your career.

And you will, if you begin early i
it with that determination.

Holiday time is no time to clean <
ends. People are in a buying moc

4 Edison Phonograph Monthly, Nov., 1908

them ; the other is that you adopt them promptly.

As you read, this Christmas seems like a future
event. So it is, but right now many people are
thinking about it and trying to solve the question

Why then wait until they make up their minds?
Why not help them in deciding, and thus get
the benefit of their decisions?

That is the purpose of early holiday adver¬
tising, and, in fact, the purpose of all advcr-

lie things you can do will get.

Merely trimming up a window ai
;o at that is like picking apples om
nstead of shaking the tree.

£L-3l i-

Another advantage of early publicity or early
effort of any kind is that it means a more evenly
distributed trade, instead of three weeks of
“nothing doing" and three days of grand last-

The Phonograph requires attentive, intelligent
salesmanship, it calls for demonstrations, it needs
a quiet atmosphere and it takes considerable time.
Cultivating an early-buying habit is very im-

If a certain scheme you work is good, keep on
working it, but don’t work it exclusively. Month¬
ly concerts arc very successful in attracting trade
to your store. Mailing out lists of the new Rec¬
ords to Phonograph owners also brings trade that
might otherwise become negligent.

But these trade-bringing efforts are not inter¬
changeable, nor are they alternatives.

Each issue of this publication aims to give you
several good ideas for pushing your goods. It
isn’t the plan to give you a choice. It is for the
purpose of enabling you to have a number of
things working at the same time.

Lauder Records

F Harry Lauder, the Scotch comedian, should
nvc attended the performances in which he took
art at the Lincoln Square Theatre, New York,
uring October. He was kept on the stage over
i hour every night, and would have remained
vice as long had it depended by the demands of
is delighted audience. This is the kind of re-

ountry. It can only mean a great demand for
lie Edison Records made by him. Dealers should
mt in a good stock of the Lauder Records, get
lie latest Lauder bulletin from their Jobber and
ang it up in their windows or some other
rominent place. Then let the public know that
liey have Records by this popular comedian. In

this country Mr. Lauder received a “con
>m the King of England, and for sever
•s delighted the King and a party o
ests with his talent.

Edison Phonograph Monthly, Nov., 1908

Everybody Enthusiastic is!Ucl win be ful|y « tMrd larger, o

st approval two months ago, when they were
adc acquainted with the details and were
ven demonstrations. The Dealers followed
ith glowing letters of praise as fast as they
ceivcd the new goods from Jobbers. Now
at owners of Edison Phonographs are equipp-
g their machines to play the Amhcrol Records
id others are buying combination machines,

of Jobbers are doing a land office bust
taking orders for the new goods and the
they are making to headquarters all tell tl
gratifying story. The new Records a

American Magazine and McClure’s Magazine;
a full page in the Woman’s Home Companion;
double pages in Cosmopolitan, Everybody's,
Munsey’s and Review of Reviews; full pa’gcs
or proportionate space in the Saturday Evening
Post, Collier’s, Associated Sunday Magazine,
Youth’s Companion, Ladies’ Home Journal,
Ladies’ World, Outlook, Argosy, All Story, Rail¬
road Men’s Magazine, Red Book, Broadway,
Metropolitan, Pacific Monthly, Human Life,
’ National Magazine, World To-Day, Puck and
’ Judge.. We also expect to begin the newspaper

new interest, and to a man declare that if
can get the goods they will do a bigger and
profitable business than ever before.

A Phonograph Debate

One of the most unique affairs ever held in
this country took place in Foster's Opera House,
Dcs Moines, la., on October 9th. It was an¬
nounced as “The First Phonograph Debate in
History" and was, in fact, a joint debate between
Mr. Bryan and Mr. Taft, carried on by means
of Edison Phonographs. The affair was ar¬
ranged by the Da Moines Capital and was car¬
ried out with the co-operation of Hopkins Bros.,
the Phonographs being operated by John Hopkins
and D. F. I-Iopkins, of that firm. The Opera
House was packed with an audience of 1,500
persons, all of whom seemed much pleased with
the affair. The machines were plainly heard in
all parts of the house. The debate was inter¬
spersed with vocal and instrumental music by
local artists. At the close of the affair a number

Phonograph, including some of the Amberol

Amberol Advertising

our big campaign for advertising Amberol
Records and combination Phonographs. The
cost of the month’s advertising was the largest

class of mediums, hut the total for December

! Edispn Phonograph Monthly, Nov., 1908

New Supplements and llTtucyl^Teltne ioman!Pmj!!bbcn whu?"'
Bulletins m ofy.u°ieSer.0rn.°"wvea.tc" 'for one!

manner. Because of the necessity for including
the ten Amberol selections with the twenty-four
two-ininute Records, it has been necessary to
enlarge both forms. The Supplement will con¬
sist of six pages, instead of four, and be printed
throughout in two colors. Small half-tones of a
number of the Edison artists will be features of
this and future Supplements. The Record Bulle¬
tin will be enlarged to 19 X25. It will be printed
in a new form, in two colors and on heavier
paper. This size will be continued indefinitely
and we would suggest that Dealers have frames
made for enclosing the Bulletin as it appears
each month. Such frames will not cost more
than $2, probably less, and would last a long
time. In such a frame the Bulletin will be a
fine advertisement, especially when placed in a

Jobbers have been supplied with Lauder
Record Supplements and Bulletins with their
orders for Lauder Records, and Dealers who
carry these Records should ask for a Bulletin and
a supply of Supplements. The latter is Form
1432 and the Bulletin is Form 1433.

Printed Matter

We have in preparation a new catalogue of
ison Phonographs and a folder illustrating
d describing the combination type Standard,
ime and Triumph machines. The issuance of

a hand a quantity of hangers oi
1 Taft Records, Forms 1361 anti
1 ship small lots to Jobbers or

Personal

Eugene H. Philips, who a year ago became
Manager of Salesmen for this company, has been
promoted to the position of Credit Manager of
the Edison Companies, including the National
Phonograph Co. The latter’s position has been
filled by F. K. Dolbeer since the establishment of

• T. Leeming, formerly traffic mant

le purchasing agent, vice John H.
gned. John T. Rogers, formerly a
lie manager, has been promoted to I:

Edison Phonograph Monthly, Nov., 1908

Christmas Records issuei1 'mlu,s!as,ic J°bb'« and

display the hanger, making sure in advance tli
they have the Records in stock, so as to meet a:

extensively advertised the Amberol Records in
their local papers, some of these advertisements
filling a half page. All of this advertising activ¬
ity on the part of the trade is a most encouraging
sign of the times.

The Phonograph as a
Political Factor

It is now too late to accomplish anything po¬
litically from the sales of Phonographs and
Bryan and Taft Records, but the following ex-

A Poster for Your Window

This advertising will appear around the ;
November.

your window. If you can surround it 1

m Phonographs A Phonograph, including tl

showing it in the magazines, so that it may con- Records can

Millions of people *viU wT the ^‘Christmas PhonoSraP)”
Matinee” in the magazines. We want these same In setlt*'n
millions to see it in the windows of our Dealers, Watch Co.,
so that when our advertising reminds them of an w”te{

Ed. ’son Phonograph for a Christmas gift, the c|jairm«m to
poster in the window will indicate a store where i|ar jctter ju
a Phonograph can be bought. men. We 1

Just about everybody in your locality reads the chairman of
magazines, so that our advertising will be seen Jvrote thera
and read by just about everybody. Holiday shop- ceiving orde
ping will bring them by your window in crowds, are 107 chaii
The poster will bring them in. altogether.

Trade Advertisingof Amberol \v« have
Records "'re“

8 Edison Phonograph Monthly, Nov., 1908
Diverting Footsteps from the Beaten Path

With the coming of the Holidays a throng of Christmas shoppers will pass your store.

_ //

~ ~ *7

The second step is to bring
through your door. Good window cards
will do this, for the Edison Phonograph
is an ideal Christmas gift for every mem¬
ber of the family. It offers a dozen good
arguments that will appeal to every Christ-

Some need the suggestion, if they have
not thought of the Phonograph as a gift;
some need only a reminder that they want
a Phonograph.

Here are seven pertinent suggestions
for cards that you can make yourself or
have printed. Put a different one in
your window each day of the week. Start

card a day and repeat. Keep it up until
Christmas eve mu! the Edison Phonograph
will go down on many Christmas lists that
would not otherwise have it.

- - - 1 - - -

Edison Ph'onograpKU spend for trifles'' 1

remembered

, - - -

'EDISON Lcishear'y0Uf0,’s^t'u,y

phonograph *,sh y°i[C family a 1
-lerryChristmas

M md deprive if ofan

Happy New Year dlS0nMicmoffranU7

-PHONOGRAPH/

Edison Phonograph Monthly, Nov. , 1908 9

Nearly every newspaper runs a column of
news items each day, setting forth little local
happenings.

Sandwiched in between these items are small
advertisements that arc usually pretty bad.
Sometimes newspapers charge for inserting these
advertising items, and sometimes they arc given
free to steady advertisers.

But whether they are free or paid for, they are
of no value to the advertiser unless they arc items
that have a real news value.

They can have. An advertisement can be just
as newsy as anything else that happens.

until Christmas.

Make the item a reminder that Christmas is

same heading and repeat in later issues, changing
the heading to correspond. Here are some sug¬
gestions for readers for this purpose.

One Edison Phonograph and every member of
the family is remembered.

What you usually spend for trifles for each will
buy an Edison Phonograph for all.

And Edison Phonograph assures a Merry
Christmas and a Happy New Year.

How can you consistently wish your family a
Merry Christmas and deprive it of an Edison
Phonograph ?

Most Christmas presents are all over -on the
a6th. An Edison Phonograph is just beginning.

Give an Edison Phonograph and a Merry
Christmas will follow.

Every day is Christmas where an Edison
Phonograph is the gift.

The best Christmas present is something for
the home. The best thing for the home is an
Edison Phonograph. Nothing mokes home so in¬
viting and so popular as this great and versatile
entertainer.

The Christmas money goes farther if put into
an Edison Phonograph — farther because the
Phonograph goes farther, carries with it. more
pleasure for more people for a longer time than

What a lot of Christmas gifts are thrown
aside on the 26th. An Edison Phonograph car¬
ries the Christmas pleasure through the year

Christmas,” in your newspaper of December is

f “Lessons for Dealers.”

10 Edison Phonograph Monthly, Nov., 1908

Edison Phonograph Monthly, Nov., 1908

Tray System for Keeping

at which since x866 has kept the Old W
jorcd alongside the New by pulsating cf
steel and copper— the “family ties” of

soon became generally known, and others entered
the field of supplying the trade with trays. They
are now made and sold by various Jobbers. Mr.
Rapke has, however, retained control of the
labels, and is to-day supplying them to the trade
through Jobbers. He has sold thousands of com¬
plete sets and he has a large number of sub¬
scribers to his plan of furnishing labels each
month as fast as new Edison Records are issued.
At a cost of $2 a year he is furnishing labels of
all new Edison Records, including Standard and
Atnberol, as they appear. Dealers who arc not
carrying their Records in trays, properly labelled,
should lose no time in taking the matter up with
their Jobbers. The system is worth many times

rise to the height of their responsibilities in
Day of Electricity.

There were also two-minute Phonogr
speeches by Louis A. Ferguson, of Chicago, P
ident of the American Institute of Electricat
gineering; W. C. L. Elgin, President of the i
tional Electric Light Association; Vice Presic
W. W. Freeman, President of the Associi
Edison Illuminating Companies; E. G. Aches
President American Electrochemical Associat
and H. A. Lardner, President New York Elec
cal Society. Governor Hughes addressed
show in a two-minute Phonograph speech.

The opening exercises were held in the C
cert Hall, the Records being played on an Edi
Phonograph, partly hidden by a group of pal
It was the first great public function in wli

Mr. Edison’s First Public
Record

Attachments for Concert

12 Edison Phonograph Monthly, Nov., 1908

Our Advertisement
and Yours

/jl AMBSSil your local newspaper. The small
/ Mff /:< / ad is a reduction of the ad which we

j mSm] Si Ajfifs&W / will run in the Christmas issues of

/ 1 iPmyT / ail of the leading magazines. Run

/ I your ad about November 20th —

/ 'v°^ tf~fep4ejt '"'m'"*' ' - / your people. Then every bit of

interest that our ad awakens in
j **bef f^^t's,rj,en'ts j your locality will be centered on

The Edison Phonograph a Christmas Gift for the Whole
Family from the Children Up

PUSH & PROSPER Symphony Sf

Edison Phonograph Monthly, Nov., 1908 13

Some Short but Strong Holiday Ads

A small ail can be so set that It will own the whole newspaper page. Here are four that will hold
their own, if the newspaper sets them as they are set here. Take these ads to your newspaper and
insist that the style of setting be followed. The cuts show the new Edison Phonograph with all of its
inproveinents. An electrotype will be sent free. Order by the number. The number. The copy
shown elsewhere for window cards will be equally forceful in your newspaper if this style of setting is

The Great Difference between
sin Edison Phonograph and anything
else you can think of, as a Christmas
gift, is that people tire of anything
else you can think of.

You have a choice of seven models:

$12.50 to $60.00

The best Christmas present
is something for the home.

The best thing for the home is an
Edison Phonograph. Nothing makes
home so inviting and so popular as
this great and versatile entertainer.

PUSH & PROSPER

10 Symphony Street

$12.50 to $60.00

PUSH & PROSPER

ce,„ Electro

1 - : - 1

PUSH & PROSPER

14. Edison Phonograph Monthly, Nov., 1908

T rade Bulletins

Sales Department Bulletin No. 17 ,
October 7, 1908
Trade Injormation jor Dealers

Please file the enclosed Directions L . .

adding the new Attachments to the Standard,
Home and Triumph Phonographs. It is pos¬
sible that sheets were not included with your
order for Attachments and you may need them
for reference. If you have not yet received
your order for Attachments a study of the Direc¬
tion Sheets will make it easier to apply the At¬
tachments when they arrive.

You will find it profitable to learn how to
apply the new Attachments quickly and accur¬
ately. The work can be done in a few minutes
when you know how, and it is not difficult to
learn. The Attachment yields a fair profit and
every Phonograph that you change to play the
Amberol Records, means the sale of many of
the latter, which net a profit of 22 cents each, or
77 per cent, on the cost.

Don't these profits look good?

your vicinity (perhaps you already have them)

her) Phonograph with an AttachmentPand thus
be able to play Mr. Edison’s newest invention—
the Edison Amberol Record.

Don’t be discouraged because your Jobbei

who order ^ in advance v

— s to buying Amberol
ne they make a weekly pay-
""re Records. Many Deal-

[COPY MAILED no ALL DEALERS}

Sales Department Bulletin No. 18,
October 17, 1908
^ Trade Injormation Jor^ Dealers^ ^

Reproducers only be used on the Two-Minute
Records, and Model II Reproducers only be used
on Amberol Records, thereby obtaining proper
results and avoiding the damage to Records
occasioned by a disregard of this suggestion.

STANDARD ATTACHMENT . Users should
also be instructed that in order to piny the
Standard, or Two-Minute Record, the sliding
gear stud should be pushed away toward the
right, or toward the cylinder, and the Model C
Reproducer is to be used. To nlay the Amberol,
or Four-Minute Record, the sliding stud should
be pulled out to the left, and the Model H Re¬
producer is to be used.

HOME AND TRIUMPH ATTACHMENTS.
To play Standard Two-Minute Records, the
sliding clutch casing should be pushed close to

To play the Amberol or Four-Minute Record,
the sliding clutch casing should be pushed as far
as possible toward main shaft, and Model H
Reproducer used.

If these instructions are carefully followed,
no injury to Records will result.

Sales Department Bulletin No. 19,
October, 25, 1908
Trade Injormation Jor Dealers

The forty-tw_ _ _ _ _

will be dropped by us on December isr, alter
which .€Jjltj;jjve will discontinue their manufacture

stock. They arc being dropped because they have
been cut out of our British Catalogue and we do

20 Edison Phonograph Monthly, Nov., 1908

on the organ, Ilczekiah reminds her that he gave her the book just before they were married,
years ago. Then follows an exchange of sentiment, and they live over again the day of
their marriage. It is a Record similar to “The Golden Wedding,” by the same artists, which
made such a hit on the two-minute Record. Original sketch and not published.

70 Grand American Fantasia New York Military Band

4 ‘ nc picture of the North and South and a great favorite with the leading bands of the
ru it fntu m »n>l...8iasm whenever played, for in it are intermingled

es of the North and South. These nre given in •**-

following order: “Yankee Doodle,” “Maryland, My Maryland’” “Old Zip Coon,” “Tenting
To-night on the Old Campground,” “Dixie,” “Massa's in the Cold, Cold Ground” and “The
Star Spangled Banner." Composer, Theodore Bendix; publishers, Oliver Ditson Co., Boston.

Home Made Window Signs

ic pages fo

The suggestions made in :
past three months about the use of home-made
window cards, have induced many Dealers to
make and exhibit cards of this kind, and they
are greatly pleased with the publicity they give
them. F. M. Atwood, Edison Jobber at Mem¬
phis, Tcnn., has worked out some cards of his
own, and in inclosing two of them, said:

I am enclosing you copies herewith two original

(X S-V v> wt, (yr
V^ouVvavvA "T >vwe ?

show cards, which have attracted considerable
attention in mv windows. The one in regard
to the “Two Bills” is displayed with one of your
hangers of them on each side. This is the first

is displayed with one of your

. . _:i each side. This is the first

time I have tried the roughly printed show cards,
and am almost convinced they attract more at¬
tention than the artistic kind.

We print below, reproductions of the two cards
Mr. Atwood sent in, just to show how simple the

C. omi \w

~\Ve\w \v. eaVv;

How One Dealer’s Business
Grew

“It is with considerable pride that I call your
attention to my business, which has been estab¬
lished now five years,” writes Fred Bccht, Jr.,
of 19 Alabama avenue, Brooklyn, N. Y. “When
I began, my stock was about the usual one that
the uninitiated start with. At the present time
I carry the complete domestic list, as well as all
the German selections, both vocal and instru¬
mental, also British, Cuban, and Mexican instru¬
mental Records. The space I occupied at the
start was not more than 25 x 20. At the present

that it was necessary to extend same, so altera¬
tions on my building have just been completed,
and I have, at least for the present, ample space

always been a source of pleasure to me, as well
as profit, in handling your product.

It. is never a difficult task to impress the pros-

machincs and Records and attending the demands
of regular trade is easy indeed, when your stock
is complete and you are thoroughly familiar

That has helped me build up the business that
I am proud of, and my success is further aided
by the broad and generous principles as you
apply them. Accept my wishes for long and
continuous successful business. May the Edison
lead them all always.

If you aro one of the Dealers who have neg¬
lected to sign the Addenda, don’t delay signing

em EDISON

PHONOGRAPH MONTHLY

Published by the National Phonograph Co., Orange, N. J.

Ml communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.

LJ care of now that the siege oj Christmas
shopping is at its height— that is, if
your Christmas sale of Edison Phonographs and
Records is to be as large as it should he. We, of
course, assume that you arc well stocked with Edi¬
son goods, that you have been doing, some adver¬
tising and that your Christinas window is an Edison
window already performing its work.

Don’t be satisfied to let the Christmas shop¬
ping whirl envelope your business, distort your
plans and smother your good intentions until its
force is spent. That isn’t profiting by the expe¬
rience of former years; nor is it benefiting by
the hints wc have given you in regard to “Store
Management” and “Selling the Goods.”

These two departments in the Phonograph

now and Christmas fc
people to your store foi
avc supplied you with

business— to take care of the throngs th
through your store aimlessly during th
mas season— the people who do not kn

with a corps- of intelligent, coi

to meet the views of many Jobbers and Deal-

ic advertising is aimed to make ers that more business will be secured for special

that they want Edison Phono- Records like the three Lauders if included in the

Christmas magazine advertising monthly list than if put out independently. Ac-

ike people know that their famt- cording to the theories of advertising, the trade

to whom they are to make Christ- ought to be right and the advance sale for the

4 Edison Phonograph Monthly, Dec., 1908

can convince him that it is. You can get him in
the store if you advertise in the newspapers
or if you reach him at his home by mail, or if you
slop him as he passes by means of a good win¬
dow display.

When you get him in you need a well assort¬
ed stock, well arranged; you need at least one
instrument of each price wound and adjusted
so that it willdo its best work while demon¬
strating; you need a supply of Records close at
hand, embracing every kind of music and includ¬
ing selections or songs that have received the
most popular approval.

Beyond this you should have a store that has
about it the Christmas spirit; a store whose
every-day appearance has been changed to that
which Christmas shoppers expect. Edison goods
properly demonstrated amid such surroundings
will prove irresistable.

Inside the Store

Interior arrangement should be considered from
two points of view— convenience and effect.

Convenience includes not only your conven¬
ience in finding goods called for, but the conven¬
ience of your customers in buying.

Lack of system in arranging Records means
lost time and frequent I v lost sales.

Poor facilities for demonstrating Phonographs
Joes the Phonographs an injustice and discour-

Effect — that 5s, the impression created by a
well arranged stock— is often sacrificed in the

Surroundings often speak louder than the
lalesmcn and often more effectively. A poorly

revising, good .window dressing and good sales¬
manship. We show here some good examples
jf interior arrangements. They are splendid
:xamples of convenience and effectiveness. Per-1
Imps they will serve as suggestions to other Edi-

rangement and treatment that they are satisfied

Last Notice About Signing
Addenda

The letter sent in the latter part of October
to such Edison Dealers as had not at that time
signed the addenda to our Dealers' Agreement
brought signed copies from probably all indi¬
viduals or companies who intend to continue
handling our goods as Dealers. A part of those
who have not been heard from doubtless pre¬
fer some other cylinder line to ours and intend
dropping Edison goods. It would be strange
indeed if there were not some opposition to our
policy and if some Dealers did not prefer other
makes, although the number of our Dealers
who have taken such a position is surprisingly
small. The remainder of the unsigned are prob¬
ably Dealers who have been doing so small a
business that they do not intend to continue
with the line. For fear, however, that there
might still be Dealers who have not signed
through neglect or carelessness and who would
not want to lose their privileges as a Dealer,
the following letter was mailed on November
1 8th to all who, according to our files, had not
sent in signed addenda:

Dear Sir New York, Nov. t8, 1908.

We find that so far you have not signed the
Addenda to the Dealer’s Agreement, to which
your attention has already been called.

It now becomes necessary to . *

you do sign the Addenda on 0

filling yc
description.

Hoping that you

that unless
granted 1 that

future orders for Edison goods of all
make this step neces-

iot purpose signing
notifying our Jobbers to

After December 1
will be considered a

those who have not signed

the Drop on all Others

Edison Phonograph Monthly, Dec., 1908

Factory Activity

as to be expected, the tremendous efforts
vc been put forth at our factory during

for combination Phonographs, Attachments and
Amberol Records. The gain on combination
machines was such that by the middle of De¬
cember every order received prior to the first
of the month will be filled complete. After De¬
cember 15th we expect to keep up with machine
orders unless there should be an unusually quick
revival of general business throughout the coun¬
try. Even then we shall have little trouble in
meeting demands. Our factory organization is
again back to its old efficiency and the weekly
productions can be largely increased at short
notice, if necessary. The trade will have little
apprehension about our ability to fill machine
orders fully and quickly, although it will not be
wise for any Jobber to let his stock run low on

putting in a complete stock of Amberol R
ords and by playing them on their demonst
tion machines arc making much enthusU
among Phonograph owners. All of this is c
ating a demand for Amberol Records that
little less than remarkable considering the si:
time that the Record has been on the marl
Strangely enough there has as yet been no f
ing off in the advance orders for two-min
Records. Judging by the total advance ord
from Jobbers, the new Record is creating just
much new business.

The work of manufacturing attachments
not so ‘satisfactory as the machine and Amb<
situation. It is in this department that the
tent of the interest of the public in the r
Record is shown. During November as many
3,000 attachments were made and shipped ii
single day and the total shipment for the mo
reached figures that would not be credited if t
Yet the month closed with as many orders ah
as were on the books November 1st. This

Here’s a New Year Reso

8 Edison Phonograph Monthly, Dec., 1908

Wanted — Assistant Editors

This is your paper. It hasn’t any object on
earth but to help you sell Edison Phonographs
and Records.

Are you reading it every month? Do you get
inspiration from reading of what other Dealers
in the line are doing?

Do you notice the Trade Bulletins and keep
posted on changes and other important factory
news? Do you look over the lists of new Rec¬
ords so as to know what’s coming?

Do you cut out the ready-made ads to run in
your newspaper? In a word, do you get all
that’s coming to you in a business-helping way
from this journal every month?

We want to make every Edison Dealer feel
that he is a part owner of the Edison Phono¬
graph Monthly and to look for it eagerly the
first of every month.

There is a coupon at the bottom of this page.
Will you fill it out and mail it to the Advertis¬
ing Department? We are particularly anxious
to know what subjects you would like to see dis¬
cussed in the Phonograph Monthly.

What feature of the business would you like
to have some light on? Tell us what you think
of the paper. Is it good? Is it better this month
than usual? What’s the best thing in it? The
worst? We are just as glad to get roasts as
compliments. Both will help us to make the
Monthly your kind of a paper.

Will you not take a hand in running the
Phonograph Monthly by setting us straight on

GESTIONS.

. We w

The Point is There

Since we began to fill orders for the new
Ambcrol Records and the new attachments by
which the Amberols may be played on the old
machines, we have had several of the new
Model “H” reproducers returned to us with
statements that the sapphires were lacking. In¬
vestigation has proved in every case that these
reproducers were complete and that the repro¬
ducing points were there.

To explain to those dealers who have had
the wrong impression in regard to these repro¬
ducers, we would say that the new Model “H”
button is much smaller than the one in Model
“C" and since the settings differ it is much
harder in the case of Model “II" to discern the
sapphire with the naked eye. In cases of doubt
use a microscope, or better, try the reproducer
on an Ambcrol Record.

A Neat Illustration

M. Atwood, Edison Jobber at Memphis,
i., uses the following illustration to show
the size and playing lengths of the Am-

PLAYS TWICE AS LONG

JUST THINK OF IT!

Coupon

(Fill mtmd t'ar cff.)

Date. .

Editor EDISON PHONOGRAPH MONTHLY.

Asa Dealer in Edison Phonographs and Records / would like to see you publish an article on

. . . in the Phonograph Monthly. The things I liked

best in the November issue were . .

Edison Phonograph Monthly, Dec., 1908 9

Selling the Goods

ADVERTISING: — One of the most important and often one of the
most neglected branches of a dealer’s business.

Making Concerts Pay

tween the acts or as they arc leaving the theatre. the list of new Records to be played.

That is the psychological moment to sell them, Let this program suggest the purchase of

have^ult* heard EDISON PHONOGRAPH .CONCERT fn'ordt btankTh"
enjoyed them and are Dumber 24, 190S siKned and left with

them m°°d ^ P°SSCSS Conducted by THE SHARPS..* FLAT CO. yo^ ghow ^ a

Phonograph Records.

The time to sell Rec¬
ords is when you have
he people in your store
listening to them.

10 Edison Phonograph Monthly, Dec., 1908

The Story of the

Good and the Bad

Window Card Window Card

HOWL

\vfat Wa vWfa

White ft* nwtt

InWn VVve,

i \a\\U» »«»*•

Ed/50'n Phonograph

l^£*J

EDISON, v
AMBEROL RECORDS

vwxOcv

toil 1

EDISON |

PHONOGRAPH

Edison Phonograph Monthly, Dec., 1908 11

Lessons for Dealers

Lesson IV.

One cus-tom-er sees things in your win¬
dow that brings him in-side.

Amother cus-tom-er misses your win-dow
but finds some-thing in your news-pa-per ad
that brings him in.

Yet an-other cus-tom-er misses both your
win-dow and your ad, but gets your let-ter or
post-al. And that fetch-es him. .

A nift-y win-dow, a strong ad and a bright
line of mail mat-ter are all good bait, but if
you use one and neg-lect two, you lose two
cus-tom-ers for every one you land.

12 Edison Phonograph Monthly, Dec., 1908

Two Pages of Ready-Made Ads

Ads for Your Local News¬
paper

Your newspaper advertising between now and
Christmas is important. You are, perhaps, too
busy to give this end of the game the thought
and time necessary to bring about the best re¬
sults. We have anticipated your “eleventh hour”
needs in this connection, and you will find here¬
with some suggestions for your use. There arc
three single-column ads. which we suggest your
running every other day until Christmas, and
a double-column ad. which we suggest your run¬
ning alternately with the single-column ads.
Two of the latter are Christmas ads., pure and
simple— but to the point— the others being pri¬
marily to set forth the merits of Amberol Records
and to show what they and the boxes they come
in look like. If you will cut these ads. out and
take them to your newspapers, the style of type
nnd display can be accurately followed. To
secure the best results insist upon this. We have
the electros all ready to mail to you. We fur¬
nish them free. Order by number.

Have You Heard an Amberol
Record?

Until you have, you haven’t heard an
Edison Phonograph at its best. The tone is
beautiful and the selections by far the best
ever heard on a talking machine

Amberol Records play, sing or talk twice
as long as the Standard Edison Records and
longer than any other Record of any kind.

If you have a Phonograph, we can equip
it to play Amberol Records. If you haven't,
we can sell you one on your own terms.

{. Dealer's name ami address')

Four Minutes of Music Without Record Changing

Amberol Records are the longest playing Records of any kind yet pro¬
duced. Their length permits of music and songs heretofore impossible.

Edison Phonograph Monthly, Dec., 1908 13

Edison Phonograph
on the Tree

Then a Christmas brightened by
songs, music, dances and stories;
then long evenings made short
throughout the Winter by this same

THE EDISON
PHONOGRAPH

A gift appreciated by all, from the
baby up, from Christmas day on
throughout the year and in other

Have you heard the new Amberol
Records ? They play four minutes.
Come in early before the. last-minute
folks crowd the store. You can buy
now for Christmas delivery.

The Children’s Christmas

Christmas means more to the
children than to any one else.
ThisChristmaswillmean more
than any that have passed if an

EDISON

PHONOGRAPH

is among the gifts. It is some¬
thing that will give them more
real, wholesome pleasure for a
long time than anything else
you could buy.

Bring thechildren in to hear
the Phonograph and let them
decide. A full line of instru¬
ments and all thenew Records.

Put Them Up Outside

Who Wants Them ?

14 Edison Phonograph Monthly, Dec., 1908

Trade Bulletins

Sales Department Bulletin No. 20,
November 2, 1908
Trade Information for Dealers

Regarding Combination Attachments for Pho-._
nographs Fitted with Repeating
Attachment

The Home, Triumph, Idclia and Alva Com¬
bination Phonographs and Attachments can be

K.atX"achmem!' by

All Combination Machines of these types, or¬
dered with Repeating Attachments, will be
equipped with special main shaft pulleys.

All orders for Combination Attachments, to be
used on Phonographs containing Repeating At¬
tachments, should specify for use with Repeating
Attachment, ^in order that the special pulley may

If any Phonograph owners have already pur¬
chased regular Combination Attachments from
you for use on Phonographs with Repeating At-

The four-minute reproducers furnished with
the Combination Attachments for Concert
Phonographs must be fitted with special weight.
The regular Model H reproducer cannot be

The following prices have been fixed for
Combination Attachments for Concert machines:

For the regular Concert Phonograph, that is,
“those still containing the Concert mandrels, list
$9.75, Dealer $8.00.

For Concert • Phonographs that have been
changed over to play the Standard Record, list,

Sales Department Bulletin No. 21,
November 2, 1908
Trade Information for Dealers

All Jobbers and Dea I ers^ should order and al¬
ways carry in stock sufficient Combination At¬
tachments for use with Repeating Attachments to
take care of their requirements.

Combination Attachments for Concert
Phonographs

Combination Attachments for Concert Phono-

and spring assembled and feed nut washer,
whereas with the Home Attachment, these parts
are not necessary, consequently are not supplied.
Also with the Home Attachment, we supply a
back rod collar, which is not supplied, or can¬
not be used, with the Triumph Attachment.

From this information, you will note it becomes
; necessary for you to order Triumph Attachments
for Triumph machines, and Home Attachments

Edison Phonograph Monthly, Dec., 1908 15

Our Christmas Advertising

Tlie strongest proof of our confidence in Edi¬
son Dealers and our faith in Araberol Records
may be evinced by a glance through the De¬
cember m

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